How To Be A Better Facebook Community Manager

Posted by Shelly Kramer on May 16, 2013 · 6 Comments

ShareIf you’re a Facebook community manager, you’ve probably gotten the “Wow—you get paid to be on Facebook all day?” reaction from at least one person in your life—are we right? Yet you, like us, know that Facebook community management isn’t a walk in the park—and it’s more than posting a few status updates and responding [...]

Filed under Corporate Strategy, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with amanda henson, communicating with online audience, community management resources, community management tips, effective community management, Facebook marketing, Facebook tips, how to be a better facebook community manager, how to build an online community, jen bradshaw, jenny rapson, katy schamberger, libby hastert

How To Get [And Use] Facebook Ranked Comments and Replies

Posted by Katy Ryan Schamberger on March 26, 2013 · 8 Comments

ShareAfter several months of testing, Facebook has launched ranked comments and replies, two features that add more functionality to Facebook’s commenting system. Like Graph Search, the new features were also released with another goal in mind: to increase time spent on Facebook. (Seriously? As if we all needed another reason to spend more time on [...]

Filed under Digital Marketing, Featured Articles, Social Media Marketing, Social Media Tips and Training, Tactics and Tips, Technology news · Tagged with Facebook changes, facebook comment replies, Facebook marketing, Facebook news, facebook ranked comments, Facebook resources, Facebook tips, how to activate facebook comment replies, new facebook comment features, using facebook ranked comments

Facebook Hits 15 Million SMB Pages

Posted by Shelly Kramer on March 18, 2013 · 5 Comments

ShareWhether you love or loathe Facebook, there’s no denying the site is a powerful marketing tool for small businesses. Need proof? Consider a recent milestone when Facebook hit 15 million SMB pages, a 2 million page increase since the end of 2012. Small business owners aren’t just tapping into Facebook’s page functionality—they’re also driving increases [...]

Filed under Digital Marketing, Featured Articles, Social Media Marketing, Technology news · Tagged with 15 million small business facebook pages, 70% of Facebook brand pages inactive, borrell associates local online advertising conference, dan levy, facebook hits 15 milion smbs, Facebook marketing, facebook marketing for businesses, Facebook news, small businesses and facebook, small businesses and Facebook use, SMB facebook resources, Social Media Marketing, tech news

Facebook Bug May Have Caused Inaccurate Page Reach Reports

Posted by Shelly Kramer on March 14, 2013 · 1 Comment

ShareIf you’ve noticed some strange activity affecting your Facebook page’s reach and impressions stats, according to Facebook, a bug may have been the culprit. Facebook Studio recently revealed that, after an audit on their reporting system, they discovered a bug that resulted in reporting inaccurate reach and impressions. Admittedly a bit of a skeptic, especially [...]

Filed under Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips, Technology news · Tagged with facebook bug, facebook bug causes inaccurate reach reports, facebook insights, Facebook marketing, Facebook news, facebook page reach and impression stats, faster facebook apps call bug, how facebook bug affected your page, inaccurate facebook data, Social Media Marketing, what caused facebook bug

Facebook Tips: Posts Get Half Their Reach In 30 Minutes

Posted by Shelly Kramer on January 14, 2013 · 4 Comments

ShareThere’s no denying that Facebook is a fast-moving stream of activity. And if you’re a Facebook page admin, you probably already know that page posts receive optimal visibility for a short amount of time. Just how short? According to recent data from Socialbakers, a Facebook page post gets half of its reach within just 30 [...]

Filed under Content Marketing, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with digital marketing tips, facebook content strategy, Facebook marketing, facebook marketing tips, facebook page post reach, facebook page post visibility, facebook page posts seen in half an hour, facebook page reach data, facebook page reach stats, facebook page strategy, facebook post visibility stats, how many people see facebook page posts, improving facebook page performance, measuring faceobok page post reach, social media marketing tips, socialbakers research, successful facebook marketing

Webinar: Use Facebook Data for User Insights and Research

Posted by Shelly Kramer on November 9, 2012 · Leave a Comment

ShareSure, Facebook is a fun place to spend time—and it can be an effective, even lucrative part of your company’s digital marketing strategy. Yet Facebook is also a treasure trove of data, including consumer demographics, interests, activities and preferences. Think of it this way: Facebook users share more than 30 billion pieces of content each [...]

Filed under Business Intelligence, Consumer Behavior, Events / Training, Featured Articles, Marketing Tools, Social Media Marketing, Tactics and Tips · Tagged with anurag tandon, Consumer Behavior, digital marketing tips, facebook audience insights, facebook data, Facebook marketing, facebook marketing insights, facebook webinars, get exceptional consumer insights & market research using facebook data, how to collect and analyze marketing data, how to use facebook for market research, marketing research, marketing webinars, microstrategy, social media marketing tips, use facebook for research, using facebook data for customer insights

How To Properly Run A Facebook Contest [And What To Avoid]

Posted by Guest on September 28, 2012 · 5 Comments

ShareA Facebook contest can be a great way to acquire new fans and reenergize existing fans, but did you know that there are strict guidelines to follow when running a contest on Facebook? And if you don’t follow these guidelines, you’re putting your page and the audience you’ve built at risk because Facebook has the [...]

Filed under Business Intelligence, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with aaron lee, dos and don'ts of facebook contests, Facebook contest rules, facebook giveaway tips, Facebook marketing, facebook promotional guidelines, Facebook Promotions, how to correctly run a facebook contest, how to run a facebook contest, rules of facebook promotions, using facebook giveaways

7 Ways to Boost Your Brand’s Facebook Performance

Posted by Shelly Kramer on September 6, 2012 · 3 Comments

ShareWe wrote earlier this week about moving beyond using Facebook for brand awareness and engagement and thinking about how to use Facebook for leads and sales. We manage a lot of brand pages and build communities for clients and so we see a lot of people doing a great job of that—and we see even [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with boost facebook page performance, build a facebook community, create a successful facebook page, digital marketing, Facebook marketing, facebook marketing resources, facebook marketing tips, facebook page best practices, integrated marketing, Social Media Marketing

Facebook: Focus on Performance, Not Awareness or Engagement

Posted by Shelly Kramer on September 4, 2012 · 8 Comments

ShareWhen it comes to Facebook marketing, it’s easy to get caught up in insights like page likes, comments and shares. Yet there’s a more critical objective to keep in mind: use Facebook to increase your company’s sales and, by extension, your bottom line. There’s no denying that social media is a great tool with which [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with boost facebook performance, boost sales with facebook, digital marketing, facebook as a sales tool, Facebook marketing, facebook marketing tips, focus on facebook performance, sell more using facebook, Social Media Marketing

Facebook Releases New Post-Targeting Tool

Posted by Shelly Kramer on August 8, 2012 · 7 Comments

ShareA new Facebook tool allows page admins to publish content to certain groups of fans defined by several different parameters. And, in true Facebook keep ‘em waiting style, the new post-targeting tool isn’t universally available; instead it’s gradually being rolled out to Facebook page admins. Prior to the release of this tool, admins had limited [...]

Filed under Featured Articles, Social Media Marketing, Tactics and Tips, Technology news · Tagged with facebook content, Facebook marketing, facebook post targeting feature, new facebook features, target facebook posts, tech news

Facebook Channels Digg with New Recommendations Bar

Posted by Katy Ryan Schamberger on August 2, 2012 · 1 Comment

ShareIn Digg withdrawal? A new Facebook feature, the recommendations bar, provides a similarly social experience. The tool shows you stories from around the Internet based on what your friends are reading. The feature is now live, so there’s a good chance you’ve noticed it on your Facebook page. As Jeffrey Spehar writes for the Facebook [...]

Filed under Content Marketing, Featured Articles, Marketing Tools, Social Media Marketing, Tactics and Tips, Technology news · Tagged with content marketing, content marketing tools, Facebook marketing, Facebook news, facebook recommendations bar, installing the facebook recommendations bar, new facebook features, Social Media Marketing

Facebook Pages Manager App Reportedly Coming to iPhone

Posted by Shelly Kramer on May 17, 2012 · 1 Comment

ShareIf you manage Facebook brand pages, you’ll want to know about the Facebook Pages Manager app that’s reportedly on the way for iPhone users. We don’t know a ton about the Facebook Pages Manager app because it’s not yet been released, but knowing that it’s on the way makes us happy. We manage a lot [...]

Filed under Digital Marketing, Featured Articles, social media, Social Media Tools, Technology news · Tagged with Facebook marketing, Facebook news, facebook page management, facebook pages manager app, managing facebook pages on mobile devices, new apps, new facebook app, social media marketing tools, tech news

Research Shows Half of Facebook Pages Have Less Than 256 Fans

Posted by Katy Ryan Schamberger on March 25, 2012 · 2 Comments

ShareDespite the prevalence of Facebook pages, a recent study conducted by Recommend.ly indicates that more than half of them (56 percent, to be exact) have less than 256 fans. This research is the result a study of some 1.7 million Facebook pages. And that examination netted the following: Thirty-one percent of Facebook pages have less [...]

Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with average number of facebook fans, content marketing, creating an effective facebook marketing strategy, digital marketing tips, Facebook marketing, facebook marketing statistics, facebook page posting habits, facebook statistics, get more facebook fans, get more facebook likes, how to grow your facebook page audience, improve your facebook marketing strategy, recommend.ly

Facebook Premium Advertising: What It Means For Your Brand

Posted by Katy Ryan Schamberger on March 15, 2012 · 5 Comments

ShareIn terms of new Facebook developments, the last couple of weeks have been nothing short of huge for digital marketers. Sure, Timeline for Pages is a big deal, but of equal importance is Facebook’s new premium advertising platform, which not only introduces new types of ads—but also creates a deeper, more tailored approach to advertising [...]

Filed under Digital Marketing, Featured Articles, Social Media Marketing, Technology news · Tagged with digital marketing tips, Facebook engagement, Facebook marketing, Facebook news, facebook premium advertising, how brands should use facebook premium advertising, how to approach Facebook advertising, new facebook products, reach generator, Social Media Marketing, understanding facebook premium advertising, what is facebook's premium advertising

Facebook’s Timeline Pages For Brands Are Here

Posted by Shelly Kramer on March 1, 2012 · 10 Comments

ShareThe Facebook Timeline Pages for Brands have officially rolled out. Let the social media complaining begin. But we think they present a great opportunity for a much improved brand presence on Facebook. We’ve been using Timeline personally since it rolled out and love it. Visually, it’s a huge improvement over the old Facebook pages and [...]

Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Social Media Tips and Training, Technology news · Tagged with beth kanter, boost facebook page engagement, brian carter, content marketing, digital marketing, edgerank, Facebook marketing, facebook marketing tips, facebook timeline for pages, facebook timeline for pages checklist, features of facebook timeline for pages, how to enable facebook timeline for pages, successful facebook marketing, why brands should use facebook timeline