Want to Change Attitudes about Social Media? Make It Fun

Posted by Shelly Kramer on June 13, 2011 · 7 Comments

Share We work with businesses of all sizes helping them understand, navigate and participate in the online space and understand the value of social media marketing. For those of us who are old hands at that, it seems like no big deal. But for a vast number of people, even ones who are somewhat familiar [...]

Filed under Blog Marketing, Blog Marketing, Content Marketing, Featured Articles, marketing, Online Marketing, Social Media Marketing · Tagged with analytics, blogging, content marketing, content marketing strategy, corporate blogging, eMarketer, Fun Theory, HubSpot, Piano Stairs, social media, socialmedia, Volkswagen Fun Theory

Driving Sales Through Social Media

Posted by Katherine Meyer on October 22, 2010 · 16 Comments

Share Social media has enabled companies (even some with notoriously poor customer service) to better field consumer questions and concerns. Major brands like Comcast, Dell and Best Buy have embraced social media as it has allowed them to connect with their consumers in a more immediate and impactful manner. If companies participating in the social [...]

Filed under Business Intelligence, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with business strategy, business tactics, customer service, digital marketing, eMarketer, IBM, marketing strategy, Online Marketing, social media, Social Media Marketing, social media strategy, social media training, socialmedia, Todd Watson

Does Your Brand Use Protection?

Posted by Shelly Kramer on September 10, 2010 · 9 Comments

Share It’s no surprise to anyone paying attention that the world of marketing has changed. Consumers are officially in the driver’s seat and are creating a new set of challenges for brands and marketers. A majority of consumers use the web as their primary source of information, especially when it comes to products or services [...]

Filed under Branding / Identity, Branding / Identity, Business Intelligence, Featured Articles, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with brand management, brand monitoring, brand strategy, Business Intelligence, Clinton Condoms, eMarketer, marketing plan, marketing strategy, reputation management, reputation monitoring, social media, social media monitoring, socialmedia, Spiral16, strategic marketing plan

Dear Competitor,

Posted by Shelly Kramer on March 31, 2010 · 25 Comments

ShareDear Competitor, I couldn’t sleep last night and found myself thinking of you. I love competition, both for myself and for my clients. It keeps me thinking (which I enjoy), on my toes (good, because I’m short) and adaptable (which I find, perversely, fun). And while I was thinking of you, I felt compelled to [...]

Filed under Featured Articles, Marketing Tips, Traditional Marketing · Tagged with Blippy, eMarketer, facebook, Foursquare, Google, Google alerts, Kansas City Marketing Agency, Kansas City Small Business Marketing, Kansas City Social Media Agency, marketing, mobile marketing, search engine marketing, search engine optimization, seo, social media, socialmedia, stats, strategy, twitter, web design