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Posted by Guest on February 22, 2013 · 3 Comments
ShareI recently read an excellent blog post titled The Consumer Survey is Dead by Sam Fiorella, which was published about the same time I participated in a #CXO Twitter chat regarding customer surveys. I left comments with a common theme in both venues: Surveys require consumers to opt-in to a TASK you give them in [...]
Filed under Brand and Reputation Management, Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Tactics and Tips · Tagged with brand management, brand monitoring, brand monitoring tools, brian vickery, digital marketing, gathering actionable intelligence, Google alerts, HootSuite, how people talk about your brand, mantis pulse analytics, marketing tips, marketing tools, online listening, social listening, social monitoring, the consumer survey is dead, tracking brand conversation
Posted by Shelly Kramer on January 31, 2013 · 7 Comments
ShareAs part of the Community Manager Appreciation Day celebration, Social Fresh released its annual Community Manager Report, an infographic and white paper that compiles results of a survey distributed to community and social media managers. And now that the survey and report is in its third year, the data has revealed several emerging trends—all of [...]
Filed under Featured Articles, Online Marketing, social media, Social Media Marketing, Social Media Tools, Strategies and Tactics · Tagged with community management, community manager appreciation day, community manager demographics, community manager of the year, community manager report, community manager salary, community manager stats, digital marketing, evolution of community manager position, jeff esposito, social fresh community manager report, social media professionals, social media strategy
Posted by Katy Ryan Schamberger on January 17, 2013 · 8 Comments
ShareYou’re likely no stranger to writing content for your blog. As you adapt to a writing schedule that works for you, take your content creation strategy one step further by submitting guest posts to other blogs. After all, when it comes to the Internet, the wider your digital footprint, the better. And regularly contributing content [...]
Filed under Blog Marketing, Content Marketing, Featured Articles, Tactics and Tips · Tagged with blogging resources, blogging tips, content marketing, digital marketing, guest blog submission tips, guest blogging checklist, guest blogging tips, pitching a guest blog, submitting a guest blog, tips for bloggers, what to include with a guest blog, why you should guest blog
Posted by Shelly Kramer on September 6, 2012 · 3 Comments
ShareWe wrote earlier this week about moving beyond using Facebook for brand awareness and engagement and thinking about how to use Facebook for leads and sales. We manage a lot of brand pages and build communities for clients and so we see a lot of people doing a great job of that—and we see even [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with boost facebook page performance, build a facebook community, create a successful facebook page, digital marketing, Facebook marketing, facebook marketing resources, facebook marketing tips, facebook page best practices, integrated marketing, Social Media Marketing
Posted by Shelly Kramer on September 4, 2012 · 7 Comments
ShareWhen it comes to Facebook marketing, it’s easy to get caught up in insights like page likes, comments and shares. Yet there’s a more critical objective to keep in mind: use Facebook to increase your company’s sales and, by extension, your bottom line. There’s no denying that social media is a great tool with which [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with boost facebook performance, boost sales with facebook, digital marketing, facebook as a sales tool, Facebook marketing, facebook marketing tips, focus on facebook performance, sell more using facebook, Social Media Marketing
Posted by Shelly Kramer on June 27, 2012 · 20 Comments
ShareMobile is huge—and getting bigger by the day. You’ve likely implemented—or are at least planning—a mobile marketing strategy as part of your overall integrated marketing strategy. Right? And what’s even more critical is to understand which of your consumers are using mobile technology like smartphones, and even more importantly, how they’re using that technology to [...]
Filed under Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, marketing plan, Mobile and Location Based Marketing, Tactics and Tips · Tagged with creating a mobile marketing strategy, digital marketing, effective mobile marketing, facebook influences purchase decisions, how people use smartphones, marketing research, marketing strategy, marketing tips, mobile as the first screen, mobile marketing strategy, smartphone research, smartphone usage, smartphone use statistics, smartphone users and purchase decisions, the first screen, the smartphone consumer 2012, tom webster
Posted by Shelly Kramer on June 21, 2012 · 45 Comments
ShareHow many times have you visited a website and ended up sorely disappointed? Or worse, annoyed as all get out? For me, the answer is an easy one: a lot! So, I put together a list of the 12 things that annoy me the most about websites. Maybe you’ll agree; maybe you won’t. Let’s see… [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Tactics and Tips, Website Marketing · Tagged with avoid bad website design, bad website design, creating a website, digital marketing, how to create a good website, Online Marketing, prevent a bad website, website features to avoid, website tips, what kills a website, what to avoid when building a website
Posted by Shelly Kramer on May 2, 2012 · 7 Comments
ShareBy now, surely you get it—your business needs to have a social presence and a larger digital marketing strategy to succeed in today’s socially driven digital landscape. Yet knowing that is only half the battle; you’ve got to identify and implement best practices, too. Digital and social strategies are critical regardless of whether your company [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, marketing plan, Marketing Tips, Online Marketing, Tactics and Tips · Tagged with b2b digital marketing strategy, b2b digital marketing tips, b2b social practices, best b2b marketing practices, best b2b social practices, content marketing, digital marketing, digital marketing resources, digital marketing tips, Online Marketing, social media today webinar, what b2b can learn from b2c
Posted by Katy Ryan Schamberger on March 27, 2012 · 6 Comments
ShareIf you’re still working on figuring out how to maximize Facebook timeline, D-Day is almost here. Friday, March 30, is when your Facebook pages will automatically convert to the new Timeline format. If you haven’t already started to think about the look and content strategy for your new Timeline page, consider this a swift kick [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with digital marketing, facebook marketing tips, facebook timeline for pages, features of facebook timeline for pages, how to leverage facebook timeline for your brand, maximize facebook timeline for pages, Social Media Marketing, what you need to know about facebook timeline
Posted by Shelly Kramer on March 21, 2012 · 3 Comments
ShareContent marketing is the buzzword of the moment, but in reality, it’s a marketing concept that’s been around for decades—heck, even longer than that. And when you think about it, that’s not surprising. After all, the technology and devices with which we produce and consume content have drastically changed, but words and stories are nothing [...]
Filed under Branding / Identity, Branding / Identity, Business Intelligence, Content Marketing, Content Marketing, Content Strategy, Featured Articles, Tactics and Tips · Tagged with brand storytelling, content and Google's algorithm changes, content marketing strategy, content marketing tips, digital marketing, elements of content marketing success, history of content marketing, humanize your brand, importance of content marketing, importance of real time content development, what is content marketing, why is content important
Posted by Shelly Kramer on March 1, 2012 · 10 Comments
ShareThe Facebook Timeline Pages for Brands have officially rolled out. Let the social media complaining begin. But we think they present a great opportunity for a much improved brand presence on Facebook. We’ve been using Timeline personally since it rolled out and love it. Visually, it’s a huge improvement over the old Facebook pages and [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Social Media Tips and Training, Technology news · Tagged with beth kanter, boost facebook page engagement, brian carter, content marketing, digital marketing, edgerank, Facebook marketing, facebook marketing tips, facebook timeline for pages, facebook timeline for pages checklist, features of facebook timeline for pages, how to enable facebook timeline for pages, successful facebook marketing, why brands should use facebook timeline
ShareFacebook recently announced the launch of a new subscribe button that allows Facebook users to subscribe to your website and/or blog, and then receive updates directly in their Facebook News Feed. We’re excited to see the evolution of this new feature, not only because it adds another dimension to the Facebook experience but is also [...]
Filed under Content Marketing, Featured Articles, Marketing Tools, social media, Social Media Tips and Training · Tagged with content marketing strategies, content marketing tips, content marketing with facebook, digital marketing, facebook content marketing, facebook subscribe button code, Facebook subscribe button for websites, Facebook tips, how to add the facebook subscribe button to your website, how to generate a code for facebook subscribe button, social media tips, what is the facebook subscribe button for websites
Posted by Shelly Kramer on December 22, 2011 · 9 Comments
ShareIf you’re a marketer and not already focusing on tablets, now’s the time. Consumer tablet usage statistics were recently released in a study and infographic created by The Pew Research Center in conjunction with The Economist Group, and the findings collectively illustrate a key point: as mobile usage continues to increase among consumers, tablets have [...]
Filed under Content Marketing, Digital Marketing, Featured Articles, Marketing Tips, Mobile and Location Based Marketing · Tagged with content creation for mobile sites, content marketing for tablets, digital marketing, how many people are using tablets, mobile marketing, mobile marketing strategy, mobile marketing tips, mobile stats, tablet statistics, tablet usage, tablet usage statistics, what to consider for mobile content, why mobile marketing is important, why should marketers care about tablets
Posted by Katy Ryan Schamberger on December 12, 2011 · 3 Comments
ShareFacebook announced a subscribe button that will now be available for third-party websites, a development that extends the social networking platform’s existing subscription service and encourages increased engagement between Facebook and websites. When you click the subscribe button on a website, you’ll see that site’s updates in your news feed. Additionally, your action will be [...]
Filed under Featured Articles, social media, Social Media Marketing, Technology news, Website Marketing · Tagged with benefits of Facebook new subscribe button, digital marketing, Facebook marketing, Facebook news, Facebook subscribe button for websites, how to use Facebook subscribe button for website, social media marketing tips, tech news, website marketing, what is Facebook subscribe button for websites
Posted by Shelly Kramer on December 9, 2011 · 9 Comments
ShareBig news out of Twitter headquarters—as part of a comprehensive redesign, the company has launched brand pages for business users. With this announcement, Twitter has become a more viable competitor against Facebook and Google+, two platforms that have made brand and business pages a visible component of their toolboxes. Twitter Brand Pages: What’s Different? The [...]
Filed under Featured Articles, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Social Media Tools, Technology news · Tagged with advantages of Twitter for business, digital marketing, embedded tweets, new Twitter, Social Media Marketing, social media news, social networking for businesses, technology news, Twitter brand pages, Twitter launches brand pages, Twitter news, Twitter redesign, using Twitter for business, why brands should use Twitter
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
