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ShareFacebook recently announced the launch of a new subscribe button that allows Facebook users to subscribe to your website and/or blog, and then receive updates directly in their Facebook News Feed. We’re excited to see the evolution of this new feature, not only because it adds another dimension to the Facebook experience but is also [...]
Filed under Content Marketing, Featured Articles, Marketing Tools, social media, Social Media Tips and Training · Tagged with content marketing strategies, content marketing tips, content marketing with facebook, digital marketing, facebook content marketing, facebook subscribe button code, Facebook subscribe button for websites, Facebook tips, how to add the facebook subscribe button to your website, how to generate a code for facebook subscribe button, social media tips, what is the facebook subscribe button for websites
Posted by Shelly Kramer on December 22, 2011 · 5 Comments
ShareIf you’re a marketer and not already focusing on tablets, now’s the time. Consumer tablet usage statistics were recently released in a study and infographic created by The Pew Research Center in conjunction with The Economist Group, and the findings collectively illustrate a key point: as mobile usage continues to increase among consumers, tablets have [...]
Filed under Content Marketing, Digital Marketing, Featured Articles, Marketing Tips, Mobile and Location Based Marketing · Tagged with content creation for mobile sites, content marketing for tablets, digital marketing, how many people are using tablets, mobile marketing, mobile marketing strategy, mobile marketing tips, mobile stats, tablet statistics, tablet usage, tablet usage statistics, what to consider for mobile content, why mobile marketing is important, why should marketers care about tablets
Posted by Katy Ryan Schamberger on December 12, 2011 · 3 Comments
ShareFacebook announced a subscribe button that will now be available for third-party websites, a development that extends the social networking platform’s existing subscription service and encourages increased engagement between Facebook and websites. When you click the subscribe button on a website, you’ll see that site’s updates in your news feed. Additionally, your action will be [...]
Filed under Featured Articles, social media, Social Media Marketing, Technology news, Website Marketing · Tagged with benefits of Facebook new subscribe button, digital marketing, Facebook marketing, Facebook news, Facebook subscribe button for websites, how to use Facebook subscribe button for website, social media marketing tips, tech news, website marketing, what is Facebook subscribe button for websites
Posted by Shelly Kramer on December 9, 2011 · 9 Comments
ShareBig news out of Twitter headquarters—as part of a comprehensive redesign, the company has launched brand pages for business users. With this announcement, Twitter has become a more viable competitor against Facebook and Google+, two platforms that have made brand and business pages a visible component of their toolboxes. Twitter Brand Pages: What’s Different? The [...]
Filed under Featured Articles, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Social Media Tools, Technology news · Tagged with advantages of Twitter for business, digital marketing, embedded tweets, new Twitter, Social Media Marketing, social media news, social networking for businesses, technology news, Twitter brand pages, Twitter launches brand pages, Twitter news, Twitter redesign, using Twitter for business, why brands should use Twitter
Posted by Katy Ryan Schamberger on December 7, 2011 · 14 Comments
ShareWebsites ending in .XXX are now for sale, a development that has been long awaited by those in the adult entertainment industry as a way to clearly identify sites with adult-oriented content. “While adult entertainment is enjoyable to many adults, it is not appropriate for all audiences,” said Stuart Lawley, CEO of ICM Registry, in [...]
Filed under Brand and Reputation Management, Digital Marketing, Featured Articles, Online Marketing, Tactics and Tips, Technology news · Tagged with .xxx domains, brand management, digital marketing, digital marketing tactics, Google alerts, ICM registry, marketing strategy, Online Marketing, online marketing tips, online reputation management, reputation management, should you buy your .xxx domain, technology news
Posted by Katy Ryan Schamberger on November 28, 2011 · 9 Comments
ShareQR codes might be the most under-utilized—and misunderstood—of the digital marketing tools. Do a quick Google search and you’ll find just as many blogs and articles in praise of the codes as you will those who disparage and vilify these speckled tools. Yet I’m pro-QR code. When used thoughtfully and strategically, QR codes can help [...]
Filed under Branding / Identity, Business Intelligence, Digital Marketing, Featured Articles, Marketing Tools, Online Marketing, Tactics and Tips · Tagged with creative ways to use QR codes, digital marketing, how to create a successful QR code campaign, how to use QR codes, innovative QR code use, Online Marketing, QR code campaign, QR code marketing, QR code research, QR codes, QR user statistics, use QR codes successfully, what are QR codes
Posted by Katy Ryan Schamberger on October 26, 2011 · 2 Comments
SharePositive online reviews for your product or service are powerful tools in encouraging others to sample your wares and build brand loyalty. Need proof? Consider recent news that online review giant Yelp may actually be killing chain restaurants as users instead opt to support and review local, independently owned establishments. In the same study, Michael [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Online Marketing, Social Media Marketing, Tactics and Tips · Tagged with business marketing, business tactics, business tips, customer service, digital marketing, Google Places, how to get online reviews, local search, online reviews, online visibility, seo, the power of online reviews, why your business needs online reviews, Yelp
Posted by Katherine Meyer on August 22, 2011 · 17 Comments
Share Amazon has been making some big moves in the world of e-commerce since June, and both consumers and competitors are paying attention. In June, Amazon sold one of the most highly anticipated albums, Lady Gaga’s Edge of Glory, for $0.99 — and took down some of their servers in the process. Even though many consumers [...]
Posted by Shelly Kramer on April 5, 2011 · 5 Comments
Share People. Love. Video. Not yet sure you’re buying it? comScore’s video matrix, published December, 2010, reported that some 89 million people in the United States are going to watch 1.2 billion videos. Not this year. Not this week. But today. They’re going to watch 1.2 billion videos today. comScore reports that there are some [...]
Filed under Content Marketing, Email Marketing, Featured Articles, marketing, Online Marketing · Tagged with ComScore, content marketing, Dan Piech, digital marketing, Geoff Livingston, Get Seen, Google, marketing strategy, OMMA, Online Marketing, online video, Pixability, search engine marketing, search rankings, Steve Garfield, using video as part of marketing efforts, video content production, video for seo, video usage stats
Posted by Katherine Meyer on October 22, 2010 · 16 Comments
Share Social media has enabled companies (even some with notoriously poor customer service) to better field consumer questions and concerns. Major brands like Comcast, Dell and Best Buy have embraced social media as it has allowed them to connect with their consumers in a more immediate and impactful manner. If companies participating in the social [...]
Filed under Business Intelligence, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with business strategy, business tactics, customer service, digital marketing, eMarketer, IBM, marketing strategy, Online Marketing, social media, Social Media Marketing, social media strategy, social media training, socialmedia, Todd Watson
Posted by Shelly Kramer on May 17, 2010 · 12 Comments
ShareMy team and I talk with clients and prospective clients on a daily basis about how the world of marketing has changed over the course of the last number of years and how critical it is to adapt marketing strategies accordingly. Sometimes I suspect they skeptically regard us as just another bunch of people with [...]
Filed under Business Intelligence, Featured Articles, Online Marketing, Social Media Marketing, Strategies and Tactics · Tagged with digital marketing, Gary Hayes, integrated marketing, Kansas City Marketing Agency, Kansas City Small Business Marketing, small business marketing, social media, stats, strategy
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
