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Posted by Shelly Kramer on May 30, 2013 · 5 Comments
ShareYou don’t have to look far to read an article about the growth of mobile phones. And although mobile marketing elements like mobile-friendly websites are still important, the next phase of mobile marketing is here: location-based listening. What if you knew someone was sitting in a train station that also housed your café and you [...]
Filed under Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, Marketing Tips, Mobile and Location Based Marketing, Strategies and Tactics · Tagged with brand monitoring, digital marketing tips, hyper local marketing, local marketing strategy, location based marketing, location-based listening, location-based marketing offers, online customer service, online listening and monitoring, reach prospective customers, using location-based listening data, why location-based marketing matters
Posted by Guest on April 11, 2013 · 2 Comments
ShareAt SXSW last month, Albert Chou, Expion’s Chief Innovation Officer, set the stage for the “The Power of Microcontent Marketing in the Moment” panel with his talk, “What is Real Time Marketing?” Here’s Albert’s presentation and we’ve included three key takeaways with recap slides so you can examine your own digital marketing strategy and spot [...]
Filed under Branding / Identity, Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Marketing Tools, Social Media Marketing, Tactics and Tips · Tagged with albert chou expion, content marketing and real time marketing, content marketing strategy, digital marketing tips, empowering employees, expion marketing insights technology, real time marketing and big data, real-time marketing, sxsw 2013 presentations, sxsw 2013 recap, the power of microcontent marketing in the moment, understanding real time marketing, what is real time marketing, zena weist expion
Posted by Guest on January 17, 2013 · 6 Comments
Share Think like a search engine. This is one of those mantras we’ve had for a while at 312 digital. SEO can be seen as very complicated. Because it is when you look at it as a complicated set of math problems. Google and Bing each use hundreds of different factors to determine how to [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Marketing Tools, Search Engine Optimization and Marketing, Tactics and Tips · Tagged with 312 digital, digital marketing resources, digital marketing tips, Google algorithm, google as recommendation engine, how google works, how to think like a search engine, introduction to digital marketing, sean mcginnis, seo resources, SEO tips, understanding google, understanding Google algorithm, understanding seo, website optimization, what is google
Posted by Shelly Kramer on January 14, 2013 · 4 Comments
ShareThere’s no denying that Facebook is a fast-moving stream of activity. And if you’re a Facebook page admin, you probably already know that page posts receive optimal visibility for a short amount of time. Just how short? According to recent data from Socialbakers, a Facebook page post gets half of its reach within just 30 [...]
Filed under Content Marketing, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with digital marketing tips, facebook content strategy, Facebook marketing, facebook marketing tips, facebook page post reach, facebook page post visibility, facebook page posts seen in half an hour, facebook page reach data, facebook page reach stats, facebook page strategy, facebook post visibility stats, how many people see facebook page posts, improving facebook page performance, measuring faceobok page post reach, social media marketing tips, socialbakers research, successful facebook marketing
Posted by Guest on January 2, 2013 · 2 Comments
ShareWhen you’re in business to provide a product or service (and aren’t we all?), your ultimate goal is to get customers to use that product or service. Without customers, there is no business, and without satisfied customers, your company doesn’t stay around long. It’s a great feeling when a customer makes it point to praise [...]
Filed under Brand and Reputation Management, Branding / Identity, Branding / Identity, Business Intelligence, Consumer Behavior, Content Marketing, Digital Marketing, Featured Articles, Relationship Marketing, Tactics and Tips · Tagged with amsterdam printing, branding and customer testimonials, business branding and identity, christopher wallace, content marketing tips, creative ways to use customer testimonials, customer testimonials and your website, digital marketing tips, effectively use customer testimonials, how to effectively use customer feedback, how to use customer case studies, how to use customer testimonials, increase your business with customer testimonials
Posted by Guest on December 4, 2012 · 10 Comments
ShareAs enterprise marketers, part of our role is to look forward into the future to see what’s ahead in the next 12-24 months, possibly even longer. What’s coming down the pipeline that directly impacts our brand, our customers and our ability to positively influence profitable growth for our organization? Although it’s relatively easy to stay [...]
Filed under Business Intelligence, Corporate Strategy, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with benefits of a social approach, digital marketing resources, digital marketing tips, future marketing strategy, jeff wilson, social approach for businesses, social media as approach to the customer, social media marketing for the enterprise, social media marketing tips, successful social media marketing, what is a social approach, what's after social media
Posted by Guest on November 27, 2012 · 4 Comments
ShareThere’s no doubt moms have some finely tuned instincts when it comes to surviving and thriving in the role. Whether a stay-at-home or working mom, every day brings a new set of challenges and requires quick thinking and on-the-spot problem solving. As a mom of four, I’ve learned that some situations call for planning–while others [...]
Filed under Consumer Behavior, Featured Articles, marketing, Tactics and Tips · Tagged with best practices for successful marketing, chamber of commerce, digital marketing techniques, digital marketing tips, how marketing and parenting are similar, katie parsons, marketing advice, marketing resources, marketing tactics, marketing techniques inspired by moms, marketing tips
Posted by Shelly Kramer on November 20, 2012 · 21 Comments
ShareHere at V3 headquarters, we consume a lot of content. A. Lot. And we often find blogs, vlogs, articles and presentations that make us think (or sometimes cringe). The best? When something makes us think AND laugh, as evidenced by HubSpot’s brilliant presentation “Social Media Is A Lot Like…Sex.” You’re already hooked by the title, [...]
Filed under Branding / Identity, Corporate Strategy, Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with digital marketing resources, digital marketing tips, how to create a successful social media marketing strategy, hubspot presentation, hubspot why social media is like sex, Social Media Marketing, social media marketing tips, social media stats, social media strategy, successful social media marketing, why social media is a lot like sex
Posted by Shelly Kramer on November 9, 2012 · Leave a Comment
ShareSure, Facebook is a fun place to spend time—and it can be an effective, even lucrative part of your company’s digital marketing strategy. Yet Facebook is also a treasure trove of data, including consumer demographics, interests, activities and preferences. Think of it this way: Facebook users share more than 30 billion pieces of content each [...]
Filed under Business Intelligence, Consumer Behavior, Events / Training, Featured Articles, Marketing Tools, Social Media Marketing, Tactics and Tips · Tagged with anurag tandon, Consumer Behavior, digital marketing tips, facebook audience insights, facebook data, Facebook marketing, facebook marketing insights, facebook webinars, get exceptional consumer insights & market research using facebook data, how to collect and analyze marketing data, how to use facebook for market research, marketing research, marketing webinars, microstrategy, social media marketing tips, use facebook for research, using facebook data for customer insights
Posted by Guest on October 15, 2012 · 8 Comments
ShareFacebook, Twitter, LinkedIn–you have them not just for yourself, but also for your organization, too. It’s easy enough to chat with a Facebook friend about your new car or your kids, but it’s quite another thing to share part of your organization using a corporate Facebook page or Twitter account. Sounding like a friendly human [...]
Filed under Branding / Identity, Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, Marketing Tips, Relationship Marketing, Social Media Marketing, Tactics and Tips · Tagged with brand storytelling, connecting with customers, corporate social media marketing, creating a company voice, david lee king, digital marketing tips, effective corporate social media marketing, face2face, online marketing tips, social media marketing for businesses, social media marketing tips
Posted by Shelly Kramer on October 10, 2012 · 7 Comments
ShareTout launched in 2011 as an iOS and Android video app with little fanfare. Over the last year, however, Tout has become a fast-growing player in the instant video space. And you know how we love video. The site touts (snicker) itself as a social media platform that allows users to shoot 15-second video status [...]
Filed under Content Marketing, Featured Articles, Marketing Tools, Online Marketing, Social Media Tools, Tactics and Tips · Tagged with businesses using tout, content marketing tools, digital marketing tips, digital marketing tools, marketing power of video, the importance of video, tout, video and integrated marketing, video creation, video distribution, wall street journal and tout, what is tout, who's using tout, wwe and tout
Posted by Shelly Kramer on September 17, 2012 · 14 Comments
ShareI’m a brand strategist, so my team and I think a lot about successfully launching products. And whether you’re launching a new product or making an announcement about a new product or service or something new that your company is doing, these 5 key elements to a successful product launch are some common sense steps [...]
Filed under Branding / Identity, Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Relationship Marketing, Social Media Marketing, Tactics and Tips · Tagged with brand marketing resources, brand marketing tips, creating a brand story, digital marketing tips, how to launch a product, marketing a new product, product launch tips, successfully launch a product, successfully sell a new product
Posted by Shelly Kramer on July 23, 2012 · 9 Comments
ShareMarketing is about selling. And if you’re not paying attention to the marketing funnel on your website as it relates to your business and how SEO impacts that, you’re probably not selling as much as you might otherwise be. Good website design is about serving the customer, not your ego. And the marketing funnel that [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Search Engine Optimization and Marketing, Tactics and Tips · Tagged with conversion optimization, digital marketing tips, integrating SEO into marketing funnel, marketing funnel, seo and lead generation, seo and marketing, SEO tips
Posted by Shelly Kramer on May 2, 2012 · 7 Comments
ShareBy now, surely you get it—your business needs to have a social presence and a larger digital marketing strategy to succeed in today’s socially driven digital landscape. Yet knowing that is only half the battle; you’ve got to identify and implement best practices, too. Digital and social strategies are critical regardless of whether your company [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, marketing plan, Marketing Tips, Online Marketing, Tactics and Tips · Tagged with b2b digital marketing strategy, b2b digital marketing tips, b2b social practices, best b2b marketing practices, best b2b social practices, content marketing, digital marketing, digital marketing resources, digital marketing tips, Online Marketing, social media today webinar, what b2b can learn from b2c
Posted by Guest on March 30, 2012 · 16 Comments
ShareIf the past number of years has taught us anything, it’s that the Internet and social media is constantly evolving. New features get launched, favorite ones get phased out, and new social platforms turn into the latest must-do for marketers while others disappear, absorbed by a competing platform or wither from lack of use. This [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with brand storytelling, carla young, content marketing, digital marketing strategy, digital marketing tips, digital strategy, find your brand's story, successful digital marketing, why brand stories are important
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
