Use Location-Based Listening to Reach Prospective Customers

You don’t have to look far to read an article about the growth of mobile phones. And although mobile marketing elements like mobile-friendly websites are still important, the next phase of mobile marketing is here: location-based listening. What if you knew someone was sitting in a train station that also housed your café and you […]

Key Takeaways from Expion’s Real Time Marketing Talk at SXSW

At SXSW last month, Albert Chou, Expion’s Chief Innovation Officer, set the stage for the “The Power of Microcontent Marketing in the Moment” panel with his talk, “What is Real Time Marketing?” Here’s Albert’s presentation and we’ve included three key takeaways with recap slides so you can examine your own digital marketing strategy and spot […]

Think Like A Search Engine

Think like a search engine. This is one of those mantras we’ve had for a while at 312 digital. SEO can be seen as very complicated. Because it is when you look at it as a complicated set of math problems. Google and Bing each use hundreds of different factors to determine how to rank […]

Smart Ways to Use Customer Testimonials

When you’re in business to provide a product or service (and aren’t we all?), your ultimate goal is to get customers to use that product or service. Without customers, there is no business, and without satisfied customers, your company doesn’t stay around long. It’s a great feeling when a customer makes it point to praise […]

5 Marketing Techniques Inspired by Moms

There’s no doubt moms have some finely tuned instincts when it comes to surviving and thriving in the role. Whether a stay-at-home or working mom, every day brings a new set of challenges and requires quick thinking and on-the-spot problem solving. As a mom of four, I’ve learned that some situations call for planning–while others […]

Webinar: Use Facebook Data for User Insights and Research

Sure, Facebook is a fun place to spend time—and it can be an effective, even lucrative part of your company’s digital marketing strategy. Yet Facebook is also a treasure trove of data, including consumer demographics, interests, activities and preferences. Think of it this way: Facebook users share more than 30 billion pieces of content each […]

5 Steps to Make Your Organization Sound Human Online

Facebook, Twitter, LinkedIn–you have them not just for yourself, but also for your organization, too. It’s easy enough to chat with a Facebook friend about your new car or your kids, but it’s quite another thing to share part of your organization using a corporate Facebook page or Twitter account. Sounding like a friendly human […]

Tout: Powering The New Age of Web Video

Tout launched in 2011 as an iOS and Android video app with little fanfare. Over the last year, however, Tout has become a fast-growing player in the instant video space. And you know how we love video. The site touts (snicker) itself as a social media platform that allows users to shoot 15-second video status […]

5 Keys to a Successful Product Launch

I’m a brand strategist, so my team and I think a lot about successfully launching products. And whether you’re launching a new product or making an announcement about a new product or service or something new that your company is doing, these 5 key elements to a successful product launch are some common sense steps […]

5 Ways to Use SEO to Get Leads in Your Marketing Funnel

Marketing is about selling. And if you’re not paying attention to the marketing funnel on your website as it relates to your business and how SEO impacts that, you’re probably not selling as much as you might otherwise be. Good website design is about serving the customer, not your ego. And the marketing funnel that […]

Identifying The Best B2B Social Practices

By now, surely you get it—your business needs to have a social presence and a larger digital marketing strategy to succeed in today’s socially driven digital landscape. Yet knowing that is only half the battle; you’ve got to identify and implement best practices, too. Digital and social strategies are critical regardless of whether your company […]

It’s All About Storytelling…It Always Has Been, Always Will Be

If the past number of years has taught us anything, it’s that the Internet and social media is constantly evolving. New features get launched, favorite ones get phased out, and new social platforms turn into the latest must-do for marketers while others disappear, absorbed by a competing platform or wither from lack of use. This […]

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