Victoria’s Secret Pink is a Brilliant Strategy, Is Your Brand Thinking Ahead?
The Victoria’s Secret Pink brand is a brilliant strategy to hook future customers. The Pink brand is targeted toward teens and college-aged women.
Pink offers sweats and pj’s versus teddies and push-up bras. The brand image is one of “cute and playful” versus the more overtly sexy image of the core brand. The Pink collection of [...]
Grocery Store Fails When It Comes To Consumer Behavior
Deliver a Consumer Behavior For Dummies Book STAT to my Local Grocery Store
When I started to write this post, I really had to stop and reflect as to whether the topic of today’s rant should be on customer service or on consumer behavior. After much consideration, I settled on consumer behavior. And so [...]
