Victoria’s Secret Pink is a Brilliant Strategy, Is Your Brand Thinking Ahead?

Posted by Michelle Lamar on January 31, 2010 · 3 Comments

ShareThe Victoria’s Secret Pink brand is a brilliant strategy to hook future customers. The Pink brand is targeted toward teens and college-aged women. Pink offers sweats and pj’s versus teddies and push-up bras. The brand image is one of “cute and playful” versus the more overtly sexy image of the core brand. The Pink collection [...]

Filed under Branding / Identity · Tagged with brand, branding, Chris Brogan, customer loyalty, Pink, Shelly Kramer, strategy, Trust Agents, Victoria's Secret

Grocery Store Fails When It Comes To Consumer Behavior

Posted by Shelly Kramer on September 10, 2009 · 2 Comments

ShareDeliver a Consumer Behavior For Dummies Book STAT to my Local Grocery Store When I started to write this post, I really had to stop and reflect as to whether the topic of today’s rant should be on customer service or on consumer behavior. After much consideration, I settled on consumer behavior. And so the [...]

Filed under Consumer Behavior, Featured Articles · Tagged with Consumer Behavior, customer loyalty, customer service