Is Content Marketing Worth the Squeeze? 61% of Consumers Prefer It

At this point you’re in serious denial if you aren’t practicing some form of content marketing (most of us spend over a quarter of our marketing budget on it). And while we’re all told how important it is, there are days we ask ourselves: is it really worth it? A new study from Captora finds […]

A Guide to Getting Started with Agile in your Content Marketing Efforts

Marketers everywhere are struggling to get their arms around the beast that is content marketing. How to do it in general, how to do it well, and how to get it done on time without going crazy (and often with few resources) are questions that most of us wrestle with. That’s precisely why thinking about […]

Google Authorship and Its Role in Better SEO Rankings

There was a time not so long ago when getting to the top of the search rankings was a matter of hiring an SEO expert and spending a bunch of money to ensure you “owned” certain keywords and appeared high in search results. Google changed all that (long story short) with its Panda and Penguin […]

Top 5 Goals of Content Marketing for B2B Marketers

While content marketing has been around for some time, it has not only changed significantly in recent years, it’s the laser focus of marketers everywhere — especially B2B marketers. The “Great Content Marketing Quest” has become what “Let’s All Run Out And Do Social Media—It’s Free!” was to 2009 and the “Quest for ROI” was […]

Facebook Brand Reach Dwindling: What To Do Now

Are managing your client’s brand page on Facebook and feel like you have done everything to share great content, but still not generating the level of engagement you were enjoying a few months back? You’re not alone. Facebook recently made changes to its algorithm and the reach of brand pages has been negatively affected. According to […]

Lead Gen, Content and Data: How to Hit it Out of the Park in 2014

Are lead generation, content marketing and a better use of data on your to do list for 2014? Do you like perfect weather and smart people? What about conferences that are not only packed with stuff you can use but which are also affordable? If you answered ‘yes’ to any of the foregoing, get registered […]

[Stats] Social Media Active Users: Marketers Take Note

I’m a brand strategist and also a regular speaker at conferences on the topic of integrating social media, content and SEO into your marketing strategies. We work a lot in the B2B space and I joke (with love) that my clients are often a bunch of middle-aged senior leaders who don’t get just exactly how […]

Blogging for Business: A Must-Have Editing Checklist

Unless you’re dead, you’ve doubtless heard the phrase, “content is king.” There’s a reason that people spin this line, which, I mean, who are we kidding, has become more than a bit of a cliché. But it’s because when done correctly, your content marketing efforts can have a significant impact on your business. And if […]

5 Truths and Integrating Social Business in Your Organization

During the recent Expion Social Business Summit in Raleigh, I got a chance to see Michael Brito present—and he didn’t disappoint. Hailing from Edelman, and a business strategist, his presentation was focused on social business. Fitting for a social business summit, no? And even better than discussing the five truths, Michael’s presentation covered how you […]

The Evolution of Link Building as Content Marketing

In this age of “Content is King”, it might be easy to think that link-building is a thing of the past or SEO gone the way of the Dodo. You’d be wrong: link building is as important as ever, it’s just that the way you do it today has changed. And that’s for the better. […]

Epic Examples of Content Marketing

If you’ve been here before, you know we’re long-time advocates of employing engaging content as a key component in brands’ plans to generate business, raise brand awareness, and generally achieve world domination. That’s why we’re always on the lookout for great examples of content marketing and why this EPIC (yes, EPIC, as in Homer and […]

5 Ways To Get Your Lead Management In Sync For 2014

You can almost see the long trumpets getting ready. The clarion call for generating new business in 2014 will be loud and long. B2B businesses have been making the slow crawl out of the recession, looking out on the horizon for new markets, growing their customer base and expanding products and services. Getting there means […]

Raising The Standard For Infographics

Infographics aren’t what they used to be, and I’m not referring to Google’s stance on them. There are ways around that, obviously, but I’m referring more towards the design and use of them. I’m not saying there’s nothing wrong with a well-designed and well-researched infographic, but what I am saying is that we clearly need […]

Blogging Best Practices: How to Get More Blog Readers

One question I’m often asked when talking about blogging best practices is, “How do I get more blog readers?” My answer? Writing great content for your corporate blog is, in the grand scheme of things, the relatively easy part (and please don’t read this that writing is easy–it’s not). However, getting it read is what […]

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