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Posted by Shelly Kramer on May 10, 2013 · 14 Comments
ShareOne question I’m often asked when talking about blogging best practices is, “How do I get more blog readers?” My answer? Writing great content for your corporate blog is, in the grand scheme of things, the relatively easy part (and please don’t read this that writing is easy–it’s not). However, getting it read is what [...]
Filed under Blog Marketing, Content Marketing, Content Strategy, Featured Articles, Tactics and Tips · Tagged with best practices for blogging, blogging best practices, content marketing, content strategy, corporate blogging, how to get blog readers, how to get more blog readers
Posted by Guest on May 6, 2013 · Leave a Comment
ShareWhat do a goldsmith, a luxury cabin and an INC 500 company have in common? I’ll answer that after a few words (to set the stage). We are at war. I recently read a slide deck that revealed some powerful digital stats. Every minute: There are 2 million emails sent 5.6 million messages texted 2.8 [...]
Filed under Branding / Identity, Content Marketing, Featured Articles, Marketing Tips, Tactics and Tips, Video · Tagged with branding and identity, content marketing, creating video, creating video content, david brier, How people use the Internet, integrated marketing strategy, integrating video into content marketing, internet usage stats, telling a brand story, the power of video, the power of video messaging, video marketing, why video matters
Posted by Shelly Kramer on April 30, 2013 · 10 Comments
ShareAccording to an annual survey of digital professionals, content marketing is the single most significant digital marketing trend of 2013. Although trend reports certainly aren’t the end-all, be-all for business strategy, they can help guide your clients’ or company’s goals and processes. I don’t know any marketer worth his or her salt who’s not laser [...]
Filed under Business Intelligence, Content Marketing, Featured Articles, Marketing Tips, Tactics and Tips · Tagged with 2013 digital marketing predictions, 2013 digital marketing trends, 2013 the year of content marketing, adobe and econsultancy research, content creation, content marketing, content marketing strategy, data integration, importance of content marketing, marketing training and resources, mobile marketing, mobile optimization, most significant digital marketing trend of 2013, targeting and personalization, top marketing priorities 2013
Posted by Shelly Kramer on March 22, 2013 · 30 Comments
ShareWhile my Kansas City friends are stuck with more snow, I’m soaking up the sun and fun in the Gaylord Biodome at Blissdom (where is that sarcasm font when you need it)? At V3, we work with agencies and brands and do a lot of blogger and influencer outreach. Today’s workshop: Writing for the Web: What, Why and [...]
Filed under Content Marketing, Content Strategy, Featured Articles, Tactics and Tips · Tagged with before you hit publish, blissdom writing workshop, blissdom writing workshop shelly kramer, blogging basics, content creation, content marketing, content marketing strategy, content tips, content writing checklist, digital content creation tips, seo basics, seo writing 101, writing for the web, writing for the web essentials, writing for the web resources, writing for the web tips
Posted by Katy Ryan Schamberger on January 17, 2013 · 8 Comments
ShareYou’re likely no stranger to writing content for your blog. As you adapt to a writing schedule that works for you, take your content creation strategy one step further by submitting guest posts to other blogs. After all, when it comes to the Internet, the wider your digital footprint, the better. And regularly contributing content [...]
Filed under Blog Marketing, Content Marketing, Featured Articles, Tactics and Tips · Tagged with blogging resources, blogging tips, content marketing, digital marketing, guest blog submission tips, guest blogging checklist, guest blogging tips, pitching a guest blog, submitting a guest blog, tips for bloggers, what to include with a guest blog, why you should guest blog
Posted by Shelly Kramer on November 21, 2012 · 9 Comments
ShareThere’s no denying video is huge—consider, for example, that 72 hours of video are uploaded to YouTube every minute. This sort of rich media isn’t just a vehicle for hilarious cat videos or an effective addition to your integrated marketing strategy. Videos might just be replacing printed manuals as customers turn more quickly to online [...]
Filed under Consumer Behavior, Content Marketing, Content Strategy, Featured Articles, Tactics and Tips · Tagged with consumer behavior stats, content marketing, content strategy, creating effective content, direct youtube search, direct youtube searches, eloqua stats, how do people use video, how effective is video, how people find video, steve garfield get seen, the power of video, video and digital marketing, video and integrated marketing, video consumption, videos replacing print manuals, youtube stats
Posted by Shelly Kramer on October 3, 2012 · 15 Comments
ShareIn an effort to build the site’s content library, LinkedIn unveiled a new followers feature that lets users follow selected industry leaders who will post original content to LinkedIn. “We know millions of conversations take place on LinkedIn everyday,” writes LinkedIn’s Ryan Roslansky. “Today, we’re providing another way for you to get even more value [...]
Filed under Business Intelligence, Content Marketing, Featured Articles, Social Media Marketing, Tactics and Tips, Technology news · Tagged with content curation, content distribution, content marketing, linkedin as content resource, linkedin content, linkedin followers, linkedin new followers feature, linkedin news, Social Media Marketing, what is linkedin followers
Posted by Guest on October 2, 2012 · 2 Comments
ShareDo buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer is clearly yes – and that’s not good. Gaines tackled this question during his keynote at this year’s DemandCon event, held in Boston this week. “When I bring up personas, a lot of my clients get a [...]
Filed under Digital Marketing, Events / Training, Featured Articles, Marketing Tips, Online Marketing, Tactics and Tips · Tagged with atri chatterjee act-on software, b2b marketing and buyer personas, b2b marketing resources, b2b marketing tips, content marketing, demand gen report andrew gaffney, demandcon boston, demandcon boston recap, jay gaines sirius decisions, laura patterson vision edge marketing, marketing automation, shelly kramer v3 integrated marketing
Posted by Katy Ryan Schamberger on August 2, 2012 · 1 Comment
ShareIn Digg withdrawal? A new Facebook feature, the recommendations bar, provides a similarly social experience. The tool shows you stories from around the Internet based on what your friends are reading. The feature is now live, so there’s a good chance you’ve noticed it on your Facebook page. As Jeffrey Spehar writes for the Facebook [...]
Filed under Content Marketing, Featured Articles, Marketing Tools, Social Media Marketing, Tactics and Tips, Technology news · Tagged with content marketing, content marketing tools, Facebook marketing, Facebook news, facebook recommendations bar, installing the facebook recommendations bar, new facebook features, Social Media Marketing
Posted by Shelly Kramer on July 17, 2012 · 7 Comments
ShareHopefully you’re either already using video and/or exploring the use of video in your integrated marketing efforts. Rich media content as part of your content marketing efforts, video in particular, is extremely effective at driving traffic, driving views and generating leads that can be converted to sales. You know, the stuff that matters. In other [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, marketing plan, Marketing Tips, Tactics and Tips · Tagged with content marketing, content marketing with video, integrated marketing, ProCharger, video content marketing, video usage stats
Posted by Shelly Kramer on June 26, 2012 · 29 Comments
ShareIf you write content—whether for yourself or for a client—then you’re well aware that writing can be tricky—heck, even downright challenging. But it’s what comes after you hit “publish” that can be even more daunting for marketers. If no one reads, shares or comments on your blog post, you’re not likely to get much leverage [...]
Filed under Content Marketing, Content Marketing, Content Strategy, Featured Articles, Tactics and Tips · Tagged with 5 types of blog content that drive engagement, blog content ideas, blogging resources, blogging tips, content creation, content marketing, content strategy, content strategy tips, effective types of content, engaging content, writing effective content
Posted by Shelly Kramer on June 7, 2012 · 5 Comments
ShareWe work with clients all the time to ensure their content is as consumable on mobile devices as it is via traditional means. It’s always a challenge. And when I stumbled across this video about user experience called “A Magazine is an iPad That Does Not Work,” well, I loved it. And, apparently, so did another [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, Marketing Tips, Tactics and Tips · Tagged with best practices content marketing, best practices mobile, content marketing, integrated content marketing, integrated marketing, mobile, mobile content consumption stats, mobile marketing, mobile stats
Posted by Shelly Kramer on May 2, 2012 · 7 Comments
ShareBy now, surely you get it—your business needs to have a social presence and a larger digital marketing strategy to succeed in today’s socially driven digital landscape. Yet knowing that is only half the battle; you’ve got to identify and implement best practices, too. Digital and social strategies are critical regardless of whether your company [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, marketing plan, Marketing Tips, Online Marketing, Tactics and Tips · Tagged with b2b digital marketing strategy, b2b digital marketing tips, b2b social practices, best b2b marketing practices, best b2b social practices, content marketing, digital marketing, digital marketing resources, digital marketing tips, Online Marketing, social media today webinar, what b2b can learn from b2c
Posted by Shelly Kramer on April 25, 2012 · 2 Comments
ShareThere’s no denying that Tumblr continues to become an increasingly popular blogging platform. Recent statistics indicate that Tumblr has nearly doubled in size since last fall and now has 50 million blogs (and 20 billion posts). Founded four years ago, Tumblr, microblogging platform, is becoming a more popular option for both personal and business blogging. [...]
Filed under Business Intelligence, Content Marketing, Content Strategy, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with blog marketing, blog tools, blogging platforms, brands using tumblr, content marketing, how to use tumblr, pros and cons of tumblr, should you use tumblr, tumblr case studies, tumblr for brands, tumblr for businesses, tumblr tips, what is tumblr
Posted by Shelly Kramer on April 24, 2012 · 2 Comments
ShareGreat products solve problems. And great brand storytelling sells them. It’s a no-brainer: when you can market in such a way that customers quickly and easily see the problems your product or service solves, the chances of selling them are exponentially increased. It really is as easy as that. This is a conversation we have [...]
Filed under Branding / Identity, Business Intelligence, Content Strategy, Digital Marketing, Featured Articles, Tactics and Tips · Tagged with brand story telling, brand storytelling, brand storytelling best practices, content marketing, content marketing best practices, Crop Ventures, CropVentures, marketing, Silicon Prairie, Silicon Prairie News, website content best practices
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
