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Posted by Guest on May 14, 2013 · 11 Comments
ShareWhen you publish your blog post, ideally you want Google to index it and send you relevant traffic for free! But to get that traffic you need to help Google so the content is indexed correctly–and that means your blog content needs to be optimized so that Google can more easily discover it. Translation? Blog [...]
Filed under Blog Marketing, Blog Marketing, Content Marketing, Featured Articles, Search Engine Optimization and Marketing, Tactics and Tips · Tagged with blog marketing tips, blog post google visibility, blog post optimization, blog post search visibility, blog seo optimization, blogging best practices, blogging checklist, blogging tips, content marketing tips, help google find blog content, ian cleary, improve your blog content visibility
Posted by Shelly Kramer on March 29, 2013 · 17 Comments
ShareIf you’re interested in blogging best practices, focus on using subheads in your posts. Why? People don’t read anymore. Well, I take that back—let’s just say people don’t read like they used to. With so much content coming at us from all directions, most of us read less, scan more. And that’s why optimized subheads [...]
Filed under Blog Marketing, Content Marketing, Content Strategy, Featured Articles, Tactics and Tips · Tagged with blog writing resources, blog writing tips, blogging best practices, content creation resources, content marketing tips, eelco herder, harald weinrich, hartmut obendorf, how people read blogs, how people read on the internet, how people read online, how to create web content people will read, jakob nielsen, matthias mayer, not quite the average: an empirical study of web use, people don't read anymore, using blog subheads, why blog subheads are important, why blog subheads matter, writing better blogs, writing for the web
Posted by Shelly Kramer on March 11, 2013 · 12 Comments
ShareHave a Tumblr blog? That’s terrific. But for what it’s worth, I think it’s a bad idea to rely exclusively on Tumblr for your blog. And if you’re a business, it’s an even worse idea. Choosing Tumblr for your corporate blog just because you like the Tumblr platform is about like saying that because you [...]
Filed under Blog Marketing, Business Intelligence, Content Marketing, Featured Articles, Marketing Tools, Strategies and Tactics · Tagged with blog marketing tips, building a business blog, business blogging, choosing tumblr for corporate blog, content marketing tips, corporate blogging, corporate blogging resources, corporate blogging tips, downside of tumblr, Posterous, posterous migration, posterous shut down, pros and cons of tumblr for business, steve rubel posterous, tumblr for brands, tumblr for businesses, tumblr vs wordpress, why tumblr doesn't work for business blogs
Posted by Shelly Kramer on February 12, 2013 · 22 Comments
ShareWriting effective content for the web is about more than picking a topic and actually writing the piece–although those two steps are, of course, a critical part of the process! A number of other elements are equally important when it comes to making your post readable, shareable and discoverable. This topic came up in a [...]
Filed under Content Marketing, Content Strategy, Featured Articles, seo, Tactics and Tips · Tagged with blog headlines, blog post checklist, blog post writing tips, blog titles, content creation resources, content marketing tips, content strategy, elements of a great blog post, great blog headlines, how to create great web content, how to write engaging blog posts, how to write great blog posts, what makes a great blog post, what to include in a blog post, writing effective blog posts, writing effective content for the web, writing for the web, writing for the web checklist, writing great blog posts
Posted by Guest on January 2, 2013 · 2 Comments
ShareWhen you’re in business to provide a product or service (and aren’t we all?), your ultimate goal is to get customers to use that product or service. Without customers, there is no business, and without satisfied customers, your company doesn’t stay around long. It’s a great feeling when a customer makes it point to praise [...]
Filed under Brand and Reputation Management, Branding / Identity, Branding / Identity, Business Intelligence, Consumer Behavior, Content Marketing, Digital Marketing, Featured Articles, Relationship Marketing, Tactics and Tips · Tagged with amsterdam printing, branding and customer testimonials, business branding and identity, christopher wallace, content marketing tips, creative ways to use customer testimonials, customer testimonials and your website, digital marketing tips, effectively use customer testimonials, how to effectively use customer feedback, how to use customer case studies, how to use customer testimonials, increase your business with customer testimonials
Posted by Guest on December 21, 2012 · 5 Comments
ShareSocial media marketing tools and trends may come and go, but content marketing remains one of the most important components of any digital marketing strategy, regardless of your industry or subject matter. Continually creating compelling, informative content is a key way to spark interest in a specific product or service and not only help serve [...]
Filed under Business Intelligence, Content Marketing, Content Strategy, Featured Articles, Tactics and Tips · Tagged with content creation, content distribution, content marketing editorial calendar, content marketing for beginners, content marketing resources, content marketing steps, content marketing tips, create content that sells, create effective content, creating content, editorial calendar, how to share content, response tap, why content marketing
Posted by Guest on October 19, 2012 · 11 Comments
ShareThe title of the post no doubt caught your eye—and you, like me, may have noticed an increasing number of spelling and grammar errors in content published both in print and on the web. Despite a seemingly increasing disregard for polished writing, I contend that it’s more important than ever to maintain high standards in [...]
Filed under Content Marketing, Featured Articles, Tactics and Tips · Tagged with content creation tips, content marketing tips, importance of spelling and grammar, marketing writing tips, tony hastings, why spelling matters, writing for the web, writing resources, writing tips, writing tips for marketers
Posted by Guest on October 16, 2012 · 4 Comments
ShareFollow along as we teach you how to build the ultimate tool to listen to the web to enhance your web marketing campaigns. But why would you want to do this in the first place? There are four key reasons to listen to the web when creating your content marketing strategy: Keeping track of your [...]
Filed under Business Intelligence, Content Marketing, Content Strategy, Featured Articles, Marketing Tips, Marketing Tools, Online Marketing, Tactics and Tips · Tagged with content marketing strategy, content marketing tips, content monitoring with google reader, finding the right google keywords, google reader and facebook pages, google reader and twitter, google reader as web listening device, how to track competitors, how to track online keywords, optimize google reader for online listening, using google alerts, using google reader to track keywords, web intelligence, web monitoring
Posted by Guest on September 26, 2012 · Leave a Comment
ShareMost social media-savvy marketing managers recognize quality content as a web traffic (and business) driver and content marketing as digital innovation—and, ultimately, revenue generation. And when it comes to creating and distributing content as a key part of your content strategy, keep two objectives in mind: creative and marketing. The creative objective is to regularly [...]
Filed under Content Marketing, Content Strategy, Featured Articles, Tactics and Tips · Tagged with amar trivedi, capitalize on content, content as a sales and marketing tool, content marketing strategy, content marketing tips, how to market content, importance of content marketing, mastering the content loop, maximize your content, monetized content, optimized content, what is content loop
Posted by Shelly Kramer on September 13, 2012 · 4 Comments
ShareWhen it comes to your company’s integrated marketing strategy, there’s a good chance you’re using social media and email marketing to deliver and share brand-related content and messaging. Yet here’s the key question: have you combined the two? Social channels are powerful digital marketing tools in their own right. But when you combine them with [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Email Marketing, Featured Articles, Marketing Tips, Marketing Tools, Social Media Marketing, Tactics and Tips · Tagged with content marketing tips, email marketing resources, email marketing tips, email optimization tips, how social sharing boosts email engagement, improve email marketing, incorporate social sharing in emails, social media CTR in email, Social Media Marketing, social sharing and email marketing, wisestamp
Posted by Shelly Kramer on March 23, 2012 · 8 Comments
ShareContent marketing is undoubtedly one of the hot digital marketing terms of 2012, but there’s far more to identifying—and implementing—a successful content strategy than simply creating content. In fact, when considering the components of creating a content marketing strategy, writing is the easy part of the equation. In today’s increasingly crowded content marketplace, your brand [...]
Filed under Business Intelligence, Content Marketing, Content Strategy, Featured Articles, Tactics and Tips · Tagged with altimeter group, approach to content marketing, charlene li, content marketing research, content marketing strategy, content marketing tips, content: the new marketing equation, defining your content marketing, evolution of content marketing, five stages of content marketing maturity, rebecca lieb, successful content marketing, winning content marketing strategies: rebalance your organization to deliver effective content
Posted by Shelly Kramer on March 21, 2012 · 3 Comments
ShareContent marketing is the buzzword of the moment, but in reality, it’s a marketing concept that’s been around for decades—heck, even longer than that. And when you think about it, that’s not surprising. After all, the technology and devices with which we produce and consume content have drastically changed, but words and stories are nothing [...]
Filed under Branding / Identity, Branding / Identity, Business Intelligence, Content Marketing, Content Marketing, Content Strategy, Featured Articles, Tactics and Tips · Tagged with brand storytelling, content and Google's algorithm changes, content marketing strategy, content marketing tips, digital marketing, elements of content marketing success, history of content marketing, humanize your brand, importance of content marketing, importance of real time content development, what is content marketing, why is content important
Posted by Guest on March 16, 2012 · 10 Comments
ShareThis is the story of relevant web content – and why it matters. What would you do if you woke up one morning and found your website MIA? Vanished over night. No trace of it anywhere in the search results. Impossible, you say? Now, now, brown cow. It’s not impossible at all. Google owes you [...]
Filed under Business Intelligence, Content Marketing, Featured Articles, Search Engine Optimization and Marketing, Tactics and Tips · Tagged with content marketing, content marketing strategy, content marketing tips, how content helps search, how content helps search results, how to create content, know your audience, leo dirr, relevant content, the importance of web content, the link between content and search, why content marketing is important
ShareFacebook recently announced the launch of a new subscribe button that allows Facebook users to subscribe to your website and/or blog, and then receive updates directly in their Facebook News Feed. We’re excited to see the evolution of this new feature, not only because it adds another dimension to the Facebook experience but is also [...]
Filed under Content Marketing, Featured Articles, Marketing Tools, social media, Social Media Tips and Training · Tagged with content marketing strategies, content marketing tips, content marketing with facebook, digital marketing, facebook content marketing, facebook subscribe button code, Facebook subscribe button for websites, Facebook tips, how to add the facebook subscribe button to your website, how to generate a code for facebook subscribe button, social media tips, what is the facebook subscribe button for websites
Posted by Katy Ryan Schamberger on November 4, 2011 · 17 Comments
ShareContent is one of the most important components of your digital marketing strategy. You’ve likely heard the expression “Content is king” – after all, if you’re not creating copy that people want to read, they have little motivation to visit your website, blog or fan page. After you’ve created a batch of compelling content (or [...]
Filed under Content Marketing, Digital Marketing, Featured Articles, marketing plan, Tactics and Tips · Tagged with content automation, content distribution, content marketing tips, content sharing strategy, digital marketing tips, effective content marketing, effective content sharing, maximize content sharing, should you automate content, why you shouldn't automate content
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
