[Stats] Social Media Active Users: Marketers Take Note

I’m a brand strategist and also a regular speaker at conferences on the topic of integrating social media, content and SEO into your marketing strategies. We work a lot in the B2B space and I joke (with love) that my clients are often a bunch of middle-aged senior leaders who don’t get just exactly how […]

The Evolution of Link Building as Content Marketing

In this age of “Content is King”, it might be easy to think that link-building is a thing of the past or SEO gone the way of the Dodo. You’d be wrong: link building is as important as ever, it’s just that the way you do it today has changed. And that’s for the better. […]

Livefyre Joins Storify To Create Leading Curation Company

Content curation is, without question, a key component of any effective content marketing strategy. Thus the news of Livefyre, a suite of real time apps for publishers, joining forces with brand storytelling platform Storify, is a big deal. Targeting brands and businesses interested in enterprise-level storytelling and content curation, this marriage of Storify and Livefyre […]

Real Time Marketing: What’s Next

At SXSW in March, Expion hosted “The Power of Microcontent Marketing in the Moment” panel moderated by David Teicher, Associate Editor, Ad Age, with panelists: Bonin Bough, VP of Global Media and Consumer Engagement, Mondelez International; Steve Doan, Senior Associate Brand Manager, Oreo (a Mondelez International brand), Gary Vaynerchuk, Co-Founder, VaynerMedia; David Berkowitz, VP, Emerging […]

Digital Marketing Trends: 2013 The Year Of Content

According to an annual survey of digital professionals, content marketing is the single most significant digital marketing trend of 2013. Although trend reports certainly aren’t the end-all, be-all for business strategy, they can help guide your clients’ or company’s goals and processes. I don’t know any marketer worth his or her salt who’s not laser […]

Key Takeaways from Expion’s Real Time Marketing Talk at SXSW

At SXSW last month, Albert Chou, Expion’s Chief Innovation Officer, set the stage for the “The Power of Microcontent Marketing in the Moment” panel with his talk, “What is Real Time Marketing?” Here’s Albert’s presentation and we’ve included three key takeaways with recap slides so you can examine your own digital marketing strategy and spot […]

Writing Workshop: Before You Hit Publish

While my Kansas City friends are stuck with more snow, I’m soaking up the sun and fun in the Gaylord Biodome at Blissdom (where is that sarcasm font when you need it)? At V3, we work with agencies and brands and do a lot of blogger and influencer outreach. Today’s workshop: Writing for the Web: What, Why and […]

Content Marketing: Laying The Foundation With Google Reader

Follow along as we teach you how to build the ultimate tool to listen to the web to enhance your web marketing campaigns. But why would you want to do this in the first place? There are four key reasons to listen to the web when creating your content marketing strategy: Keeping track of your […]

Content Marketing: Master The Content Loop in 7 Steps

Most social media-savvy marketing managers recognize quality content as a web traffic (and business) driver and content marketing as digital innovation—and, ultimately, revenue generation. And when it comes to creating and distributing content as a key part of your content strategy, keep two objectives in mind: creative and marketing. The creative objective is to regularly […]

Content Marketing: How Businesses Can Create A Successful Content Strategy

Content marketing is undoubtedly one of the hot digital marketing terms of 2012, but there’s far more to identifying—and implementing—a successful content strategy than simply creating content. In fact, when considering the components of creating a content marketing strategy, writing is the easy part of the equation. In today’s increasingly crowded content marketplace, your brand […]

A Brief History of Content Marketing and the Elements of Success

Content marketing is the buzzword of the moment, but in reality, it’s a marketing concept that’s been around for decades—heck, even longer than that. And when you think about it, that’s not surprising. After all, the technology and devices with which we produce and consume content have drastically changed, but words and stories are nothing […]

Why It’s Time To Take A Long, Hard Look At Your Web Content

This is the story of relevant web content – and why it matters. What would you do if you woke up one morning and found your website MIA? Vanished over night. No trace of it anywhere in the search results. Impossible, you say? Now, now, brown cow. It’s not impossible at all. Google owes you […]

Want to Change Attitudes about Social Media? Make It Fun

We work with businesses of all sizes helping them understand, navigate and participate in the online space and understand the value of social media marketing. For those of us who are old hands at that, it seems like no big deal. But for a vast number of people, even ones who are somewhat familiar with […]

Social Bookmarking: What It Is And Why It Matters

Social Bookmarking is definitely the “social” way to save your favorite sites/blog posts. However, equally as important, social bookmarking is an element of online content distribution – or content marketing – that’s an integral part of the process of driving brand awareness as well as traffic (and leads) back to your blog or website. Social […]

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