U.S. CEOs: Marketing Not Prepared For Expected Tech Advances [Report]

Price Waterhouse Coopers (PWC) asked some 150 CEOs about the trends they expected to be prevalent in the coming years as part of their 17th Annual CEO survey and found most bets were on technology. Some 86% of CEOs cited tech advances as the dominant global trend. But marketers beware! When it came to how […]

Video: Critical Component of an Integrated Marketing Strategy

We talk about the importance of video as part of an integrated marketing strategy all the time. Some brands get it, some don’t. And for many, especially small to medium sized businesses, video just seems either incomprehensible insofar as how to integrate into a campaign or too far out of reach from a budget standpoint. […]

Marketing to Millennials: Welcome to The Participation Economy

Marketing to Millennials, understanding how they use the web and reaching them in ways that compel action is a challenge that brands everywhere face. And it’s something I call “the Participation Economy.” Who Are Millennials, Anyway? Millennials are individuals born between 1977 to 2000, though the definition will likely change depending  on who you ask. […]

Webinar: Use Facebook Data for User Insights and Research

Sure, Facebook is a fun place to spend time—and it can be an effective, even lucrative part of your company’s digital marketing strategy. Yet Facebook is also a treasure trove of data, including consumer demographics, interests, activities and preferences. Think of it this way: Facebook users share more than 30 billion pieces of content each […]

How to Use Social Listening to Track Clients and Competitors

Social channels aren’t just powerful conversation tools—they provide ample opportunities for social listening, too. And social listening can provide a wealth of information for you, for your clients and the industries they serve, as well as for purposes of competitive analysis. Whether you’re monitoring social networks for information about yourself, your clients, your competitors or […]

Foursquare Encourages Action With Promoted Updates

Foursquare recently launched Promoted Updates, a new paid advertising program that complements the app’s Local Updates functionality—and gives companies a new alternative when implementing mobile advertising. Disclaimer: I love Foursquare. The promoted updates are designed to help companies reach new customers by displaying ad content based on a user’s account location, day part, check-in history […]

Social Business Intelligence: Key to Integrated Marketing

Social business intelligence should play a large role in driving your integrated marketing strategy and your social business efforts. Still not sure what social intelligence is? Don’t worry, you’re not alone. Classic business intelligence delivers—and allows you to analyze–data from the inside out. Conversely, social business intelligence delivers real-time data that you can leverage for […]

New Scale Determines Personality From Facebook Use

Scroll through anyone’s Facebook page and you’ll soon get a sense of what they like (and don’t like), biographical info and other details. Maybe you, like me, are friends with chronic over-sharers. Or my personal pet peeve: people who post vague status updates that are blatant calls for attention. Yet here’s a surprising piece of […]

Mobile Payment: Consumers Dream. If Only They Knew

Mobile device usage is on the upswing, but that’s not news. And recent data that shows mobile payments are on the rise really shouldn’t be news, either. More and more consumers are opting to tap into their omnipresent devices for mobile payment solutions to make life easier and more convenient For instance, I pay my […]

More Smartphone Owners Opt For Location-Based Services

As mobile access and tablet ownership becomes increasingly prevalent, it likely comes as no surprise that smartphone ownership is on the rise, too. Recent data from Pew Internet also shows that more smartphone owners are accessing real-time, location-based information like directions and recommendations on their phones. No surprise to me–heck, I use location-based information and […]

Facts About Today’s Internet Users

According to the latest Pew survey, today’s Internet users are not only a savvy bunch, they’re not just kids. Seriously, that’s the biggest stereotype we run up against on a daily basis, so when we get a chance to share stats like this, it’s one of our very favorite things. No surprise — times, they […]

Breaking Down The Walls

I stopped at a local eyeglass shop this afternoon to begin the arduous process of shopping for new specs. There was really no time for this indulgence in an already busy day packed with wall-to-wall meetings, but I felt like stopping, so I did. This was a relatively new neighborhood store and one I’d not […]

Want to Sell More Stuff? Humanize Your Brand

I love Zappos. I have twin girls. And, while I’m not so good at math, here’s one thing I do know: Zappos + Twin Girls = LOTS of Shoes Why do I love Zappos? I love their selection, the fact that they remember what I like and let me know when they’ve got more of […]

Addiction, Depression and Social Media?

People talk about “living life online” but even on the world wide web—there are still secrets.  Human beings may have all the new tools and gadgets but many of the old hangups are alive and well. Addiction is still a topic that it is hard to find conversations about online.  It makes sense.  Most people […]

Groupon: Just Say NO to Ad Agencies

Today’s AdWeek features a story about the Internet darling of the moment, Groupon. Groupon’s Deal of the Day offer has managed to capture a significant share of voice, largely as a result of its inherently viral nature. Those elements, coupled with a struggling economy, deal-seeking consumers and businesses that need to sell more stuff to […]

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