You are here:
Home /
Blog / Archives for Consumer Behavior
Posted by Guest on June 14, 2013 · 3 Comments
ShareMarketing to Millennials, understanding how they use the web and reaching them in ways that compel action is a challenge that brands everywhere face. And it’s something I call “the Participation Economy.” Who Are Millennials, Anyway? Millennials are individuals born between 1977 to 2000, though the definition will likely change depending on who you ask. [...]
Filed under Consumer Behavior, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with Consumer Behavior, jeff fromm, marketing to millennials, marketing to millennials: reach the largest and most influential generation of consumers ever, millennial marketing statistics, millennial marketing strategy, millennial marketing tips, millennial spending statistics, the participation economy, understanding brand value, who are millennials
Posted by Shelly Kramer on November 9, 2012 · Leave a Comment
ShareSure, Facebook is a fun place to spend time—and it can be an effective, even lucrative part of your company’s digital marketing strategy. Yet Facebook is also a treasure trove of data, including consumer demographics, interests, activities and preferences. Think of it this way: Facebook users share more than 30 billion pieces of content each [...]
Filed under Business Intelligence, Consumer Behavior, Events / Training, Featured Articles, Marketing Tools, Social Media Marketing, Tactics and Tips · Tagged with anurag tandon, Consumer Behavior, digital marketing tips, facebook audience insights, facebook data, Facebook marketing, facebook marketing insights, facebook webinars, get exceptional consumer insights & market research using facebook data, how to collect and analyze marketing data, how to use facebook for market research, marketing research, marketing webinars, microstrategy, social media marketing tips, use facebook for research, using facebook data for customer insights
Posted by Shelly Kramer on August 21, 2012 · 13 Comments
ShareSocial channels aren’t just powerful conversation tools—they provide ample opportunities for social listening, too. And social listening can provide a wealth of information for you, for your clients and the industries they serve, as well as for purposes of competitive analysis. Whether you’re monitoring social networks for information about yourself, your clients, your competitors or [...]
Filed under Brand and Reputation Management, Business Intelligence, Consumer Behavior, Featured Articles, Marketing Tools, Tactics and Tips, Tools and Products · Tagged with advanced twitter search, brand management, competitive analysis, Consumer Behavior, Google alerts, google+ search, search facebook without logging in, social listening, social listening tips, social listening tools, social media monitoring, social media tips
Posted by Shelly Kramer on August 17, 2012 · 7 Comments
ShareFoursquare recently launched Promoted Updates, a new paid advertising program that complements the app’s Local Updates functionality—and gives companies a new alternative when implementing mobile advertising. Disclaimer: I love Foursquare. The promoted updates are designed to help companies reach new customers by displaying ad content based on a user’s account location, day part, check-in history [...]
Filed under Apps, Consumer Behavior, Featured Articles, Mobile and Location Based Marketing, Technology news · Tagged with Consumer Behavior, Facebook news, facedeals, foursquare advertising, foursquare local updates, foursquare news, foursquare promoted updates, jeff esposito, mobile advertising, mobile marketing, new foursquare features, what are promoted updates
Posted by Shelly Kramer on August 3, 2012 · 9 Comments
ShareSocial business intelligence should play a large role in driving your integrated marketing strategy and your social business efforts. Still not sure what social intelligence is? Don’t worry, you’re not alone. Classic business intelligence delivers—and allows you to analyze–data from the inside out. Conversely, social business intelligence delivers real-time data that you can leverage for [...]
Filed under Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, Tactics and Tips · Tagged with Consumer Behavior, data and integrated marketing strategy, data gathering and analysis, how men and women talk about products, implementing social business intelligence, integrated marketing, integrated marketing strategy, social business intelligence, Social Media Marketing, understanding social business intelligence, understanding your audience
ShareScroll through anyone’s Facebook page and you’ll soon get a sense of what they like (and don’t like), biographical info and other details. Maybe you, like me, are friends with chronic over-sharers. Or my personal pet peeve: people who post vague status updates that are blatant calls for attention. Yet here’s a surprising piece of [...]
Filed under Consumer Behavior, Digital Marketing, Featured Articles, Social Media Marketing, Technology news · Tagged with Consumer Behavior, facebook and personality, facebook personality insights, facebook research, heather shoenberger, how facebook determines personality, marketing research, online behavior, university of missouri
Posted by Shelly Kramer on July 2, 2012 · 11 Comments
ShareMobile device usage is on the upswing, but that’s not news. And recent data that shows mobile payments are on the rise really shouldn’t be news, either. More and more consumers are opting to tap into their omnipresent devices for mobile payment solutions to make life easier and more convenient For instance, I pay my [...]
Filed under Consumer Behavior, Featured Articles, Marketing Tips, Mobile and Location Based Marketing, Tactics and Tips · Tagged with benefits of mobile payment, Consumer Behavior, consumers slow to use mobile payment, consumers using mobile payment, importance of educating consumers, marketing tips, mobile marketing strategy, mobile payment, mobile payment adoption, mobile payment research, mobile payment stats, mobile payments and qr codes
Posted by Shelly Kramer on June 25, 2012 · 1 Comment
ShareAs mobile access and tablet ownership becomes increasingly prevalent, it likely comes as no surprise that smartphone ownership is on the rise, too. Recent data from Pew Internet also shows that more smartphone owners are accessing real-time, location-based information like directions and recommendations on their phones. No surprise to me–heck, I use location-based information and [...]
Filed under Consumer Behavior, Digital Marketing, Featured Articles, Mobile and Location Based Marketing, Tactics and Tips · Tagged with Consumer Behavior, geosocial, how many people using smartphones, importance of local search, local search, location-based services, location-based services and mobile marketing, mobile marketing, mobile marketing stats, mobile marketing strategy, mobile marketing tips, pew internet research, pew research, smartphone user statistics, smartphone users and location-based services
Posted by Shelly Kramer on July 23, 2011 · 6 Comments
Share According to the latest Pew survey, today’s Internet users are not only a savvy bunch, they’re not just kids. Seriously, that’s the biggest stereotype we run up against on a daily basis, so when we get a chance to share stats like this, it’s one of our very favorite things. No surprise — times, [...]
Filed under Consumer Behavior, Featured Articles, marketing, Marketing Tips, Online Marketing, social media, Social Media Marketing · Tagged with Consumer Behavior, Kansas City internet marketing, Pew research on web usage, stats on Internet usage, web usage
Posted by Shelly Kramer on December 30, 2010 · 29 Comments
Share I stopped at a local eyeglass shop this afternoon to begin the arduous process of shopping for new specs. There was really no time for this indulgence in an already busy day packed with wall-to-wall meetings, but I felt like stopping, so I did. This was a relatively new neighborhood store and one I’d [...]
Posted by Shelly Kramer on October 23, 2010 · 13 Comments
Share I love Zappos. I have twin girls. And, while I’m not so good at math, here’s one thing I do know: Zappos + Twin Girls = LOTS of Shoes Why do I love Zappos? I love their selection, the fact that they remember what I like and let me know when they’ve got more [...]
Filed under Branding / Identity, Consumer Behavior, Featured Articles, Relationship Marketing, Traditional Marketing · Tagged with brand strategy, branding, Consumer Behavior, corporate culture, Forbes, Gini Dietrich, Kansas City Marketing Agency, Kansas City Marketing Consulting, marketing strategy, Tony Hsieh, Zappos, zappos marketing strategy
Posted by Michelle Lamar on October 14, 2010 · 13 Comments
SharePeople talk about “living life online” but even on the world wide web—there are still secrets. Human beings may have all the new tools and gadgets but many of the old hangups are alive and well. Addiction is still a topic that it is hard to find conversations about online. It makes sense. Most people [...]
Posted by Shelly Kramer on September 20, 2010 · 16 Comments
Share Today’s AdWeek features a story about the Internet darling of the moment, Groupon. Groupon’s Deal of the Day offer has managed to capture a significant share of voice, largely as a result of its inherently viral nature. Those elements, coupled with a struggling economy, deal-seeking consumers and businesses that need to sell more stuff [...]
Filed under Consumer Behavior, Featured Articles, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with AdWeek, Apple, Consumer Behavior, DealBug, Groupon, iPhone, Living Social, marketing consulting, marketing strategy, small business marketing strategy, zip2save
Posted by Shelly Kramer on August 19, 2010 · 10 Comments
Share Susan Weinschenck, Ph.D., wrote an interesting piece on influence, and how a common theme that researchers encounter is that we think that OTHERS are influenced by certain things, but that WE are not. We are wrong. Regardless of what we think, we are very much influenced by the thoughts, actions, opinions and purchases of [...]
Filed under Business Intelligence, Consumer Behavior, Featured Articles, Social Media Marketing · Tagged with Beth Harte, Consumer Behavior, facebook, Facebook Like, influence, Kansas City Marketing Agency, Kansas City Social Media, Neuro Web Design, social media monitoring, socialmedia, Spiral16, Susan Weinschenck
Posted by Shelly Kramer on July 8, 2010 · 46 Comments
Share This is what my friend Erika Napoletano, the infamous Chief Redhead at Redhead Writing, would call a Bitch Slap. Damn, but I wish I’d thought of that. I’ll ask again … do you have a job? If so, it’s probably because the business you work for has customers. And when was the last time [...]
Filed under Consumer Behavior, Marketing Tips, Ramblings · Tagged with Consumer Behavior, consumer loyalty, Cosentinos Brookside Market, Costentinos Kansas City, customer service, Hen House Kansas City, Hen House markets, Kansas City Marketing Agency, Kansas City Small Business Marketing, Kansas City Social Media Marketing Agency, KC small business marketing, small business marketing strategy, Yelp
Next Page »
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
