Fact: Influence Drives Sales

Susan Weinschenck, Ph.D., wrote an interesting piece on influence, and how a common theme that researchers encounter is that we think that OTHERS are influenced by certain things, but that WE are not. We are wrong.
Regardless of what we think, we are very much influenced by the thoughts, actions, opinions and purchases of others. That’s [...]

Have a Job? Thank Your Customers.

This is what my friend Erika Napoletano, the infamous Chief Redhead at Redhead Writing, would call a Bitch Slap. Damn, but I wish I’d thought of that.
I’ll ask again … do you have a job? If so, it’s probably because the business you work for has customers. And when was the last time you gave [...]

Grocery Store Fails When It Comes To Consumer Behavior

Deliver a Consumer Behavior For Dummies Book STAT to my Local Grocery Store
When I started to write this post, I really had to stop and reflect as to whether the topic of today’s rant should be on customer service or on consumer behavior. After much consideration, I settled on consumer behavior. And so [...]