Facts About Today’s Internet Users

Posted by Shelly Kramer on July 23, 2011 · 6 Comments

Share According to the latest Pew survey, today’s Internet users are not only a savvy bunch, they’re not just kids. Seriously, that’s the biggest stereotype we run up against on a daily basis, so when we get a chance to share stats like this, it’s one of our very favorite things. No surprise — times, [...]

Filed under Consumer Behavior, Featured Articles, marketing, Marketing Tips, Online Marketing, social media, Social Media Marketing · Tagged with Consumer Behavior, Kansas City internet marketing, Pew research on web usage, stats on Internet usage, web usage

Breaking Down The Walls

Posted by Shelly Kramer on December 30, 2010 · 29 Comments

Share I stopped at a local eyeglass shop this afternoon to begin the arduous process of shopping for new specs. There was really no time for this indulgence in an already busy day packed with wall-to-wall meetings, but I felt like stopping, so I did. This was a relatively new neighborhood store and one I’d [...]

Filed under Consumer Behavior, Featured Articles, Marketing Tips, Online Marketing, Strategies and Tactics · Tagged with Brookside Optical, Consumer Behavior, customer service, marketing strategy, sales strategy, user experience

Want to Sell More Stuff? Humanize Your Brand

Posted by Shelly Kramer on October 23, 2010 · 10 Comments

Share I love Zappos. I have twin girls. And, while I’m not so good at math, here’s one thing I do know: Zappos + Twin Girls = LOTS of Shoes Why do I love Zappos? I love their selection, the fact that they remember what I like and let me know when they’ve got more [...]

Filed under Branding / Identity, Consumer Behavior, Featured Articles, Relationship Marketing, Traditional Marketing · Tagged with brand strategy, branding, Consumer Behavior, corporate culture, Forbes, Gini Dietrich, Kansas City Marketing Agency, Kansas City Marketing Consulting, marketing strategy, Tony Hsieh, Zappos, zappos marketing strategy

Addiction, Depression and Social Media?

Posted by Michelle Lamar on October 14, 2010 · 13 Comments

SharePeople talk about “living life online” but even on the world wide web—there are still secrets. Human beings may have all the new tools and gadgets but many of the old hangups are alive and well. Addiction is still a topic that it is hard to find conversations about online. It makes sense. Most people [...]

Filed under Social Media Marketing, Strategies and Tactics · Tagged with addiction, branding, Challenges Program, Consumer Behavior, facebook, Kansas City Marketing Agency, social media

Groupon: Just Say NO to Ad Agencies

Posted by Shelly Kramer on September 20, 2010 · 16 Comments

Share Today’s AdWeek features a story about the Internet darling of the moment, Groupon. Groupon’s Deal of the Day offer has managed to capture a significant share of voice, largely as a result of its inherently viral nature. Those elements, coupled with a struggling economy, deal-seeking consumers and businesses that need to sell more stuff [...]

Filed under Consumer Behavior, Featured Articles, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with AdWeek, Apple, Consumer Behavior, DealBug, Groupon, iPhone, Living Social, marketing consulting, marketing strategy, small business marketing strategy, zip2save

Fact: Influence Drives Sales

Posted by Shelly Kramer on August 19, 2010 · 10 Comments

Share Susan Weinschenck, Ph.D., wrote an interesting piece on influence, and how a common theme that researchers encounter is that we think that OTHERS are influenced by certain things, but that WE are not. We are wrong. Regardless of what we think, we are very much influenced by the thoughts, actions, opinions and purchases of [...]

Filed under Business Intelligence, Consumer Behavior, Featured Articles, Social Media Marketing · Tagged with Beth Harte, Consumer Behavior, facebook, Facebook Like, influence, Kansas City Marketing Agency, Kansas City Social Media, Neuro Web Design, social media monitoring, socialmedia, Spiral16, Susan Weinschenck

Have a Job? Thank Your Customers.

Posted by Shelly Kramer on July 8, 2010 · 46 Comments

Share This is what my friend Erika Napoletano, the infamous Chief Redhead at Redhead Writing, would call a Bitch Slap. Damn, but I wish I’d thought of that. I’ll ask again … do you have a job? If so, it’s probably because the business you work for has customers. And when was the last time [...]

Filed under Consumer Behavior, Marketing Tips, Ramblings · Tagged with Consumer Behavior, consumer loyalty, Cosentinos Brookside Market, Costentinos Kansas City, customer service, Hen House Kansas City, Hen House markets, Kansas City Marketing Agency, Kansas City Small Business Marketing, Kansas City Social Media Marketing Agency, KC small business marketing, small business marketing strategy, Yelp

Grocery Store Fails When It Comes To Consumer Behavior

Posted by Shelly Kramer on September 10, 2009 · 2 Comments

ShareDeliver a Consumer Behavior For Dummies Book STAT to my Local Grocery Store When I started to write this post, I really had to stop and reflect as to whether the topic of today’s rant should be on customer service or on consumer behavior. After much consideration, I settled on consumer behavior. And so the [...]

Filed under Consumer Behavior, Featured Articles · Tagged with Consumer Behavior, customer loyalty, customer service