TOMS Building Upon ‘Soleful’ Brand

Posted by Katherine Meyer on June 21, 2011 · 2 Comments

Share Who can pass up a good pun, right? I’m probably one of the least fashionable people out there. However, even for the fashion-challenged like me, it’s likely that you’ve heard about TOMS Shoes. TOMS was formed by entrepreneur Blake Mycoskie in 2006 on the simple concept that by selling these comfortable, Argentinian-style shoes to [...]

Filed under Branding / Identity, Featured Articles, Online Marketing, Pop Culture and Current Events, Uncategorized · Tagged with brand management, brand strategy, cause marketing, marketing, social responsibility, TOMS, TOMS eyewear line

Groupon’s Super Bowl Fiasco

Posted by Shelly Kramer on February 7, 2011 · 25 Comments

Share I love quirky and weird. I even like edgy. But I’m not such a fan of bad taste. Last week, there was a lot of conversation about Kenneth Cole taking advantage of the situation in Cairo to pimp his spring collection. Today, a lot of the conversation – online and off – centers on [...]

Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, social media, Social Media Marketing · Tagged with BrandBowl2011, cause marketing, Cause Wired, Groupon, Super Bowl 45, Super Bowl ads, Super Bowl Ads Flop, Tom Watson

OK Go. Smart AND Using Their Power For Good

Posted by Shelly Kramer on September 21, 2010 · 5 Comments

Share I’m addicted to OK Go, I’ll just admit that right up front. I like their music, I like their movies, I like their style. Oh, and I love the marketing magic they so adeptly employ. Yesterday, when I saw that they were releasing their new song, I scooted over to YouTube to check it [...]

Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics · Tagged with animal rescue, ASPCA, cause marketing, Jay Leno, Liz Strauss, marketing strategy, New York Magazine, OK Go, Rube Goldberg, Rube Goldberg machine, Social Media Marketing, socialmedia, twitter, viral video, youtube

Causes + Video + Social Media = Great Results

Posted by Shelly Kramer on February 19, 2010 · Leave a Comment

ShareOne of my clients, T2 and Back Alley Films, was recently involved in a campaign developed for the New Mexico Chapter of Mothers Against Drunk Driving by Esparza Advertising. The story here isn’t really as much about the people involved in the creation of this great campaign (although they’re talented, that’s for sure) as it [...]

Filed under Featured Articles, Social Media Marketing, Viral Marketing · Tagged with Back Alley, Bazillion Pictures, BrokenTeens, cause marketing, Esparza Advertising, MADD, MADD New Mexico, not-for-profits, RealFake, social media, Social Media Marketing, T2, The Wade Brothers, Viral Marketing