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Online Reviews: How To Encourage People To Review Your Business

SharePositive online reviews for your product or service are powerful tools in encouraging others to sample your wares and build brand loyalty. Need proof? Consider recent news that online review giant Yelp may actually be killing chain restaurants as users instead opt to support and review local, independently owned establishments. In the same study, Michael [...]

Driving Sales Through Social Media

Share Social media has enabled companies (even some with notoriously poor customer service) to better field consumer questions and concerns. Major brands like Comcast, Dell and Best Buy have embraced social media as it has allowed them to connect with their consumers in a more immediate and impactful manner. If companies participating in the social [...]

Is Ugly The New Edgy?

Share I came across this Marc Jacobs ad in a posh and trendy fashion mag the other day and felt compelled to comment. I mean, seriously, what’s going on here? Is ugly the new edgy? Does anyone – at Marc Jabobs, or anywhere else, think that this image of a puny, scruffy, not-at-all-attractive dude in [...]

Can’t Miss Recipe for Business Success

Share In the chaos that is my day-to-day existence, I’m a big believer in serendipity. My serendipitous moment today occurred when I stumbled across this video and Jessica’s Daily Inspiration series. I watched it twice. Laughed audibly, subscribed to the YouTube channel, then laughed even harder as my 4 year old twins actually tore themselves [...]

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