Upside Down: The Shift That Is Changing All The Rules

Posted by Guest on January 27, 2012 · 13 Comments

ShareFrontline customer service has never been more challenging. The only value proposition customers seem satisfied with today is “Yes” – to whatever it is they want. Not only do customers want what they want, but they want it NOW. We have shifted to this Age of Mass Customization, a term coined by Stan Davis in [...]

Filed under Business and Leadership, Business Intelligence, Featured Articles, Strategies and Tactics, Tactics and Tips · Tagged with age of mass customization, business at the speed of now, Business Intelligence, business tips, evolution of business, how doing business has changed, how to help your busines evolve, internet and consumer expectations, john m. bernard, the internet and business

Why “Can’t” Absolutely SHOULD Be A Word In Your Vocabulary

Posted by Guest on January 13, 2012 · 5 Comments

ShareIf you are worth your weight in salt about anything and everything business-related, can’t is a word that is not only in your vocabulary, but is a word you use as your first line of response. <Ummm…can you repeat that one more time, please?> If you are worth your weight in salt about anything and [...]

Filed under Business and Leadership, Business Intelligence, Featured Articles · Tagged with Business Advice, Business Intelligence, business wisdom, cox consulting, embrace the word can't, entrepreneurial lessons, how to help your business succeed, how to succeed in business, knowing your limitations, managing your time, ryan cox

Does Your Brand Use Protection?

Posted by Shelly Kramer on September 10, 2010 · 9 Comments

Share It’s no surprise to anyone paying attention that the world of marketing has changed. Consumers are officially in the driver’s seat and are creating a new set of challenges for brands and marketers. A majority of consumers use the web as their primary source of information, especially when it comes to products or services [...]

Filed under Branding / Identity, Branding / Identity, Business Intelligence, Featured Articles, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with brand management, brand monitoring, brand strategy, Business Intelligence, Clinton Condoms, eMarketer, marketing plan, marketing strategy, reputation management, reputation monitoring, social media, social media monitoring, socialmedia, Spiral16, strategic marketing plan

Why Your Brand Needs Business Intelligence

Posted by Michelle Lamar on May 16, 2010 · Leave a Comment

ShareThe need for biz intelligence is not going away. Gathering business intelligence and mining for data about your brand (and your competitors) will grow as time goes on. Investing in social media monitoring and business intelligence should be built into your marketing plan. For those of you with your head in the sand, take a [...]

Filed under Branding / Identity, Business Intelligence · Tagged with Big Blue, Business Intelligence, data mining, IBM, Mashable, Money Mailer, Navy Federal Credit Union, Rosetta Stone, Seth Godin, social media monitoring, Spiral 16, Spiral16, SPSS Modeler data mining and text analytics workbench, Wharton School of Business