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Posted by Shelly Kramer on February 27, 2013 · 6 Comments
ShareA nasty virtual fight erupted recently between Fitness SF, a gym in San Francisco and web designer Frank Jonen. And if you work as a contractor, there’s some valuable lessons to be learned amid the drama. Here’s the back story. Fitness SF hired Frank Jonen to “develop a functional website for our brand.” Frank says [...]
Filed under Brand and Reputation Management, Featured Articles, Pop Culture and Current Events, Tactics and Tips · Tagged with branding, client relations, contractor tips, fitness sf, fitness sf letter from frank jonen, fitness sf website, frank jonen, freelancer contracts, how not to do business with a contractor, online identity management, reputation management, the importance of business contracts, when clients don't pay, working as a contractor, working with clients
Posted by Shelly Kramer on August 24, 2012 · 3 Comments
ShareTruly great brands have mastered a critical strategy: the merger of products and services. Sure, components like sales and marketing are important, too. But when it comes to creating a brand that’s successful and memorable, integration is key. Think about some of your favorite brands. Around the V3 offices, we’re gadget geeks and unabashed Apple [...]
Filed under Brand and Reputation Management, Branding / Identity, Branding / Identity, Business Intelligence, Featured Articles, Strategies and Tactics · Tagged with branding, branding strategy, creating a successful brand, how to integrate products and services, memorable brands, product and service integration, successful branding
Posted by Shelly Kramer on October 23, 2010 · 13 Comments
Share I love Zappos. I have twin girls. And, while I’m not so good at math, here’s one thing I do know: Zappos + Twin Girls = LOTS of Shoes Why do I love Zappos? I love their selection, the fact that they remember what I like and let me know when they’ve got more [...]
Filed under Branding / Identity, Consumer Behavior, Featured Articles, Relationship Marketing, Traditional Marketing · Tagged with brand strategy, branding, Consumer Behavior, corporate culture, Forbes, Gini Dietrich, Kansas City Marketing Agency, Kansas City Marketing Consulting, marketing strategy, Tony Hsieh, Zappos, zappos marketing strategy
Posted by Michelle Lamar on October 14, 2010 · 13 Comments
SharePeople talk about “living life online” but even on the world wide web—there are still secrets. Human beings may have all the new tools and gadgets but many of the old hangups are alive and well. Addiction is still a topic that it is hard to find conversations about online. It makes sense. Most people [...]
Posted by Michelle Lamar on August 1, 2010 · 3 Comments
ShareSubway launched a web series today with a one-hour special on NBC that links Therapy, Golf and Sandwiches. Subway is once again leading the way in the fast-food category with a new social media savvy marketing initiative. The sandwich gurus latest campaign will be launched on multiple platforms, including web and in-store media. Subway has [...]
Filed under Branding / Identity, marketing, Pop Culture and Current Events · Tagged with "Golf Therapy: Life, American Century, branding, Brian Baumgartner, Golf Therapy, Lessons and the Pursuit of Par", marketing strategy, NBC, Social Media Marketing, strategy, Subway, The Office, U.S. Senior Open
Posted by Shelly Kramer on April 9, 2010 · 20 Comments
ShareThe Nike video featuring Tiger Woods and voiceover of his now-deceased dad, Earl Woods, is nothing short of brilliance. The commentary, actually part of a 2004 documentary, featured Earl talking about himself as compared to Tila, Tiger’s mom, and their different personality styles. But, in a very surreal way, it was perfectly tailored to the [...]
Filed under Branding / Identity, Featured Articles, Traditional Marketing · Tagged with Accenture, advertising, branding, Earl Woods, Gatorade, Golf, Greg Couch, Kansas City Marketing Agency, Kansas City Social Media Marketing, marketing strategy, National Fanhouse, Nike, NikeGolf, P&G, Proctor & Gamble, The Masters, Tiger Woods, youtube
Posted by Michelle Lamar on January 31, 2010 · 8 Comments
ShareMany successful brands have used a problem-solution approach to reach their customers. But a brilliant marketing guru, Jonathan Kranz takes the problem-solution approach one step further. Kranz has a very simple approach for developing your business story that he calls “Desire. Danger. Magic Sword.” According to Jonathan Kranz: Stories aren’t just for campfires and school [...]
Posted by Michelle Lamar on January 31, 2010 · 3 Comments
ShareThe Victoria’s Secret Pink brand is a brilliant strategy to hook future customers. The Pink brand is targeted toward teens and college-aged women. Pink offers sweats and pj’s versus teddies and push-up bras. The brand image is one of “cute and playful” versus the more overtly sexy image of the core brand. The Pink collection [...]
Posted by Shelly Kramer on January 4, 2010 · 36 Comments
ShareAnyone who knows me knows that I’m not a fan of anything having to do with automation when it comes to social media. It’s a matter of principle. To me, social media means being real. That means being there, in the moment, participating, engaging, learning, sharing – you know the drill. And, in my book, [...]
Filed under Branding / Identity, Social Media Marketing, Traditional Marketing · Tagged with branded tweets, branding, MarketMeTweet, Social Media Marketing, socialmedia, strategy, TweetBrand, TweetDeck, twitter
Posted by Shelly Kramer on December 28, 2009 · 18 Comments
ShareBy all accounts, we’re pretty much all looking forward to putting this dismal year and an even more dismal decade behind us and moving on. What does that mean for you and your business? Don’t need to be coy, Roy. Which is good, because coy has never been my style. Direct and to the point, [...]
Posted by Shelly Kramer on December 16, 2009 · 27 Comments
ShareIt seems that every day I’m having a conversation with someone – friend, client, prospective client, you name it, about the importance of social media and the need to integrate it into your life and into your business. In fact, I get a little sick of having the same conversation over and over and over [...]
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
