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Posted by Michelle Lamar on August 1, 2010 · View Comments
Subway launched a web series today with a one-hour special on NBC that links Therapy, Golf and Sandwiches. Subway is once again leading the way in the fast-food category with a new social media savvy marketing initiative. The sandwich gurus latest campaign will be launched on multiple platforms, including web and in-store media.
Subway has paired [...]
Filed under Branding / Identity, Pop Culture and Current Events, marketing · Tagged with "Golf Therapy: Life, American Century, branding, Brian Baumgartner, Golf Therapy, Lessons and the Pursuit of Par", marketing strategy, NBC, Social Media Marketing, strategy, Subway, The Office, U.S. Senior Open
Posted by Shelly Kramer on April 9, 2010 · View Comments
The Nike video featuring Tiger Woods and voiceover of his now-deceased dad, Earl Woods, is nothing short of brilliance.
The commentary, actually part of a 2004 documentary, featured Earl talking about himself as compared to Tila, Tiger’s mom, and their different personality styles. But, in a very surreal way, it was perfectly tailored to the situation [...]
Filed under Branding / Identity, Featured Articles, Traditional Marketing · Tagged with Accenture, advertising, branding, Earl Woods, Gatorade, Golf, Greg Couch, Kansas City Marketing Agency, Kansas City Social Media Marketing, marketing strategy, National Fanhouse, Nike, NikeGolf, P&G, Proctor & Gamble, The Masters, Tiger Woods, youtube
Posted by Michelle Lamar on January 31, 2010 · View Comments
Many successful brands have used a problem-solution approach to reach their customers. But a brilliant marketing guru, Jonathan Kranz takes the problem-solution approach one step further. Kranz has a very simple approach for developing your business story that he calls “Desire. Danger. Magic Sword.” According to Jonathan Kranz:
Stories aren’t just for campfires and school children: [...]
Posted by Shelly Kramer on January 31, 2010 · View Comments
The Victoria’s Secret Pink brand is a brilliant strategy to hook future customers. The Pink brand is targeted toward teens and college-aged women.
Pink offers sweats and pj’s versus teddies and push-up bras. The brand image is one of “cute and playful” versus the more overtly sexy image of the core brand. The Pink collection of [...]
Posted by Shelly Kramer on January 4, 2010 · View Comments
Anyone who knows me knows that I’m not a fan of anything having to do with automation when it comes to social media. It’s a matter of principle. To me, social media means being real. That means being there, in the moment, participating, engaging, learning, sharing – you know the drill. And, in my book, [...]
Filed under Branding / Identity, Social Media Marketing, Traditional Marketing · Tagged with branded tweets, branding, MarketMeTweet, Social Media Marketing, socialmedia, strategy, TweetBrand, TweetDeck, twitter
Posted by Shelly Kramer on December 28, 2009 · View Comments
By all accounts, we’re pretty much all looking forward to putting this dismal year and an even more dismal decade behind us and moving on. What does that mean for you and your business?
Don’t need to be coy, Roy. Which is good, because coy has never been my style. Direct and to the point, however, [...]
Posted by Shelly Kramer on December 16, 2009 · View Comments
It seems that every day I’m having a conversation with someone – friend, client, prospective client, you name it, about the importance of social media and the need to integrate it into your life and into your business. In fact, I get a little sick of having the same conversation over and over and [...]
