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Posted by Shelly Kramer on February 27, 2010 · 24 Comments
ShareI was having yet another conversation with a friend today who was questioning the efficacy of social media as anything other than an advertising platform. Having realized it was “free marketing” he has, naturally, already jumped all over it (his words, not mine) by creating the ubiquitous fan page on Facebook and using it to [...]
Posted by Michelle Lamar on January 31, 2010 · 3 Comments
ShareThe Victoria’s Secret Pink brand is a brilliant strategy to hook future customers. The Pink brand is targeted toward teens and college-aged women. Pink offers sweats and pj’s versus teddies and push-up bras. The brand image is one of “cute and playful” versus the more overtly sexy image of the core brand. The Pink collection [...]
Posted by Shelly Kramer on October 15, 2009 · 12 Comments
ShareI was engaged in the highbrow process of folding laundry yesterday, when inspiration for my latest blog post struck. As I reached for a pair of my husband’s favorite boxers (yes, I know my life is exciting – trust me, I know), and saw that they were ripped in a couple of places, I shook [...]
Posted by Shelly Kramer on October 11, 2009 · 12 Comments
ShareAnyone who knows me knows that I have 3 year old twins. And, if you have children, you know that children, especially at this age, watch every move and imitate all that they see. Sometimes that’s a good thing, and others, not so good. Here’s an example of imitation that I thought was so cute [...]
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
