Branding 101: Desire. Danger. Magic Sword.

Posted by Michelle Lamar on January 31, 2010 · 5 Comments

ShareMany successful brands have used a problem-solution approach to reach their customers. But a brilliant marketing guru, Jonathan Kranz takes the problem-solution approach one step further. Kranz has a very simple approach for developing your business story that he calls “Desire. Danger. Magic Sword.” According to Jonathan Kranz: Stories aren’t just for campfires and school [...]

Filed under Branding / Identity · Tagged with B2B, Brand Stories, branding, drop.io, Jonathan Kranz, small business marketing