Marketing and PR Pros- Would YOU Work for BP?

Posted by Shelly Kramer on June 4, 2010 · 11 Comments

Share As the BP oil spill and environmental disaster continues, I find myself having almost daily conversations with friends and colleagues involved in the intertwined worlds of marketing, PR and social media about BP. Their strategy (or apparent lack thereof) in dealing with the crises (both the environmental one and the public relations one) is [...]

Filed under Featured Articles, PR Strategy, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with @BPGlobalPR, @orlandojamie, Ad Age, AdAge, BP Oil Spill, Kansas City Marketing Agency, Kansas City Public Relations, Kansas City Social Media Marketing, Leroy Stick, Public Relations Strategy, SomaCow

BP-Top Kill Failed: Every Day, More of a PR Disaster

Posted by Shelly Kramer on May 30, 2010 · 8 Comments

Share You’d have to live under a rock to not be aware of the massive oil spill in the gulf and BP’s as yet unsuccessful efforts to stop it. The spill is now larger than the Exxon Valdez and the worst environmental disaster in American history. MSNBC reported just this morning that the top kill [...]

Filed under Branding / Identity, Featured Articles, Public Relations, Strategies and Tactics, Traditional Marketing · Tagged with @BPGlobalPR, AlexanderG PR, BP, Brand Crisis, Greenpeace UK, MSNBC, oil spill, Public Relations Strategy, Rebrand BP Campaign, Senator Bill Nelson, twitter