How Architects Can Use Social Media

Posted by Shelly Kramer on August 1, 2011 · 11 Comments

Share Savvy architects and other professionals are using the Internet and social media as a way to drive brand awareness, connect with people with similar passions and to do what all business owners seek – attract leads and clients. At a recent Kansas City AIA Chapter meeting, I gave a presentation on social media with [...]

Filed under Blog Marketing, Featured Articles, marketing, Marketing Tips, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with architects blogging, architects on Twitter, blogging, Cindy Frewen, Kansas City Social Media, Shelly Kramer, social media for architects, socialmedia

Maximizing Your Blog’s Visibility With An SEO Checklist

Posted by Shelly Kramer on July 5, 2011 · 5 Comments

Share Blogging is an art form–don’t let anyone tell you otherwise. Not only do you have to craft concise, interesting posts, but you want them to have high visibility in search engine results, which will drive traffic to your posts, your site and to you. This is true whether you’re a small business blogger or [...]

Filed under Blog Marketing, Content Marketing, Featured Articles, marketing, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Tactics and Tips · Tagged with blog best practices, blogging, blogging best practices, blogging tips, corporate blogging best practices, driving blog traffic, Level 343, Outspoken Media, seo for blogs, social search

How To Optimize Your Blog Post Images For Search

Posted by Katy Ryan Schamberger on June 27, 2011 · 7 Comments

ShareBy this point, we’re no strangers to the magic of SEO and how you can use keywords in your blog post titles (and within the posts themselves) to optimize your content in search results. When you write a blog post, you probably include an image (and if you’re not, here’s a tip: start now!) Newsflash? [...]

Filed under Search Engine Optimization and Marketing, Tactics and Tips · Tagged with AdSense, blog post images, blogging, blogging tips, Graywolf's SEO blog, image optimization, Marketing Profs, seo, SEO optimization

Want to Change Attitudes about Social Media? Make It Fun

Posted by Shelly Kramer on June 13, 2011 · 7 Comments

Share We work with businesses of all sizes helping them understand, navigate and participate in the online space and understand the value of social media marketing. For those of us who are old hands at that, it seems like no big deal. But for a vast number of people, even ones who are somewhat familiar [...]

Filed under Blog Marketing, Blog Marketing, Content Marketing, Featured Articles, marketing, Online Marketing, Social Media Marketing · Tagged with analytics, blogging, content marketing, content marketing strategy, corporate blogging, eMarketer, Fun Theory, HubSpot, Piano Stairs, social media, socialmedia, Volkswagen Fun Theory

Social Bookmarking: How To Do It Correctly

Posted by Michelle Mangen on May 18, 2011 · 4 Comments

Share Shelly wrote a post about Social Bookmarking, What It Is And Why You Need It, and this piece is intended as a follow-up, and to give you kind of a step-by-step tutorial on using social bookmarking sites. As mentioned in the earlier post, social bookmarking is really all about saving, discovering or sharing content [...]

Filed under Blog Marketing, Blog Marketing, Content Marketing, Featured Articles, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Tactics and Tips · Tagged with best practices, blog, blogging, blogging best practices, content marketing, Google, social bookmarking, social bookmarking best practices, social bookmarking tagging, social media, socialmedia, tagging, tags

Social Bookmarking: What It Is And Why It Matters

Posted by Shelly Kramer on May 16, 2011 · 6 Comments

Share Social Bookmarking is definitely the “social” way to save your favorite sites/blog posts. However, equally as important, social bookmarking is an element of online content distribution – or content marketing – that’s an integral part of the process of driving brand awareness as well as traffic (and leads) back to your blog or website. [...]

Filed under Blog Marketing · Tagged with blog, blogging, business benefits of social bookmarking, business marketing, content, content marketing, content marketing strategy, Geoff Livingston, how to social bookmark, Kansas City Social Media, marketing, online content strategy, social bookmarking, social marketing, Social Media Marketing, socialmedia marketing

WordPress Ninja! 5 Plugins To Make Your Blog Kick A**

Posted by Shelly Kramer on August 11, 2010 · 5 Comments

Share I don’t know what came over me – I just saw this picture of the Hot Ninja Babe and wanted to BE her for a minute (but only a minute), so I thought she belonged here. This post, while NOT written by or about a Hot Ninja Babe, was written by my friend, Matt [...]

Filed under Blog Marketing, Events / Training, Featured Articles, Free Resources, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with blog tips, blogging, blogging tutorials, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, Kansas City Social Media, Matt Bernier, Shelly Kramer, small business blogging, WordPress, WordPress plugins

5 Things to Make Your Business Blog Totally Kick A**

Posted by Shelly Kramer on August 4, 2010 · 22 Comments

Share I discover new blogs all the time, written by smart small business owners and marketers who understand that the world is changing and that their marketing tactics need to change with it. I also see lots of mistakes, or things left unfinished. Here are a few tips to think about as you start down [...]

Filed under Blog Marketing, Blog Marketing, Events / Training, Featured Articles, Tactics and Tips · Tagged with Apture, blogging, blogging best practices, comments, contact forms, Disqus, HubSpot, lead conversions, RSS feed, small business blogging, social sharing buttons

My Debut: Video Blogging. I Really AM a Dork.

Posted by Shelly Kramer on June 24, 2010 · 80 Comments

ShareWe all have our strengths. One of mine is words. I love them. I love thinking about them, rolling them around in my head, lovingly putting them into sentences, crafting paragraphs out of sentences, arranging, rearranging, editing, massaging, making them perfect. I love words. I also love speaking. Big groups, small groups, one-on-one one, you [...]

Filed under Blog Marketing, Featured Articles, Social Media Marketing · Tagged with @thehippest, blogging, Kansas City Social Media, Kansas City Social Media Marketing, Liz Strauss, Shelly Kramer, SOBCon, Survival of The Hippest, Terry Starbucker, twitter, video blogging, vlogging

Why I’m At SOBCon

Posted by Shelly Kramer on April 30, 2010 · 8 Comments

Share I’m in Chicago, hanging with my buddy Erika Napoletano, of Redheadwriting getting ready for Day 1 of Liz Strauss and Terry Starbucker’s signature event, SOBCon. For those of you who don’t really know what SOBCon is, rest assured, you’re not alone. I can’t tell you how many people I’ve run into during the course [...]

Filed under Featured Articles, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with @redheadwriting, blogging, Erika Napoletano, Liz Strauss, marketing, SOBCon, social media, Terry Starbucker

Who Makes YOU Better?

Posted by Shelly Kramer on April 20, 2010 · 49 Comments

Share As much as it pains me to admit it, every single time I reach for a bag of potato chips (which I love), or a piece of chocolate, or a ding dong cookie, an image of that annoying Joyce Cherrier and her perfect abs pops into my head. That doesn’t mean I don’t buy [...]

Filed under Branding / Identity, Featured Articles, Ramblings, Social Media Marketing · Tagged with @joycecherrier, @redheadwriting, blogging, Erika Napoletano, fitness, inspiration, Joyce Cherrier, seo, SOB Awards, SOBCon, Successful-Blog, writing

Time to Make a New Plan, Stan

Posted by Shelly Kramer on December 28, 2009 · 14 Comments

ShareBy all accounts, we’re pretty much all looking forward to putting this dismal year and an even more dismal decade behind us and moving on. What does that mean for you and your business? Don’t need to be coy, Roy. Which is good, because coy has never been my style. Direct and to the point, [...]

Filed under Marketing Tips · Tagged with @sarahrobinson, blogging, branding, Escaping Mediocrity, growth, marketing plan, small business marketing, strategy