Want Better SEO: Optimize the Images on Your WordPress Site

Including images in your website and blog content not only helps your content be more visually appealing and illustrate the points you’re making, images are also important for search engine optimization. When it comes to content marketing (and your corporate blogging) efforts in general, increasing your site traffic, improving search ranking and lead generation should […]

Blogging for Business: A Must-Have Editing Checklist

Unless you’re dead, you’ve doubtless heard the phrase, “content is king.” There’s a reason that people spin this line, which, I mean, who are we kidding, has become more than a bit of a cliché. But it’s because when done correctly, your content marketing efforts can have a significant impact on your business. And if […]

How Architects Can Use Social Media

Savvy architects and other professionals are using the Internet and social media as a way to drive brand awareness, connect with people with similar passions and to do what all business owners seek – attract leads and clients. At a recent Kansas City AIA Chapter meeting, I gave a presentation on social media with Cindy […]

Maximizing Your Blog’s Visibility With An SEO Checklist

Blogging is an art form–don’t let anyone tell you otherwise. Not only do you have to craft concise, interesting posts, but you want them to have high visibility in search engine results, which will drive traffic to your posts, your site and to you. This is true whether you’re a small business blogger or responsible […]

How To Optimize Your Blog Post Images For Search

By this point, we’re no strangers to the magic of SEO and how you can use keywords in your blog post titles (and within the posts themselves) to optimize your content in search results. When you write a blog post, you probably include an image (and if you’re not, here’s a tip: start now!) Newsflash? […]

Want to Change Attitudes about Social Media? Make It Fun

We work with businesses of all sizes helping them understand, navigate and participate in the online space and understand the value of social media marketing. For those of us who are old hands at that, it seems like no big deal. But for a vast number of people, even ones who are somewhat familiar with […]

Social Bookmarking: How To Do It Correctly

Shelly wrote a post about Social Bookmarking, What It Is And Why You Need It, and this piece is intended as a follow-up, and to give you kind of a step-by-step tutorial on using social bookmarking sites. As mentioned in the earlier post, social bookmarking is really all about saving, discovering or sharing content online. […]

Social Bookmarking: What It Is And Why It Matters

Social Bookmarking is definitely the “social” way to save your favorite sites/blog posts. However, equally as important, social bookmarking is an element of online content distribution – or content marketing – that’s an integral part of the process of driving brand awareness as well as traffic (and leads) back to your blog or website. Social […]

Bloggers’ Delight: Capture, Share and Annotate Data

Admittedly, we’re blogging geeks. And love discovering tools that make it easier to juggle the million things we do on a daily basis, including making the process of writing blog posts more efficient. The latest tool to capture our attention and win our hearts is Awesome Screenshot, a Chrome extension for capturing and annotating screenshots. […]

WordPress Ninja! 5 Plugins To Make Your Blog Kick A**

I don’t know what came over me – I just saw this picture of the Hot Ninja Babe and wanted to BE her for a minute (but only a minute), so I thought she belonged here. This post, while NOT written by or about a Hot Ninja Babe, was written by my friend, Matt Bernier, […]

My Debut: Video Blogging. I Really AM a Dork.

We all have our strengths. One of mine is words. I love them. I love thinking about them, rolling them around in my head, lovingly putting them into sentences, crafting paragraphs out of sentences, arranging, rearranging, editing, massaging, making them perfect. I love words. I also love speaking. Big groups, small groups, one-on-one one, you […]

Why I’m At SOBCon

I’m in Chicago, hanging with my buddy Erika Napoletano, of Redheadwriting getting ready for Day 1 of Liz Strauss and Terry Starbucker’s signature event, SOBCon. For those of you who don’t really know what SOBCon is, rest assured, you’re not alone. I can’t tell you how many people I’ve run into during the course of […]

Who Makes YOU Better?

As much as it pains me to admit it, every single time I reach for a bag of potato chips (which I love), or a piece of chocolate, or a ding dong cookie, an image of that annoying Joyce Cherrier and her perfect abs pops into my head. That doesn’t mean I don’t buy the […]

Time to Make a New Plan, Stan

By all accounts, we’re pretty much all looking forward to putting this dismal year and an even more dismal decade behind us and moving on. What does that mean for you and your business? Don’t need to be coy, Roy. Which is good, because coy has never been my style. Direct and to the point, […]

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