Do you ever get this question from a client?   We created a quick and easy presentation that makes the case that social media is not just for kids or tech companies.  It’s over on SlideShare and please feel free to download it or share it!

Social Media Works: Why Social Media and Blogging Are Good for Your Bottom Line is a post from: V3 Kansas City Integrated Marketing and Social Media Agency

Use Buzzom to search Twitter Bios

a. Visit Buzzom.com. Login with your Twitter account and leave the default “Bio” boxed checked under the search field.

b. Search on a keyword or phrase. Or better yet, search for a position or title of a person that usually buys your products or services. Use quotes for an exact phrase match (i.e. “Customer Service Manager”).

c. Review and follow those in the returned results. You can also bulk follow by selecting ALL.

Awesome and easy-to-read overview! Go read the rest of the article, 6 Steps to Find Your B2B Audience on Twitter over on Social Media B2B.

Finding Your B2B Audience on Twitter is a post from: V3 Kansas City Integrated Marketing and Social Media Agency

Stories aren’t just for campfires and school children: they’re a powerful way for businesses to communicate their value, to create an emotional hook that sticks in their prospects’ imaginations.

Stories can make a business. Yet most businesses remain tongue-tied, not because they don’t have stories to tell, but because they don’t know how to tell them.

Your business story IS the core of your brand. It’s just that simple.

Fill in the blanks below and you’ve created your business story.

•    So-and-so wanted… [Fill in the desire].
•    But…[State the danger that stood in the way].
•    That’s why they used… [Insert your product and service]… that helped them… [Describe what your product or service did].

Desire is the engine that drives a story. For a story to begin, someone has to want something. Danger creates a compelling story, you must articulate the challenges that stand between the hero of the story (the customer) and the object of desire.  Finally, the Magic Sword is your product or service—the thing your customer will get from your brand to help them get what they desire.

The reason I love Kranz’s approach is because it forces businesses to see things from the customer’s point-of-view.  A business story creates a meaningful context for your product or service. By creating a story, your business offer has a compelling emotional necessity.

I’ve been a stalker fan of Jonathan Kranz for years, he is brilliant.  You can check out Jonathan Kranz of Kranz Communications on his website, www.kranzcom.com, or follow him on Twitter @ jonkranz. His website contains his article 3 Steps for Creating Compelling Business Stories.

I’ve got the article available for download in pdf format over on drop.io, see link below.

http://drop.io/clientinfo/asset/create-compelling-stories-in-3-simple-steps-pdf

Branding 101: Desire. Danger. Magic Sword. is a post from: V3 Kansas City Integrated Marketing and Social Media Agency