Social Media Works: Why Social Media and Blogging Are Good for Your Bottom Line

Posted by Michelle Lamar on June 21, 2010 · 9 Comments

ShareWhat does Social Media and Blogging DO for my bottom line? Do you ever get this question from a client? We created a quick and easy presentation that makes the case that social media is not just for kids or tech companies. It’s over on SlideShare and please feel free to download it or [...]

Filed under Blog Marketing, Branding / Identity, Social Media Marketing, Strategies and Tactics, Tactics and Tips · Tagged with B2B, Blogs, marketing, SlideShare, social media, Social Media B2B, Social Media ROI

Finding Your B2B Audience on Twitter

Posted by Michelle Lamar on May 17, 2010 · 4 Comments

ShareAdam Holden-Bache wrote an excellent article on socialmediab2b on how to find your B2B audience on Twitter. Adam gives a great overview on how to find and listen to industry experts on Twitter-–in 6 steps. You need to read the article but here’s a quick preview: Use Buzzom to search Twitter Bios a. Visit Buzzom.com. [...]

Filed under Business Intelligence · Tagged with Adam Holden-Bache, B2B, B2B Audience, Buzzom, SocialMediaB2B, Twellow, twitter

Branding 101: Desire. Danger. Magic Sword.

Posted by Michelle Lamar on January 31, 2010 · 5 Comments

ShareMany successful brands have used a problem-solution approach to reach their customers. But a brilliant marketing guru, Jonathan Kranz takes the problem-solution approach one step further. Kranz has a very simple approach for developing your business story that he calls “Desire. Danger. Magic Sword.” According to Jonathan Kranz: Stories aren’t just for campfires and school [...]

Filed under Branding / Identity · Tagged with B2B, Brand Stories, branding, drop.io, Jonathan Kranz, small business marketing