Men Using Social Media? Oh Yeah.

Posted by Shelly Kramer on May 23, 2011 · 1 Comment

Share We work with a number of very large organizations, many of whom are just venturing into the social media realm. Without exception, the prevailing notion we encounter is that social media is for young people. And, in our experience, the people most often likely to ascribe to that notion are middle-aged professionals and businessmen. [...]

Filed under Featured Articles, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training · Tagged with AdAge, facebook, Facebook stats, LinkedIn, men using socialmedia, social networking, socialmedia, socialmedia demographics, socialmedia for business, socialmedia stats, socialnetworking

The Big Ad Gig OR My Love Affair With Kendall Allen

Posted by Shelly Kramer on October 4, 2010 · 3 Comments

Share I discovered the brilliance that is Kendall Allen a few years ago. For me, her MediaPost content qualifies as ‘must read’ and it’s a good thing I live a few states away, because if I didn’t she’d have serious stalker issues . I’m a fangirl of the highest order and, although she’s a bona [...]

Filed under Featured Articles, marketing, Pop Culture and Current Events, Traditional Marketing · Tagged with ad agencies, AdAge, collaboration, design, GLSEN, Kansas City Marketing Agency, Kendall Allen, MediaPost, Shelly Kramer, The Big Ad Gig, The Google 5, Tyler Clementi

It’s Not About YOUR Work – It’s About THEIR Results

Posted by Shelly Kramer on August 31, 2010 · 16 Comments

Share This is a message I find myself struggling to get through the heads of my many talented creative friends on pretty much a weekly basis. And don’t get me wrong, I’m a fan of great creative and realize how important producing great work is to talented designers. But you can take your Flash and [...]

Filed under Featured Articles, Online Marketing, Strategies and Tactics, Traditional Marketing · Tagged with AdAge, business strategy, creative, design trends, Mike Wolfshon

Engagement: Take The Good With The Bad

Posted by Shelly Kramer on August 17, 2010 · 9 Comments

Share I was reading today’s AdAge about The Gap’s sister brand, Piperlime, and their experiment with adding some edgy personality to their Facebook wall posts. The postings were in conjunction with a well-planned marketing campaign, and it ruffled the feathers of some consumers. First of all, let’s just get on over the idea that it’s [...]

Filed under Branding / Identity, Branding / Identity, marketing, Marketing Tips, Strategies and Tactics, Traditional Marketing · Tagged with AdAge, BSSP, Butler Shine Stern, engagement, facebook, Gap, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Social Media, Piperlime, Shelly Kramer, social media

Marketing and PR Pros- Would YOU Work for BP?

Posted by Shelly Kramer on June 4, 2010 · 11 Comments

Share As the BP oil spill and environmental disaster continues, I find myself having almost daily conversations with friends and colleagues involved in the intertwined worlds of marketing, PR and social media about BP. Their strategy (or apparent lack thereof) in dealing with the crises (both the environmental one and the public relations one) is [...]

Filed under Featured Articles, PR Strategy, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with @BPGlobalPR, @orlandojamie, Ad Age, AdAge, BP Oil Spill, Kansas City Marketing Agency, Kansas City Public Relations, Kansas City Social Media Marketing, Leroy Stick, Public Relations Strategy, SomaCow

McDonald’s and Mommy Bloggers? Get Serious.

Posted by Shelly Kramer on April 13, 2010 · 32 Comments

Share Irony, anyone? McDonald’s announced with great fanfare the hiring of Rick Wion, its new Director of Social Media. I read about it while sipping on a latte and skimming through my reader. When I saw AdAge’s coverage of Wion’s new position, it caught my attention. I might not have had another thought about it, [...]

Filed under Featured Articles, Online Marketing, Social Media Marketing · Tagged with AdAge, healthy eating, healthy kids, kids, McDonald's, mommy bloggers, Rick Wion, social media, socialmedia