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Posted by Shelly Kramer on August 31, 2010 · View Comments
This is a message I find myself struggling to get through the heads of my many talented creative friends on pretty much a weekly basis. And don’t get me wrong, I’m a fan of great creative and realize how important producing great work is to talented designers.
But you can take your Flash and stuff it [...]
Posted by Shelly Kramer on August 17, 2010 · View Comments
I was reading today’s AdAge about The Gap’s sister brand, Piperlime, and their experiment with adding some edgy personality to their Facebook wall posts. The postings were in conjunction with a well-planned marketing campaign, and it ruffled the feathers of some consumers.
First of all, let’s just get on over the idea that it’s important [...]
Filed under Branding / Identity, Branding / Identity, Marketing Tips, Strategies and Tactics, Traditional Marketing, marketing · Tagged with AdAge, BSSP, Butler Shine Stern, engagement, facebook, Gap, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Social Media, Piperlime, Shelly Kramer, social media
Posted by Shelly Kramer on June 4, 2010 · View Comments
As the BP oil spill and environmental disaster continues, I find myself having almost daily conversations with friends and colleagues involved in the intertwined worlds of marketing, PR and social media about BP. Their strategy (or apparent lack thereof) in dealing with the crises (both the environmental one and the public relations one) is one [...]
Filed under Featured Articles, PR Strategy, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with @BPGlobalPR, @orlandojamie, Ad Age, AdAge, BP Oil Spill, Kansas City Marketing Agency, Kansas City Public Relations, Kansas City Social Media Marketing, Leroy Stick, Public Relations Strategy, SomaCow
Posted by Shelly Kramer on April 13, 2010 · View Comments
Irony, anyone?
McDonald’s announced with great fanfare the hiring of Rick Wion, its new Director of Social Media.
I read about it while sipping on a latte and skimming through my reader. When I saw AdAge’s coverage of Wion’s new position, it caught my attention. I might not have had another thought about it, but then [...]
Filed under Featured Articles, Online Marketing, Social Media Marketing · Tagged with AdAge, healthy eating, healthy kids, kids, McDonald's, mommy bloggers, Rick Wion, social media, socialmedia
Posted by Shelly Kramer on February 27, 2010 · View Comments
I was having yet another conversation with a friend today who was questioning the efficacy of social media as anything other than an advertising platform. Having realized it was “free marketing” he has, naturally, already jumped all over it (his words, not mine) by creating the ubiquitous fan page on Facebook and using it to [...]
