V3 Kansas City Integrated Marketing and Social Media Agency

Writing, the Marketing Cornerstone

Every CMO wants to ﬁgure out integrated multichannel marketing in the digital era. Trying to understand how the different disciplines ﬁt together forces a new level of knowledge. In the end, writing ties them all together. Whether you work in advertising, PR, interactive, social, direct or simply general marketing, you must write. Our new book [...]

Writing, the Marketing Cornerstone is a post from: V3 Kansas City Integrated Marketing and Social Media Agency

Facebook’s Popularity Contest: Buying Visibility

They say money can’t buy you everything—but in this case buying visibility (or popularity) on Facebook might just be a reality. The company is currently testing a ‘highlight’ feature that would let Facebook users pay $2 to promote their status updates. Well, that’s craptastical. The ‘highlight’ feature is geared toward individual Facebook users, not pages [...]

6 SEO Changes To Make Now

Now that Google’s over-optimization penalty is in effect, too much SEO can actually be a bad thing—and that’s why it’s important to make 6 SEO-related changes to your site now. The penalty is part of Google’s larger ongoing effort to reward high-quality sites, especially those that regularly produce relevant and informative content, which Google lumps [...]

6 SEO Changes To Make Now is a post from: V3 Kansas City Integrated Marketing and Social Media Agency

Marketing Strategy: Channeling The Power Of Purpose

Given today’s proliferation of digital channels, traditional marketing practices no longer apply when it comes to creating a marketing strategy, regardless of your industry. Eduardo Conrado, senior vice president and Chief Marketing Officer for Motorola Solutions, has seen this sort of marketing transformation firsthand. During yesterday’s BMA-KC luncheon, Eduardo talked about the division of Motorola [...]

Marketing Strategy: Channeling The Power Of Purpose is a post from: V3 Kansas City Integrated Marketing and Social Media Agency

7 Ways to Ignite Fierce Loyalty in Your Community

So often people ask me how to kick-start a fiercely loyal community. Sometimes they already have a community up and running. Sometimes they sort of have a community. And sometimes they are starting from scratch. The one thing they have in common is that they know they want to ignite fierce loyalty in a community [...]

7 Ways to Ignite Fierce Loyalty in Your Community is a post from: V3 Kansas City Integrated Marketing and Social Media Agency

Are You Spamming People And Don’t Even Know It?

Everyone hates spam. We all complain about spam in our email boxes; I know I do. I’ve had my email address for 18 years. Back when it was shiny and new, I admit that I didn’t know better and gave out my email address without a care in the world. Of course,18 years ago, spam [...]

Are You Spamming People And Don’t Even Know It? is a post from: V3 Kansas City Integrated Marketing and Social Media Agency

Mobile Marketing: 5 Questions That Will Shape Your Strategy

How much does mobile marketing and mobile strategy factor into your integrated marketing plan? If you’re not already thinking about mobile, now is the time. By 2016, nearly three in five consumers will have a smartphone. And recent research from Forrester indicates that personal computers at home and in the office will soon be displaced [...]

Mobile Marketing: 5 Questions That Will Shape Your Strategy is a post from: V3 Kansas City Integrated Marketing and Social Media Agency

Marketing Analytics: Focus On The Data To Answer Questions

When it comes to marketing analytics, it’s imperative to focus on data to answer questions. Sounds like a no-brainer, right? Regardless of the client or strategy, marketers have to, or certainly should, answer a lot of questions. Who responded to this campaign? What kind of person are they? What are they interested in? Why did [...]

Marketing Analytics: Focus On The Data To Answer Questions is a post from: V3 Kansas City Integrated Marketing and Social Media Agency

LinkedIn’s iPad App: Proof They Get Mobile

Now that LinkedIn’s iPad app is here, it’s clear the simple yet sophisticated tool was worth the wait. The iPad app proves that LinkedIn not only understands mobile, but also how mobile users want to interact with the site’s features and content while using a tablet. So let’s take a look at what the LinkedIn [...]

LinkedIn’s iPad App: Proof They Get Mobile is a post from: V3 Kansas City Integrated Marketing and Social Media Agency

How to Improve Your Blog’s SEO

SEO is undeniably an art and learning how to improve your blog’s SEO is something that should remain at the top of your priority list. At its most basic level, SEO means more people find your content. More people read your content when your search engine optimization tells them about and it answers questions/solves problems [...]

How to Improve Your Blog’s SEO is a post from: V3 Kansas City Integrated Marketing and Social Media Agency