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Posted by Katherine Meyer on June 21, 2011 · 2 Comments
Share Who can pass up a good pun, right? I’m probably one of the least fashionable people out there. However, even for the fashion-challenged like me, it’s likely that you’ve heard about TOMS Shoes. TOMS was formed by entrepreneur Blake Mycoskie in 2006 on the simple concept that by selling these comfortable, Argentinian-style shoes to [...]
Filed under Branding / Identity, Featured Articles, Online Marketing, Pop Culture and Current Events, Uncategorized · Tagged with brand management, brand strategy, cause marketing, marketing, social responsibility, TOMS, TOMS eyewear line
Posted by Shelly Kramer on April 28, 2011 · 18 Comments
Share Although many major companies are still skeptical about getting involved in the social landscape – research shows 96% of these brands expect to dedicate more time and resources to social media initiatives over the next year. While more brands are familiar with social media now, knowing that you probably need a presence in the [...]
Filed under Featured Articles, marketing, Marketing Tips, Online Marketing, Search Engine Optimization and Marketing, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics, Uncategorized · Tagged with CMO.com, engagement, facebook, Kansas City Social Media, search engine optimization, social media, social media best practices, Social Media Marketing, social media stats, socialmedia
Posted by Shelly Kramer on April 1, 2011 · 9 Comments
Share I did a presentation last week for one of our clients, with a goal of broadly covering social media and why it’s an important element of business and marketing strategy today. I never tire of talking with businesses – large or small – about the evolution of the world of marketing and how the [...]
Filed under Featured Articles, marketing, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Uncategorized · Tagged with Al Bonner, B2B social media, B2B social media stats, Kansas City Social Media Marketing, LinkedIn for business, Presentation Transformations, social media, social media for business, Social Media Marketing, social media stats, social media usage, social media use by business, socialmedia
Posted by Shelly Kramer on February 11, 2011 · 4 Comments
Share Mobile apps are all the rage. But marketing a mobile app is just as important as developing it. Statistics show that downloading an app and using an app repeatedly are two different things. Venture Beat reports that a whopping 26% of users download an app, then use it once. Yes, that’s right – once. [...]
Filed under Featured Articles, marketing, Mobile and Location Based Marketing, Online Marketing, Uncategorized · Tagged with app marketing, mobile, mobile app marketing, mobile app usage, mobile apps, mobile marketing, mobile usage, mobileapps, Venture Beat
Posted by Shelly Kramer on January 2, 2011 · 7 Comments
Share This is a guest post written by my friend Erno Hannink, whom I was fortunate to meet at Liz Strauss and Terry Starbucker’s SOBCon Event this past spring. And by the way, if you’ve not yet explored SOBCon, being held in Chicago on 4/29 – 5/1, you should. To a lot of people, Facebook [...]
Filed under Uncategorized · Tagged with Erno Hannink, facebook, Facebook for business, Facebook for small business, Facebook resources, Facebook tips, Facebook tutorials, Liz Strauss, small business resources, SOBCon, SOBCon 2011, social media, socialmedia, socialmedia for small business, Terry Starbucker
Posted by Shelly Kramer on October 28, 2010 · 14 Comments
Share Small business owners and marketing consultants are well aware that they should be paying serious attention to social media as a way to reach customers. But few realize how to really leverage this channel and many screw it up royally. Some erroneously assume social media is yet another channel to use to push out [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, marketing plan, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics, Tactics and Tips, Uncategorized · Tagged with Allison Nazarian, Cabot Cheese, GetClicky, Google Analytics, HootSuite, Jeffrey Cohen, Klout, marketing consulting, marketing plan, Mashable, PeerIndex, PostRank, social media analytics, Social Media Marketing, social media strategy, social media tips, socialmedia, socialmedia crisis plan, socialmedia marketing, socialmedia monitoring, socialmedia strategy, Spiral16, Starbucks Twitter, strategic marketing plan, TopRankBlog, TweetReach, Twitalyzer, twitter
Posted by Shelly Kramer on August 6, 2010 · 7 Comments
Share Vision without execution is a daydream. Execution without vision is a nightmare. Japanese Proverb That proverb made me think of many of the small business owners I know. A strategic marketing plan is often the step that most small business owners overlook, yet is really the most critical to their ultimate success. And, for [...]
Filed under Featured Articles, marketing plan, Marketing Tips, Strategies and Tactics, Traditional Marketing, Uncategorized · Tagged with Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, marketing consulting, marketing plans, Shelly Kramer, small business marketing, small business success, strategic marketing plans
Posted by Shelly Kramer on June 15, 2010 · 13 Comments
Share As I trolled through this morning’s news, I stumbled upon a Chicago Tribune interview of Don Thompson, the guy who took over as McDonald’s No. 2 and COO this past January. McDonald’s has chugged right along during the course of the last few years, in spite of the economy that managed to take so [...]
Filed under Featured Articles, marketing, Strategies and Tactics, Traditional Marketing, Uncategorized · Tagged with Bill O'Reilly, Chicago Tribune, David Ibsen, Don Thompson, Fox News, French Gay McDonalds Ad, Gay McDonalds Ad, Kansas City Marketing Agency, Kansas City Social Media Marketing, marketing strategy, McDonald's, New York Daily News, The Daily Casserole, youtube
Posted by Michelle Lamar on April 3, 2010 · 4 Comments
SharePEEPS Brand Marshmallow Candies are a great example of the power of social media! PEEPS Marshmallow Candies are made by a family-owned candy company that has been in business for more than eight decades and three generations. The candy is sold in more than 35 countries and in 2009 the first retail store, PEEPS® & [...]
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
