Toyota Buying Mom Bloggers?

Posted by Shelly Kramer on February 16, 2011 · 60 Comments

Share As if Toyota hasn’t already had enough bad press in the past year or so, there’s a storm brewing focused on a scheme that pretty much amounts to buying reviews from mommy bloggers. Crazy? You betcha. Clarification – there appears to be a campaign afoot soliciting mom bloggers to write positive blog posts and [...]

Filed under Blog Marketing, Branding / Identity, Featured Articles, Online Marketing, Pop Culture and Current Events, pr, PR Strategy, Public Relations, social media, Social Media Marketing · Tagged with buying reviews, Crissy, Dear Crissy, mommy bloggers, Mommy Networks, PR Crisis, Tiffany Lewis, Toyota, Toyota and mommy bloggers, Toyota buying reviews

Media On Twitter – Another Great Free PR Resource

Posted by Shelly Kramer on December 6, 2010 · 4 Comments

Share Okay, I’ll admit it. I’m a bit of an information junkie – no big surprise to any regular reader. And finding new resources, tools and generally awesome stuff – whether it’s for the V3 team to use, for our clients, or for our friends, just makes all the time I spend trolling the Interwebs [...]

Filed under Featured Articles, Free Resources, pr, Public Relations · Tagged with free marketing and pr resources, free pr resources, Free Resources, free social media resources, Media On Twitter, PR database, pr resources, Shelly Kramer, social media resources, Twitter PR sources, V3 marketing

3 Free PR Resources You Should Be Using

Posted by Shelly Kramer on November 11, 2010 · 9 Comments

Share We recently wrote about about how social media and things like Twitter, LinkedIn and other social mediums have and are changing the relationship between PR professionals and journalists and media outlets. If you missed that post, you can read it here (and of course we hope you will) (because it’s good) and also because [...]

Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tips, Online Marketing, PR Strategy, Public Relations, Social Media Marketing, Social Media Tips and Training, Tactics and Tips, Traditional Marketing · Tagged with free tools, HARO, Help A Reporter Out, Jason Kintzler, Kansas City Public Relations, Kansas City Social Media Marketing, LinkedIn, online resources, Peter Shankman, Pitch Engine, public relations, Public Relations Strategy, small business marketing, small business tools, social media, Social Media Marketing, socialmedia, twitter

Social Media: Making Life Easier for PR Pros

Posted by Penelope on September 24, 2010 · 2 Comments

ShareAside from techies, PR professionals have been some of the earliest adopters of social media. With newsrooms shrinking, the old mainstays of pitching (i.e. the dreaded press release, VNRs, e-mail pitches, phone calls etc.), have become increasingly less effective as stand alone tactics. Although tools like Cision and Vocus have proven to be great resources [...]

Filed under Featured Articles, Free Marketing Resources, Public Relations, Social Media Tips and Training · Tagged with free tools, Heather Whaling, journalism, Justin Goldsborough, Kansas City Marketing Consulting, Kansas City Social Media, Kellye Crane, pr, public relations, Public Relations Strategy, Sara Evans, social media, socialmedia, twitter, Twitter resources

BP Oil Spill: Further Evidence That Hayward’s Head is in the Sand

Posted by Shelly Kramer on June 3, 2010 · 3 Comments

Share As if BP doesn’t have enough of a mess on its hands in its efforts to apparently single-handedly set about to destroy the planet, they’ve also got a buffoon at the helm. While I realize that BP’s CEO Tony Hayward and his issues are not nearly as important as stopping the oil gushing into [...]

Filed under Featured Articles, Public Relations, Strategies and Tactics · Tagged with @orlandojamie, BP Oil Spill, CBS News, facebook, Huffington Post, Kansas City Social Media, PR Crisis, social media, Tony Hayward, youtube

BP-Top Kill Failed: Every Day, More of a PR Disaster

Posted by Shelly Kramer on May 30, 2010 · 8 Comments

Share You’d have to live under a rock to not be aware of the massive oil spill in the gulf and BP’s as yet unsuccessful efforts to stop it. The spill is now larger than the Exxon Valdez and the worst environmental disaster in American history. MSNBC reported just this morning that the top kill [...]

Filed under Branding / Identity, Featured Articles, Public Relations, Strategies and Tactics, Traditional Marketing · Tagged with @BPGlobalPR, AlexanderG PR, BP, Brand Crisis, Greenpeace UK, MSNBC, oil spill, Public Relations Strategy, Rebrand BP Campaign, Senator Bill Nelson, twitter

Kevin Smith v. SWA. Still Think You Don’t Need a Social Media Crisis Plan?

Posted by Shelly Kramer on February 15, 2010 · 8 Comments

ShareThe Twitter stream and all the national news is filled with posts about Kevin Smith and his smackdown at the hands of Southwest Airlines. “Too Fat To Fly” is the catchy headline that ABC News led with and the story’s been picked up by the Wall Street Journal, USA Today and is the talk of [...]

Filed under Featured Articles, Public Relations, Traditional Marketing · Tagged with ABC News, crisis plan, Kevin Smith, Mashable, social media, social media crisis plan, Southwest Air, SWA, USA Today, WSJ