Posted by Shelly Kramer on June 3, 2010 · View Comments
As if BP doesn’t have enough of a mess on its hands in its efforts to apparently single-handedly set about to destroy the planet, they’ve also got a buffoon at the helm. While I realize that BP’s CEO Tony Hayward and his issues are not nearly as important as stopping the oil gushing into the [...]
Filed under Featured Articles, Public Relations, Strategies and Tactics · Tagged with @orlandojamie, BP Oil Spill, CBS News, facebook, Huffington Post, Kansas City Social Media, PR Crisis, social media, Tony Hayward, youtube
Posted by Shelly Kramer on May 30, 2010 · View Comments
You’d have to live under a rock to not be aware of the massive oil spill in the gulf and BP’s as yet unsuccessful efforts to stop it. The spill is now larger than the Exxon Valdez and the worst environmental disaster in American history.
MSNBC reported just this morning that the top kill efforts failed. [...]
Filed under Branding / Identity, Featured Articles, Public Relations, Strategies and Tactics, Traditional Marketing · Tagged with @BPGlobalPR, AlexanderG PR, BP, Brand Crisis, Greenpeace UK, MSNBC, oil spill, Public Relations Strategy, Rebrand BP Campaign, Senator Bill Nelson, twitter
Posted by Shelly Kramer on February 15, 2010 · View Comments
The Twitter stream and all the national news is filled with posts about Kevin Smith and his smackdown at the hands of Southwest Airlines. “Too Fat To Fly” is the catchy headline that ABC News led with and the story’s been picked up by the Wall Street Journal, USA Today and is the talk [...]
Filed under Featured Articles, Public Relations, Traditional Marketing · Tagged with ABC News, crisis plan, Kevin Smith, Mashable, social media, social media crisis plan, Southwest Air, SWA, USA Today, WSJ
