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Posted by Shelly Kramer on October 23, 2010 · 13 Comments
Share I love Zappos. I have twin girls. And, while I’m not so good at math, here’s one thing I do know: Zappos + Twin Girls = LOTS of Shoes Why do I love Zappos? I love their selection, the fact that they remember what I like and let me know when they’ve got more [...]
Filed under Branding / Identity, Consumer Behavior, Featured Articles, Relationship Marketing, Traditional Marketing · Tagged with brand strategy, branding, Consumer Behavior, corporate culture, Forbes, Gini Dietrich, Kansas City Marketing Agency, Kansas City Marketing Consulting, marketing strategy, Tony Hsieh, Zappos, zappos marketing strategy
Posted by Shelly Kramer on October 4, 2010 · 3 Comments
Share I discovered the brilliance that is Kendall Allen a few years ago. For me, her MediaPost content qualifies as ‘must read’ and it’s a good thing I live a few states away, because if I didn’t she’d have serious stalker issues . I’m a fangirl of the highest order and, although she’s a bona [...]
Filed under Featured Articles, marketing, Pop Culture and Current Events, Traditional Marketing · Tagged with ad agencies, AdAge, collaboration, design, GLSEN, Kansas City Marketing Agency, Kendall Allen, MediaPost, Shelly Kramer, The Big Ad Gig, The Google 5, Tyler Clementi
Posted by Penelope on September 24, 2010 · 3 Comments
ShareAside from techies, PR professionals have been some of the earliest adopters of social media. With newsrooms shrinking, the old mainstays of pitching (i.e. the dreaded press release, VNRs, e-mail pitches, phone calls etc.), have become increasingly less effective as stand alone tactics. Although tools like Cision and Vocus have proven to be great resources [...]
Filed under Featured Articles, Free Marketing Resources, Public Relations, Social Media Tips and Training · Tagged with free tools, Heather Whaling, journalism, Justin Goldsborough, Kansas City Marketing Consulting, Kansas City Social Media, Kellye Crane, pr, public relations, Public Relations Strategy, Sara Evans, social media, socialmedia, twitter, Twitter resources
Posted by Shelly Kramer on September 20, 2010 · 16 Comments
Share Today’s AdWeek features a story about the Internet darling of the moment, Groupon. Groupon’s Deal of the Day offer has managed to capture a significant share of voice, largely as a result of its inherently viral nature. Those elements, coupled with a struggling economy, deal-seeking consumers and businesses that need to sell more stuff [...]
Filed under Consumer Behavior, Featured Articles, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with AdWeek, Apple, Consumer Behavior, DealBug, Groupon, iPhone, Living Social, marketing consulting, marketing strategy, small business marketing strategy, zip2save
Posted by Shelly Kramer on September 10, 2010 · 9 Comments
Share It’s no surprise to anyone paying attention that the world of marketing has changed. Consumers are officially in the driver’s seat and are creating a new set of challenges for brands and marketers. A majority of consumers use the web as their primary source of information, especially when it comes to products or services [...]
Filed under Branding / Identity, Branding / Identity, Business Intelligence, Featured Articles, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with brand management, brand monitoring, brand strategy, Business Intelligence, Clinton Condoms, eMarketer, marketing plan, marketing strategy, reputation management, reputation monitoring, social media, social media monitoring, socialmedia, Spiral16, strategic marketing plan
Posted by Shelly Kramer on September 3, 2010 · 6 Comments
Share I love it when my smart friends agree to write guests posts for the V3 blog. This one is from Jamie Turner, Chief Content Officer at the 60 Second Marketer. The Internet is packed with tips on how to use Twitter, how to supercharge LinkedIn, and how to get the most from Facebook. They’re [...]
Filed under Branding / Identity, Featured Articles, marketing, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with 60 Second Marketer, Chris Ware, Fortune 500, Jamie Turner, marketing consulting, marketing strategy, social media, Social Media Marketing, social media strategy, socialmedia
Posted by Shelly Kramer on August 31, 2010 · 16 Comments
Share This is a message I find myself struggling to get through the heads of my many talented creative friends on pretty much a weekly basis. And don’t get me wrong, I’m a fan of great creative and realize how important producing great work is to talented designers. But you can take your Flash and [...]
Posted by Shelly Kramer on August 17, 2010 · 9 Comments
Share I was reading today’s AdAge about The Gap’s sister brand, Piperlime, and their experiment with adding some edgy personality to their Facebook wall posts. The postings were in conjunction with a well-planned marketing campaign, and it ruffled the feathers of some consumers. First of all, let’s just get on over the idea that it’s [...]
Filed under Branding / Identity, Branding / Identity, marketing, Marketing Tips, Strategies and Tactics, Traditional Marketing · Tagged with AdAge, BSSP, Butler Shine Stern, engagement, facebook, Gap, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Social Media, Piperlime, Shelly Kramer, social media
Posted by Shelly Kramer on August 6, 2010 · 7 Comments
Share Vision without execution is a daydream. Execution without vision is a nightmare. Japanese Proverb That proverb made me think of many of the small business owners I know. A strategic marketing plan is often the step that most small business owners overlook, yet is really the most critical to their ultimate success. And, for [...]
Filed under Featured Articles, marketing plan, Marketing Tips, Strategies and Tactics, Traditional Marketing, Uncategorized · Tagged with Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, marketing consulting, marketing plans, Shelly Kramer, small business marketing, small business success, strategic marketing plans
Posted by Shelly Kramer on July 21, 2010 · 34 Comments
Share Sitting in the office, minding my own beeswax today, cranking out work and living large. You know. The story of my every day existence. Glam beyond belief. The phone rings. I answer. Yes, you’ve guessed it. No administrative assistant. No gatekeeper to hide behind. Just me. And the phone. It rings, I get it. [...]
Filed under Branding / Identity, Featured Articles, Marketing Tips, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with boot camp, Bust Out Boot Camp, Bust Out Boot Camp KC, Entreprenowonline, Kansas City Social Media, Kansas City Social Media Marketing, Monica Cornetti, snake oil, snake oil salesmen
Posted by Shelly Kramer on July 6, 2010 · 28 Comments
Share I came across this Marc Jacobs ad in a posh and trendy fashion mag the other day and felt compelled to comment. I mean, seriously, what’s going on here? Is ugly the new edgy? Does anyone – at Marc Jabobs, or anywhere else, think that this image of a puny, scruffy, not-at-all-attractive dude in [...]
Filed under Consumer Behavior, Featured Articles, Marketing Tips, Strategies and Tactics, Traditional Marketing · Tagged with business tactics, Dustin Dlouhy, Dustin Duke, Kansas City Marketing, Kansas City Marketing Agency, Marc Jacobs, marketing, marketing strategy, tactics
Posted by Shelly Kramer on June 15, 2010 · 13 Comments
Share As I trolled through this morning’s news, I stumbled upon a Chicago Tribune interview of Don Thompson, the guy who took over as McDonald’s No. 2 and COO this past January. McDonald’s has chugged right along during the course of the last few years, in spite of the economy that managed to take so [...]
Filed under Featured Articles, marketing, Strategies and Tactics, Traditional Marketing, Uncategorized · Tagged with Bill O'Reilly, Chicago Tribune, David Ibsen, Don Thompson, Fox News, French Gay McDonalds Ad, Gay McDonalds Ad, Kansas City Marketing Agency, Kansas City Social Media Marketing, marketing strategy, McDonald's, New York Daily News, The Daily Casserole, youtube
Posted by Shelly Kramer on June 9, 2010 · 5 Comments
Share Then don’t miss an opportunity to get some advice from America’s leading small business management expert, Jane Applegate. Applegate is coming to Kansas City on Wednesday, June 23 as part of my friend, Kelly Scanlon and her Thinking Bigger Business Media’s Thinking Bigger Business Speaker Series. She’s the author of four books on small [...]
Filed under Featured Articles, Marketing Tips, Online Marketing, Traditional Marketing · Tagged with I Think Bigger, Jane Applegate, Kansas City Marketing Agency, Kansas City Small Business, Kansas City Small Business Marketing, Kansas City Social Media Agency, Kelly Scanlon, Small Business TV, Thinking Bigger Business Media, Thinking Bigger Business Speaker Series
Posted by Shelly Kramer on June 4, 2010 · 11 Comments
Share As the BP oil spill and environmental disaster continues, I find myself having almost daily conversations with friends and colleagues involved in the intertwined worlds of marketing, PR and social media about BP. Their strategy (or apparent lack thereof) in dealing with the crises (both the environmental one and the public relations one) is [...]
Filed under Featured Articles, PR Strategy, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with @BPGlobalPR, @orlandojamie, Ad Age, AdAge, BP Oil Spill, Kansas City Marketing Agency, Kansas City Public Relations, Kansas City Social Media Marketing, Leroy Stick, Public Relations Strategy, SomaCow
Posted by Shelly Kramer on June 3, 2010 · 3 Comments
Share As if BP doesn’t have enough of a mess on its hands in its efforts to apparently single-handedly set about to destroy the planet, they’ve also got a buffoon at the helm. While I realize that BP’s CEO Tony Hayward and his issues are not nearly as important as stopping the oil gushing into [...]
Filed under Featured Articles, Public Relations, Strategies and Tactics · Tagged with @orlandojamie, BP Oil Spill, CBS News, facebook, Huffington Post, Kansas City Social Media, PR Crisis, social media, Tony Hayward, youtube
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
