Are Receipts Integration Gold for Marketers?

Posted by Katherine Meyer on August 17, 2011 · 5 Comments

ShareIn our consumer-driven society, marketers continually look for opportunities to cut through the clutter and give their product a shining moment in the consumer’s eye. With digital gadgets more likely to be in consumer’s pockets and the increasing ease of collecting data on consumers, designers and marketers are rethinking these opportunities for engagement. What if, [...]

Filed under Branding / Identity, Branding / Identity, Consumer Behavior, Featured Articles, Marketing Tools · Tagged with Berg, consumer-generated ads, design trends, integrated design, marketing, user experience

TOMS Building Upon ‘Soleful’ Brand

Posted by Katherine Meyer on June 21, 2011 · 2 Comments

Share Who can pass up a good pun, right? I’m probably one of the least fashionable people out there. However, even for the fashion-challenged like me, it’s likely that you’ve heard about TOMS Shoes. TOMS was formed by entrepreneur Blake Mycoskie in 2006 on the simple concept that by selling these comfortable, Argentinian-style shoes to [...]

Filed under Branding / Identity, Featured Articles, Online Marketing, Pop Culture and Current Events, Uncategorized · Tagged with brand management, brand strategy, cause marketing, marketing, social responsibility, TOMS, TOMS eyewear line

Does Your Brand Use Protection?

Posted by Shelly Kramer on September 10, 2010 · 9 Comments

Share It’s no surprise to anyone paying attention that the world of marketing has changed. Consumers are officially in the driver’s seat and are creating a new set of challenges for brands and marketers. A majority of consumers use the web as their primary source of information, especially when it comes to products or services [...]

Filed under Branding / Identity, Branding / Identity, Business Intelligence, Featured Articles, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with brand management, brand monitoring, brand strategy, Business Intelligence, Clinton Condoms, eMarketer, marketing plan, marketing strategy, reputation management, reputation monitoring, social media, social media monitoring, socialmedia, Spiral16, strategic marketing plan

Engagement: Take The Good With The Bad

Posted by Shelly Kramer on August 17, 2010 · 9 Comments

Share I was reading today’s AdAge about The Gap’s sister brand, Piperlime, and their experiment with adding some edgy personality to their Facebook wall posts. The postings were in conjunction with a well-planned marketing campaign, and it ruffled the feathers of some consumers. First of all, let’s just get on over the idea that it’s [...]

Filed under Branding / Identity, Branding / Identity, marketing, Marketing Tips, Strategies and Tactics, Traditional Marketing · Tagged with AdAge, BSSP, Butler Shine Stern, engagement, facebook, Gap, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Social Media, Piperlime, Shelly Kramer, social media

Who Makes YOU Better?

Posted by Shelly Kramer on April 20, 2010 · 49 Comments

Share As much as it pains me to admit it, every single time I reach for a bag of potato chips (which I love), or a piece of chocolate, or a ding dong cookie, an image of that annoying Joyce Cherrier and her perfect abs pops into my head. That doesn’t mean I don’t buy [...]

Filed under Branding / Identity, Featured Articles, Ramblings, Social Media Marketing · Tagged with @joycecherrier, @redheadwriting, blogging, Erika Napoletano, fitness, inspiration, Joyce Cherrier, seo, SOB Awards, SOBCon, Successful-Blog, writing

Nike’s Giant Golden Balls

Posted by Shelly Kramer on April 9, 2010 · 20 Comments

ShareThe Nike video featuring Tiger Woods and voiceover of his now-deceased dad, Earl Woods, is nothing short of brilliance. The commentary, actually part of a 2004 documentary, featured Earl talking about himself as compared to Tila, Tiger’s mom, and their different personality styles. But, in a very surreal way, it was perfectly tailored to the [...]

Filed under Branding / Identity, Featured Articles, Traditional Marketing · Tagged with Accenture, advertising, branding, Earl Woods, Gatorade, Golf, Greg Couch, Kansas City Marketing Agency, Kansas City Social Media Marketing, marketing strategy, National Fanhouse, Nike, NikeGolf, P&G, Proctor & Gamble, The Masters, Tiger Woods, youtube

Branded Tweets? It’s All About The Links, Baby.

Posted by Shelly Kramer on January 4, 2010 · 36 Comments

ShareAnyone who knows me knows that I’m not a fan of anything having to do with automation when it comes to social media. It’s a matter of principle. To me, social media means being real. That means being there, in the moment, participating, engaging, learning, sharing – you know the drill. And, in my book, [...]

Filed under Branding / Identity, Social Media Marketing, Traditional Marketing · Tagged with branded tweets, branding, MarketMeTweet, Social Media Marketing, socialmedia, strategy, TweetBrand, TweetDeck, twitter

The Brand of You

Posted by Shelly Kramer on December 16, 2009 · 24 Comments

ShareIt seems that every day I’m having a conversation with someone – friend, client, prospective client, you name it, about the importance of social media and the need to integrate it into your life and into your business. In fact, I get a little sick of having the same conversation over and over and over [...]

Filed under Branding / Identity, Traditional Marketing · Tagged with branding, facebook, Google, LinkedIn, networking, personal branding, socialmedia, twitter