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Posted by Guest on March 30, 2013 · Leave a Comment
ShareNo matter what industry you’re in, the first part of a new year is typically a time for planning and strategizing–and nonprofits are no exception. Many nonprofits kick off 2013 with a new presidency and new goals, as well as new challenges. First thing’s first, says Matthew Mielcarek, Charity Dynamic’s VP of Consulting–retaining the influx [...]
Filed under Business Intelligence, Consumer Behavior, Featured Articles, marketing plan, Marketing Tips, Relationship Marketing, Tactics and Tips · Tagged with ashley halligan, blackbaud, blackbaud nonprofit benchmark report, charity dynamic, convert one-time nonprofit donors, how to target nonprofit donors, matthew mielcarek, nonprofit donor retention strategies, nonprofit marketing resources, nonprofit marketing strategy, nonprofit predictions 2013, nonprofit strategy, nonprofit strategy tips, resources for nonprofits
Posted by Shelly Kramer on March 27, 2013 · 2 Comments
ShareNo matter what side of the political spectrum you’re on, you can’t help but admire Kansas City Mayor Sly James’ complete embrace of technology, including social media marketing. The tech savvy mayor tweets throughout the day, is no stranger to Facebook and he even blogs (albeit sporadically), too. It only makes sense, then, that the [...]
Filed under Apps, Branding / Identity, Digital Marketing, Featured Articles, Strategies and Tactics, Technology news · Tagged with elected officials and technology, five most innovative mayors in the u.s., kansas city mayor sly james, kansas city mayor social media strategy, kc mayor and tech, kc mayor app, kc mayor tech strategy, mayor sly james app, mayoral social media marketing strategy, sly james android app, sly james blog, sly james facebook, sly james iphone app, sly james kc app, sly james twitter, sly james youtube
Posted by Guest on February 26, 2013 · 9 Comments
ShareAn experience with Ruby Tuesday regarding Foursquare (and customer service to be desired) proved without a doubt that social media adoption as well as social customer service has a long way to go in the largest companies. This (social media adoption) doesn’t mean on which and how many social media channels a company is engaging; [...]
Filed under Brand and Reputation Management, Business Intelligence, Consumer Behavior, Corporate Strategy, Digital Marketing, Featured Articles, Public Relations, Social Media Tips and Training, Tactics and Tips · Tagged with bmw electric car, companies missing customer service boat, corporate customer service strategy, corporate social customer service, corporate social strategy, customer service training, effective social customer service, improving social customer service, jayme soulati, ruby tuesday, ruby tuesday foursquare, social customer service, social media marketing strategy, social media marketing tips
Posted by Shelly Kramer on February 25, 2013 · 4 Comments
ShareFacebook friends just served up the latest brand faux pas a la DKNY allegedly using photos belonging to HONY—with neither permission nor payment—as part of a window campaign. The story: street photographer Brandon Stanton, who runs the Humans of New York site, was approached by DKNY about purchasing some of his images for use in [...]
Filed under Brand and Reputation Management, Consumer Behavior, Crisis Management, Featured Articles, Public Relations, Social Media Marketing · Tagged with brand and reputation management, Brand Crisis, brand crisis management, community management, dkny alleged brandon stanton photo theft, dkny brandon stanton, dkny hony photos, effective brand response, how to deal with a brand crisis, humans of new york, responding to brand crisis, responding to negative publicity, social media brand strategy, social media crisis management, social media crisis plan
Posted by Guest on February 21, 2013 · 1 Comment
ShareThe brands of America are still struggling with ways to communicate with the exploding Hispanic consumers market. The Hispanic market not only continues to grow; Hispanics are now the country’s largest minority group. In spite of this, brands and the agencies that represent them still seem either completely mystified by or perhaps uninterested in the [...]
Filed under Business Intelligence, Events / Training, Featured Articles, Marketing Tips, Relationship Marketing · Tagged with diversity in advertising, hispanic consumer conference kansas city, hispanic consumer market, hispanic consumer stats, hispanic market growth, hispanic population growth, how to reach hispanic customers, marketing to hispanic consumers, nicolas segura, power of hispanic consumers, somos agency, u.s. census hispanic data, understanding hispanic demographic
Posted by Guest on February 20, 2013 · 7 Comments
ShareI know you may be thinking “Why do I need to read about the case for building a community? Everyone already knows it’s the latest and greatest marketing trend.” Which is precisely my point. If all the community building going on right now is only based on the fact that it’s a marketing trend, it’s [...]
Filed under Business and Leadership, Business Intelligence, Consumer Behavior, Featured Articles, Marketing Tips, Relationship Marketing, Tactics and Tips · Tagged with brand advocates, brand ambassadors, building fiercely loyal communities, creating fans, fierce loyalty, fierce loyalty: unlocking the dna of wildly successful business, how to build a community, marketing resources, marketing tips, roi of communities, roi of community building, roi of loyalty, sarah robinson, social outreach, why communities are important, why community building is important
Posted by Guest on February 8, 2013 · 7 Comments
ShareI talk about branding all the time, and it’s fun for me because it’s a meaty and complex subject. That being said, why on earth does anyone really need to brand themselves? Are the following statements true of you? I want clarity on the types of job, business, projects or companies to have in my [...]
Filed under Branding / Identity, Branding / Identity, Featured Articles, Tactics and Tips · Tagged with benefits of building a brand, creating a personal brand, how to create a personal brand, how to identify your personal brand, how to start building a brand, laura garnett, martha stewart, personal brand examples, personal branding, personal branding questions, personal branding resources, personal branding tips, shaquille o'neal, why you need a personal brand
Posted by Shelly Kramer on February 5, 2013 · 11 Comments
ShareIf you’re a brand or agency engaged in the business of working with parent and mom bloggers (or influencers, brand advocates–whatever you’re calling them these days) for best results you should really think beyond the blog. What? Courting bloggers and not turning a laser focus on their blogs, their traffic, their subscribers, the other places [...]
Filed under Blog Marketing, Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, Marketing Tips, Online Marketing, PR Tips, Relationship Marketing, Tactics and Tips · Tagged with blogger outreach strategy, blogger outreach tips, blogger research, blogger stats, building brand advocates, connecting with bloggers, digital lives of american moms, effective blogger outreach, how bloggers spend time online, how to build blogger relationships, mom blogger online behavior, mom blogger research, mom bloggers online, reaching influencers, wendy scherer
Posted by Shelly Kramer on January 30, 2013 · 4 Comments
ShareConsumers like email. And if you want to connect with them, email had best be part of your integrated marketing strategy. I was reading ExactTarget’s Marketers Are From Mars Report, which surveyed 400 marketers and 1200 consumers about their preferences when it comes to communicating and/or engaging with brands. The results are interesting. We marketers [...]
Filed under Blog Marketing, Consumer Behavior, Content Marketing, Email Marketing, Featured Articles, marketing, marketing plan, Marketing Tips, Mobile and Location Based Marketing, Online Marketing, Social Media Marketing, Traditional Marketing, Viral Marketing, Website Marketing · Tagged with daily email usage, email and integrated marketing, email marketing, email marketing research, email marketing stats, email marketing tips, exacttarget email marketing research, exacttarget marketers are from mars report, integrated marketing strategy, what customers want, why customers prefer email, why email marketing is important
Posted by Guest on January 22, 2013 · 9 Comments
ShareOnline reputation management (or ORM) is a niche practice within the larger SEO discipline that focuses on gaining control of the first page of search results for your name, your business’s name or a product name. Online Reputation Management goes well beyond SEO to include aspects of PR and external communication, blogging, copywriting and social [...]
Filed under Brand and Reputation Management, Branding / Identity, Business Intelligence, Featured Articles, Online Marketing, seo, Tactics and Tips · Tagged with brand management, branding tips, how to create an online reputation management campaign, how to manage online reputation, introduction to digital marketing, monitoring online identity, online reputation management, reputation management, sean mcginnis, what is online reputation management, why start an online reputation management campaign
Posted by Guest on January 2, 2013 · 2 Comments
ShareWhen you’re in business to provide a product or service (and aren’t we all?), your ultimate goal is to get customers to use that product or service. Without customers, there is no business, and without satisfied customers, your company doesn’t stay around long. It’s a great feeling when a customer makes it point to praise [...]
Filed under Brand and Reputation Management, Branding / Identity, Branding / Identity, Business Intelligence, Consumer Behavior, Content Marketing, Digital Marketing, Featured Articles, Relationship Marketing, Tactics and Tips · Tagged with amsterdam printing, branding and customer testimonials, business branding and identity, christopher wallace, content marketing tips, creative ways to use customer testimonials, customer testimonials and your website, digital marketing tips, effectively use customer testimonials, how to effectively use customer feedback, how to use customer case studies, how to use customer testimonials, increase your business with customer testimonials
Posted by Guest on December 27, 2012 · 9 Comments
ShareIs customer service the new marketing? This question isn’t just about the increasing importance of social media and customer reviews or rising consumer disenchantment with traditional marketing. For some, it’s about making the decision between long-term reputation and short-term profit. This topic was at the center of a recent Google+ Debate that I moderated called [...]
Filed under Business and Leadership, Consumer Behavior, Featured Articles, Marketing Tips, Relationship Marketing, Tactics and Tips · Tagged with ashley verrill, breaking boundaries between marketing and customer service, customer service and marketing, customer service and social media, denis pombriant, developing buyer personas, evolution of customer service, google+ debate, how customer service impacts marketing strategy, improving the customer experience, is customer service the new marketing, jon miller, micah solomon, shep hyken, software advice, what buyers want, what customers expect
Posted by Shelly Kramer on December 5, 2012 · 4 Comments
ShareWhen it comes to digital marketing, social media channels typically get most of the attention. Yet email marketing is still an important (not to mention effective) tool in a digital marketer’s arsenal. Want proof? Consider that, in 2011, email marketing ROI resulted in $40 for every $1 invested. Not too shabby, right? Like any other [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Marketing Tips, Relationship Marketing, Tactics and Tips · Tagged with eloqua email marketing research, email marketing research, email marketing stats, email marketing strategy, email marketing tips, how to boost email open rates, increase email click-throughs, make your email strategy more effective, saying thank you in emails, thankful email stats, the power of thank you, why thankful emails work
Posted by Guest on October 15, 2012 · 8 Comments
ShareFacebook, Twitter, LinkedIn–you have them not just for yourself, but also for your organization, too. It’s easy enough to chat with a Facebook friend about your new car or your kids, but it’s quite another thing to share part of your organization using a corporate Facebook page or Twitter account. Sounding like a friendly human [...]
Filed under Branding / Identity, Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, Marketing Tips, Relationship Marketing, Social Media Marketing, Tactics and Tips · Tagged with brand storytelling, connecting with customers, corporate social media marketing, creating a company voice, david lee king, digital marketing tips, effective corporate social media marketing, face2face, online marketing tips, social media marketing for businesses, social media marketing tips
Posted by Katy Ryan Schamberger on September 27, 2012 · 14 Comments
ShareWe pay a lot of attention to what brands do in the social space—not only because it’s our job, but because it’s downright interesting, too. And when we saw the Twitter war erupt Tuesday between AMC and Oreo, well, we laughed—really, really hard! AMC v. Oreo: The Backstory Here’s the scoop. Oreo tweeted the following [...]
Filed under Brand and Reputation Management, Branding / Identity, Digital Marketing, Featured Articles, Relationship Marketing, Social Media Marketing · Tagged with amc oreo tweets, amc oreo twitter, amc tweets oreo, amc v. oreo twitter, brand personality, brand storytelling, branding strategy, brands and twitter, developing a brand personality, Social Media Marketing, social media marketing case study, successful branding, successful brands on twitter, twitter marketing
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
