You are here:
Home /
Blog / Traditional Marketing
Posted by Shelly Kramer on August 31, 2010 · View Comments
This is a message I find myself struggling to get through the heads of my many talented creative friends on pretty much a weekly basis. And don’t get me wrong, I’m a fan of great creative and realize how important producing great work is to talented designers.
But you can take your Flash and stuff it [...]
Posted by Shelly Kramer on August 17, 2010 · View Comments
I was reading today’s AdAge about The Gap’s sister brand, Piperlime, and their experiment with adding some edgy personality to their Facebook wall posts. The postings were in conjunction with a well-planned marketing campaign, and it ruffled the feathers of some consumers.
First of all, let’s just get on over the idea that it’s important [...]
Filed under Branding / Identity, Branding / Identity, Marketing Tips, Strategies and Tactics, Traditional Marketing, marketing · Tagged with AdAge, BSSP, Butler Shine Stern, engagement, facebook, Gap, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Social Media, Piperlime, Shelly Kramer, social media
Posted by Shelly Kramer on August 6, 2010 · View Comments
Vision without execution is a daydream. Execution without vision is a nightmare. Japanese Proverb
That proverb made me think of many of the small business owners I know. A strategic marketing plan is often the step that most small business owners overlook, yet is really the most critical to their ultimate success. And, for some [...]
Filed under Featured Articles, Marketing Tips, Strategies and Tactics, Traditional Marketing, Uncategorized, marketing plan · Tagged with Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, marketing consulting, marketing plans, Shelly Kramer, small business marketing, small business success, strategic marketing plans
Posted by Shelly Kramer on July 21, 2010 · View Comments
Sitting in the office, minding my own beeswax today, cranking out work and living large. You know. The story of my every day existence. Glam beyond belief.
The phone rings. I answer. Yes, you’ve guessed it. No administrative assistant. No gatekeeper to hide behind. Just me. And the phone. It rings, I get it. Works for [...]
Filed under Branding / Identity, Featured Articles, Marketing Tips, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with boot camp, Bust Out Boot Camp, Bust Out Boot Camp KC, Entreprenowonline, Kansas City Social Media, Kansas City Social Media Marketing, Monica Cornetti, snake oil, snake oil salesmen
Posted by Shelly Kramer on July 6, 2010 · View Comments
I came across this Marc Jacobs ad in a posh and trendy fashion mag the other day and felt compelled to comment. I mean, seriously, what’s going on here? Is ugly the new edgy? Does anyone – at Marc Jabobs, or anywhere else, think that this image of a puny, scruffy, not-at-all-attractive dude in a [...]
Filed under Consumer Behavior, Featured Articles, Marketing Tips, Strategies and Tactics, Traditional Marketing · Tagged with business tactics, Dustin Dlouhy, Dustin Duke, Kansas City Marketing, Kansas City Marketing Agency, Marc Jacobs, marketing, marketing strategy, tactics
Posted by Shelly Kramer on June 15, 2010 · View Comments
As I trolled through this morning’s news, I stumbled upon a Chicago Tribune interview of Don Thompson, the guy who took over as McDonald’s No. 2 and COO this past January.
McDonald’s has chugged right along during the course of the last few years, in spite of the economy that managed to take so many other [...]
Filed under Featured Articles, Strategies and Tactics, Traditional Marketing, Uncategorized, marketing · Tagged with Bill O'Reilly, Chicago Tribune, David Ibsen, Don Thompson, Fox News, French Gay McDonalds Ad, Gay McDonalds Ad, Kansas City Marketing Agency, Kansas City Social Media Marketing, marketing strategy, McDonald's, New York Daily News, The Daily Casserole, youtube
Posted by Shelly Kramer on June 9, 2010 · View Comments
Then don’t miss an opportunity to get some advice from America’s leading small business management expert, Jane Applegate.
Applegate is coming to Kansas City on Wednesday, June 23 as part of my friend, Kelly Scanlon and her Thinking Bigger Business Media’s Thinking Bigger Business Speaker Series. She’s the author of four books on small business [...]
Filed under Featured Articles, Marketing Tips, Online Marketing, Traditional Marketing · Tagged with I Think Bigger, Jane Applegate, Kansas City Marketing Agency, Kansas City Small Business, Kansas City Small Business Marketing, Kansas City Social Media Agency, Kelly Scanlon, Small Business TV, Thinking Bigger Business Media, Thinking Bigger Business Speaker Series
Posted by Shelly Kramer on June 4, 2010 · View Comments
As the BP oil spill and environmental disaster continues, I find myself having almost daily conversations with friends and colleagues involved in the intertwined worlds of marketing, PR and social media about BP. Their strategy (or apparent lack thereof) in dealing with the crises (both the environmental one and the public relations one) is one [...]
Filed under Featured Articles, PR Strategy, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with @BPGlobalPR, @orlandojamie, Ad Age, AdAge, BP Oil Spill, Kansas City Marketing Agency, Kansas City Public Relations, Kansas City Social Media Marketing, Leroy Stick, Public Relations Strategy, SomaCow
Posted by Shelly Kramer on June 3, 2010 · View Comments
As if BP doesn’t have enough of a mess on its hands in its efforts to apparently single-handedly set about to destroy the planet, they’ve also got a buffoon at the helm. While I realize that BP’s CEO Tony Hayward and his issues are not nearly as important as stopping the oil gushing into the [...]
Filed under Featured Articles, Public Relations, Strategies and Tactics · Tagged with @orlandojamie, BP Oil Spill, CBS News, facebook, Huffington Post, Kansas City Social Media, PR Crisis, social media, Tony Hayward, youtube
Posted by Shelly Kramer on May 30, 2010 · View Comments
You’d have to live under a rock to not be aware of the massive oil spill in the gulf and BP’s as yet unsuccessful efforts to stop it. The spill is now larger than the Exxon Valdez and the worst environmental disaster in American history.
MSNBC reported just this morning that the top kill efforts failed. [...]
Filed under Branding / Identity, Featured Articles, Public Relations, Strategies and Tactics, Traditional Marketing · Tagged with @BPGlobalPR, AlexanderG PR, BP, Brand Crisis, Greenpeace UK, MSNBC, oil spill, Public Relations Strategy, Rebrand BP Campaign, Senator Bill Nelson, twitter
Posted by Shelly Kramer on April 30, 2010 · View Comments
I’m in Chicago, hanging with my buddy Erika Napoletano, of Redheadwriting getting ready for Day 1 of Liz Strauss and Terry Starbucker’s signature event, SOBCon.
For those of you who don’t really know what SOBCon is, rest assured, you’re not alone. I can’t tell you how many people I’ve run into during the course [...]
Filed under Featured Articles, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with @redheadwriting, blogging, Erika Napoletano, Liz Strauss, marketing, SOBCon, social media, Terry Starbucker
Posted by Shelly Kramer on April 20, 2010 · View Comments
As much as it pains me to admit it, every single time I reach for a bag of potato chips (which I love), or a piece of chocolate, or a ding dong cookie, an image of that annoying Joyce Cherrier and her perfect abs pops into my head. That doesn’t mean I don’t buy [...]
Filed under Branding / Identity, Featured Articles, Ramblings, Social Media Marketing · Tagged with @joycecherrier, @redheadwriting, blogging, Erika Napoletano, fitness, inspiration, Joyce Cherrier, seo, SOB Awards, SOBCon, Successful-Blog, writing
Posted by Shelly Kramer on April 9, 2010 · View Comments
The Nike video featuring Tiger Woods and voiceover of his now-deceased dad, Earl Woods, is nothing short of brilliance.
The commentary, actually part of a 2004 documentary, featured Earl talking about himself as compared to Tila, Tiger’s mom, and their different personality styles. But, in a very surreal way, it was perfectly tailored to the situation [...]
Filed under Branding / Identity, Featured Articles, Traditional Marketing · Tagged with Accenture, advertising, branding, Earl Woods, Gatorade, Golf, Greg Couch, Kansas City Marketing Agency, Kansas City Social Media Marketing, marketing strategy, National Fanhouse, Nike, NikeGolf, P&G, Proctor & Gamble, The Masters, Tiger Woods, youtube
Posted by Shelly Kramer on March 31, 2010 · View Comments
Dear Competitor,
I couldn’t sleep last night and found myself thinking of you. I love competition, both for myself and for my clients. It keeps me thinking (which I enjoy), on my toes (good, because I’m short) and adaptable (which I find, perversely, fun). And while I was thinking of you, I felt compelled to write, [...]
Filed under Featured Articles, Marketing Tips, Traditional Marketing · Tagged with Blippy, eMarketer, facebook, Foursquare, Google, Google alerts, Kansas City Marketing Agency, Kansas City Small Business Marketing, Kansas City Social Media Agency, marketing, mobile marketing, search engine marketing, search engine optimization, seo, social media, socialmedia, stats, strategy, twitter, web design
Posted by Shelly Kramer on March 24, 2010 · View Comments
Kansas City marketers, business owners and social media evangelists have a the opportunity for an up close and personal insider’s glimpse into the workings of Google and how important it is to today’s business world. KC Small Business/Thinking Bigger Media Publications is bringing Doug Merrill, former CIO of Google, and author of Getting Organized [...]
Filed under Featured Articles, Marketing Tips, Social Media Tips and Training, Traditional Marketing · Tagged with Doug Merrill, Getting Organized in the Google Era, Google, Google Apps, I Think Bigger, Kansas City, Kansas City Convention Center, Kansas City Marketing Agency, Kansas City Marketing and Social Media Agency, Kansas City Social Media Agency, KC Small Business Monthly, Kelly Scanlon, marketing, social media, V3 Integrated Marketing and Social Media Agency
Next Page »
