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LinkedIn Channels: Deepening User Connections to Content

ShareLinkedIn’s content experience continues to evolve with the launch of LinkedIn Channels, a content discovery feature that lets people stay up-to-date with the industry-related topics that matter most to them. Channels offers more than 20 broader topic areas including Your Career, Economy, Social Impact, Innovation and Higher Education, among others. Once you follow a channel, [...]

LinkedIn Unveils Tagging and Company Admin Comments

ShareAs LinkedIn continues to become more robust and user-friendly, the professional networking site has introduced two new features: comment tagging and the ability for Company Page admins to interact in status updates as the company. “After all, you are involved in millions of conversations across LinkedIn day after day,” according to the LinkedIn blog. “That’s [...]

LinkedIn Improves Search Functionality

ShareIf you’re a fan of LinkedIn search, good news—the site has improved its search functionality to deliver more and better results. Whether you use LinkedIn for new business development, recruiting, networking or job seeking, finding the information (or people) you need is likely an important part of your experience on the site, which is why [...]

Memes: Has The Time Come To Monetize Them

ShareHumorous memes are everywhere these days and if you spend any time at all on Facebook, Twitter, Reddit, Pinterest, etc., you’ve no doubt seen, laughed at and shared your share of memes. If you need a crash course (no judgment here), memes are an idea, behavior or style that spreads among people in a culture. [...]

Annual Media Report Spotlights Shrinking Reporting Power

ShareToday’s information landscape continues to evolve at a rapid pace. And although that statement likely doesn’t come as a surprise, what’s eye opening is just how much the media industry has changed in the last few years. The Pew Research Center’s State of the News Media 2013: An Annual Report on American Journalism isn’t merely [...]

Mailbox App: Is It Worth The Wait

ShareOur smartphones wouldn’t be nearly as useful (or fun) without apps. Yet it’s not often an app makes as big of a splash as Mailbox (designed for iPhones and Gmail), which proved so popular at launch that developers had to implement a waiting system—and less than one month later, the team had already filled more [...]

How To Get [And Use] Facebook Ranked Comments and Replies

ShareAfter several months of testing, Facebook has launched ranked comments and replies, two features that add more functionality to Facebook’s commenting system. Like Graph Search, the new features were also released with another goal in mind: to increase time spent on Facebook. (Seriously? As if we all needed another reason to spend more time on [...]

Facebook Hits 15 Million SMB Pages

ShareWhether you love or loathe Facebook, there’s no denying the site is a powerful marketing tool for small businesses. Need proof? Consider a recent milestone when Facebook hit 15 million SMB pages, a 2 million page increase since the end of 2012. Small business owners aren’t just tapping into Facebook’s page functionality—they’re also driving increases [...]

Facebook Bug May Have Caused Inaccurate Page Reach Reports

ShareIf you’ve noticed some strange activity affecting your Facebook page’s reach and impressions stats, according to Facebook, a bug may have been the culprit. Facebook Studio recently revealed that, after an audit on their reporting system, they discovered a bug that resulted in reporting inaccurate reach and impressions. Admittedly a bit of a skeptic, especially [...]

App for Social Good: Loving Chocolate, Saving Kids

ShareNow that Valentine’s Day is here, you’re probably headed out to purchase chocolates for your loved ones…and maybe a couple for yourself, too (don’t worry—we won’t judge you!). Before you head to your favorite chocolate destination, consider making your purchase with the ChocoFinder app—not only will you buy a sweet treat, you’ll also help someone [...]

B2B Marketers: LinkedIn Launching Sponsored Posts

ShareLinkedIn has announced yet another new feature that B2B marketers should be paying attention to—sponsored posts. On the heels of lots of changes, including new personal profiles and revamped company pages, this new functionality is interesting and sure to be something that smart B2B marketers will put to use as part of their integrated marketing [...]

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