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Posted by Shelly Kramer on April 25, 2012 · 1 Comment
ShareThere’s no denying that Tumblr continues to become an increasingly popular blogging platform. Recent statistics indicate that Tumblr has nearly doubled in size since last fall and now has 50 million blogs (and 20 billion posts). Founded four years ago, Tumblr, microblogging platform, is becoming a more popular option for both personal and business blogging. [...]
Filed under Business Intelligence, Content Marketing, Content Strategy, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with blog marketing, blog tools, blogging platforms, brands using tumblr, content marketing, how to use tumblr, pros and cons of tumblr, should you use tumblr, tumblr case studies, tumblr for brands, tumblr for businesses, tumblr tips, what is tumblr
Posted by Shelly Kramer on April 24, 2012 · 1 Comment
ShareGreat products solve problems. And great brand storytelling sells them. It’s a no-brainer: when you can market in such a way that customers quickly and easily see the problems your product or service solves, the chances of selling them are exponentially increased. It really is as easy as that. This is a conversation we have [...]
Filed under Branding / Identity, Business Intelligence, Content Strategy, Digital Marketing, Featured Articles, Tactics and Tips · Tagged with brand story telling, brand storytelling, brand storytelling best practices, content marketing, content marketing best practices, Crop Ventures, CropVentures, marketing, Silicon Prairie, Silicon Prairie News, website content best practices
Posted by Guest on April 20, 2012 · 11 Comments
ShareHow many of you have a LinkedIn profile? Probably most of you…right? Now, how many of you have been contacted on LinkedIn by someone who found you through search? Probably just a few. But it doesn’t make sense, huh? You groomed your profile so it had a compelling headline. You put the keywords with which [...]
Filed under Business Intelligence, Featured Articles, Linked In and Business Networking, Tactics and Tips · Tagged with become more visible in linkedin search, benefits of a larger linkedin network, bryce christiansen, how to become a linkedin lion member, how to get noticed in linkedin search, how to grow your linkedin connections, how to improve your linkedin search results, increase your linkedin network, linkedin lion members, linkedin tips, what's a linkedin lion member
Posted by Shelly Kramer on April 17, 2012 · 17 Comments
ShareFinding great images for inclusion in blog posts is always a big challenge. At least it is for me. We know you always include images with your blog posts, right? And while Flickr’s Creative Commons image library is a great, free resource for blog post images, sometimes I get lost in there. Not to mention [...]
Filed under Blog Marketing, Featured Articles, Free Resources, Tactics and Tips · Tagged with blog post image resources, blog tools, compfight, compfight tips, creative commons images, flickr vs compfight, how to find blog post images, how to use compfight, searching creative commons images, why compfight is better than flickr
Posted by Katy Ryan Schamberger on April 16, 2012 · 3 Comments
ShareLast month, Twitter announced it had acquired blogging platform Posterous—not so much for the service, but for the brains behind it. And although both sites have been adamant that “Posterous Spaces will remain up and running without disruption” and they’ll “give users ample notice if we make any changes to the service,” many Posterous users [...]
Posted by Guest on April 16, 2012 · 5 Comments
ShareIf you’re looking for tips for job hunters, this is the post for you. According to The Ladders’ latest research on reviewing resumes, you have about six seconds to get a thumbs-up or thumbs-down decision on your resume. Yep, six seconds to determine if you go on to career glory or your resume ends up [...]
Filed under Business Intelligence, Featured Articles, Linked In and Business Networking, Tactics and Tips · Tagged with adding online profile links to your resume, beknown, branchout, create a more engaging resume, how to engage a recruiter, how to improve your resume, job seeking tips, linkedin links and resume, resume tips, tips for job hunters, tips for job seekers, what to add to your resume, what to include on a resume
Posted by Guest on April 10, 2012 · 14 Comments
ShareWe’ve talked about the benefits of using LinkedIn as a tool for networking and developing new business leads. Using the LinkedIn Answers section is an effective way to build your reputation as an expert in your industry. Answering a few questions every day can become just another part of your daily routine—once you know what [...]
Filed under Featured Articles, LinkedIn, Marketing Tools, Tactics and Tips · Tagged with allen mireles, how to maximize linkedin, how to use linkedin answers, linkedin answers, linkedin answers tips, linkedin lead generation, set up a linkedin answers rss feed, use linkedin answers for lead generation, why linkedin answers are important
Posted by Shelly Kramer on April 9, 2012 · 9 Comments
ShareFacebook’s purchase of photo sharing site Instagram has spurred a rash of “how to export your Instagram photos” and “delete your account” blog posts across the web. Facebook’s motivation for the $1 billion dollar purchase of the Internet darling, Instagram, is definitely a big deal. Only two years old but boasting some 30 million users, [...]
Posted by Guest on April 5, 2012 · 3 Comments
ShareMeasuring influence is a growing trend and a multimillion dollar business. There lots of players in the market already and, in one way or the other, the tools available allow you to know who the influencers are in a certain subject, demographic, etc. My opinion about the available tools is well known: Unless these tools [...]
Filed under Blog Marketing, Business Intelligence, Content Strategy, Featured Articles, PR Strategy, PR Tips, Relationship Marketing, Tactics and Tips · Tagged with dos and don'ts of blogger outreach, how not to do blogger outreach, identifying influencers, measuring influencers, pr tips, Relationship Marketing, successful blogger outreach, why a blogger outreach strategy is important, why thoughtful blogger outreach is important
Posted by Shelly Kramer on April 3, 2012 · 13 Comments
ShareMeasuring social media ROI is understandably the holy grail for marketers. And with Google’s recent launch of Social Reports, tracking social media ROI just got a little easier. Wondering why we’re excited about this? Think of it this way–you’ve spent time and money building and implementing your digital marketing strategy, but do you really have [...]
Filed under Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, Marketing Tools, Tactics and Tips · Tagged with analytics and content marketing, analytics and digital marketing strategy, features of google analytics social reports, google analytics advanced segements, google analytics social reports, how to create google analytics advanced segments, how to measure social media data with google analytics, importance of google analytics, incorporate analytics into digital marketing, measuring social media roi, tracking social media roi
Posted by Shelly Kramer on April 2, 2012 · 26 Comments
ShareWe are often asked for advice about how brands can more effectively work with mom bloggers. We’ve researched women bloggers and their likes, dislikes, wants and needs. And we regularly give presentations – to brands and to agencies – on how to get the most out of campaigns that involve mom bloggers. Here we’ll share [...]
Filed under Digital Marketing, Featured Articles, PR Strategy, Relationship Marketing, Tactics and Tips · Tagged with best practices working with mom bloggers, brands and mom bloggers, mom bloggers, mom bloggers and brands, mommy bloggers, mommy bloggers as brand ambassadors, working with mom bloggers
Posted by Guest on March 30, 2012 · 15 Comments
ShareIf the past number of years has taught us anything, it’s that the Internet and social media is constantly evolving. New features get launched, favorite ones get phased out, and new social platforms turn into the latest must-do for marketers while others disappear, absorbed by a competing platform or wither from lack of use. This [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with brand storytelling, carla young, content marketing, digital marketing strategy, digital marketing tips, digital strategy, find your brand's story, successful digital marketing, why brand stories are important
Posted by Katy Ryan Schamberger on March 27, 2012 · 5 Comments
ShareIf you’re still working on figuring out how to maximize Facebook timeline, D-Day is almost here. Friday, March 30, is when your Facebook pages will automatically convert to the new Timeline format. If you haven’t already started to think about the look and content strategy for your new Timeline page, consider this a swift kick [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with digital marketing, facebook marketing tips, facebook timeline for pages, features of facebook timeline for pages, how to leverage facebook timeline for your brand, maximize facebook timeline for pages, Social Media Marketing, what you need to know about facebook timeline
Posted by Katy Ryan Schamberger on March 26, 2012 · 9 Comments
ShareThe Kansas City Police Department is leading the way when it comes to social media marketing, having established a presence on a number of sites including Facebook, Twitter, YouTube and, most recently, Pinterest. Since two of the primary benefits of social media marketing are communication and conversation, it only makes sense that police departments incorporate [...]
Filed under Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Strategies and Tactics, Tactics and Tips · Tagged with kansas city police department, kansas city police department pinterest, Kansas City Social Media, kansas city socialmedia, kcpd social media, law enforcement using pinterest, law enforcement using social media, pinterest, social media kansas city
Posted by Katy Ryan Schamberger on March 25, 2012 · 1 Comment
ShareDespite the prevalence of Facebook pages, a recent study conducted by Recommend.ly indicates that more than half of them (56 percent, to be exact) have less than 256 fans. This research is the result a study of some 1.7 million Facebook pages. And that examination netted the following: Thirty-one percent of Facebook pages have less [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with average number of facebook fans, content marketing, creating an effective facebook marketing strategy, digital marketing tips, Facebook marketing, facebook marketing statistics, facebook page posting habits, facebook statistics, get more facebook fans, get more facebook likes, how to grow your facebook page audience, improve your facebook marketing strategy, recommend.ly
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
