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Upside Down: The Shift That Is Changing All The Rules

ShareFrontline customer service has never been more challenging. The only value proposition customers seem satisfied with today is “Yes” – to whatever it is they want.  Not only do customers want what they want, but they want it NOW. We have shifted to this Age of Mass Customization, a term coined by Stan Davis in [...]

Maximizing StumbleUpon For Your Content Sharing Strategy

ShareStumbleUpon is a powerful site for maximizing your content sharing strategy. And it can be the missing tool to crank your social media to the next level. But before StumbleUpon can start paying off for you in spades when it comes to content marketing, you need to learn a few tips and tricks to get [...]

How To Use Gmail Filters To Organize Your Inbox

ShareIf your Gmail inbox is anything like mine, it’s in desperate need of organization. If you’re already a loyal Google fan (and who are we kidding—they make it impossible not to be), you can use Gmail’s built-in filters to help your inbox—and you—breathe a sigh of relief. Organizing your inbox may not be high on [...]

SOPA Blackout: How To Back Up Your Social Media Account Data

Share As you’ve no doubt noticed, my friends at V3 have done their fair share of spreading awareness about the anti-SOPA campaign and why this should matter to you. But even more important than that is the fact that backing up your social media account data, just in case, is never a bad idea. Still [...]

What Does Google’s Freshness Update Mean For Your Site?

ShareKeeping up with Google’s algorithm updates can seem like an insurmountable task. And for most of us, it is. Yet the major changes often have an impact on your site and content, and it helps to know what’s going on—and how it affects you. The more recent update, dubbed the “Freshness” update, was designed to [...]

Summly: Our New Favorite App

ShareThe mobile search experience (and Internet browsing in general) isn’t as intuitive or functional as it could be. And that’s where Summly, our new favorite app, comes in. Simply put, Summly provides a simpler way to browse and search the web. It not only works, but it works well. Yet that’s not what’s so mind-blowing [...]

One Secret To Business Success: Scale

ShareAs the end of the year draws closer, you’re likely to be ambushed not just by trend forecasts that look ahead to 2012, but also by blog posts and articles that push you to create business and personal resolutions. And while there’s nothing wrong with a swift kick in the rear to get you thinking [...]

New .XXX Domains For Sale; Should You Buy Your Company’s Name?

ShareWebsites ending in .XXX are now for sale, a development that has been long awaited by those in the adult entertainment industry as a way to clearly identify sites with adult-oriented content. “While adult entertainment is enjoyable to many adults, it is not appropriate for all audiences,” said Stuart Lawley, CEO of ICM Registry, in [...]

4 Steps To A Successful QR Code Campaign

ShareQR codes might be the most under-utilized—and misunderstood—of the digital marketing tools. Do a quick Google search and you’ll find just as many blogs and articles in praise of the codes as you will those who disparage and vilify these speckled tools. Yet I’m pro-QR code. When used thoughtfully and strategically, QR codes can help [...]

4 Steps To Powering SEO For Your Business

ShareThe words “search engine optimization,”or SEO, can often be the bane of existence for many a marketing, creative or public relations professional.  These competent folks can – and do – regularly develop marketing strategies, create content, develop branding and messaging and handle social media for brands large and small. Yet when it comes to search [...]

Considering Automated Content Sharing? Think Again!

ShareContent is one of the most important components of your digital marketing strategy. You’ve likely heard the expression “Content is king” – after all, if you’re not creating copy that people want to read, they have little motivation to visit your website, blog or fan page. After you’ve created a batch of compelling content (or [...]

Visibli: A Great Social Media Tool for Stat Tracking and More

Share It’s no secret that at V3, we like tools that help make social media marketing and analysis better, and things that help us do what we do more efficiently and effectively. And when it comes to tracking impact, gathering stats and reporting, we love those tools even more. We wrote about Visibli last October, [...]

Online Reviews: How To Encourage People To Review Your Business

SharePositive online reviews for your product or service are powerful tools in encouraging others to sample your wares and build brand loyalty. Need proof? Consider recent news that online review giant Yelp may actually be killing chain restaurants as users instead opt to support and review local, independently owned establishments. In the same study, Michael [...]

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