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Posted by Shelly Kramer on October 11, 2011 · 7 Comments
Share I had the pleasure of presenting to the YMCA’s New Media/Marketing Conference held in Kansas City this past week on the topic of Nonprofits and Integrating Digital Marketing Strategies and Measuring ROI. It was a special treat because I was asked to participate by a long time friend, Mary Mooney Burns, who’s not only [...]
Filed under Blog Marketing, Content Marketing, Digital Marketing, Featured Articles, marketing, Marketing Tools, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with Allyson Kapin, digital marketing for nonprofits, digital strategies for nonprofits, Maddie Grant, marketing for nonprofits, nonprofits and social media, Rad Campaign, social media, social media for nonprofits, SocialFish, socialmedia, strategies for nonprofits
Posted by Shelly Kramer on September 6, 2011 · 3 Comments
Share Local search plays an important role in business success today. If content is king, then search results are queen – or co-kings, perhaps? Obviously, it’s important that your company’s website and/or corporate blog feature compelling content, yet if you don’t appear in search results, you’re losing out on a number of potential business opportunities [...]
Filed under Blog Marketing, Content Marketing, Featured Articles, marketing, Marketing Tips, Online Marketing, Search Engine Optimization and Marketing, seo, Social Media Marketing, Strategies and Tactics, Website Marketing · Tagged with best practices for local search, Google, how local search impacts business, local search, Online Marketing, online marketing success, online reviews, search engine marketing, search engine optimization
Posted by Katherine Meyer on August 30, 2011 · 8 Comments
Share So you have a super cool website with great content, a simple and well organized structure, killer graphics and search engine optimized content? While all this is great, one of the most important things (aside from making sure your SEO is spot on) is your site load time. We cannot say it enough – check to make [...]
Filed under Featured Articles, Strategies and Tactics, Tactics and Tips · Tagged with best practices, Google Page Speed, Kansas City Marketing Agency, Kansas City web development, user experience, website best practices, website conversions, Website Design, website load time, website optimization, Website Optimization Analyzer
Posted by Shelly Kramer on August 15, 2011 · 7 Comments
ShareThese days, the Internet – and social media platforms – seem a little crowded, don’t they? Billions (1.97 billion, to be exact) of people are logging onto the Internet to search, communicate and explore. Now, thanks to the genius of my uber-talented friend and tech genius, Aliza Sherman, businesses (and individuals) can learn to tap [...]
Filed under Business Intelligence, Featured Articles, Strategies and Tactics, Tactics and Tips · Tagged with aliza sherman, business books, CastingWords, CrowdFlower, crowdsourcing, crowdsourcing 101, crowdsourcing case studies, crowdsourcing resources, Evernote, how do you crowdsource, how to get started crowdsourcing, Jeff Howe, MyGengo, Quora, the complete idiot's guide to crowdsourcing, uTest
Posted by Shelly Kramer on August 11, 2011 · 33 Comments
Share LinkedIn, the biggest business social network, has some privacy breach issues of its own and we’ll admit to being more than a little irritated. We wrote yesterday about some Facebook settings of which users were unaware that could potentially leave your browser unprotected and/or make your phone contacts accessible and figured I’d start [...]
Filed under Featured Articles, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics, Tactics and Tips · Tagged with Facebook privacy breach, Facebook unauthorized photo sharing, LinkedIn, LinkedIn privacy breach, LinkedIn social sharing settings, LinkedIn user privacy, social networking
Posted by Shelly Kramer on August 7, 2011 · 2 Comments
Share Google just announced that it is now easier for you to invite your friends to Google+ — ergo, it’s also easier for all you folks who don’t yet have an invite to get one. And, after the last few weeks of spending lots of time sending tons of invites in response to a blog [...]
Filed under Featured Articles, Marketing Tools, Online Marketing, Pop Culture and Current Events, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with comScore Google+ stats, Google, Google Plus, Google+ demographics, Google+ for business, Google+ growth, Google+ usage stats, Kansas City Social Media Marketing, social media, socialmedia
Posted by Shelly Kramer on June 20, 2011 · 3 Comments
ShareThis is a guest post on mobile advertising and monetizing apps written by my friend, Hillel Fuld. A self-described tech and social media addict (like so many of us), he’s awesome. And someone who is always on the cutting edge of all that’s happening in the world of tech – ergo, I stalk him often. [...]
Filed under Apps, Featured Articles, Mobile and Location Based Marketing, Online Marketing, Strategies and Tactics · Tagged with app marketing, app monetization, how to monetize apps, jailbreaking iPhones, mobile advertising, mobile advertising trends, monetizing apps
Posted by Katherine Meyer on June 8, 2011 · 10 Comments
Share I read a very interesting post by Zack Whittaker about Millennials and how social media has impacted their communication styles a few weeks ago that I’m struggling to address. I’ve started to write this post about a hundred times, but now I’m just going for the gusto. Time to get off the proverbial fence [...]
Posted by Shelly Kramer on June 3, 2011 · 20 Comments
Share Everyone’s watching Groupon’s meteoric rise – and the news of their impending $750 million IPO, just announced this week, spurs continued discussion of tech bubbles and what’s next. Many (including me) have long been skeptical of many things about Groupon – especially when it comes to businesses not understanding the risks of a daily [...]
Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics · Tagged with Amazon daily deals, American Apparel Groupon deal, Business Insider, daily deals, daily deals success stories, Gap Groupon Deal, Groupon, Groupon's IPO, Old Navy, tech bubble
Posted by Shelly Kramer on May 20, 2011 · Leave a Comment
Share Showing is better than telling: and the folks at SocialFish aim to do just that. In fact, they aim to make your life a whole lot easier. This is a guest post written by the lovely Maddie Grant, who’s not only a great friend, but who falls within the “Wicked Smart” category. When she’s [...]
Filed under Featured Articles, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with community management for associations, nonprofits and social media, resources for foundations, resources for nonprofits, social media resources, SocialFish, SocialFish Think Tank, socialmedia for associations, socialmedia for foundations, socialmedia for nonprofits, Think Tank
Posted by Katherine Meyer on May 11, 2011 · 65 Comments
Share About a month ago, Twitter slyly rolled out a new spam policy that will help declutter our feeds and hopefully get rid of annoying posts like this. We are all familiar with them and probably have spent considerable amount of time doing one of several things: (1) ingoring them (2) blocking and reporting these [...]
Filed under Featured Articles, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with #ff, #FollowFriday, Gini Dietrich, Kim Castleberry, Shelly Kramer, socialmedia, socialmedia best practices, spam policy, twitter, Twitter best practices, Twitter FollowFriday
Posted by Katherine Meyer on May 2, 2011 · 2 Comments
Share Website design fascinates me. Countless lines of what seem like gibberish tell your site what the structure it will take, what your font and line spacing will be, what database images should be pulled from and if they should rotate with other images or not. Great design is what got me into advertising in [...]
Filed under Featured Articles, Mobile and Location Based Marketing, Online Marketing, Strategies and Tactics, Website Marketing · Tagged with best website design, Gomez Cross-Device Compatibility Test, iPhoney, mobile, mobile compatibility, mobile web design, mobile website best practices, mobile websites
Posted by Shelly Kramer on April 28, 2011 · 18 Comments
Share Although many major companies are still skeptical about getting involved in the social landscape – research shows 96% of these brands expect to dedicate more time and resources to social media initiatives over the next year. While more brands are familiar with social media now, knowing that you probably need a presence in the [...]
Filed under Featured Articles, marketing, Marketing Tips, Online Marketing, Search Engine Optimization and Marketing, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics, Uncategorized · Tagged with CMO.com, engagement, facebook, Kansas City Social Media, search engine optimization, social media, social media best practices, Social Media Marketing, social media stats, socialmedia
Posted by Shelly Kramer on April 26, 2011 · 4 Comments
Share Technology. It’s changed every part of our lives: the way we communicate, the way we shop, the way we buy. And for certain, it has changed the way we sell. Technology has, without question, changed the way we do business today. Even more important, technology itself changes at the veritable speed of light. The [...]
Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, social media, Social Media Marketing, Strategies and Tactics · Tagged with Ingram's 40 Under 40, Ingram's Social Media Report, Ingrams, Ingrams Magazine, Kansas City Business, Kansas City Business Magazine, mobile technology, social media, socialmedia, technology trends
Posted by Shelly Kramer on April 21, 2011 · 4 Comments
Share It’s no secret that mobile communications and mobile/social integration are the next big frontiers when it comes to the worlds of technology and marketing. Wait – that’s a misstatement – they’re not next, they are NOW. We talk a lot about the mobile web and how critical it is for businesses to understand the [...]
Filed under Featured Articles, marketing, Mobile and Location Based Marketing, Online Marketing, Strategies and Tactics · Tagged with Edison, marketing to teens, mobile, mobile marketing, mobile stats, mobile technology, mobile trends, mobile web, mobile websites best practices, mobilemarketing, Square, teens, teens and mobile
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
