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Posted by Guest on January 27, 2012 · 13 Comments
ShareFrontline customer service has never been more challenging. The only value proposition customers seem satisfied with today is “Yes” – to whatever it is they want. Not only do customers want what they want, but they want it NOW. We have shifted to this Age of Mass Customization, a term coined by Stan Davis in [...]
Filed under Business and Leadership, Business Intelligence, Featured Articles, Strategies and Tactics, Tactics and Tips · Tagged with age of mass customization, business at the speed of now, Business Intelligence, business tips, evolution of business, how doing business has changed, how to help your busines evolve, internet and consumer expectations, john m. bernard, the internet and business
Posted by Shelly Kramer on January 7, 2012 · 5 Comments
Share Presentations are typically the result of extensive research and a lot of preparation. But smart content marketing can help give your presentations legs. Rather than letting them serve only one purpose – the original presentation you prepared them for – you can use SlideShare to continually leverage the expertise included in your presentations—and enhance [...]
Filed under Content Marketing, Content Marketing, Corporate Strategy, Featured Articles, marketing, Marketing Tips, Online Marketing, social media, Social Media Marketing, Social Media Tools, Strategies and Tactics · Tagged with
Posted by Shelly Kramer on December 29, 2011 · 18 Comments
ShareWe wrote yesterday about what we thought was a social media crisis in the making, surrounding a promotion sponsored by AAA and Tipsy Tow for New Year’s Eve. It only made sense to follow that post with a look at the importance of social media crisis plans and providing some resources and best practices that might [...]
Posted by Shelly Kramer on December 28, 2011 · 47 Comments
Share It all started with Facebook. Funny how social media can fuel a brand crisis, and in this case, by really well intentioned people. The social media sh*tstorm, errr, crisis, that I see brewing centers around AAA’s Tipsy Tow Service for New Years’s Eve. I saw a post in the Facebook stream this morning by [...]
Posted by Shelly Kramer on December 13, 2011 · 13 Comments
Share LinkedIn is one of our favorite social networking platforms. Not only is LinkedIn the biggest business social networking platform with some 135 million users in the U.S. alone, it’s a big part of our new business development efforts and a critical channel for many of our clients, too. At V3, we do a lot [...]
Posted by Shelly Kramer on November 29, 2011 · 6 Comments
ShareMarketers and brands alike are excited because Google+ recently announced that businesses can now build pages. If you’re a nonprofit interested in using Google+, you’ve come to the right place. A week or so ago, we covered how businesses can explore using Google+, and now, we’ve got some suggestions for our nonprofit friends on maximizing G+. [...]
Filed under Blog Marketing, Content Marketing, Featured Articles, Free Marketing Resources, Free Resources, marketing, Online Marketing, Pop Culture and Current Events, social media, Social Media Marketing, Social Media Tips and Training, Social Media Tools, Strategies and Tactics, Website Marketing · Tagged with Direct Connect, free resources for nonprofits, Google, nonprofit organizations, nonprofits and social media, social media for nonprofits, social networking for nonprofits
Posted by Katherine Meyer on November 9, 2011 · 3 Comments
ShareAccording to eMarketer, more than seven out of 10 internet users are online buyers. By 2015, it is projected that nearly 30 million consumers will leave the mall for good in favor of becoming strictly online buyers. The online space is now a forum through which consumers consult with friends and family or read online reviews [...]
Posted by Michelle Mangen on October 20, 2011 · 23 Comments
Share It’s a fact: there are rarely enough hours in the day to get the work you need to do done. And adding social media into your marketing mix only makes it more complicated. Know you want to use social channels (Twitter in particular) and participate in social media, but also know that you can’t [...]
Filed under Digital Marketing, Featured Articles, Free Resources, marketing, social media, Social Media Marketing, Social Media Tips and Training, Social Media Tools, Strategies and Tactics, Tactics and Tips · Tagged with Buffer, Buffer App, Buffer for Twitter, Free Twitter Scheduling Software, Free Twitter Software, free Twitter tools, How to Schedule Tweets, Timely, Timely App, Twitter Scheduling Tools
Posted by Katy Ryan Schamberger on October 18, 2011 · 4 Comments
ShareLinkedIn is, without a doubt, a must-have tool in your social media marketing arsenal. The social networking site has now surpassed 120 million users in the U.S. and grows by approximately 1 million new members each week. That’s not only a lot of eyeballs – that’s a heck of a lot of opportunity, too. Not [...]
Filed under Events / Training, Featured Articles, Social Media Marketing, Social Media Tips and Training, Social Media Tools, Strategies and Tactics · Tagged with how to get the most out of linkedin for business at podcamp topeka, LinkedIn, LinkedIn for business, linkedin resources, linkedin training, low-cost social media conference, podcamp topeka, social media events, social media unconference, Topeka social media events
Posted by Shelly Kramer on October 17, 2011 · 11 Comments
Share If you’re a social media practitioner, community manager or marketer/PR pro in or near the Kansas City metro area, the Kansas City Social Media Masters workshop series on Friday, October 21, is something you should check out. Yes, that’s THIS Friday. Clear your calendar and get there. Whether you’re an agency or on the client-side, [...]
Posted by Shelly Kramer on October 11, 2011 · 4 Comments
Share I had the pleasure of presenting to the YMCA’s New Media/Marketing Conference held in Kansas City this past week on the topic of Nonprofits and Integrating Digital Marketing Strategies and Measuring ROI. It was a special treat because I was asked to participate by a long time friend, Mary Mooney Burns, who’s not only [...]
Filed under Blog Marketing, Content Marketing, Digital Marketing, Featured Articles, marketing, Marketing Tools, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with Allyson Kapin, digital marketing for nonprofits, digital strategies for nonprofits, Maddie Grant, marketing for nonprofits, nonprofits and social media, Rad Campaign, social media, social media for nonprofits, SocialFish, socialmedia, strategies for nonprofits
Posted by Shelly Kramer on September 6, 2011 · 3 Comments
Share Local search plays an important role in business success today. If content is king, then search results are queen – or co-kings, perhaps? Obviously, it’s important that your company’s website and/or corporate blog feature compelling content, yet if you don’t appear in search results, you’re losing out on a number of potential business opportunities [...]
Filed under Blog Marketing, Content Marketing, Featured Articles, marketing, Marketing Tips, Online Marketing, Search Engine Optimization and Marketing, seo, Social Media Marketing, Strategies and Tactics, Website Marketing · Tagged with best practices for local search, Google, how local search impacts business, local search, Online Marketing, online marketing success, online reviews, search engine marketing, search engine optimization
Posted by Katherine Meyer on August 30, 2011 · 8 Comments
Share So you have a super cool website with great content, a simple and well organized structure, killer graphics and search engine optimized content? While all this is great, one of the most important things (aside from making sure your SEO is spot on) is your site load time. We cannot say it enough – check to make [...]
Filed under Featured Articles, Strategies and Tactics, Tactics and Tips · Tagged with best practices, Google Page Speed, Kansas City Marketing Agency, Kansas City web development, user experience, website best practices, website conversions, Website Design, website load time, website optimization, Website Optimization Analyzer
Posted by Shelly Kramer on August 15, 2011 · 6 Comments
ShareThese days, the Internet – and social media platforms – seem a little crowded, don’t they? Billions (1.97 billion, to be exact) of people are logging onto the Internet to search, communicate and explore. Now, thanks to the genius of my uber-talented friend and tech genius, Aliza Sherman, businesses (and individuals) can learn to tap [...]
Filed under Business Intelligence, Featured Articles, Strategies and Tactics, Tactics and Tips · Tagged with aliza sherman, business books, CastingWords, CrowdFlower, crowdsourcing, crowdsourcing 101, crowdsourcing case studies, crowdsourcing resources, Evernote, how do you crowdsource, how to get started crowdsourcing, Jeff Howe, MyGengo, Quora, the complete idiot's guide to crowdsourcing, uTest
Posted by Shelly Kramer on August 11, 2011 · 28 Comments
Share LinkedIn, the biggest business social network, has some privacy breach issues of its own and we’ll admit to being more than a little irritated. We wrote yesterday about some Facebook settings of which users were unaware that could potentially leave your browser unprotected and/or make your phone contacts accessible and figured I’d start [...]
Filed under Featured Articles, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics, Tactics and Tips · Tagged with Facebook privacy breach, Facebook unauthorized photo sharing, LinkedIn, LinkedIn privacy breach, LinkedIn social sharing settings, LinkedIn user privacy, social networking
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
