Social Media Best Practices: A New Year’s Prayer

Posted by Guest on January 10, 2012 · 20 Comments

ShareAs we move into a new year, I find myself saying a little prayer as it relates to social media best practices. Or, upon reflection, perhaps the best way to phrase that is ‘Social MEEEEEEEdia.’ My prayer is a simple one: Please let 2012 be the year. The year folks finally wise up. 2011 was [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, Social Media Tips and Training · Tagged with bad social media etiquette, brand awareness, digital marketing resolutions, how not to build brand awareness, kat gordon, meaningful online marketing, online spam, Social Media Marketing, social media marketing tips, social media resolutions, social media tips for 2012, trolling for votes, what not to do online

Social Media Measurement: How Do You Get The C-Suite Buy In?

Posted by Shelly Kramer on January 9, 2012 · 14 Comments

ShareThe easiest things to measure in social media are rarely the most important. And in order to get buy in from the C-Suite, you need to bring the A game. And answers (and data) that make sense. In a world where social media “gurus” and “experts” scream at conferences that, “You can’t measure social media [...]

Filed under Business and Leadership, Business Intelligence, Corporate Strategy, Featured Articles, Social Media Tips and Training · Tagged with augie ray social media marketing is broken, c-suite social media buy in, corporate social media participation, corporate social media strategy, creating measurable social media objectives, Don Bartholomew, getting the c-suite on board with social media, how to measure social media, measurable social media objectives, measure your social media results, Social Media Marketing, social media marketing strategy, social media measurement, social media measurement tips, social media metrics, social media objectives, Social Media ROI

Why You Should Be Using LinkedIn’s New Polling For Groups

Posted by Shelly Kramer on January 5, 2012 · 3 Comments

ShareLinkedIn recently announced a new tool, Polls, that’s available for all LinkedIn Groups. On the surface, Polls is simple—it’s a quick and easy way with which to solicit input and answers from your group members on a variety of topics and questions. In fact, Polls isn’t dissimilar to Facebook Questions in its functionality. Yet dig [...]

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Hospitals Want Boomer Business? Focus On Content Marketing And Social Media

Posted by Shelly Kramer on January 4, 2012 · 7 Comments

ShareBoomers are falling apart (and, for the record, I can say that with the utmost respect, because I am one. Dammit) — and are shopping for spare parts. And if hospitals and physicians want their share of the Boomer business, they’d best get busy when it comes to social media channels and content marketing strategies. [...]

Filed under Business Intelligence, Consumer Behavior, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with baby boomers using social media, boomers using the internet, content marketing for healthcare providers, content marketing for hospitals, digital marketing for hospitals, digital marketing for physicians, healthcare and social media, hospitals and social media, hospitals using social media, how hospitals can use the internet, social media tips, social media tips for hospitals

How To Add The New Facebook Subscribe Button To Your Website

Posted by Katy Ryan Schamberger on December 30, 2011 · Leave a Comment

ShareFacebook recently announced the launch of a new subscribe button that allows Facebook users to subscribe to your website and/or blog, and then receive updates directly in their Facebook News Feed. We’re excited to see the evolution of this new feature, not only because it adds another dimension to the Facebook experience but is also [...]

Filed under Content Marketing, Featured Articles, Marketing Tools, social media, Social Media Tips and Training · Tagged with content marketing strategies, content marketing tips, content marketing with facebook, digital marketing, facebook content marketing, facebook subscribe button code, Facebook subscribe button for websites, Facebook tips, how to add the facebook subscribe button to your website, how to generate a code for facebook subscribe button, social media tips, what is the facebook subscribe button for websites

Why You Should Switch To Facebook Timeline Now

Posted by Katy Ryan Schamberger on December 21, 2011 · 19 Comments

ShareNow that Facebook’s Timeline feature is publicly available, users have (unsurprisingly) been vocal about whether they love or hate the new interface. Yet whether you adore Timeline or are disgusted by it, the fact remains that you can willingly transition your profile now, or allow Facebook to automatically make the switch at a later date. [...]

Filed under Featured Articles, social media, Social Media Tips and Training, Technology news · Tagged with benefits of timeline, controlling your facebook timeline, creative facebook timelines, customize your facebook timeline, Facebook news, Facebook Timeline, facebook timeline grace period, facebook timeline privacy, facebook timeline review, how to control what appears on facebook timeline, social media tips, switch to facebook timeline, tech news, why you should switch to facebook timeline

How To Maximize Google+ For Your Business

Posted by Katy Ryan Schamberger on December 15, 2011 · 5 Comments

ShareWhat exactly can Google+ do for your business? Since Google announced the availability of Google+ business pages, the site has emerged as a viable option for brands and businesses that want to widen their reach and presence within the social space. While there’s no doubt that this newest of the social networking platforms is powerful, [...]

Filed under Events / Training, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with #focusgplus, business applications of google+, debra askanase, digital marketing tips, focus, Google+ business pages, Google+ for business, google+ roundtable discussion, Google+ training, how to use google+, how to use google+ for business, janet fouts, Online Marketing, online marketing tips, Shelly Kramer, social media tips, the seo of google+

Social Media: A Must For CEOs Of The Future

Posted by Shelly Kramer on December 14, 2011 · 6 Comments

ShareCorporate social media strategies are nothing new. Yet historically, CEOs, on average, tend to not participate in company-wide social media initiatives. Or, if they do, their social media experimentation is often limited to a sparse LinkedIn profile and maybe a random tweet or two — hardly setting an example for the rest of the company. [...]

Filed under Corporate Strategy, Featured Articles, social media, Social Media Tips and Training · Tagged with CEO.com, CEOs and social media, CEOs using social media, corporate blogging, corporate digital marketing strategy, corporate social media strategy, corporate social media use, how do CEOs use social media, how many CEOs use social media, research on social media and CEOs, social media and senior executives, social media and the c-suite, social media infographics, social media research

Twitter Unveils Business Pages For Brand Users

Posted by Shelly Kramer on December 9, 2011 · 9 Comments

ShareBig news out of Twitter headquarters—as part of a comprehensive redesign, the company has launched brand pages for business users. With this announcement, Twitter has become a more viable competitor against Facebook and Google+, two platforms that have made brand and business pages a visible component of their toolboxes. Twitter Brand Pages: What’s Different? The [...]

Filed under Featured Articles, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Social Media Tools, Technology news · Tagged with advantages of Twitter for business, digital marketing, embedded tweets, new Twitter, Social Media Marketing, social media news, social networking for businesses, technology news, Twitter brand pages, Twitter launches brand pages, Twitter news, Twitter redesign, using Twitter for business, why brands should use Twitter

LinkedIn’s CardMunch App Turns Business Cards Into Contacts

Posted by Shelly Kramer on December 6, 2011 · 6 Comments

Share I’m a huge fan of LinkedIn. In addition to being the biggest business social network with some 135 million+ users worldwide, it is a social networking platform that delivers business leads to me and to my clients on a regular basis. Without question, LinkedIn proves itself worthy of the time we invest there – [...]

Filed under Apps, Featured Articles, Free Resources, Linked In and Business Networking, Mobile and Location Based Marketing, Social Media Marketing, Social Media Tips and Training, Social Media Tools · Tagged with apps, CardMunch, iPhone apps, LinkedIn apps, LinkedIn apps for productivity, LinkedIn for business development, networking apps, social networking