6 Changes You Need To Make To Your LinkedIn Profile Now

Posted by Shelly Kramer on February 7, 2012 · 2 Comments

ShareSure, you may be one of nearly 150 million people with a LinkedIn profile. Yet when it comes to truly leveraging your presence on the professional social networking site, is your profile doing all it can to help get you—or your business—noticed? LinkedIn is like any other social network; you have to put time and [...]

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12 Most Effective Ways To Generate Leads On LinkedIn

Posted by Shelly Kramer on January 31, 2012 · 7 Comments

ShareLinkedIn isn’t just a powerful professional networking tool—when used correctly, it can help you exponentially increase your ability to generate business leads. After all, with nearly 150 million users (over 50 percent of which are business owners, managers, senior management and C-level executives), LinkedIn delivers a ready-made professional audience that you can tap into to [...]

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A Recap Of The Focus “Google+ For Business” Roundtable

Posted by Katy Ryan Schamberger on January 30, 2012 · 2 Comments

ShareNews flash? Google+ isn’t going away anytime soon, and now that brand pages are here, it’s an ideal time to explore using Google+ for your business. You may be a bit skeptical for a variety of reasons—time, personal opinion, a penchant for other platforms. Yet there’s no denying that Google+ can elevate your brand’s digital [...]

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Facebook Wants More Social Sharing, Rolls Out Apps

Posted by Shelly Kramer on January 23, 2012 · 4 Comments

ShareNot resting on its laurels at the number one spot in the current social media networking world, Facebook continues its quest for total social sharing domination. This time, it’s by rolling out a bevy of apps intended to maximize sharing and, we’re pretty sure, the time you spend on the social networking site. Facebook users [...]

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SMBs Embracing Social Media At A Rapid Pace

Posted by Shelly Kramer on January 13, 2012 · 3 Comments

ShareSmall and medium-sized business are embracing social media marketing at rapid pace. Surprised? Surely not. Borrell conducted an online survey from January through August of 2011 that resulted in some 4,200-plus responses. Main Street Goes Social reports that almost two-thirds (64.4%) of SMBs are presently using social sites for marketing purposes and social media marketing [...]

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Social Media Best Practices: A New Year’s Prayer

Posted by Guest on January 10, 2012 · 19 Comments

ShareAs we move into a new year, I find myself saying a little prayer as it relates to social media best practices. Or, upon reflection, perhaps the best way to phrase that is ‘Social MEEEEEEEdia.’ My prayer is a simple one: Please let 2012 be the year. The year folks finally wise up. 2011 was [...]

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Social Media Measurement: How Do You Get The C-Suite Buy In?

Posted by Shelly Kramer on January 9, 2012 · 13 Comments

ShareThe easiest things to measure in social media are rarely the most important. And in order to get buy in from the C-Suite, you need to bring the A game. And answers (and data) that make sense. In a world where social media “gurus” and “experts” scream at conferences that, “You can’t measure social media [...]

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Why You Should Be Using LinkedIn’s New Polling For Groups

Posted by Shelly Kramer on January 5, 2012 · 2 Comments

ShareLinkedIn recently announced a new tool, Polls, that’s available for all LinkedIn Groups. On the surface, Polls is simple—it’s a quick and easy way with which to solicit input and answers from your group members on a variety of topics and questions. In fact, Polls isn’t dissimilar to Facebook Questions in its functionality. Yet dig [...]

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Hospitals Want Boomer Business? Focus On Content Marketing And Social Media

Posted by Shelly Kramer on January 4, 2012 · 7 Comments

ShareBoomers are falling apart (and, for the record, I can say that with the utmost respect, because I am one. Dammit) — and are shopping for spare parts. And if hospitals and physicians want their share of the Boomer business, they’d best get busy when it comes to social media channels and content marketing strategies. [...]

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How To Add The New Facebook Subscribe Button To Your Website

Posted by Katy Ryan Schamberger on December 30, 2011 · Leave a Comment

ShareFacebook recently announced the launch of a new subscribe button that allows Facebook users to subscribe to your website and/or blog, and then receive updates directly in their Facebook News Feed. We’re excited to see the evolution of this new feature, not only because it adds another dimension to the Facebook experience but is also [...]

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Why You Should Switch To Facebook Timeline Now

Posted by Katy Ryan Schamberger on December 21, 2011 · 12 Comments

ShareNow that Facebook’s Timeline feature is publicly available, users have (unsurprisingly) been vocal about whether they love or hate the new interface. Yet whether you adore Timeline or are disgusted by it, the fact remains that you can willingly transition your profile now, or allow Facebook to automatically make the switch at a later date. [...]

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