Facebook’s Timeline Pages For Brands Are Here

Posted by Shelly Kramer on March 1, 2012 · 10 Comments

ShareThe Facebook Timeline Pages for Brands have officially rolled out. Let the social media complaining begin. But we think they present a great opportunity for a much improved brand presence on Facebook. We’ve been using Timeline personally since it rolled out and love it. Visually, it’s a huge improvement over the old Facebook pages and [...]

Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Social Media Tips and Training, Technology news · Tagged with beth kanter, boost facebook page engagement, brian carter, content marketing, digital marketing, edgerank, Facebook marketing, facebook marketing tips, facebook timeline for pages, facebook timeline for pages checklist, features of facebook timeline for pages, how to enable facebook timeline for pages, successful facebook marketing, why brands should use facebook timeline

5 Free Tools for Finding Targeted Twitter Users

Posted by Michelle Mangen on February 27, 2012 · 13 Comments

ShareWhen you’re engaged in the business of social media marketing, tools that make life easier – like tools to help find specific Twitter users – can be extremely helpful. And if they’re free, so much the better. Earlier this year we wrote a post on 7 Free Twitter Keyword Research Tools that identified some of [...]

Filed under Featured Articles, Free Marketing Resources, Free Resources, social media, Social Media Marketing, Social Media Tips and Training, Social Media Tools, Strategies and Tactics · Tagged with find Twitter users in specific area, find Twitter users with bio keywords, free Twitter tools, marketing, niche Twitter followers, Twitter tools

Widespread Store Closings Show Facebook Isn’t A Retail Destination

Posted by Shelly Kramer on February 23, 2012 · 7 Comments

ShareWe share, converse, play, poll and interact on Facebook—so why not shop, too? A recent rash of Facebook store closings indicate that, although Facebook is many things to many people, they don’t go to Facebook to shop. Brands including Gamestop, J.C. Penney, Nordstrom and Gap all opened Facebook storefronts—and have subsequently shuttered them due to [...]

Filed under Digital Marketing, Featured Articles, Social Media Marketing, Technology news · Tagged with brands closing facebook stores, digital marketing strategy, facebook marketing tips, Facebook news, facebook retail, facebook stores, how people use facebook, people not shopping on facebook, why facebook stores don't work, why people use facebook

Conversation Isn’t Merely An Art Form; It’s A Business Strategy

Posted by Katy Ryan Schamberger on February 20, 2012 · 9 Comments

ShareAlthough digital marketing and social media strategies are typically tied to tangible business results such as ROI, sales and customer conversions, even the fanciest of promotions and landing pages means little if your brand or business is incapable of having a conversation, whether it’s with customers (satisfied or not), other brands and, frankly, anyone in [...]

Filed under Business Intelligence, Featured Articles, Marketing Tools, Relationship Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with conversation agent, conversation and digital marketing, digital marketing tips, how brands can succeed online, how conversation benefits your business, how to define your brand, how to listen, how to listen on social media, importance of conversation, social media marketing tips, social:irl, social:irl events, successful digital marketing for businesses, the art of conversation, valeria maltoni

Webinar: The Key to Success on Facebook for Your Brand or Business

Posted by Shelly Kramer on February 17, 2012 · 1 Comment

ShareIf you’re charged with managing Facebook pages and building communities, whether for yourself or for clients, it’s pretty important you understand EdgeRank’s Algorithm. And if you either don’t know what I’m talking about or don’t know enough about EdgeRank and why it’s important, take it from me and consider participating in an upcoming webinar from [...]

Filed under Digital Marketing, Events / Training, Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with chad wittman, facebook edgerank algorithm, facebook marketing tips, facebook marketing webinar, how to improve your facebook marketing, increasing your facebook audience, maya grinberg, understanding edgerank algorithm, understanding facebook analytics, Wildfire, wildfire edgerank webinar

Facebook To Release Timeline For Brands Later This Month

Posted by Katy Ryan Schamberger on February 16, 2012 · 21 Comments

ShareBig news out of Facebook headquarters: Timeline pages for brands will arrive later this month. As with other Facebook features, Timeline brand pages will be released as a beta to a select group of users, and then will be more widely distributed in the coming weeks. Since Facebook unveiled Timeline for personal pages, we’ve been [...]

Filed under Featured Articles, social media, Social Media Marketing, Social Media Tips and Training, Technology news · Tagged with facebook announces timeline for brands, Facebook marketing, facebook marketing tips, Facebook news, facebook timeline for brands, facebook timeline for brands february, how is facebook timeline different for brands

12 Most Effective Ways To Generate Leads On LinkedIn

Posted by Shelly Kramer on January 31, 2012 · 15 Comments

ShareLinkedIn isn’t just a powerful professional networking tool—when used correctly, it can help you exponentially increase your ability to generate business leads. After all, with nearly 150 million users (over 50 percent of which are business owners, managers, senior management and C-level executives), LinkedIn delivers a ready-made professional audience that you can tap into to [...]

Filed under Featured Articles, LinkedIn, Social Media Marketing, Social Media Tips and Training · Tagged with 12 most, effectively use linkedin, getting linkedin leads, how to get leads on linkedin, linkedin lead generation, linkedin strategy, linkedin tips, maximize linkedin use

Recent Facebook Emails To Small Businesses Are Research, Not A Scam

Posted by Shelly Kramer on January 30, 2012 · 3 Comments

ShareIf you’re a Facebook page administrator for a small business, you may have received an email from Facebook that, at first glance, probably seems pretty spammy. Feel free to let down your guard—a post in Facebook’s help center confirms that the messages are part of a recent Call Tracking Study outreach to better understand how [...]

Filed under Consumer Behavior, Featured Articles, Social Media Marketing, Technology news · Tagged with facebook data, Facebook news, facebook research, Facebook stats, new facebook message not a scam, new facebook small business study, the correlation between facebook pages and phone calls

A Recap Of The Focus “Google+ For Business” Roundtable

Posted by Katy Ryan Schamberger on January 30, 2012 · 2 Comments

ShareNews flash? Google+ isn’t going away anytime soon, and now that brand pages are here, it’s an ideal time to explore using Google+ for your business. You may be a bit skeptical for a variety of reasons—time, personal opinion, a penchant for other platforms. Yet there’s no denying that Google+ can elevate your brand’s digital [...]

Filed under Content Marketing, Featured Articles, Marketing Tools, Social Media Marketing, Social Media Tips and Training · Tagged with debra askanase, focus roundtable discussion, google+ and businesses, Google+ for business, google+ for business roundtable, Google+ tips, janet fouts, marketing with google+, Shelly Kramer, Social Media Marketing, using google+ for business

Social Media Marketing Investment Delivers ROI

Posted by Shelly Kramer on January 17, 2012 · 8 Comments

ShareSocial media marketing continues to prove itself to marketers as a viable element of marketing strategy. If you’re one of the folks reading this who thinks “No, duh, dummy,” realize that while you might get the efficacy of an investment in social media marketing, there are many senior leaders who still do not. For marketers [...]

Filed under Corporate Strategy, Digital Marketing, Featured Articles, Social Media Marketing · Tagged with corporate social media strategy, digital marketing research, marketing sherpa, maturity phases of social media marketing, measuring roi on social media, roi on corporate social media strategy, roi on social media, Social Media Marketing, social media research

SMBs Embracing Social Media At A Rapid Pace

Posted by Shelly Kramer on January 13, 2012 · 7 Comments

ShareSmall and medium-sized business are embracing social media marketing at rapid pace. Surprised? Surely not. Borrell conducted an online survey from January through August of 2011 that resulted in some 4,200-plus responses. Main Street Goes Social reports that almost two-thirds (64.4%) of SMBs are presently using social sites for marketing purposes and social media marketing [...]

Filed under Business Intelligence, Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with social media, social media and small business, social media best practices, social media for small businesses, Social Media Marketing, socialmedia