12 Most Effective Ways To Generate Leads On LinkedIn

Posted by Shelly Kramer on January 31, 2012 · 6 Comments

ShareLinkedIn isn’t just a powerful professional networking tool—when used correctly, it can help you exponentially increase your ability to generate business leads. After all, with nearly 150 million users (over 50 percent of which are business owners, managers, senior management and C-level executives), LinkedIn delivers a ready-made professional audience that you can tap into to [...]

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Recent Facebook Emails To Small Businesses Are Research, Not A Scam

Posted by Shelly Kramer on January 30, 2012 · 2 Comments

ShareIf you’re a Facebook page administrator for a small business, you may have received an email from Facebook that, at first glance, probably seems pretty spammy. Feel free to let down your guard—a post in Facebook’s help center confirms that the messages are part of a recent Call Tracking Study outreach to better understand how [...]

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A Recap Of The Focus “Google+ For Business” Roundtable

Posted by Katy Ryan Schamberger on January 30, 2012 · 2 Comments

ShareNews flash? Google+ isn’t going away anytime soon, and now that brand pages are here, it’s an ideal time to explore using Google+ for your business. You may be a bit skeptical for a variety of reasons—time, personal opinion, a penchant for other platforms. Yet there’s no denying that Google+ can elevate your brand’s digital [...]

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Social Media Marketing Investment Delivers ROI

Posted by Shelly Kramer on January 17, 2012 · 3 Comments

ShareSocial media marketing continues to prove itself to marketers as a viable element of marketing strategy. If you’re one of the folks reading this who thinks “No, duh, dummy,” realize that while you might get the efficacy of an investment in social media marketing, there are many senior leaders who still do not. For marketers [...]

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SMBs Embracing Social Media At A Rapid Pace

Posted by Shelly Kramer on January 13, 2012 · 3 Comments

ShareSmall and medium-sized business are embracing social media marketing at rapid pace. Surprised? Surely not. Borrell conducted an online survey from January through August of 2011 that resulted in some 4,200-plus responses. Main Street Goes Social reports that almost two-thirds (64.4%) of SMBs are presently using social sites for marketing purposes and social media marketing [...]

Filed under Business Intelligence, Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with social media, social media and small business, social media best practices, social media for small businesses, Social Media Marketing, socialmedia

Content Marketing: Leveraging Your Presentations With Slideshare

Posted by Shelly Kramer on January 7, 2012 · 5 Comments

Share Presentations are typically the result of extensive research and a lot of preparation. But smart content marketing can help give your presentations legs. Rather than letting them serve only one purpose – the original presentation you prepared them for – you can use SlideShare to continually leverage the expertise included in your presentations—and enhance [...]

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Hospitals Want Boomer Business? Focus On Content Marketing And Social Media

Posted by Shelly Kramer on January 4, 2012 · 7 Comments

ShareBoomers are falling apart (and, for the record, I can say that with the utmost respect, because I am one. Dammit) — and are shopping for spare parts. And if hospitals and physicians want their share of the Boomer business, they’d best get busy when it comes to social media channels and content marketing strategies. [...]

Filed under Business Intelligence, Consumer Behavior, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with baby boomers using social media, boomers using the internet, content marketing for healthcare providers, content marketing for hospitals, digital marketing for hospitals, digital marketing for physicians, healthcare and social media, hospitals and social media, hospitals using social media, how hospitals can use the internet, social media tips, social media tips for hospitals

How the Service Industry Can Use the Web For Leads and Sales

Posted by Shelly Kramer on December 27, 2011 · Leave a Comment

ShareI was recently asked by the Kansas City Chapter of the Air Conditioning Contractors of America (ACCA) to speak to their group about social media. Instead of just discussing social media, the presentation I delivered addressed the changing nature of business and How the Service Industry can use the Web to drive Leads and Sales. [...]

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