Newsflash: Social Media for Journalists
Posted by Shelly Kramer on August 30, 2010 · View Comments
I met Misty Montano when we were both speakers at a Chicks Who Click event in Denver. I’ve admired her ever since and stalk her regularly. You should, too, as she’s the epitome of a pioneer in the social media space, especially when it comes to the world of news organizations.
Misty is an assignment editor [...]
Filed under Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with CBS4-Denver, Misty Montano, social media, social media for journalists, socialmedia, twitter
Gini Dietrich, My Idol
Posted by Shelly Kramer on August 24, 2010 · View Comments
Gini Dietrich is a good friend, a smart gal and someone I’d hire in a minute if I needed a whole bunch of marketing know how. And, of course, if I didn’t do that shiz myself.
Her niece was hanging out in Chicago and spending time with her hip and trendy Aunt Gini recently and had [...]
F**K You, Cee Lo’s Viral Marketing Phenom
Posted by Shelly Kramer on August 22, 2010 · View Comments
Two hours ago, I discovered Cee Lo Green’s new single, F**K YOU, on YouTube. Imagine that. Actually, I first discovered it on Facebook, and swiped it from my friend Redheadwriting’s wall, posted it on my own and ultimately ended up on YouTube, where it had a little more than 750,000 views.
It’s a brilliant example of [...]
Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics, Viral Marketing, marketing · Tagged with Cee Lo Green, Ceelo Green, F**k You, facebook, Gawker, Kansas City Marketing Agency, Kansas City Social Media Marketing, Shelly Kramer, social media, Social Media Marketing, socialmedia, twitter, Viral Marketing, youtube
Fact: Influence Drives Sales
Posted by Shelly Kramer on August 19, 2010 · View Comments
Susan Weinschenck, Ph.D., wrote an interesting piece on influence, and how a common theme that researchers encounter is that we think that OTHERS are influenced by certain things, but that WE are not. We are wrong.
Regardless of what we think, we are very much influenced by the thoughts, actions, opinions and purchases of others. That’s [...]
Filed under Business Intelligence, Consumer Behavior, Featured Articles, Social Media Marketing · Tagged with Beth Harte, Consumer Behavior, facebook, Facebook Like, influence, Kansas City Marketing Agency, Kansas City Social Media, Neuro Web Design, social media monitoring, socialmedia, Spiral16, Susan Weinschenck
Get Two Beers And Jump: Lessons From Steven Slater
Posted by Shelly Kramer on August 15, 2010 · View Comments
By now, if you’ve not heard of Steven Slater, the Jet Blue flight attendant who got fed up by a rude passenger and snapped, I’m thinking you might well live under a rock. The back story – as the plane was taxiing in, an anxious passenger unbuckled and stood up, reaching for the overhead bin [...]
100 Most Powerful Women on Twitter: Shelly Kramer is 19
Posted by Michelle Lamar on August 15, 2010 · View Comments
TwitterGrader.com created a list of the most powerful women on Twitter and V3’s Shelly Kramer (@shellykramer) was listed as number 19!
TwitterGrader is a benchmark created by the marketing software rockstars at Hubspot. The Cambridge, MA based Hubspot was founded by two MIT grads Brian Halligan and Dharmesh Shah and the software is considered one of [...]
Filed under Featured Articles, Social Media Marketing, V3 Press and News · Tagged with 100 Most Powerful Women on Twitter, @shellykramer, Brian Halligan, Dharmesh Shah, HubSpot, Shelly Kramer, TwitterGrader
Lee Odden: Why Do Companies Suck at Social Media?
Posted by Michelle Lamar on August 12, 2010 · View Comments
Top Rank Marketing’s Lee Odden wrote a GREAT social media blog post last week, asking Why Do So Many Companies Suck at Social Media?
I’m a pushover for posts and headlines that just SAY IT. Especially when the content is written by experts like Odden. Dig if you will, a preview:
The current iteration of what we [...]
Filed under Featured Articles, Social Media Marketing · Tagged with Geek and Poke Comic, GeekandPoke, Lee Odden, social media, Social Media B2B, Social Media Marketing, Top Rank Marketing, TopRankBlog
Wordpress Ninja! 5 Plugins To Make Your Blog Kick A**
Posted by Shelly Kramer on August 11, 2010 · View Comments
I don’t know what came over me – I just saw this picture of the Hot Ninja Babe and wanted to BE her for a minute (but only a minute), so I thought she belonged here. This post, while NOT written by or about a Hot Ninja Babe, was written by my friend, Matt Bernier, [...]
Filed under Blog Marketing, Events / Training, Featured Articles, Free Resources, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with blog tips, blogging, blogging tutorials, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, Kansas City Social Media, Matt Bernier, Shelly Kramer, small business blogging, WordPress, WordPress plugins
New Google Features, Social Media Use Up 43 Percent?
Posted by Michelle Lamar on August 3, 2010 · View Comments
Google has made it possible for you to sign in to more than one Google account at a time! According to Mashable, the Google multiple account sign-in feature has been tested for weeks but it is now publicly available. To turn this feature on, you need to go to the Google Accounts page and enable [...]
Filed under Events / Training, Featured Articles, Social Media Marketing, marketing · Tagged with Google, Mashable, Nielsen Online, social media, Social Networks
Want to Vlog? Steve Garfield is Your Guy
Posted by Shelly Kramer on July 29, 2010 · View Comments
I have been vocal about my resolve to integrate video into my blogging efforts and the last time I wrote about this quest, many of you were, too. I met Steve Garfield last year at Jeff Pulver’s 140Characters Conference in LA and we’ve been friends ever since. Mostly (private joke). Oh, and when Newsweek [...]
Filed under Blog Marketing, Blog Marketing, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with #140Conf, digital content, Get Seen, Kansas City Marketing Consulting, Kansas City Small Business Marketing, Kansas City Social Media Marketing, online video, Shelly Kramer, Steve Garfield, video blogging, vlogging, vlogging tips and tactics
Snake Oil Salesmen? Stick It.
Posted by Shelly Kramer on July 21, 2010 · View Comments
Sitting in the office, minding my own beeswax today, cranking out work and living large. You know. The story of my every day existence. Glam beyond belief.
The phone rings. I answer. Yes, you’ve guessed it. No administrative assistant. No gatekeeper to hide behind. Just me. And the phone. It rings, I get it. Works for [...]
Filed under Branding / Identity, Featured Articles, Marketing Tips, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with boot camp, Bust Out Boot Camp, Bust Out Boot Camp KC, Entreprenowonline, Kansas City Social Media, Kansas City Social Media Marketing, Monica Cornetti, snake oil, snake oil salesmen
My Debut: Video Blogging. I Really AM a Dork.
Posted by Shelly Kramer on June 24, 2010 · View Comments
We all have our strengths. One of mine is words. I love them. I love thinking about them, rolling them around in my head, lovingly putting them into sentences, crafting paragraphs out of sentences, arranging, rearranging, editing, massaging, making them perfect. I love words.
I also love speaking. Big groups, small groups, one-on-one one, you [...]
Social Media Works: Why Social Media and Blogging Are Good for Your Bottom Line
Posted by Michelle Lamar on June 21, 2010 · View Comments
What does Social Media and Blogging DO for my bottom line?
Do you ever get this question from a client? We created a quick and easy presentation that makes the case that social media is not just for kids or tech companies. It’s over on SlideShare and please feel free to download it or [...]
Filed under Blog Marketing, Branding / Identity, Social Media Marketing, Strategies and Tactics, Tactics and Tips · Tagged with B2B, Blogs, marketing, SlideShare, social media, Social Media B2B, Social Media ROI
BP Spills Coffee: A Laugh Instead of a Cry
Posted by Shelly Kramer on June 18, 2010 · View Comments
Anyone who knows me knows that I’m beyond sick about the BP oil spill, the worst environmental disaster the U.S. has ever experienced, and think (and rant) about it often. That said, sometimes a little humor in the face of tragedy goes a long way. This spot does just that. With 5+ million YouTube views [...]
Filed under Featured Articles, Ramblings, Social Media Marketing · Tagged with BP, BP Oil Spill, Kansas City Marketing Agency, Kansas City Social Media, youtube
Marketing and PR Pros- Would YOU Work for BP?
Posted by Shelly Kramer on June 4, 2010 · View Comments
As the BP oil spill and environmental disaster continues, I find myself having almost daily conversations with friends and colleagues involved in the intertwined worlds of marketing, PR and social media about BP. Their strategy (or apparent lack thereof) in dealing with the crises (both the environmental one and the public relations one) is one [...]
Filed under Featured Articles, PR Strategy, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with @BPGlobalPR, @orlandojamie, Ad Age, AdAge, BP Oil Spill, Kansas City Marketing Agency, Kansas City Public Relations, Kansas City Social Media Marketing, Leroy Stick, Public Relations Strategy, SomaCow
