Avoid The Number One Social Media Mistake

Posted by Katy Ryan Schamberger on May 23, 2013 · 5 Comments

ShareWhile at this month’s Social Media Club of Kansas City professional lunch, Forbes magazine social media editor (and Kansas City resident) Alex Knapp let us all in on the top social media mistake. Ready? It’s falling into the trap in thinking that there’s something new about social media. News flash: there’s nothing new about social [...]

Filed under Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with alex knapp, avoid the number one social media mistake, biggest social media mistake, creating digital content, creating online content, effective social media marketing, forbes magazine social media strategy, most common social media mistake, smckc professional lunch, social media as publishing platform, social media is publishing, social media marketing tips, why writing matters, writing and social media

[Webinar] Become A B2B Content Brand With Limited Resources

Posted by Shelly Kramer on May 21, 2013 · Leave a Comment

ShareI know better than most that, generally, B2B marketers are short on time—not to mention money. And staff. If you find yourself in that boat, don’t miss Ain’t Nobody Got Time For That: How To Become A B2B Content Brand With Limited Resources. The free MarketingProfs seminar kicks off at 1 p.m. ET on May [...]

Filed under Business Intelligence, Digital Marketing, Events / Training, Featured Articles, Free Marketing Resources, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with ain't nobody got time for that: how to become a b2b content brand with limited resources, amanda maksymiw lattice engines, b2b content marketing strategy, b2b marketing resources, b2b marketing strategy, b2b marketing tips, corey o'loughlin marketingprofs, free b2b marketing events, marcus sheridan the sales lion, marketingprofs seminar, shelly kramer v3

How To Be A Better Facebook Community Manager

Posted by Shelly Kramer on May 16, 2013 · 5 Comments

ShareIf you’re a Facebook community manager, you’ve probably gotten the “Wow—you get paid to be on Facebook all day?” reaction from at least one person in your life—are we right? Yet you, like us, know that Facebook community management isn’t a walk in the park—and it’s more than posting a few status updates and responding [...]

Filed under Corporate Strategy, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with amanda henson, communicating with online audience, community management resources, community management tips, effective community management, Facebook marketing, Facebook tips, how to be a better facebook community manager, how to build an online community, jen bradshaw, jenny rapson, katy schamberger, libby hastert

Businesses Not Optimizing Facebook Might Be Missing Out

Posted by Shelly Kramer on May 3, 2013 · 4 Comments

ShareIf your business isn’t focused on optimizing your Facebook presence, you might be missing the boat when it comes to local search visibility. Surprising stats from a recent comScore, Neustar/Localeze and 15 Miles local search study show that people use Facebook for local business searches more than Mapquest, Bing, Apple Maps and Yelp, commonly thought [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Social Media Tips and Training · Tagged with apps used for local business searches, boost local search visibility, businesses optimizing facebook, comScore neustar/localeze 15 miles local search study, facebook and local search, facebook improves local search, facebook marketing strategy, local business search on facebook, local search data, local search marketing strategy, local search stats, maximize facebook page, social networks and business searches

Salesforce Enables Social Ads With Newly Launched Social.com

Posted by Shelly Kramer on May 1, 2013 · Leave a Comment

ShareNot satisfied with being a major player in the CRM space, Salesforce announced the launch of Social.com, a platform that essentially enables real time, optimized placement of social ads. Described by the company as “the world’s first social advertising application that connects social ads with CRM and social listening,” we think it’ll likely be something [...]

Filed under Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, Marketing Tools, Social Media Marketing, Social Media Tools · Tagged with buddy media, Facebook advertising campaign, peter goodman salesforce, Radian6, salesforce launches social.com, salesforce marketing cloud, salesforce social.com, social advertising, social advertising investment, social advertising tools, social media management tools, social media marketing tools, the state of social ads webinar, Twitter advertising campaign, using social data in advertising, what is social.com

The Best Tools to Manage Your Next Social Media Campaign

Posted by Guest on April 24, 2013 · 6 Comments

ShareNot long ago, I had the opportunity to compile an e-book called 83 Top Social Media and Mobile Marketing Tools for Business. I wrote it with my friend Erik Qualman and we’ve both been flattered and honored by the buzz it’s created on the Internet. The e-book was so popular that our good friend Shelly [...]

Filed under Business Intelligence, Featured Articles, Free Marketing Resources, Marketing Tools, Social Media Marketing, Social Media Tips and Training, Social Media Tools · Tagged with 60 second communications, 60 Second Marketer, 83 top social media and mobile marketing tools, Erik Qualman, Jamie Turner, managing social media campaigns, social media management tools, social media marketing resources, social media marketing tips, Social Media Tools, social media tools ebook, tools to help you manage social media campaigns

Why You Should Care About The New Facebook Reply Button

Posted by Guest on April 16, 2013 · 13 Comments

ShareRecently, Facebook announced a significant update—the release of the Reply Button. And while Facebook has had a tumultuous relationship with Wall Street, Zuckerberg and his team are attempting to build confidence within the financial industry. That’s why they’re going to great lengths to develop solutions, features, and products that help brand marketers to use the platform effectively. Facebook wants [...]

Filed under Featured Articles, Marketing Tips, Marketing Tools, Social Media Marketing, Social Media Tips and Training, Social Media Tools · Tagged with erica mcclenny, expion, facebook marketing resources, facebook marketing strategy, facebook marketing tips, Facebook news, facebook reply button, facebook reply button for marketers, how facebook reply button works, new facebook features, Social Media Marketing, understanding facebook reply button

Key Takeaways from Expion’s Real Time Marketing Talk at SXSW

Posted by Guest on April 11, 2013 · 2 Comments

ShareAt SXSW last month, Albert Chou, Expion’s Chief Innovation Officer, set the stage for the “The Power of Microcontent Marketing in the Moment” panel with his talk, “What is Real Time Marketing?” Here’s Albert’s presentation and we’ve included three key takeaways with recap slides so you can examine your own digital marketing strategy and spot [...]

Filed under Branding / Identity, Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Marketing Tools, Social Media Marketing, Tactics and Tips · Tagged with albert chou expion, content marketing and real time marketing, content marketing strategy, digital marketing tips, empowering employees, expion marketing insights technology, real time marketing and big data, real-time marketing, sxsw 2013 presentations, sxsw 2013 recap, the power of microcontent marketing in the moment, understanding real time marketing, what is real time marketing, zena weist expion

KState_Pres: A University President Who Gets Social Media

Posted by Shelly Kramer on April 3, 2013 · Leave a Comment

ShareMy friend, David Day, recently brought to my attention the Twitter account of Kansas State University’s President, Kirk Schultz, and a conversation about social media use by university personnel ensued. You’d probably expect the president of a University to understand the power of social media channels on campus, but it’s a safe bet that many [...]

Filed under Brand and Reputation Management, Digital Marketing, Featured Articles, Social Media Marketing, Strategies and Tactics · Tagged with college social media marketing, k state kirk schultz twitter, k state twitter, k state university president twitter, kansas state university social media, kirk schultz social media, social media marketing tips, social media strategies for universities, universities and social media, university social media marketing

6 Ways B2Bs Can Win With Facebook Contests

Posted by Guest on March 28, 2013 · 3 Comments

ShareAnyone who pays any attention to what’s happening in the world of social media is probably aware that of Facebook’s 1 billion+ users, half of them log in every day. Many of them are in search of updates from people they have personal connections with, but a chunk of them are also checking in with [...]

Filed under Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with b2b digital marketing, b2b facebook contest tips, b2b facebook contests, b2b facebook marketing resources, benefits of b2b facebook contests, jim belosic, marketing tips, running a facebook contest, running a successful b2b facebook contest, shortstack

How To Get [And Use] Facebook Ranked Comments and Replies

Posted by Katy Ryan Schamberger on March 26, 2013 · 8 Comments

ShareAfter several months of testing, Facebook has launched ranked comments and replies, two features that add more functionality to Facebook’s commenting system. Like Graph Search, the new features were also released with another goal in mind: to increase time spent on Facebook. (Seriously? As if we all needed another reason to spend more time on [...]

Filed under Digital Marketing, Featured Articles, Social Media Marketing, Social Media Tips and Training, Tactics and Tips, Technology news · Tagged with Facebook changes, facebook comment replies, Facebook marketing, Facebook news, facebook ranked comments, Facebook resources, Facebook tips, how to activate facebook comment replies, new facebook comment features, using facebook ranked comments

Facebook Reduces Cover Image Restrictions

Posted by Shelly Kramer on March 25, 2013 · 11 Comments

ShareAlthough most Facebook changes tend to make people, well, a little stabby, the latest news might just make your day. The site has quietly removed the majority of its cover image restrictions, making it easier for brands and businesses to use this valuable visual real estate to promote things like sales, events and the Facebook [...]

Filed under Digital Marketing, Featured Articles, Social Media Marketing, Social Media Tips and Training, Tactics and Tips · Tagged with facebook business page guidelines, facebook cover image rules, facebook cover images for pages, facebook cover photo restrictions, facebook cover photo rules, facebook marketing strategy, facebook marketing tips, facebook page guidelines, facebook page TOS, facebook reduces cover image restrictions, facebook tips for page admins, what to include on facebook cover image

Facebook Hits 15 Million SMB Pages

Posted by Shelly Kramer on March 18, 2013 · 5 Comments

ShareWhether you love or loathe Facebook, there’s no denying the site is a powerful marketing tool for small businesses. Need proof? Consider a recent milestone when Facebook hit 15 million SMB pages, a 2 million page increase since the end of 2012. Small business owners aren’t just tapping into Facebook’s page functionality—they’re also driving increases [...]

Filed under Digital Marketing, Featured Articles, Social Media Marketing, Technology news · Tagged with 15 million small business facebook pages, 70% of Facebook brand pages inactive, borrell associates local online advertising conference, dan levy, facebook hits 15 milion smbs, Facebook marketing, facebook marketing for businesses, Facebook news, small businesses and facebook, small businesses and Facebook use, SMB facebook resources, Social Media Marketing, tech news

Facebook Bug May Have Caused Inaccurate Page Reach Reports

Posted by Shelly Kramer on March 14, 2013 · 1 Comment

ShareIf you’ve noticed some strange activity affecting your Facebook page’s reach and impressions stats, according to Facebook, a bug may have been the culprit. Facebook Studio recently revealed that, after an audit on their reporting system, they discovered a bug that resulted in reporting inaccurate reach and impressions. Admittedly a bit of a skeptic, especially [...]

Filed under Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips, Technology news · Tagged with facebook bug, facebook bug causes inaccurate reach reports, facebook insights, Facebook marketing, Facebook news, facebook page reach and impression stats, faster facebook apps call bug, how facebook bug affected your page, inaccurate facebook data, Social Media Marketing, what caused facebook bug

Linkbuilding with an Online Contest

Posted by Guest on March 13, 2013 · 1 Comment

ShareContests can be an incredibly powerful way to energize your followers, gain new followers, build strong relationships, and promote your brand. Depending on your objectives, a well-executed contest can drive Facebook likes, Twitter activity, or links and traffic to your website (or a combination of the three). In order for a contest to succeed, you [...]

Filed under Featured Articles, marketing, Online Marketing, social media, Social Media Marketing · Tagged with alternative online contest approaches, boost web traffic with a contest, contest outreach, contest rules, effective contest outreach, effective online contest objectives, how to run a successful online contest, kyle claypool, online contest case study, online contest tips, online contests, planning an online contest, planning an online promotion, solo foods, solo foods sweetest 16 recipe bake-off, successful online promotions