Social Media is NOT Free
Posted by Shelly Kramer on February 27, 2010 · Comments
I was having yet another conversation with a friend today who was questioning the efficacy of social media as anything other than an advertising platform. Having realized it was “free marketing” he has, naturally, already jumped all over it (his words, not mine) by creating the ubiquitous fan page on Facebook and using it to [...]
Filed under Featured Articles, Social Media Marketing · Tagged with AdAge, brand, facebook, Social Media Marketing, Starbucks, twitter
Twitter: Time Suck or Road to the Olympics?
Posted by Shelly Kramer on February 23, 2010 · Comments
This is a social media success story. This is for all those doubters out there who look down their noses at the apparent ridicularity that is social media. The time suck whiners. The “how do I monetize this” sharks. The questioners. The doubters. You know who you are.
Social media is like moving to a new [...]
Filed under Featured Articles, Social Media Marketing · Tagged with @extraordmommy, @ssmirnov, Blissdom, BlogHer, Danielle Smith, Olympics, P&G, social media, Social Media Marketing, Stephanie Smirnov, twitter, Type-A Mom
Social Media is Not Advertising
Posted by Shelly Kramer on February 22, 2010 · Comments
This is a guest post written by the inimitable Molly Cantrell-Kraig. Funny thing about serendipity – I didn’t know Molly until recently, when we began engaging on Twitter and I thought her entertaining, smart as a whip and all around great Twitmiga. One day she wrote a comment on a blog post that I’d written [...]
Filed under Featured Articles, Social Media Marketing · Tagged with @mckra1g, social media, socialmedia, TAG Communications, twitter
Causes + Video + Social Media = Great Results
Posted by Shelly Kramer on February 19, 2010 · Comments
One of my clients, T2 and Back Alley Films, was recently involved in a campaign developed for the New Mexico Chapter of Mothers Against Drunk Driving by Esparza Advertising.
The story here isn’t really as much about the people involved in the creation of this great campaign (although they’re talented, that’s for sure) as it is [...]
Will Google Buzz Become A Victim of Online Oversaturation & Marketing Mishaps?
Posted by Shelly Kramer on February 10, 2010 · Comments
This is a guest post, written by my great friend Brian McDaniel, a designer, social media upstart and all around terrific guy. In addition, he’s prolific in the writing department and one of the people whose content I actively seek out. Read on, you’ll see why …….,
Let me start out by saying I am a [...]
Filed under Featured Articles, Social Media Marketing · Tagged with @bkmacdaddy, Brian McDaniel, facebook, GMail, Google, Google Analytics, Google Buzz, Google Nexus One, Google Wave, social media, twitter
Imogen Heap’s ‘Twitter Dress’ is More Than a Fashion Statement
Posted by Michelle Lamar on February 1, 2010 · Comments
Imogen Heap created a buzz at the Grammy Awards with her Twitter Dress. Imogen’s Twitter Dress had its own Twitter feed and displayed Twitter pics sent by fans in real-time using the hashtag #twitdress.
The dress was cool but the fact that the dress exists is the big news! Mashable reported that Heap’s dress was [...]
Filed under Social Media Marketing · Tagged with Mashable, twitter, Twitter Dress
Not-For-Profits Learn from Haiti Disaster Just How Effective Social Media Can Be
Posted by Shelly Kramer on January 19, 2010 · Comments
Looking over photographs from Port-au-Prince showing in graphic detail the devastation in Haiti is gut-wrenchingly sad. It literally makes me want to pack a bag and head over there and help. Since that’s not possible, I’ve donated money, gathered items to take to UPS to ship over there, and done all I can to help [...]
Filed under Social Media Marketing · Tagged with Ben Parr, CNN, fundraising, Haiti, Mashable, mobile marketing, not-for-profit, Red Cross, social media
Branded Tweets? It’s All About The Links, Baby.
Posted by Shelly Kramer on January 4, 2010 · Comments
Anyone who knows me knows that I’m not a fan of anything having to do with automation when it comes to social media. It’s a matter of principle. To me, social media means being real. That means being there, in the moment, participating, engaging, learning, sharing – you know the drill. And, in my book, [...]
Filed under Branding / Identity, Social Media Marketing, Traditional Marketing · Tagged with branded tweets, branding, MarketMeTweet, Social Media Marketing, socialmedia, strategy, TweetBrand, TweetDeck, twitter
Divorce, Social Media Style
Posted by Shelly Kramer on December 27, 2009 · Comments
You laugh when you see the headline, but we are all only human (except for the bots and the spammers, that is) and, as such, we have spats, break up and, sometimes, we even get divorced. We not only get divorced from significant others, but sometimes we even get divorced from friends, co-workers, business partners [...]
Filed under Social Media Marketing · Tagged with
For Newbies: 10 Quick Guidelines to Getting the Most Out of Twitter
Posted by Shelly Kramer on December 15, 2009 · Comments
1. Getting Started
This is intended as a quick guide to help people new to the Twitterverse get some down and dirty advice on getting started and getting the most out of their Twitter experience. Always remember, that there is no one right or wrong way to use Twitter, only the way that works best for [...]
Filed under Social Media Marketing · Tagged with apps, hashtags, search, socialmedia, tips, training, twitter
Maximizing LinkedIn – Good Practices for Good Results
Posted by Shelly Kramer on December 8, 2009 · Comments
I’m fortunate to have a group of very bright, very successful friends – many of whom I know via the world of social mediums. Erica Friedman is one of them, and is a regular LinkedIn user and contributor. She’s written a terrific post about how to get the most out of LinkedIn, so [...]
Filed under Marketing Tips, Social Media Marketing · Tagged with Erica Friedman, facebook, Google Wave, LinkedIn, networking, Social Media Marketing, social networking, socialmedia, twitter
The Day the Gamers Got Gamed
Posted by Shelly Kramer on October 26, 2009 · Comments
There’s been a lot of controversy the past few days about the #140Conf and Jeff Pulver’s NOW Awards. The Awards were originally created to recognize influencers, game-changers and innovators in the field of social media. I didn’t even know about the conference, much less about the awards, until a good friend nominated me, [...]
Filed under Ramblings, Social Media Marketing · Tagged with #140Conf, @jeffpulver, NOW Awards
Sometimes I Feel Like a Pizza Date
Posted by Shelly Kramer on October 9, 2009 · Comments
I once had a co-worker once who was a major playah. He was (and is) a terrific guy and I loved him to death. I’m kind of a guy’s gal (I know, big surprise there), and have always been someone that guys can talk with candidly, without fear of being judged. Seriously, guys think with [...]
Filed under Featured Articles, Social Media Marketing · Tagged with
Dear Top Non-Celeb on Twitter
Posted by Shelly Kramer on October 2, 2009 · Comments
Thank you very much for your DM asking me to help promote your: _______________ (fill in the blank here – radio show, webinar, eBook, personal appearance, etc.). Here’s a news flash: I don’t know you. Have you ever spoken to me (okay, and by this you know, dear reader, that I mean sending me [...]
Filed under Featured Articles, Social Media Marketing · Tagged with
Twitter Rule #2 Your Handle – It Matters
Posted by Shelly Kramer on September 13, 2009 · Comments
When I write these articles, it’s important for me to state, right up front, that I’m a prolific Twitterer. I use Twitter for fun AND I use Twitter for business. And part of my business – the things I focus on day in and day out, is teaching my clients to use Twitter [...]
Filed under Featured Articles, Online Marketing, Social Media Marketing · Tagged with
