Posted by Shelly Kramer on December 19, 2010 · 14 Comments
Share This is a guest post written by my friend and frequent collaborator, Alex Greenwood. In addition to regularly helping provide smart PR strategies to the services we offer our clients (as well as his own), he makes me laugh. Just about every day. He’s also a writer. And he’s an amazing one. And, In [...]
Posted by Shelly Kramer on December 12, 2010 · 32 Comments
Share[/caption] I spent the last few days in Denver, visiting my friend Erika Napoletano and helping her celebrate her birthday. It was not at all the wild party weekend many would expect of us – in fact, we’re really two geeky girls who like to hang out and talk, read and get mani-pedis. Our girls’ [...]
Filed under Featured Articles, Ramblings · Tagged with @redheadwriting, Christopher Burgess, Erika Napoletano, Feeding America, FeedingKCKids, Harvesters, hunger in America, hungry children, hungry kids, Kansas City Star, Laura Bauer, Libby's, Virtual Foo
Posted by Shelly Kramer on December 10, 2010 · 39 Comments
Share Get Twitter Followers. This phrase runs rampant in the social media world – at least the world that I play in. I see Tweets about this stuff all the time, and blog posts and ads ad nauseum. Seriously. If you came to this post thinking I’m going to tell you that it’s a good [...]
Filed under Featured Articles, Ramblings, social media, Social Media Marketing, Social Media Tips and Training · Tagged with best practices, Klout, morons using social media, social media, social media best practices, socialmedia, twitter, twitter followers
Posted by Shelly Kramer on November 30, 2010 · 47 Comments
ShareSometimes in this blog we talk about marketing, strategy, social media and other really important stuff. And sometimes we just talk about stuff. It’s our way of letting you into our zany lives and showing you that we’re human. And quirky. Just like you. So, wanna know what it’s like having twins? In a word [...]
Posted by Shelly Kramer on November 21, 2010 · 9 Comments
Share You know what happens. You’re working, kind of. Or at least you should be. Then you pop over to TweetDeck to see what’s going on with your pals on Twitter or hop over to Facebook, just for a jiffer. Then you see an interesting link (or 27) and pretty soon, it’s over. I blame [...]
Filed under Featured Articles, Ramblings, social media, Social Media Marketing · Tagged with A Southern Yankee, facebook, Gordon McCleary, great writers, how to waste time on the Internet, ike pigott, Jason Falls, Occams Razr, social media, twitter
Posted by Shelly Kramer on November 20, 2010 · 16 Comments
Share At 17, going to college immediately after graduation wasn’t in my game plan. Suffice it to say crazy stepmother, wildly jealous of my relationship with dad made me anxious to make an exit – physically and financially. Safest route, shop for blue suit, put skills learned in steno class to good use and strike [...]
Posted by Shelly Kramer on November 18, 2010 · 34 Comments
I’m a frequent traveler. When it comes to airports and security, I know the drill. And don’t mess around. I wear the right shoes, rarely wear or carry crap I don’t need and am a master when it comes to navigating lines. The movie Up In The Air – that Clooney character could be me. Except that I'm not quite as anal when it comes to packing.
Posted by Shelly Kramer on November 8, 2010 · 19 Comments
Share I started my day by watching this video. Served up randomly in the Facebook news stream (thank you, again, Facebook and other social media outlets for creating something that brings me so much and so many friendships). Get Service was a reminder that there is so much we don’t know about the people around [...]
Filed under Featured Articles, Pop Culture and Current Events, Ramblings, Social Media Marketing · Tagged with ABT, Asset Based Thinking, Change the Way Teens See Everything, Change the Way You See Yourself, facebook, Get Service, Get Service video, Hank Wasiak, Kathryn Cramer, social media
Posted by Shelly Kramer on September 27, 2010 · 25 Comments
Share I’m an occasional ranter. I’ll cop to that. And one of my most common rants is about lack of attention to detail. Little things. Like spelling. Punctuation. Grammar. You know the stuff. I am old. That is undeniable. But back in the day, we had teachers who drilled the importance of attention to detail [...]
Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Ramblings, Strategies and Tactics · Tagged with billboard, Blue Waters Group, Indiana, Indiana billboard, Kansas City Marketing Agency, Kansas City Social Media, South Bend, South Bend Schools, SouthBend.com, WANE, WBST
Posted by Shelly Kramer on September 12, 2010 · 6 Comments
Share I saw this campaign for breast cancer awareness at MediaBistro’s Ads of the World site and was stopped in my tracks. Following a read of Seth Godin’s blog post about interpreting criticism and how successful people rarely allow other people’s lack of imagination or ability to change impact their creativity made it an all [...]
Filed under Featured Articles, Pop Culture and Current Events, Ramblings, Strategies and Tactics · Tagged with advertising, breast cancer, breast cancer awareness, breast cancer campaign, DDB Singapore, Kansas City Marketing Agency, MediaBistro, Seth Godin, Shelly Kramer
Posted by Shelly Kramer on August 20, 2010 · 7 Comments
Share How about a smile? Surely, you’ve got that in you. I was doing some research today and ran across the It’s Time to Smile video of The Compliment Guys. It was shot by my client, Back Alley Films’ director Jesse Selwyn, for Kodak’s Brightside Tour in the fall of 2009. It made me smile. [...]
Filed under Featured Articles, Ramblings · Tagged with Brightside Tour, It's Time to Smile, Jesse Selwyn, Kansas City Marketing Agency, Kodak, Shelly Kramer, Stand Up to Cancer, T2 + Back Alley Films, The Compliment Guys, Up2 You + Me
Posted by Shelly Kramer on August 15, 2010 · 3 Comments
Share By now, if you’ve not heard of Steven Slater, the Jet Blue flight attendant who got fed up by a rude passenger and snapped, I’m thinking you might well live under a rock. The back story – as the plane was taxiing in, an anxious passenger unbuckled and stood up, reaching for the overhead [...]
Filed under Featured Articles, Pop Culture and Current Events, Ramblings, Social Media Marketing · Tagged with Conan O'Brien, Jet Blue, Jet Blue guy, Jimmy Fallon, Kansas City Marketing Agency, Kansas City Social Media Agency, NBC, Shelly Kramer, socialmedia, Steven Slater, twitter
Posted by Shelly Kramer on July 8, 2010 · 46 Comments
Share This is what my friend Erika Napoletano, the infamous Chief Redhead at Redhead Writing, would call a Bitch Slap. Damn, but I wish I’d thought of that. I’ll ask again … do you have a job? If so, it’s probably because the business you work for has customers. And when was the last time [...]
Filed under Consumer Behavior, Marketing Tips, Ramblings · Tagged with Consumer Behavior, consumer loyalty, Cosentinos Brookside Market, Costentinos Kansas City, customer service, Hen House Kansas City, Hen House markets, Kansas City Marketing Agency, Kansas City Small Business Marketing, Kansas City Social Media Marketing Agency, KC small business marketing, small business marketing strategy, Yelp
Posted by Shelly Kramer on July 7, 2010 · 8 Comments
Share Today’s children are our future. These wacky toddlers–the ones playing dress up and tee ball today–are the legacy that we collectively leave. We’re not responsible to our bosses, our clients or our neighbors–we’re really responsible, or we should be, to these children. And it just takes a few small changes, done at your own [...]
Posted by Shelly Kramer on June 18, 2010 · 4 Comments
ShareAnyone who knows me knows that I’m beyond sick about the BP oil spill, the worst environmental disaster the U.S. has ever experienced, and think (and rant) about it often. That said, sometimes a little humor in the face of tragedy goes a long way. This spot does just that. With 5+ million YouTube views [...]
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
