Posted by Shelly Kramer on March 17, 2011 · 71 Comments
ShareLast week, an employee of New Media Strategies, the firm who handled the Chrysler social media account, accidentally tweeted from the Chrysler account during his morning commute and dropped the F-bomb. That tweet ultimately led to him not only being fired, but to the agency handling the account being handed their walking papers as well. [...]
Filed under Featured Articles, Pop Culture and Current Events, PR Strategy, social media · Tagged with Chrysler, Chrysler social media crisis, Chrysler tweet, Eminem, Gini Dietrich, Jalopnik, New Media Strategies, NMS, Ray Wert, Red Cross, Scott Baradell, Scott Bartosiewicz, social media crisis, twitter
Posted by Shelly Kramer on February 16, 2011 · 60 Comments
Share As if Toyota hasn’t already had enough bad press in the past year or so, there’s a storm brewing focused on a scheme that pretty much amounts to buying reviews from mommy bloggers. Crazy? You betcha. Clarification – there appears to be a campaign afoot soliciting mom bloggers to write positive blog posts and [...]
Filed under Blog Marketing, Branding / Identity, Featured Articles, Online Marketing, Pop Culture and Current Events, pr, PR Strategy, Public Relations, social media, Social Media Marketing · Tagged with buying reviews, Crissy, Dear Crissy, mommy bloggers, Mommy Networks, PR Crisis, Tiffany Lewis, Toyota, Toyota and mommy bloggers, Toyota buying reviews
Posted by Shelly Kramer on February 4, 2011 · 10 Comments
Share I (and many others) wrote about Kenneth Cole’s poorly-timed tweet yesterday, using the civil unrest in Egypt as an edgy way to pimp his new spring collection. Kenneth, who was personally responsible for the tweet, later deleted it, then posted an apology on his Facebook page, taking responsibility for the bad decision. There were [...]
Filed under Featured Articles, marketing, Online Marketing, Pop Culture and Current Events, PR Strategy · Tagged with Cairo, crisis management, Egypt, Gini Dietrich, Kenneth Cole, Mark Ragan, PR disaster, Ragan.com
Posted by Shelly Kramer on February 3, 2011 · 39 Comments
Share Watching the morning news with my 5 year-olds today, it was more than a little unsettling to see all that’s happening in Cairo. Even my children, who rarely think about much but that which affects them personally, were wide-eyed at the footage of the riots, burning in the streets and talk of death and [...]
Filed under Featured Articles, marketing, Pop Culture and Current Events, pr, PR Strategy · Tagged with BP, Brand Crisis, Cairo, crisis management, Egypt, etsy, Kenneth Cole, PR Crisis, PR disaster, reputation management, Tiger Woods
Posted by Shelly Kramer on January 6, 2011 · 12 Comments
Share Winston Churchill once said “A lie gets halfway around the world before the truth has a chance to get its pants on.” And that was way before there was something as powerful as the real-time Web. The Web and social media — that changes everything. The local Fox affiliate did a story this week [...]
Filed under Featured Articles, Free Resources, Pop Culture and Current Events, PR Strategy, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with Alex Greenwood, AlexG PR, Chris Boudreaux, crisis communciations, David Armano, Doyle Burns, JCCC, Johnson County Community College, kansas city nursing students, Kansas City Social Media, nurses posting on Facebook, social media, social media best practices, social media crisis plan, social media policy, social media resources, socialmedia
Posted by Shelly Kramer on November 21, 2010 · 6 Comments
Share My good friend and frequent collaborator Alex Greenwood is the author of Pilate’s Cross, a newly-published mystery novel. Alex comes from a long line of literary folks and literally has writing in his blood. In spite of the pressure that gives a guy who wants to write a book, he’s managed to produce one [...]
Filed under Featured Articles, Online Marketing, PR Strategy, Social Media Marketing, Strategies and Tactics, Viral Marketing · Tagged with Alex Greenwood, Alexander G PR, book trailers, business book marketing, ebook marketing, ebooks, Online Marketing, Pilates Cross, publishing, publishing strategy, social media, Social Media Marketing
Posted by Shelly Kramer on November 11, 2010 · 9 Comments
Share We recently wrote about about how social media and things like Twitter, LinkedIn and other social mediums have and are changing the relationship between PR professionals and journalists and media outlets. If you missed that post, you can read it here (and of course we hope you will) (because it’s good) and also because [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tips, Online Marketing, PR Strategy, Public Relations, Social Media Marketing, Social Media Tips and Training, Tactics and Tips, Traditional Marketing · Tagged with free tools, HARO, Help A Reporter Out, Jason Kintzler, Kansas City Public Relations, Kansas City Social Media Marketing, LinkedIn, online resources, Peter Shankman, Pitch Engine, public relations, Public Relations Strategy, small business marketing, small business tools, social media, Social Media Marketing, socialmedia, twitter
Posted by Shelly Kramer on June 4, 2010 · 11 Comments
Share As the BP oil spill and environmental disaster continues, I find myself having almost daily conversations with friends and colleagues involved in the intertwined worlds of marketing, PR and social media about BP. Their strategy (or apparent lack thereof) in dealing with the crises (both the environmental one and the public relations one) is [...]
Filed under Featured Articles, PR Strategy, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with @BPGlobalPR, @orlandojamie, Ad Age, AdAge, BP Oil Spill, Kansas City Marketing Agency, Kansas City Public Relations, Kansas City Social Media Marketing, Leroy Stick, Public Relations Strategy, SomaCow
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
