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Posted by Katherine Meyer on August 1, 2011 · Leave a Comment
Share We recently wrote about using a cool Instagram app that takes your stellar Instagram stream and converts it into a screen saver for your Mac. Well, we found another cool way to leverage your Instagram photos with — wait for it — the newest, and to some, the hottest new social channel out there, [...]
Filed under Apps, Featured Articles, Free Marketing Resources, Free Resources, Marketing Tools, Pop Culture and Current Events, Social Media Tips and Training, Tactics and Tips · Tagged with apps, Google Plus photos, Google+ tips, Instadrop, Instagram, integrating Instagram into Google+, Kansas City Social Media Marketing, photos into Google+, Picasa
Posted by Katherine Meyer on June 21, 2011 · 2 Comments
Share Who can pass up a good pun, right? I’m probably one of the least fashionable people out there. However, even for the fashion-challenged like me, it’s likely that you’ve heard about TOMS Shoes. TOMS was formed by entrepreneur Blake Mycoskie in 2006 on the simple concept that by selling these comfortable, Argentinian-style shoes to [...]
Filed under Branding / Identity, Featured Articles, Online Marketing, Pop Culture and Current Events, Uncategorized · Tagged with brand management, brand strategy, cause marketing, marketing, social responsibility, TOMS, TOMS eyewear line
Posted by Shelly Kramer on June 13, 2011 · 2 Comments
Share It is with much fanfare and hoopla that the V3 team welcomes Sarah Nettels, a junior at the University of Kansas (Rock Chalk) as our Summer Intern. After going through what might have been the world’s easiest interviewing process, (which mostly entailed being tenacious and bugging me incessantly when I didn’t get back to [...]
Posted by Shelly Kramer on June 3, 2011 · 20 Comments
Share Everyone’s watching Groupon’s meteoric rise – and the news of their impending $750 million IPO, just announced this week, spurs continued discussion of tech bubbles and what’s next. Many (including me) have long been skeptical of many things about Groupon – especially when it comes to businesses not understanding the risks of a daily [...]
Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics · Tagged with Amazon daily deals, American Apparel Groupon deal, Business Insider, daily deals, daily deals success stories, Gap Groupon Deal, Groupon, Groupon's IPO, Old Navy, tech bubble
Posted by Shelly Kramer on May 10, 2011 · 1 Comment
Share I’m excited and honored to be featured as a panelist at BlogWorld and New Media Expo in New York City, May 24-26, 2011. I’m looking forward to participating in this event for a few reasons. First and foremost, it’s my first trip to BlogWorld and I’m psyched. I’ve heard it’s a fantastic conference and [...]
Filed under Events / Training, Featured Articles, Pop Culture and Current Events, V3 Press and News · Tagged with #ToyotaFail, Anne-Marie Nichols, BlogWorld, BlogWorld NYC, BlogWorldEast, Christopher Barger, crisis communications, Lucretia Pruitt, The Social Joint, The-Write-Spot, Toyota, Toyota and mommy bloggers, Toyota crisis, twitter, Voce Communications
Posted by Shelly Kramer on April 26, 2011 · 4 Comments
Share Technology. It’s changed every part of our lives: the way we communicate, the way we shop, the way we buy. And for certain, it has changed the way we sell. Technology has, without question, changed the way we do business today. Even more important, technology itself changes at the veritable speed of light. The [...]
Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, social media, Social Media Marketing, Strategies and Tactics · Tagged with Ingram's 40 Under 40, Ingram's Social Media Report, Ingrams, Ingrams Magazine, Kansas City Business, Kansas City Business Magazine, mobile technology, social media, socialmedia, technology trends
Posted by Katherine Meyer on April 13, 2011 · 4 Comments
Share We’ve said it before, but we’ll say it again. People seriously love online video. And integrating video into online marketing strategies is a smart move. MediaPost reported in March that online video usage continues to rise, and viewing from PCs, Macs and laptops from home and from work is up by 45%. Viewers streamed [...]
Filed under Featured Articles, marketing, Marketing Tools, Online Marketing, Pop Culture and Current Events · Tagged with live streaming, live video streaming, MediaPost, NCAA Mens Basketball, Nielsen, online video, online video stats, The Next Web, video viewing stats, youtube, YouTube live streaming
Posted by Michelle Lamar on April 12, 2011 · 3 Comments
ShareAccording to Jonathan Tasini, The Huffington Post unfairly pocketed more than $100 million from its unpaid bloggers and he’s mad as hell. Jonathan Tasini filed a lawsuit that I think is a bogus one on behalf of all the unpaid bloggers today. Wow, thanks Jonathan! But as a fellow Huffington Post blogger, I have to [...]
Posted by Shelly Kramer on March 30, 2011 · 2 Comments
Share Google announced today that Kansas City will be the first city to get its super duper 1Gbps Internet service. Crazy people like me who spend their days involved in online marketing and helping clients grow their Internet presence are doing backflips, we’re so excited. Google will be working with a number of local organizations [...]
Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, social media · Tagged with Google, Google high speed Internet service, Joe Reardon, Kansas City, KCNext, Sergey Brin, The Kauffman Foundation, University of Kansas Medical Center
Posted by Shelly Kramer on March 17, 2011 · 71 Comments
ShareLast week, an employee of New Media Strategies, the firm who handled the Chrysler social media account, accidentally tweeted from the Chrysler account during his morning commute and dropped the F-bomb. That tweet ultimately led to him not only being fired, but to the agency handling the account being handed their walking papers as well. [...]
Filed under Featured Articles, Pop Culture and Current Events, PR Strategy, social media · Tagged with Chrysler, Chrysler social media crisis, Chrysler tweet, Eminem, Gini Dietrich, Jalopnik, New Media Strategies, NMS, Ray Wert, Red Cross, Scott Baradell, Scott Bartosiewicz, social media crisis, twitter
Posted by Shelly Kramer on March 16, 2011 · 5 Comments
Share Men’s Health just came out with a list that it calls “the most socially networked cities in America.” I say that that’s terrific, but I’d like more information about their data sources. DC, Atlanta, Denver, yup. Austin, Boston, San Francisco and Seattle also in the top 10? Of course – that makes perfect sense. [...]
Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, social media, Social Media Marketing · Tagged with Chitika, Men's Health, Men's Health Social Media Study, NetProspex, SimplyMap, social media, social media cities, social media demographics, social networking
Posted by Shelly Kramer on February 16, 2011 · 60 Comments
Share As if Toyota hasn’t already had enough bad press in the past year or so, there’s a storm brewing focused on a scheme that pretty much amounts to buying reviews from mommy bloggers. Crazy? You betcha. Clarification – there appears to be a campaign afoot soliciting mom bloggers to write positive blog posts and [...]
Filed under Blog Marketing, Branding / Identity, Featured Articles, Online Marketing, Pop Culture and Current Events, pr, PR Strategy, Public Relations, social media, Social Media Marketing · Tagged with buying reviews, Crissy, Dear Crissy, mommy bloggers, Mommy Networks, PR Crisis, Tiffany Lewis, Toyota, Toyota and mommy bloggers, Toyota buying reviews
Posted by Shelly Kramer on February 7, 2011 · 25 Comments
Share I love quirky and weird. I even like edgy. But I’m not such a fan of bad taste. Last week, there was a lot of conversation about Kenneth Cole taking advantage of the situation in Cairo to pimp his spring collection. Today, a lot of the conversation – online and off – centers on [...]
Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, social media, Social Media Marketing · Tagged with BrandBowl2011, cause marketing, Cause Wired, Groupon, Super Bowl 45, Super Bowl ads, Super Bowl Ads Flop, Tom Watson
Posted by Shelly Kramer on February 5, 2011 · 10 Comments
ShareI’m not sure I’ve ever laughed harder. Network Solutions’ brilliant spot featuring the irrepressible Cloris Leachman spoofing GoDaddy in the Go Granny spot gets my vote for best spot of the year. Do yourself a favor and stop what you’re doing. Watch it. NOW! I’m pretty sure it was her repeated use of ‘the girls’ [...]
Posted by Shelly Kramer on February 4, 2011 · 10 Comments
Share I (and many others) wrote about Kenneth Cole’s poorly-timed tweet yesterday, using the civil unrest in Egypt as an edgy way to pimp his new spring collection. Kenneth, who was personally responsible for the tweet, later deleted it, then posted an apology on his Facebook page, taking responsibility for the bad decision. There were [...]
Filed under Featured Articles, marketing, Online Marketing, Pop Culture and Current Events, PR Strategy · Tagged with Cairo, crisis management, Egypt, Gini Dietrich, Kenneth Cole, Mark Ragan, PR disaster, Ragan.com
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
