How To Make a Video Go Viral

Posted by Shelly Kramer on February 23, 2011 · 6 Comments

Share If I had a dime for every client who talked about doing a video and having us “make it go viral,” it would be akin to winning the lottery. Videos don’t just go viral. So if you were enticed to read because you thought you were getting some secret sauce, magical, one-stop “Easy Button” [...]

Filed under Featured Articles, Online Marketing, social media, Social Media Marketing, Viral Marketing · Tagged with creating viral videos, how to make a video go viral, little girl get a job, little girl get a job video, video, viral video

Dignity is Overrated – The Bird is the Word

Posted by Shelly Kramer on December 3, 2010 · 9 Comments

Share So my friend Mike Ashworth shared this video today and I’ve not stopped laughing since the moment I clicked “play.” Apparently, this is what goes on in Brighton, on the South Coast of England. (Why is it that I don’t visit there more often?). And it occurred to me that this brilliance deserves a [...]

Filed under Featured Articles, Pop Culture and Current Events, Viral Marketing · Tagged with Brighton, Convict Films, Matt Whistler, Mike Ashworth, social media, socialmedia, Surfin' Bird Christmas, Vimeo, viral video

Technology: Making Publishing More Social

Posted by Shelly Kramer on November 21, 2010 · 6 Comments

Share My good friend and frequent collaborator Alex Greenwood is the author of Pilate’s Cross, a newly-published mystery novel. Alex comes from a long line of literary folks and literally has writing in his blood. In spite of the pressure that gives a guy who wants to write a book, he’s managed to produce one [...]

Filed under Featured Articles, Online Marketing, PR Strategy, Social Media Marketing, Strategies and Tactics, Viral Marketing · Tagged with Alex Greenwood, Alexander G PR, book trailers, business book marketing, ebook marketing, ebooks, Online Marketing, Pilates Cross, publishing, publishing strategy, social media, Social Media Marketing

F**K You, Cee Lo’s Viral Marketing Phenom

Posted by Shelly Kramer on August 22, 2010 · 12 Comments

Share Two hours ago, I discovered Cee Lo Green’s new single, F**K YOU, on YouTube. Imagine that. Actually, I first discovered it on Facebook, and swiped it from my friend Redheadwriting’s wall, posted it on my own and ultimately ended up on YouTube, where it had a little more than 750,000 views. It’s a brilliant [...]

Filed under Featured Articles, marketing, Online Marketing, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics, Viral Marketing · Tagged with Cee Lo Green, Ceelo Green, F**k You, facebook, Gawker, Kansas City Marketing Agency, Kansas City Social Media Marketing, Shelly Kramer, social media, Social Media Marketing, socialmedia, twitter, Viral Marketing, youtube

Causes + Video + Social Media = Great Results

Posted by Shelly Kramer on February 19, 2010 · Leave a Comment

ShareOne of my clients, T2 and Back Alley Films, was recently involved in a campaign developed for the New Mexico Chapter of Mothers Against Drunk Driving by Esparza Advertising. The story here isn’t really as much about the people involved in the creation of this great campaign (although they’re talented, that’s for sure) as it [...]

Filed under Featured Articles, Social Media Marketing, Viral Marketing · Tagged with Back Alley, Bazillion Pictures, BrokenTeens, cause marketing, Esparza Advertising, MADD, MADD New Mexico, not-for-profits, RealFake, social media, Social Media Marketing, T2, The Wade Brothers, Viral Marketing

Superbowl Ad? I Vote For Viral Video Instead

Posted by Shelly Kramer on January 26, 2010 · 10 Comments

ShareA friend just sent me the first installment in Coke’s viral video campaign and I loved it. In fact, after watching it, it’s still playing through my head and making me smile. It’s the story of a very special Coke vending machine being placed on a college campus and spreading some “love” to a bunch [...]

Filed under Featured Articles, Online Marketing, Viral Marketing · Tagged with Coca-Cola, Coke, Fast Company, Ravi Sawheney, Super Bowl, viral video campaign, youtube