F**K You, Cee Lo’s Viral Marketing Phenom

Two hours ago, I discovered Cee Lo Green’s new single, F**K YOU, on YouTube. Imagine that. Actually, I first discovered it on Facebook, and swiped it from my friend Redheadwriting’s wall, posted it on my own and ultimately ended up on YouTube, where it had a little more than 750,000 views.
It’s a brilliant example of [...]

Causes + Video + Social Media = Great Results

One of my clients, T2 and Back Alley Films, was recently involved in a campaign developed for the New Mexico Chapter of Mothers Against Drunk Driving by Esparza Advertising.
The story here isn’t really as much about the people involved in the creation of this great campaign (although they’re talented, that’s for sure) as it is [...]

Superbowl Ad? I Vote For Viral Video Instead

A friend just sent me the first installment in Coke’s viral video campaign and I loved it. In fact, after watching it, it’s still playing through my head and making me smile.
It’s the story of a very special Coke vending machine being placed on a college campus and spreading some “love” to a bunch of [...]