Rss Feed
Tweeter button
Facebook button
Linkedin button
Delicious button
Digg button
Stumbleupon button

How To Make a Video Go Viral

Share If I had a dime for every client who talked about doing a video and having us “make it go viral,” it would be akin to winning the lottery. Videos don’t just go viral. So if you were enticed to read because you thought you were getting some secret sauce, magical, one-stop “Easy Button” [...]

Dignity is Overrated – The Bird is the Word

Share So my friend Mike Ashworth shared this video today and I’ve not stopped laughing since the moment I clicked “play.” Apparently, this is what goes on in Brighton, on the South Coast of England. (Why is it that I don’t visit there more often?). And it occurred to me that this brilliance deserves a [...]

Technology: Making Publishing More Social

Share My good friend and frequent collaborator Alex Greenwood is the author of Pilate’s Cross, a newly-published mystery novel. Alex comes from a long line of literary folks and literally has writing in his blood. In spite of the pressure that gives a guy who wants to write a book, he’s managed to produce one [...]

F**K You, Cee Lo’s Viral Marketing Phenom

Share Two hours ago, I discovered Cee Lo Green’s new single, F**K YOU, on YouTube. Imagine that. Actually, I first discovered it on Facebook, and swiped it from my friend Redheadwriting’s wall, posted it on my own and ultimately ended up on YouTube, where it had a little more than 750,000 views. It’s a brilliant [...]

Causes + Video + Social Media = Great Results

ShareOne of my clients, T2 and Back Alley Films, was recently involved in a campaign developed for the New Mexico Chapter of Mothers Against Drunk Driving by Esparza Advertising. The story here isn’t really as much about the people involved in the creation of this great campaign (although they’re talented, that’s for sure) as it [...]

Superbowl Ad? I Vote For Viral Video Instead

ShareA friend just sent me the first installment in Coke’s viral video campaign and I loved it. In fact, after watching it, it’s still playing through my head and making me smile. It’s the story of a very special Coke vending machine being placed on a college campus and spreading some “love” to a bunch [...]

You can also find me on Google+