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Posted by Shelly Kramer on December 28, 2011 · 10 Comments
Share HootSuite, pretty much the Mothership of all social media account management tools, recently announced the integration of Google+ Pages into the HootSuite dashboard. Holy sweet mother of convenience is that awesome news. This news was apparently announced mid-November and somehow I managed to miss it. Imagine that – missing anything that happens in the [...]
Posted by Shelly Kramer on December 27, 2011 · Leave a Comment
ShareI was recently asked by the Kansas City Chapter of the Air Conditioning Contractors of America (ACCA) to speak to their group about social media. Instead of just discussing social media, the presentation I delivered addressed the changing nature of business and How the Service Industry can use the Web to drive Leads and Sales. [...]
Posted by Shelly Kramer on December 22, 2011 · 8 Comments
ShareIf you’re a marketer and not already focusing on tablets, now’s the time. Consumer tablet usage statistics were recently released in a study and infographic created by The Pew Research Center in conjunction with The Economist Group, and the findings collectively illustrate a key point: as mobile usage continues to increase among consumers, tablets have [...]
Filed under Content Marketing, Digital Marketing, Featured Articles, Marketing Tips, Mobile and Location Based Marketing · Tagged with content creation for mobile sites, content marketing for tablets, digital marketing, how many people are using tablets, mobile marketing, mobile marketing strategy, mobile marketing tips, mobile stats, tablet statistics, tablet usage, tablet usage statistics, what to consider for mobile content, why mobile marketing is important, why should marketers care about tablets
Posted by Katy Ryan Schamberger on December 15, 2011 · 5 Comments
ShareWhat exactly can Google+ do for your business? Since Google announced the availability of Google+ business pages, the site has emerged as a viable option for brands and businesses that want to widen their reach and presence within the social space. While there’s no doubt that this newest of the social networking platforms is powerful, [...]
Filed under Events / Training, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with #focusgplus, business applications of google+, debra askanase, digital marketing tips, focus, Google+ business pages, Google+ for business, google+ roundtable discussion, Google+ training, how to use google+, how to use google+ for business, janet fouts, Online Marketing, online marketing tips, Shelly Kramer, social media tips, the seo of google+
Posted by Shelly Kramer on December 13, 2011 · 23 Comments
Share LinkedIn is one of our favorite social networking platforms. Not only is LinkedIn the biggest business social networking platform with some 135 million users in the U.S. alone, it’s a big part of our new business development efforts and a critical channel for many of our clients, too. At V3, we do a lot [...]
Posted by Katy Ryan Schamberger on December 12, 2011 · 3 Comments
ShareFacebook announced a subscribe button that will now be available for third-party websites, a development that extends the social networking platform’s existing subscription service and encourages increased engagement between Facebook and websites. When you click the subscribe button on a website, you’ll see that site’s updates in your news feed. Additionally, your action will be [...]
Filed under Featured Articles, social media, Social Media Marketing, Technology news, Website Marketing · Tagged with benefits of Facebook new subscribe button, digital marketing, Facebook marketing, Facebook news, Facebook subscribe button for websites, how to use Facebook subscribe button for website, social media marketing tips, tech news, website marketing, what is Facebook subscribe button for websites
Posted by Shelly Kramer on December 9, 2011 · 9 Comments
ShareBig news out of Twitter headquarters—as part of a comprehensive redesign, the company has launched brand pages for business users. With this announcement, Twitter has become a more viable competitor against Facebook and Google+, two platforms that have made brand and business pages a visible component of their toolboxes. Twitter Brand Pages: What’s Different? The [...]
Filed under Featured Articles, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Social Media Tools, Technology news · Tagged with advantages of Twitter for business, digital marketing, embedded tweets, new Twitter, Social Media Marketing, social media news, social networking for businesses, technology news, Twitter brand pages, Twitter launches brand pages, Twitter news, Twitter redesign, using Twitter for business, why brands should use Twitter
Posted by Katy Ryan Schamberger on December 7, 2011 · 15 Comments
ShareWebsites ending in .XXX are now for sale, a development that has been long awaited by those in the adult entertainment industry as a way to clearly identify sites with adult-oriented content. “While adult entertainment is enjoyable to many adults, it is not appropriate for all audiences,” said Stuart Lawley, CEO of ICM Registry, in [...]
Filed under Brand and Reputation Management, Digital Marketing, Featured Articles, Online Marketing, Tactics and Tips, Technology news · Tagged with .xxx domains, brand management, digital marketing, digital marketing tactics, Google alerts, ICM registry, marketing strategy, Online Marketing, online marketing tips, online reputation management, reputation management, should you buy your .xxx domain, technology news
Posted by Shelly Kramer on December 5, 2011 · 9 Comments
Share I wrote a post a week or so ago about receiving what I thought was pretty horrible customer service at the hands of a local dentist. The post received a lot of feedback and it wasn’t really all that surprising that I wasn’t the only person to have received such crummy customer service at [...]
Filed under Brand and Reputation Management, Business Intelligence, Customer Service, Digital Marketing, Featured Articles, Free Marketing Resources, Free Resources, Online Marketing · Tagged with brand management, Dr. Jeffrey Brown, examples of great brand management, Francisco Rosales, free tools for brand management, free tools for reputation management, how to manage your brand in the online space, online tools for brand and reputation management, reputation management, reputation management services, reputation management tools, Romanelli Dental, SocialMention, SocialMouths, tools for reputation management, Ubervu
ShareYouTube’s new Analytics offer users a wealth of statistical information. There’s no denying that video content is powerful—in fact, YouTube is ranked the world’s second largest search engine. And although users have always been able to monitor who’s watching videos and where they’re from, more detailed analytical information has been lacking—until now. According to YouTube’s [...]
Filed under Content Marketing, Featured Articles, social media, Social Media Marketing · Tagged with content marketing, how to use video in your marketing efforts, measuring effectiveness of video content, new YouTube Analytics, social media reports, social media statistics, video as content marketing strategy, video best practices, video marketing, youtube, YouTube Analytic reports, YouTube analytics, YouTube demographics, YouTube user statistics
Posted by Shelly Kramer on November 29, 2011 · 6 Comments
ShareMarketers and brands alike are excited because Google+ recently announced that businesses can now build pages. If you’re a nonprofit interested in using Google+, you’ve come to the right place. A week or so ago, we covered how businesses can explore using Google+, and now, we’ve got some suggestions for our nonprofit friends on maximizing G+. [...]
Filed under Blog Marketing, Content Marketing, Featured Articles, Free Marketing Resources, Free Resources, marketing, Online Marketing, Pop Culture and Current Events, social media, Social Media Marketing, Social Media Tips and Training, Social Media Tools, Strategies and Tactics, Website Marketing · Tagged with Direct Connect, free resources for nonprofits, Google, nonprofit organizations, nonprofits and social media, social media for nonprofits, social networking for nonprofits
Posted by Katy Ryan Schamberger on November 28, 2011 · 10 Comments
ShareQR codes might be the most under-utilized—and misunderstood—of the digital marketing tools. Do a quick Google search and you’ll find just as many blogs and articles in praise of the codes as you will those who disparage and vilify these speckled tools. Yet I’m pro-QR code. When used thoughtfully and strategically, QR codes can help [...]
Filed under Branding / Identity, Business Intelligence, Digital Marketing, Featured Articles, Marketing Tools, Online Marketing, Tactics and Tips · Tagged with creative ways to use QR codes, digital marketing, how to create a successful QR code campaign, how to use QR codes, innovative QR code use, Online Marketing, QR code campaign, QR code marketing, QR code research, QR codes, QR user statistics, use QR codes successfully, what are QR codes
Posted by Shelly Kramer on November 23, 2011 · 11 Comments
ShareThe words “search engine optimization,”or SEO, can often be the bane of existence for many a marketing, creative or public relations professional. These competent folks can – and do – regularly develop marketing strategies, create content, develop branding and messaging and handle social media for brands large and small. Yet when it comes to search [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, marketing plan, Online Marketing, Search Engine Optimization and Marketing, seo, Tactics and Tips · Tagged with choosing SEO keywords, content and seo, content creation, finding keywords, Google, how to make SEO work for your business, how to research keywords, importance of local search, keyword research, local business listings, local search, search engine optimation, search engine optimization tips, seo, SEO content strategies, SEO content strategy, SEO strategies for business, SEO tips, why you need SEO, Yelp
Posted by Katherine Meyer on November 17, 2011 · 10 Comments
Share We write about the importance of mobile websites for businesses on a regular basis and every time I think I can’t be surprised by the fact that a business doesn’t have a mobile website, someone proves me wrong. This time, it was AT&T. You know – only one of the biggest suppliers of mobile [...]
Filed under Featured Articles, Mobile and Location Based Marketing, Website Marketing · Tagged with ATT, m-commerce, mobile apps, mobile best practices, mobile compatibility, mobile strategy, mobile technology, mobile websites, Sprint, T-Mobile, user experience, Verizon
Posted by Guest on November 16, 2011 · 19 Comments
Share This guest post is written by Kat Gordon, founder of The 3% Conference and Creative Director, Maternal Instinct. Pinterest. Just saying it makes me swoon. What is it about Pinterest, this amazingly beautiful new social site, that is so dizzyingly addictive? Not just one thing, but five. #1 It’s all dopamine, all the time. [...]
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
