Posted by Shelly Kramer on November 29, 2011 · 6 Comments
ShareMarketers and brands alike are excited because Google+ recently announced that businesses can now build pages. If you’re a nonprofit interested in using Google+, you’ve come to the right place. A week or so ago, we covered how businesses can explore using Google+, and now, we’ve got some suggestions for our nonprofit friends on maximizing G+. [...]
Filed under Blog Marketing, Content Marketing, Featured Articles, Free Marketing Resources, Free Resources, marketing, Online Marketing, Pop Culture and Current Events, social media, Social Media Marketing, Social Media Tips and Training, Social Media Tools, Strategies and Tactics, Website Marketing · Tagged with Direct Connect, free resources for nonprofits, Google, nonprofit organizations, nonprofits and social media, social media for nonprofits, social networking for nonprofits
Posted by Shelly Kramer on October 28, 2011 · Leave a Comment
Share The Social Media Masters Conference made a stop in Kansas City last week and it was great to be a workshop presenter. The topic I tackled: Corporate Blogging: How to Use Blogging for Leads and Sales, is a perpetual favorite. I speak at conferences several times a month in cities all over the U.S., [...]
Filed under Blog Marketing, Content Marketing, Digital Marketing, Events / Training, Featured Articles, Free Marketing Resources, Free Resources, marketing, Marketing Tips, Online Marketing, Social Media Marketing · Tagged with content marketing, corporate blogging, corporate blogging best practices, inbound marketing, inbound marketing strategies, kansas city marketing agencies, Kansas City Social Media, Kansas City Social Media Marketing, kansas city social media masters, social media club, social media masters
Posted by Shelly Kramer on October 11, 2011 · 4 Comments
Share I had the pleasure of presenting to the YMCA’s New Media/Marketing Conference held in Kansas City this past week on the topic of Nonprofits and Integrating Digital Marketing Strategies and Measuring ROI. It was a special treat because I was asked to participate by a long time friend, Mary Mooney Burns, who’s not only [...]
Filed under Blog Marketing, Content Marketing, Digital Marketing, Featured Articles, marketing, Marketing Tools, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with Allyson Kapin, digital marketing for nonprofits, digital strategies for nonprofits, Maddie Grant, marketing for nonprofits, nonprofits and social media, Rad Campaign, social media, social media for nonprofits, SocialFish, socialmedia, strategies for nonprofits
Posted by Shelly Kramer on September 6, 2011 · 3 Comments
Share Local search plays an important role in business success today. If content is king, then search results are queen – or co-kings, perhaps? Obviously, it’s important that your company’s website and/or corporate blog feature compelling content, yet if you don’t appear in search results, you’re losing out on a number of potential business opportunities [...]
Filed under Blog Marketing, Content Marketing, Featured Articles, marketing, Marketing Tips, Online Marketing, Search Engine Optimization and Marketing, seo, Social Media Marketing, Strategies and Tactics, Website Marketing · Tagged with best practices for local search, Google, how local search impacts business, local search, Online Marketing, online marketing success, online reviews, search engine marketing, search engine optimization
Posted by Shelly Kramer on August 9, 2011 · 9 Comments
Share With the rate at which information travels in our digital age and with mobile data consumption on the rise, people are less patient than ever before when it comes to website load times — and mobile users demand speed. We are obsessed with speed. If browsers aren’t loading quickly enough, those of us who are mobile [...]
Filed under Blog Marketing, Featured Articles, Free Marketing Resources, Free Resources, Marketing Tips, Marketing Tools, Mobile and Location Based Marketing, Online Marketing, Website Marketing · Tagged with Jon Aston, Kansas City Marketing Agency, Kansas City mobile marketing, mobile, mobile marketing, mobile technology, Strangeloop, web design, website conversions, website design best practices, website load time
Posted by Shelly Kramer on July 5, 2011 · 5 Comments
Share Blogging is an art form–don’t let anyone tell you otherwise. Not only do you have to craft concise, interesting posts, but you want them to have high visibility in search engine results, which will drive traffic to your posts, your site and to you. This is true whether you’re a small business blogger or [...]
Filed under Blog Marketing, Content Marketing, Featured Articles, marketing, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Tactics and Tips · Tagged with blog best practices, blogging, blogging best practices, blogging tips, corporate blogging best practices, driving blog traffic, Level 343, Outspoken Media, seo for blogs, social search
Posted by Shelly Kramer on June 13, 2011 · 7 Comments
Share We work with businesses of all sizes helping them understand, navigate and participate in the online space and understand the value of social media marketing. For those of us who are old hands at that, it seems like no big deal. But for a vast number of people, even ones who are somewhat familiar [...]
Filed under Blog Marketing, Blog Marketing, Content Marketing, Featured Articles, marketing, Online Marketing, Social Media Marketing · Tagged with analytics, blogging, content marketing, content marketing strategy, corporate blogging, eMarketer, Fun Theory, HubSpot, Piano Stairs, social media, socialmedia, Volkswagen Fun Theory
Posted by Michelle Mangen on May 18, 2011 · 4 Comments
Share Shelly wrote a post about Social Bookmarking, What It Is And Why You Need It, and this piece is intended as a follow-up, and to give you kind of a step-by-step tutorial on using social bookmarking sites. As mentioned in the earlier post, social bookmarking is really all about saving, discovering or sharing content [...]
Filed under Blog Marketing, Blog Marketing, Content Marketing, Featured Articles, Online Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Tactics and Tips · Tagged with best practices, blog, blogging, blogging best practices, content marketing, Google, social bookmarking, social bookmarking best practices, social bookmarking tagging, social media, socialmedia, tagging, tags
Posted by Shelly Kramer on February 16, 2011 · 60 Comments
Share As if Toyota hasn’t already had enough bad press in the past year or so, there’s a storm brewing focused on a scheme that pretty much amounts to buying reviews from mommy bloggers. Crazy? You betcha. Clarification – there appears to be a campaign afoot soliciting mom bloggers to write positive blog posts and [...]
Filed under Blog Marketing, Branding / Identity, Featured Articles, Online Marketing, Pop Culture and Current Events, pr, PR Strategy, Public Relations, social media, Social Media Marketing · Tagged with buying reviews, Crissy, Dear Crissy, mommy bloggers, Mommy Networks, PR Crisis, Tiffany Lewis, Toyota, Toyota and mommy bloggers, Toyota buying reviews
Posted by Shelly Kramer on November 22, 2010 · 6 Comments
Share SEO, SEO, SEO. Think of it as being sung to the tune of “Let it snow, let it snow, let it snow.” Okay, now that I’ve got you in the holiday mood, let’s cut the crap. SEO. Like it or not, it matters. Search engine optimization. A mere 90 some percent of people head [...]
Filed under Blog Marketing, Blog Marketing, Featured Articles, Marketing Tips, Online Marketing, seo, Website Marketing · Tagged with Erika Napoletano, online marketing strategies, resources for business, search engine optimization, seo, seo for blogging, seo for business, seo strategies, Shelly Kramer, Thinking Bigger Business Media, website seo
Posted by Shelly Kramer on August 4, 2010 · 22 Comments
Share I discover new blogs all the time, written by smart small business owners and marketers who understand that the world is changing and that their marketing tactics need to change with it. I also see lots of mistakes, or things left unfinished. Here are a few tips to think about as you start down [...]
Filed under Blog Marketing, Blog Marketing, Events / Training, Featured Articles, Tactics and Tips · Tagged with Apture, blogging, blogging best practices, comments, contact forms, Disqus, HubSpot, lead conversions, RSS feed, small business blogging, social sharing buttons
Posted by Shelly Kramer on July 29, 2010 · 8 Comments
Share I have been vocal about my resolve to integrate video into my blogging efforts and the last time I wrote about this quest, many of you were, too. I met Steve Garfield last year at Jeff Pulver’s 140Characters Conference in LA and we’ve been friends ever since. Mostly (private joke). Oh, and when Newsweek [...]
Filed under Blog Marketing, Blog Marketing, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with #140Conf, digital content, Get Seen, Kansas City Marketing Consulting, Kansas City Small Business Marketing, Kansas City Social Media Marketing, online video, Shelly Kramer, Steve Garfield, video blogging, vlogging, vlogging tips and tactics
Posted by Shelly Kramer on August 29, 2009 · 20 Comments
ShareIt Matters. It’s Suppose To Matter. It Use To Matter. It Still Matters. So, reading that tagline really makes you want to hire me, doesn’t it? Because, clearly, you know that I can’t spell. And clearly, you also know that I don’t care about accuracy. Wow! Sure makes me want to hire someone. An agency. [...]
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
5 Things to Make Your Business Blog Totally Kick A**
Posted by Shelly Kramer on August 4, 2010 · 22 Comments
Filed under Blog Marketing, Blog Marketing, Events / Training, Featured Articles, Tactics and Tips · Tagged with Apture, blogging, blogging best practices, comments, contact forms, Disqus, HubSpot, lead conversions, RSS feed, small business blogging, social sharing buttons