Causes + Video + Social Media = Great Results

One of my clients, T2 and Back Alley Films, was recently involved in a campaign developed for the New Mexico Chapter of Mothers Against Drunk Driving by Esparza Advertising.
The story here isn’t really as much about the people involved in the creation of this great campaign (although they’re talented, that’s for sure) as it is [...]

Superbowl Ad? I Vote For Viral Video Instead

A friend just sent me the first installment in Coke’s viral video campaign and I loved it. In fact, after watching it, it’s still playing through my head and making me smile.
It’s the story of a very special Coke vending machine being placed on a college campus and spreading some “love” to a bunch of [...]

Twitter Rule #2 Your Handle – It Matters

When I write these articles, it’s important for me to state, right up front, that I’m a prolific Twitterer. I use Twitter for fun AND I use Twitter for business. And part of my business – the things I focus on day in and day out, is teaching my clients to use Twitter [...]

Grammar – It Matters in Marketing

It Matters.
It’s Suppose To Matter. It Use To Matter. It Still Matters.
So, reading that tagline really makes you want to hire me, doesn’t it? Because, clearly, you know that I can’t spell. And clearly, you also know that I don’t care about accuracy.
Wow! Sure makes me want to hire someone. An agency. A freelancer. [...]