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Posted by Shelly Kramer on August 31, 2010 · View Comments
This is a message I find myself struggling to get through the heads of my many talented creative friends on pretty much a weekly basis. And don’t get me wrong, I’m a fan of great creative and realize how important producing great work is to talented designers.
But you can take your Flash and stuff it [...]
Posted by Shelly Kramer on August 22, 2010 · View Comments
Two hours ago, I discovered Cee Lo Green’s new single, F**K YOU, on YouTube. Imagine that. Actually, I first discovered it on Facebook, and swiped it from my friend Redheadwriting’s wall, posted it on my own and ultimately ended up on YouTube, where it had a little more than 750,000 views.
It’s a brilliant example of [...]
Filed under Featured Articles, Online Marketing, Pop Culture and Current Events, Social Media Marketing, Strategies and Tactics, Viral Marketing, marketing · Tagged with Cee Lo Green, Ceelo Green, F**k You, facebook, Gawker, Kansas City Marketing Agency, Kansas City Social Media Marketing, Shelly Kramer, social media, Social Media Marketing, socialmedia, twitter, Viral Marketing, youtube
Posted by Shelly Kramer on August 11, 2010 · View Comments
I don’t know what came over me – I just saw this picture of the Hot Ninja Babe and wanted to BE her for a minute (but only a minute), so I thought she belonged here. This post, while NOT written by or about a Hot Ninja Babe, was written by my friend, Matt Bernier, [...]
Filed under Blog Marketing, Events / Training, Featured Articles, Free Resources, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with blog tips, blogging, blogging tutorials, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, Kansas City Social Media, Matt Bernier, Shelly Kramer, small business blogging, WordPress, WordPress plugins
Posted by Shelly Kramer on August 4, 2010 · View Comments
I discover new blogs all the time, written by smart small business owners and marketers who understand that the world is changing and that their marketing tactics need to change with it.
I also see lots of mistakes, or things left unfinished. Here are a few tips to think about as you start down the path [...]
Filed under Blog Marketing, Blog Marketing, Events / Training, Featured Articles, Tactics and Tips · Tagged with Apture, blogging, blogging best practices, comments, contact forms, Disqus, HubSpot, lead conversions, RSS feed, small business blogging, social sharing buttons
Posted by Shelly Kramer on July 29, 2010 · View Comments
I have been vocal about my resolve to integrate video into my blogging efforts and the last time I wrote about this quest, many of you were, too. I met Steve Garfield last year at Jeff Pulver’s 140Characters Conference in LA and we’ve been friends ever since. Mostly (private joke). Oh, and when Newsweek [...]
Filed under Blog Marketing, Blog Marketing, Featured Articles, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with #140Conf, digital content, Get Seen, Kansas City Marketing Consulting, Kansas City Small Business Marketing, Kansas City Social Media Marketing, online video, Shelly Kramer, Steve Garfield, video blogging, vlogging, vlogging tips and tactics
Posted by Shelly Kramer on July 21, 2010 · View Comments
Sitting in the office, minding my own beeswax today, cranking out work and living large. You know. The story of my every day existence. Glam beyond belief.
The phone rings. I answer. Yes, you’ve guessed it. No administrative assistant. No gatekeeper to hide behind. Just me. And the phone. It rings, I get it. Works for [...]
Filed under Branding / Identity, Featured Articles, Marketing Tips, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with boot camp, Bust Out Boot Camp, Bust Out Boot Camp KC, Entreprenowonline, Kansas City Social Media, Kansas City Social Media Marketing, Monica Cornetti, snake oil, snake oil salesmen
Posted by Shelly Kramer on July 17, 2010 · View Comments
Teenagers and their YouTube haul videos are all the rage these days, so after my visit to the neighborhood organic farmers’ market, I decided that I was haul-worthy, too. Heck, if they can do it, why not an old broad like me? The lovely and always delightful Kristi Colvin agreed, so what more encouragement did [...]
Filed under Consumer Behavior, Featured Articles, Online Marketing, Pop Culture and Current Events, Strategies and Tactics · Tagged with American Eagle Outfitters, bNet, brand strategy, Brookside Community Farmers Market, Carol Tice, haul videos, JC Penney, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kristi Colvin, Online Marketing, teenage haul, youtube
Posted by Shelly Kramer on June 9, 2010 · View Comments
Then don’t miss an opportunity to get some advice from America’s leading small business management expert, Jane Applegate.
Applegate is coming to Kansas City on Wednesday, June 23 as part of my friend, Kelly Scanlon and her Thinking Bigger Business Media’s Thinking Bigger Business Speaker Series. She’s the author of four books on small business [...]
Filed under Featured Articles, Marketing Tips, Online Marketing, Traditional Marketing · Tagged with I Think Bigger, Jane Applegate, Kansas City Marketing Agency, Kansas City Small Business, Kansas City Small Business Marketing, Kansas City Social Media Agency, Kelly Scanlon, Small Business TV, Thinking Bigger Business Media, Thinking Bigger Business Speaker Series
Posted by Shelly Kramer on May 17, 2010 · View Comments
My team and I talk with clients and prospective clients on a daily basis about how the world of marketing has changed over the course of the last number of years and how critical it is to adapt marketing strategies accordingly.
Sometimes I suspect they skeptically regard us as just another bunch of people with something [...]
Filed under Business Intelligence, Featured Articles, Online Marketing, Social Media Marketing, Strategies and Tactics · Tagged with digital marketing, Gary Hayes, integrated marketing, Kansas City Marketing Agency, Kansas City Small Business Marketing, small business marketing, social media, stats, strategy
Posted by Shelly Kramer on May 3, 2010 · View Comments
Two weeks ago, Facebook rolled out its Like button, which replaces the option of Become a Fan.
As is the case with change of any kind, there was an immediate uproar and massive unrest about Facebook and its complete and total disregard for the privacy of its users. Articles started springing up faster than wildfires during [...]
Filed under Branding / Identity, Featured Articles, Online Marketing, Social Media Marketing · Tagged with Apple, ATT, facebook, Facebook Like Button, Facebook privacy, iPhone, Kansas City Marketing, Kansas City Social Media, real time search, search
Posted by Shelly Kramer on April 30, 2010 · View Comments
Today at SOBCon one of the event sponsors, the great folks at Intuit, had the brilliant idea for an exercise for the group. The challenge: Come up with a list of things you want to bill the Internet for. It was a perfect example of the great things that happen at SOBCon – the audience [...]
Filed under Featured Articles, Online Marketing, Ramblings · Tagged with ATT, facebook, GMail, Google, Internet, Intuit, Liz Strauss, Microsoft, Peanut Butter Jelly Song, SOBCon
Posted by Shelly Kramer on April 13, 2010 · View Comments
Irony, anyone?
McDonald’s announced with great fanfare the hiring of Rick Wion, its new Director of Social Media.
I read about it while sipping on a latte and skimming through my reader. When I saw AdAge’s coverage of Wion’s new position, it caught my attention. I might not have had another thought about it, but then [...]
Filed under Featured Articles, Online Marketing, Social Media Marketing · Tagged with AdAge, healthy eating, healthy kids, kids, McDonald's, mommy bloggers, Rick Wion, social media, socialmedia
Posted by Shelly Kramer on February 19, 2010 · View Comments
One of my clients, T2 and Back Alley Films, was recently involved in a campaign developed for the New Mexico Chapter of Mothers Against Drunk Driving by Esparza Advertising.
The story here isn’t really as much about the people involved in the creation of this great campaign (although they’re talented, that’s for sure) as it is [...]
Filed under Featured Articles, Social Media Marketing, Viral Marketing · Tagged with Back Alley, Bazillion Pictures, BrokenTeens, cause marketing, Esparza Advertising, MADD, MADD New Mexico, not-for-profits, RealFake, social media, Social Media Marketing, T2, The Wade Brothers, Viral Marketing
Posted by Shelly Kramer on January 26, 2010 · View Comments
A friend just sent me the first installment in Coke’s viral video campaign and I loved it. In fact, after watching it, it’s still playing through my head and making me smile.
It’s the story of a very special Coke vending machine being placed on a college campus and spreading some “love” to a bunch of [...]
Posted by Shelly Kramer on September 13, 2009 · View Comments
When I write these articles, it’s important for me to state, right up front, that I’m a prolific Twitterer. I use Twitter for fun AND I use Twitter for business. And part of my business – the things I focus on day in and day out, is teaching my clients to use Twitter [...]
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5 Things to Make Your Business Blog Totally Kick A**
Posted by Shelly Kramer on August 4, 2010 · View Comments
I discover new blogs all the time, written by smart small business owners and marketers who understand that the world is changing and that their marketing tactics need to change with it.
I also see lots of mistakes, or things left unfinished. Here are a few tips to think about as you start down the path [...]
Filed under Blog Marketing, Blog Marketing, Events / Training, Featured Articles, Tactics and Tips · Tagged with Apture, blogging, blogging best practices, comments, contact forms, Disqus, HubSpot, lead conversions, RSS feed, small business blogging, social sharing buttons