Posted by Shelly Kramer on April 23, 2012 · Leave a Comment
ShareGoogle’s launch of an improved set of metrics aims to make online brand management more effective for advertisers. Announced with fanfare at the Ad Age Digital Conference last week, advertisers are most definitely paying attention. Digital advertising (unlike, in many instances, traditional adverting), is often quickly and easily measured. The problem, however, is that the [...]
Filed under Business Intelligence, Featured Articles, Marketing Tools, Technology news, Tools and Products · Tagged with active grp, active view, brand management, brand management tools, google brand activate initiative, google display network reserve, google improved metrics, google launches new brand metrics, how to measure digital advertising, marketing tools, metrics tools, online metrics
Posted by Shelly Kramer on April 19, 2012 · 7 Comments
ShareInternet users continue to spend more and more time on social media sites—so much so, in fact, that recent comScore data indicates that, later this year, social networking will eclipse web portals as the most engaging web activity. The predicted milestone has already occurred in Latin America. According to comScore’s research, the average U.S. Internet [...]
Filed under Consumer Behavior, Digital Marketing, Featured Articles, social media, Technology news · Tagged with comscore data, comscore data on internet usage, comscore internet research, how much time people spend on social media sites, How people use the Internet, how stats impact digital marketing strategies, how u.s. consumers use the internet, internet usage stats, social media research, social media sites to eclipse web portals
Posted by Guest on April 10, 2012 · 14 Comments
ShareWe’ve talked about the benefits of using LinkedIn as a tool for networking and developing new business leads. Using the LinkedIn Answers section is an effective way to build your reputation as an expert in your industry. Answering a few questions every day can become just another part of your daily routine—once you know what [...]
Filed under Featured Articles, LinkedIn, Marketing Tools, Tactics and Tips · Tagged with allen mireles, how to maximize linkedin, how to use linkedin answers, linkedin answers, linkedin answers tips, linkedin lead generation, set up a linkedin answers rss feed, use linkedin answers for lead generation, why linkedin answers are important
Posted by Shelly Kramer on April 9, 2012 · 5 Comments
ShareNow that adoption of social media and social networking is becoming more common, things that we love – things like data, analysis, context and interpretation – are critical. Social listening is, most definitely, not enough. Brands and agencies who are serious about producing results for themselves and for their clients must be data driven and [...]
Filed under Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, Marketing Tools, Social Media Tools, Strategies and Tactics · Tagged with analyzing brand data, brand management and data analysis, brand monitoring, contextual analysis, establishing monitoring goals, how context influences marketing, how to incoporate social analysis, importance of context, incorporating data into digital marketing strategy, monitoring goals, monitoring tools, seven stages of social analysis, social analysis tips, social listening, social monitoring, what to look for in data analysis
Posted by Guest on April 5, 2012 · 3 Comments
ShareMeasuring influence is a growing trend and a multimillion dollar business. There lots of players in the market already and, in one way or the other, the tools available allow you to know who the influencers are in a certain subject, demographic, etc. My opinion about the available tools is well known: Unless these tools [...]
Filed under Blog Marketing, Business Intelligence, Content Strategy, Featured Articles, PR Strategy, PR Tips, Relationship Marketing, Tactics and Tips · Tagged with dos and don'ts of blogger outreach, how not to do blogger outreach, identifying influencers, measuring influencers, pr tips, Relationship Marketing, successful blogger outreach, why a blogger outreach strategy is important, why thoughtful blogger outreach is important
Posted by Shelly Kramer on April 5, 2012 · 8 Comments
ShareMore and more brands are turning to Pinterest as an additional component of their digital marketing strategies, but Kotex recently took their Pinterest presence to the next level by launching what it calls “the first Pinterest campaign in the world.” We’re not sure it’s quite that, but it’s an interesting move nonetheless. During the campaign, [...]
Filed under Digital Marketing, Featured Articles, Marketing Tools, Social Media Marketing, Strategies and Tactics · Tagged with how kotex uses pinterest, kotex pinterest campaign, kotex women's inspiration day, pinterest as a referral tool, pinterest campaign tips, pinterest campaigns, results of kotex pinterest campaign, the power of pinterest, what kotex could have done differently with pinterest
Posted by Shelly Kramer on April 4, 2012 · 5 Comments
ShareEvery day we have conversations about building and growing businesses and there’s one universally critical element: companies need websites that work. Doesn’t matter how big or how small your business is, or whether you’re in B2B or B2C markets—maximizing your website is key. Why? Customers and prospective customers typically find products or services they want [...]
Filed under Business Intelligence, Events / Training, Featured Articles, Marketing Tools, Website Marketing · Tagged with building websites that work, continuing education, designing a website, how to maximize your website, importance of mobile websites, marketing profs websites that work, online marketing resources, optimize and track website, planning a website, web development resources, website strategy resources
Posted by Shelly Kramer on April 3, 2012 · 13 Comments
ShareMeasuring social media ROI is understandably the holy grail for marketers. And with Google’s recent launch of Social Reports, tracking social media ROI just got a little easier. Wondering why we’re excited about this? Think of it this way–you’ve spent time and money building and implementing your digital marketing strategy, but do you really have [...]
Filed under Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, Marketing Tools, Tactics and Tips · Tagged with analytics and content marketing, analytics and digital marketing strategy, features of google analytics social reports, google analytics advanced segements, google analytics social reports, how to create google analytics advanced segments, how to measure social media data with google analytics, importance of google analytics, incorporate analytics into digital marketing, measuring social media roi, tracking social media roi
Posted by Shelly Kramer on April 2, 2012 · 26 Comments
ShareWe are often asked for advice about how brands can more effectively work with mom bloggers. We’ve researched women bloggers and their likes, dislikes, wants and needs. And we regularly give presentations – to brands and to agencies – on how to get the most out of campaigns that involve mom bloggers. Here we’ll share [...]
Filed under Digital Marketing, Featured Articles, PR Strategy, Relationship Marketing, Tactics and Tips · Tagged with best practices working with mom bloggers, brands and mom bloggers, mom bloggers, mom bloggers and brands, mommy bloggers, mommy bloggers as brand ambassadors, working with mom bloggers
Posted by Guest on March 30, 2012 · 15 Comments
ShareIf the past number of years has taught us anything, it’s that the Internet and social media is constantly evolving. New features get launched, favorite ones get phased out, and new social platforms turn into the latest must-do for marketers while others disappear, absorbed by a competing platform or wither from lack of use. This [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with brand storytelling, carla young, content marketing, digital marketing strategy, digital marketing tips, digital strategy, find your brand's story, successful digital marketing, why brand stories are important
Posted by Shelly Kramer on March 29, 2012 · 6 Comments
Share CEOs using social media more trustworthy? Yup, it’s true. Recent research supports the fact that both employees and consumers have a positive view when it comes to CEOs and other executive leadership using social media channels. In a recent CEO, Social Media & Leadership Survey designed by BRANDfog to “better understand the connection between the c-suite [...]
Posted by Katy Ryan Schamberger on March 27, 2012 · 5 Comments
ShareIf you’re still working on figuring out how to maximize Facebook timeline, D-Day is almost here. Friday, March 30, is when your Facebook pages will automatically convert to the new Timeline format. If you haven’t already started to think about the look and content strategy for your new Timeline page, consider this a swift kick [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with digital marketing, facebook marketing tips, facebook timeline for pages, features of facebook timeline for pages, how to leverage facebook timeline for your brand, maximize facebook timeline for pages, Social Media Marketing, what you need to know about facebook timeline
Posted by Katy Ryan Schamberger on March 26, 2012 · 9 Comments
ShareThe Kansas City Police Department is leading the way when it comes to social media marketing, having established a presence on a number of sites including Facebook, Twitter, YouTube and, most recently, Pinterest. Since two of the primary benefits of social media marketing are communication and conversation, it only makes sense that police departments incorporate [...]
Filed under Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Strategies and Tactics, Tactics and Tips · Tagged with kansas city police department, kansas city police department pinterest, Kansas City Social Media, kansas city socialmedia, kcpd social media, law enforcement using pinterest, law enforcement using social media, pinterest, social media kansas city
Posted by Katy Ryan Schamberger on March 25, 2012 · 1 Comment
ShareDespite the prevalence of Facebook pages, a recent study conducted by Recommend.ly indicates that more than half of them (56 percent, to be exact) have less than 256 fans. This research is the result a study of some 1.7 million Facebook pages. And that examination netted the following: Thirty-one percent of Facebook pages have less [...]
Filed under Business Intelligence, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Tactics and Tips · Tagged with average number of facebook fans, content marketing, creating an effective facebook marketing strategy, digital marketing tips, Facebook marketing, facebook marketing statistics, facebook page posting habits, facebook statistics, get more facebook fans, get more facebook likes, how to grow your facebook page audience, improve your facebook marketing strategy, recommend.ly
Posted by Shelly Kramer on March 23, 2012 · 4 Comments
ShareContent marketing is undoubtedly one of the hot digital marketing terms of 2012, but there’s far more to identifying—and implementing—a successful content strategy than simply creating content. In fact, when considering the components of creating a content marketing strategy, writing is the easy part of the equation. In today’s increasingly crowded content marketplace, your brand [...]
Filed under Business Intelligence, Content Marketing, Content Strategy, Featured Articles, Tactics and Tips · Tagged with altimeter group, approach to content marketing, charlene li, content marketing research, content marketing strategy, content marketing tips, content: the new marketing equation, defining your content marketing, evolution of content marketing, five stages of content marketing maturity, rebecca lieb, successful content marketing, winning content marketing strategies: rebalance your organization to deliver effective content
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
