Your Employees Likely Hate Your Intranet: Here’s Why

Posted by Shelly Kramer on May 22, 2013 · 2 Comments

ShareIt’s true: your employees likely hate your Intranet and it’s probably getting in the way of efficiency. Enterprise companies use their Intranets to communicate internally, yet a study shows that the majority of employees are dissatisfied with their enterprise social media. Prescient Digital Media’s The State of the Social Intranet 2012 report delves into the [...]

Filed under Business and Leadership, Business Intelligence, Corporate Strategy, Featured Articles, Marketing Tools, Tactics and Tips · Tagged with company intranet satisfaction, company intranet stats, company intranet study, corporate social strategy, enterprise company intranet, intranet options, intranet tools, prescient digital media, setting up company intranet, sharepoint, sharepoint enters its awkward teenage years, state of the social intranet 2012, successful intranet strategy, why intranet matters

Altimeter Joined H&R Block And Expion To Chat Employees and Amplification

Posted by Guest on May 20, 2013 · Leave a Comment

ShareAltimeter Group Partner and Industry Analyst Jeremiah Owyang, H&R Block Director of Social Business Strategy Scott Gulbransen, and Expion VP of Strategy Zena Weist presented “Empowering Employees To Be Brand Advocates” earlier this month. Jeremiah kicked off the webinar by defining what employee advocacy really is and introducing an employee advocacy framework. He then shared [...]

Filed under Featured Articles, Marketing Tips, Marketing Tools, Social Media Tips and Training, Tactics and Tips · Tagged with building employee advocates, employee advocacy, employee advocacy with social media, employees and amplification, employees as brand advocates, empowering employees to be brand advocates, expion social advocator, h&r block advocacy case study, h&r block employee advocacy program, Jeremiah Owyang, scott gulbransen, zena weist

Report: Social Sharing Likely To Improve Search Rank

Posted by Shelly Kramer on May 15, 2013 · 2 Comments

ShareWhen it comes to your company’s search rank, social sharing is likely a key factor–especially when it comes to evaluating the efficacy of your content. Marketers recently surveyed by BrightEdge reported they believe social sharing will play a more important role in improving rank. I know that when we do content audits for prospective clients, [...]

Filed under Featured Articles, Marketing Tips, Marketing Tools, Search Engine Optimization and Marketing, social media, Tactics and Tips · Tagged with 2013 search marketer survey, brightedge survey, facebook sharing, google+ sharing, importance of social sharing to seo, improving search rank, search rank tips, SEO optimization, social media listening, social media monitoring, social sharing, social sharing and search rank, social sharing stats, why social sharing matters

KC Marketers: Peek Behind The Scenes Of Marketing Automation

Posted by Shelly Kramer on May 7, 2013 · Leave a Comment

ShareDigital marketing is evolving at a rapid pace—and regardless of what tops your marketing priority list, it’s likely that marketing automation is changing how you generate leads, retain customers and measure ROI. Interested in taking a closer look at marketing automation tools and strategy? If you’re in Kansas City next Tuesday, May 14, make plans [...]

Competitive Intelligence on a Startup Budget

Posted by Guest on May 2, 2013 · 3 Comments

ShareCompetitive intelligence on a startup budget is something that smart businesses of all sizes lust after. More importantly, it’s something that businesses need today in order to not only compete in the markets and industries they serve, but to dominate. When I saw my good friend and frequent collaborator, Wendy Scherer, present on this topic [...]

Filed under Brand and Reputation Management, Business Intelligence, Featured Articles, Free Marketing Resources, Marketing Tips, Marketing Tools, Tactics and Tips · Tagged with addictomatic, affordable competitive intelligence, biznar, brand position, data analysis tools, data collection strategy, data research tools, data-driven marketing, effective data analysis, effective search terms, how to gather data, improving search terms, low-cost competitive intelligence, mention, netvibes, replace google alerts, strategic data collection, target audience, the social studies group, tracking competition, understanding consumer behavior, understanding data, wendy goldman scherer

Salesforce Enables Social Ads With Newly Launched Social.com

Posted by Shelly Kramer on May 1, 2013 · Leave a Comment

ShareNot satisfied with being a major player in the CRM space, Salesforce announced the launch of Social.com, a platform that essentially enables real time, optimized placement of social ads. Described by the company as “the world’s first social advertising application that connects social ads with CRM and social listening,” we think it’ll likely be something [...]

Filed under Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, Marketing Tools, Social Media Marketing, Social Media Tools · Tagged with buddy media, Facebook advertising campaign, peter goodman salesforce, Radian6, salesforce launches social.com, salesforce marketing cloud, salesforce social.com, social advertising, social advertising investment, social advertising tools, social media management tools, social media marketing tools, the state of social ads webinar, Twitter advertising campaign, using social data in advertising, what is social.com

LinkedIn Unveils Tagging and Company Admin Comments

Posted by Katy Ryan Schamberger on April 26, 2013 · 4 Comments

ShareAs LinkedIn continues to become more robust and user-friendly, the professional networking site has introduced two new features: comment tagging and the ability for Company Page admins to interact in status updates as the company. “After all, you are involved in millions of conversations across LinkedIn day after day,” according to the LinkedIn blog. “That’s [...]

Filed under Featured Articles, LinkedIn, Marketing Tools, Tactics and Tips, Technology news · Tagged with comment as linkedin company, how to tag linkedin comments, interacting as company on linkedin, linkedin comment tagging, linkedin company admin comments, linkedin company page admins, linkedin company pages, linkedin news, new linkedin features, tagging linkedin comments

The Best Tools to Manage Your Next Social Media Campaign

Posted by Guest on April 24, 2013 · 6 Comments

ShareNot long ago, I had the opportunity to compile an e-book called 83 Top Social Media and Mobile Marketing Tools for Business. I wrote it with my friend Erik Qualman and we’ve both been flattered and honored by the buzz it’s created on the Internet. The e-book was so popular that our good friend Shelly [...]

Filed under Business Intelligence, Featured Articles, Free Marketing Resources, Marketing Tools, Social Media Marketing, Social Media Tips and Training, Social Media Tools · Tagged with 60 second communications, 60 Second Marketer, 83 top social media and mobile marketing tools, Erik Qualman, Jamie Turner, managing social media campaigns, social media management tools, social media marketing resources, social media marketing tips, Social Media Tools, social media tools ebook, tools to help you manage social media campaigns

How to Add the Send To Kindle Button to Your Website

Posted by Shelly Kramer on April 18, 2013 · 3 Comments

ShareNot to be outdone by read-later tools like Instapaper, Pocket and Readability, Amazon recently unveiled a Send To Kindle button that can be added to blogs and websites—and if you’re a content creator, we recommend putting this plugin at the top of your “to install” list. The button, which is designed for both websites and [...]

Filed under Blog Marketing, Content Marketing, Featured Articles, Marketing Tools, Tactics and Tips · Tagged with amazon send to kindle button, blog marketing tools, blog tools, content distribution resources, content marketing tools, effectively distribute content, free content distribution tools, how to get the send to kindle button, how to install the send to kindle button, send to kindle button, send to kindle button for websites, send to kindle button for wordpress

OverBlog: A New Enterprise Tool That Empowers Social Employees

Posted by Guest on April 17, 2013 · Leave a Comment

ShareEnterprises, corporations, businesses, brands… no matter how you name them, they need to address a string of challenges when it comes to social beyond simply adopting a social strategy. OverBlog is a little known social-meets-curation-meets-knowledge-management solution that’s worth exploring as it provides seamless solutions to a number of the issues at hand. Here are the [...]

Filed under Business Intelligence, Corporate Strategy, Featured Articles, Marketing Tools, Tactics and Tips · Tagged with content curation platforms, content management tools, enterprise social solutions, enterprise social tools, how overblog works, liva judic, overblog, social media management for the enterprise, social media management tools, try overblog, using overblog, what is overblog

Why You Should Care About The New Facebook Reply Button

Posted by Guest on April 16, 2013 · 13 Comments

ShareRecently, Facebook announced a significant update—the release of the Reply Button. And while Facebook has had a tumultuous relationship with Wall Street, Zuckerberg and his team are attempting to build confidence within the financial industry. That’s why they’re going to great lengths to develop solutions, features, and products that help brand marketers to use the platform effectively. Facebook wants [...]

Filed under Featured Articles, Marketing Tips, Marketing Tools, Social Media Marketing, Social Media Tips and Training, Social Media Tools · Tagged with erica mcclenny, expion, facebook marketing resources, facebook marketing strategy, facebook marketing tips, Facebook news, facebook reply button, facebook reply button for marketers, how facebook reply button works, new facebook features, Social Media Marketing, understanding facebook reply button

Key Takeaways from Expion’s Real Time Marketing Talk at SXSW

Posted by Guest on April 11, 2013 · 2 Comments

ShareAt SXSW last month, Albert Chou, Expion’s Chief Innovation Officer, set the stage for the “The Power of Microcontent Marketing in the Moment” panel with his talk, “What is Real Time Marketing?” Here’s Albert’s presentation and we’ve included three key takeaways with recap slides so you can examine your own digital marketing strategy and spot [...]

Filed under Branding / Identity, Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Marketing Tools, Social Media Marketing, Tactics and Tips · Tagged with albert chou expion, content marketing and real time marketing, content marketing strategy, digital marketing tips, empowering employees, expion marketing insights technology, real time marketing and big data, real-time marketing, sxsw 2013 presentations, sxsw 2013 recap, the power of microcontent marketing in the moment, understanding real time marketing, what is real time marketing, zena weist expion

5 SEO Tips: Take Your SEO Menu From Conventional To Inventive

Posted by Guest on April 4, 2013 · 6 Comments

ShareStill struggling with Search Engine Optimization and how to do it properly? Think of SEO as the very picky head chef the Internet. Whether human visitors or bots, a strong SEO strategy helps your visitors enjoy the best of what you have to offer. And just like your favorite restaurant, the presentation of the meal [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Marketing Tools, Search Engine Optimization and Marketing, Tactics and Tips · Tagged with competitive research, Google Analytics, keyword strategy, meta data, meta keywords, search engine optimization, search engine strategy, search engines, seo

Why Your Business Needs A CRM [And What The Heck Is It]

Posted by Guest on March 18, 2013 · 9 Comments

ShareSmall business owners have a lot of choices to make when it comes to selecting and implementing tools and resources. Capital spent has to be prudent and drive the business forward or it is wasted. One of the best places to spend your capital is on tools that can help you obtain and retain customers. [...]

Filed under Business Intelligence, Featured Articles, Marketing Tools, Tactics and Tips · Tagged with benefits of a crm, choosing a crm, customer relationship management tool, erroin martin, how to choose a crm, how to implement a crm, how to use a crm, small business resources, small business tools, successfully using a crm, understanding crm, what does a crm do, what is a crm, what to look for in a crm, why small businesses need a crm

Your Tumblr Blog: Why I Hate It

Posted by Shelly Kramer on March 11, 2013 · 12 Comments

ShareHave a Tumblr blog? That’s terrific. But for what it’s worth, I think it’s a bad idea to rely exclusively on Tumblr for your blog. And if you’re a business, it’s an even worse idea. Choosing Tumblr for your corporate blog just because you like the Tumblr platform is about like saying that because you [...]

Filed under Blog Marketing, Business Intelligence, Content Marketing, Featured Articles, Marketing Tools, Strategies and Tactics · Tagged with blog marketing tips, building a business blog, business blogging, choosing tumblr for corporate blog, content marketing tips, corporate blogging, corporate blogging resources, corporate blogging tips, downside of tumblr, Posterous, posterous migration, posterous shut down, pros and cons of tumblr for business, steve rubel posterous, tumblr for brands, tumblr for businesses, tumblr vs wordpress, why tumblr doesn't work for business blogs