6 Changes You Need To Make To Your LinkedIn Profile Now

Posted by Shelly Kramer on February 7, 2012 · 2 Comments

ShareSure, you may be one of nearly 150 million people with a LinkedIn profile. Yet when it comes to truly leveraging your presence on the professional social networking site, is your profile doing all it can to help get you—or your business—noticed? LinkedIn is like any other social network; you have to put time and [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, Linked In and Business Networking, Social Media Tips and Training · Tagged with be successful on linkedin, how to leverage your linkedin profile, how to use linkedin, linkedin for lead generation, linkedin tips, maximize linkedin, professional networking with linkedin, using linked in for business development, what to include on linkedin

Gentlemint Offers A Manly Alternative To Pinterest

Posted by Shelly Kramer on February 6, 2012 · 13 Comments

ShareMeet Gentlemint, Pinterest’s mustachioed, Scotch-sipping alter ego. Created by Lawrence, Kan., residents Glen Stansberry and Brian McKinney, Gentlemint is a manly version of the largely female-centric Pinterest. The invitation-only site encourages users to post photos, videos and other content. Not surprisingly, the content is male-oriented; a recent look at the Gentlemint home page reveals photos [...]

Filed under Content Marketing, Featured Articles, Social Media Tools, Technology news · Tagged with benefits of gentlemint, brian mckinney, gentlemint, glen stansberry, how to use gentlemint, manly alternative to pinterest, pinterest demographics, tech news, using gentlemint and pinterest, using gentlemint to market content

A Recap Of The Focus “Google+ For Business” Roundtable

Posted by Katy Ryan Schamberger on January 30, 2012 · 2 Comments

ShareNews flash? Google+ isn’t going away anytime soon, and now that brand pages are here, it’s an ideal time to explore using Google+ for your business. You may be a bit skeptical for a variety of reasons—time, personal opinion, a penchant for other platforms. Yet there’s no denying that Google+ can elevate your brand’s digital [...]

Filed under Content Marketing, Featured Articles, Marketing Tools, Social Media Marketing, Social Media Tips and Training · Tagged with debra askanase, focus roundtable discussion, google+ and businesses, Google+ for business, google+ for business roundtable, Google+ tips, janet fouts, marketing with google+, Shelly Kramer, Social Media Marketing, using google+ for business

Maximizing StumbleUpon For Your Content Sharing Strategy

Posted by Guest on January 20, 2012 · 22 Comments

ShareStumbleUpon is a powerful site for maximizing your content sharing strategy. And it can be the missing tool to crank your social media to the next level. But before StumbleUpon can start paying off for you in spades when it comes to content marketing, you need to learn a few tips and tricks to get [...]

Filed under Blog Marketing, Content Marketing, Content Marketing, Content Strategy, Featured Articles, Marketing Tools, Tactics and Tips · Tagged with advantages of stumbleupon, content sharing, content strategy, digital marketing tips, how stumbleupon helps content marketing, how to use stumbleupon, make your content more visible, social bookmarking, stumbleupon, stumbleupon and content marketing, why use stumbleupon

Social Media Marketing Investment Delivers ROI

Posted by Shelly Kramer on January 17, 2012 · 3 Comments

ShareSocial media marketing continues to prove itself to marketers as a viable element of marketing strategy. If you’re one of the folks reading this who thinks “No, duh, dummy,” realize that while you might get the efficacy of an investment in social media marketing, there are many senior leaders who still do not. For marketers [...]

Filed under Corporate Strategy, Digital Marketing, Featured Articles, Social Media Marketing · Tagged with corporate social media strategy, digital marketing research, marketing sherpa, maturity phases of social media marketing, measuring roi on social media, roi on corporate social media strategy, roi on social media, Social Media Marketing, social media research

Social Media Best Practices: A New Year’s Prayer

Posted by Guest on January 10, 2012 · 19 Comments

ShareAs we move into a new year, I find myself saying a little prayer as it relates to social media best practices. Or, upon reflection, perhaps the best way to phrase that is ‘Social MEEEEEEEdia.’ My prayer is a simple one: Please let 2012 be the year. The year folks finally wise up. 2011 was [...]

Filed under Business Intelligence, Digital Marketing, Featured Articles, Social Media Tips and Training · Tagged with bad social media etiquette, brand awareness, digital marketing resolutions, how not to build brand awareness, kat gordon, meaningful online marketing, online spam, Social Media Marketing, social media marketing tips, social media resolutions, social media tips for 2012, trolling for votes, what not to do online

Content Marketing: Leveraging Your Presentations With Slideshare

Posted by Shelly Kramer on January 7, 2012 · 5 Comments

Share Presentations are typically the result of extensive research and a lot of preparation. But smart content marketing can help give your presentations legs. Rather than letting them serve only one purpose – the original presentation you prepared them for – you can use SlideShare to continually leverage the expertise included in your presentations—and enhance [...]

Filed under Content Marketing, Content Marketing, Corporate Strategy, Featured Articles, marketing, Marketing Tips, Online Marketing, social media, Social Media Marketing, Social Media Tools, Strategies and Tactics · Tagged with

Hospitals Want Boomer Business? Focus On Content Marketing And Social Media

Posted by Shelly Kramer on January 4, 2012 · 7 Comments

ShareBoomers are falling apart (and, for the record, I can say that with the utmost respect, because I am one. Dammit) — and are shopping for spare parts. And if hospitals and physicians want their share of the Boomer business, they’d best get busy when it comes to social media channels and content marketing strategies. [...]

Filed under Business Intelligence, Consumer Behavior, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with baby boomers using social media, boomers using the internet, content marketing for healthcare providers, content marketing for hospitals, digital marketing for hospitals, digital marketing for physicians, healthcare and social media, hospitals and social media, hospitals using social media, how hospitals can use the internet, social media tips, social media tips for hospitals

How To Add The New Facebook Subscribe Button To Your Website

Posted by Katy Ryan Schamberger on December 30, 2011 · Leave a Comment

ShareFacebook recently announced the launch of a new subscribe button that allows Facebook users to subscribe to your website and/or blog, and then receive updates directly in their Facebook News Feed. We’re excited to see the evolution of this new feature, not only because it adds another dimension to the Facebook experience but is also [...]

Filed under Content Marketing, Featured Articles, Marketing Tools, social media, Social Media Tips and Training · Tagged with content marketing strategies, content marketing tips, content marketing with facebook, digital marketing, facebook content marketing, facebook subscribe button code, Facebook subscribe button for websites, Facebook tips, how to add the facebook subscribe button to your website, how to generate a code for facebook subscribe button, social media tips, what is the facebook subscribe button for websites

How the Service Industry Can Use the Web For Leads and Sales

Posted by Shelly Kramer on December 27, 2011 · Leave a Comment

ShareI was recently asked by the Kansas City Chapter of the Air Conditioning Contractors of America (ACCA) to speak to their group about social media. Instead of just discussing social media, the presentation I delivered addressed the changing nature of business and How the Service Industry can use the Web to drive Leads and Sales. [...]

Filed under Content Marketing, Corporate Strategy, Digital Marketing, Featured Articles, Free Marketing Resources, marketing, Online Marketing, Search Engine Optimization and Marketing, social media, Social Media Marketing · Tagged with

The Power Of Mobile Marketing: Tablet Usage On The Rise

Posted by Shelly Kramer on December 22, 2011 · 5 Comments

ShareIf you’re a marketer and not already focusing on tablets, now’s the time. Consumer tablet usage statistics were recently released in a study and infographic created by The Pew Research Center in conjunction with The Economist Group, and the findings collectively illustrate a key point: as mobile usage continues to increase among consumers, tablets have [...]

Filed under Content Marketing, Digital Marketing, Featured Articles, Marketing Tips, Mobile and Location Based Marketing · Tagged with content creation for mobile sites, content marketing for tablets, digital marketing, how many people are using tablets, mobile marketing, mobile marketing strategy, mobile marketing tips, mobile stats, tablet statistics, tablet usage, tablet usage statistics, what to consider for mobile content, why mobile marketing is important, why should marketers care about tablets