Posted by Shelly Kramer on January 30, 2012 · 2 Comments
ShareIf you’re a Facebook page administrator for a small business, you may have received an email from Facebook that, at first glance, probably seems pretty spammy. Feel free to let down your guard—a post in Facebook’s help center confirms that the messages are part of a recent Call Tracking Study outreach to better understand how [...]
Posted by Shelly Kramer on January 4, 2012 · 7 Comments
ShareBoomers are falling apart (and, for the record, I can say that with the utmost respect, because I am one. Dammit) — and are shopping for spare parts. And if hospitals and physicians want their share of the Boomer business, they’d best get busy when it comes to social media channels and content marketing strategies. [...]
Filed under Business Intelligence, Consumer Behavior, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with baby boomers using social media, boomers using the internet, content marketing for healthcare providers, content marketing for hospitals, digital marketing for hospitals, digital marketing for physicians, healthcare and social media, hospitals and social media, hospitals using social media, how hospitals can use the internet, social media tips, social media tips for hospitals
Posted by Shelly Kramer on November 18, 2011 · 35 Comments
Share Some days the universe just surprises you. And when it comes to customer service, you never know what you’re going to get from day to day. Yesterday, I experienced both: the best customer service ever – and an example of some of the worse customer service ever. The best – it was awesome. I [...]
Posted by Shelly Kramer on October 5, 2011 · 10 Comments
ShareSocial media growth is, in a word, explosive. As individuals and companies alike flock to social networking platforms like Facebook, Orkut, Twitter and LinkedIn, the result is an unrivaled growth rate that continues to climb. Maybe you’ve heard a less enlightened person say things like “Facebook is a fad” or “Social media isn’t going to [...]
Posted by Katy Ryan Schamberger on September 29, 2011 · 2 Comments
ShareWhen it comes to how people use the Internet, around these parts, we tend to be slightly obsessed. We care a lot about geeky things like user experience, search behavior, mobile technology and, of course the world of social media: blogs, Facebook, Twitter, LinkedIn, YouTube … you get my drift. Mostly, we care about this [...]
Filed under Business Intelligence, Consumer Behavior, Featured Articles, Tactics and Tips · Tagged with generational use of the Internet, Generations Online in 2010, How people use the Internet, infographics, marketing intelligence, marketing research, most popular Internet activities, Pew Internet, Pew Internet infographic, Pew research on web usage, tactics and tips
Posted by Katherine Meyer on August 17, 2011 · 5 Comments
ShareIn our consumer-driven society, marketers continually look for opportunities to cut through the clutter and give their product a shining moment in the consumer’s eye. With digital gadgets more likely to be in consumer’s pockets and the increasing ease of collecting data on consumers, designers and marketers are rethinking these opportunities for engagement. What if, [...]
Posted by Shelly Kramer on July 23, 2011 · 6 Comments
Share According to the latest Pew survey, today’s Internet users are not only a savvy bunch, they’re not just kids. Seriously, that’s the biggest stereotype we run up against on a daily basis, so when we get a chance to share stats like this, it’s one of our very favorite things. No surprise — times, [...]
Filed under Consumer Behavior, Featured Articles, marketing, Marketing Tips, Online Marketing, social media, Social Media Marketing · Tagged with Consumer Behavior, Kansas City internet marketing, Pew research on web usage, stats on Internet usage, web usage
Posted by Shelly Kramer on December 30, 2010 · 29 Comments
Share I stopped at a local eyeglass shop this afternoon to begin the arduous process of shopping for new specs. There was really no time for this indulgence in an already busy day packed with wall-to-wall meetings, but I felt like stopping, so I did. This was a relatively new neighborhood store and one I’d [...]
Posted by Shelly Kramer on October 23, 2010 · 10 Comments
Share I love Zappos. I have twin girls. And, while I’m not so good at math, here’s one thing I do know: Zappos + Twin Girls = LOTS of Shoes Why do I love Zappos? I love their selection, the fact that they remember what I like and let me know when they’ve got more [...]
Filed under Branding / Identity, Consumer Behavior, Featured Articles, Relationship Marketing, Traditional Marketing · Tagged with brand strategy, branding, Consumer Behavior, corporate culture, Forbes, Gini Dietrich, Kansas City Marketing Agency, Kansas City Marketing Consulting, marketing strategy, Tony Hsieh, Zappos, zappos marketing strategy
Posted by Shelly Kramer on September 20, 2010 · 16 Comments
Share Today’s AdWeek features a story about the Internet darling of the moment, Groupon. Groupon’s Deal of the Day offer has managed to capture a significant share of voice, largely as a result of its inherently viral nature. Those elements, coupled with a struggling economy, deal-seeking consumers and businesses that need to sell more stuff [...]
Filed under Consumer Behavior, Featured Articles, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with AdWeek, Apple, Consumer Behavior, DealBug, Groupon, iPhone, Living Social, marketing consulting, marketing strategy, small business marketing strategy, zip2save
Posted by Shelly Kramer on August 19, 2010 · 10 Comments
Share Susan Weinschenck, Ph.D., wrote an interesting piece on influence, and how a common theme that researchers encounter is that we think that OTHERS are influenced by certain things, but that WE are not. We are wrong. Regardless of what we think, we are very much influenced by the thoughts, actions, opinions and purchases of [...]
Filed under Business Intelligence, Consumer Behavior, Featured Articles, Social Media Marketing · Tagged with Beth Harte, Consumer Behavior, facebook, Facebook Like, influence, Kansas City Marketing Agency, Kansas City Social Media, Neuro Web Design, social media monitoring, socialmedia, Spiral16, Susan Weinschenck
Posted by Shelly Kramer on July 17, 2010 · 21 Comments
ShareTeenagers and their YouTube haul videos are all the rage these days, so after my visit to the neighborhood organic farmers’ market, I decided that I was haul-worthy, too. Heck, if they can do it, why not an old broad like me? The lovely and always delightful Kristi Colvin agreed, so what more encouragement did [...]
Filed under Consumer Behavior, Featured Articles, Online Marketing, Pop Culture and Current Events, Strategies and Tactics · Tagged with American Eagle Outfitters, bNet, brand strategy, Brookside Community Farmers Market, Carol Tice, haul videos, JC Penney, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kristi Colvin, Online Marketing, teenage haul, youtube
Posted by Shelly Kramer on July 8, 2010 · 46 Comments
Share This is what my friend Erika Napoletano, the infamous Chief Redhead at Redhead Writing, would call a Bitch Slap. Damn, but I wish I’d thought of that. I’ll ask again … do you have a job? If so, it’s probably because the business you work for has customers. And when was the last time [...]
Filed under Consumer Behavior, Marketing Tips, Ramblings · Tagged with Consumer Behavior, consumer loyalty, Cosentinos Brookside Market, Costentinos Kansas City, customer service, Hen House Kansas City, Hen House markets, Kansas City Marketing Agency, Kansas City Small Business Marketing, Kansas City Social Media Marketing Agency, KC small business marketing, small business marketing strategy, Yelp
Posted by Shelly Kramer on July 6, 2010 · 28 Comments
Share I came across this Marc Jacobs ad in a posh and trendy fashion mag the other day and felt compelled to comment. I mean, seriously, what’s going on here? Is ugly the new edgy? Does anyone – at Marc Jabobs, or anywhere else, think that this image of a puny, scruffy, not-at-all-attractive dude in [...]
Filed under Consumer Behavior, Featured Articles, Marketing Tips, Strategies and Tactics, Traditional Marketing · Tagged with business tactics, Dustin Dlouhy, Dustin Duke, Kansas City Marketing, Kansas City Marketing Agency, Marc Jacobs, marketing, marketing strategy, tactics
Posted by Michelle Lamar on July 3, 2010 · 1 Comment
ShareHappy 4th of July weekend! In honor of “America’s Birthday” we’re doing a 4th of July link fest for your reading pleasure. First of all, I have to brag on my partner in crime, the fabulous Shelly Kramer. Did you know she has a margarita named after her? THAT is rock star cool, especially if [...]
Filed under Blog Marketing, Consumer Behavior, Featured Articles · Tagged with 4th of July, Business Insider, Cozi, David at the Dentist, Dr. Jon LaPook, Fouth of July, funny, Geeks, Geeky, Huffington Post, Kramerita, Live Simply, Margarita, Mashable, Shelly Kramer, Turning Point Recovery Services, twitter, You Tube
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
