Millennials More Likely to be Influenced to Buy by Social Media Peers [Study]

A business as usual strategy isn’t going to be enough to reach a consumer market that Millennials are changing beyond all recognition.  And surely you won’t be surprised to learn that Millennial buying behavior is heavily influenced by the social media activity of their friends. According to a recent study by Harris Interactive for The […]

How Millennials Are Changing the Face of Consumer Marketing

Since the earliest days of advertising marketers have recognized the value of segmenting generations to reach a target audience. Generation Xers, Baby Boomers and the so-called “Silent Generation” have all had their day in the sun. But now, many marketers’ eyes are turned to new kids on the block, the 18 to 34 age group […]

Lead Scoring: The Science Of Sales Conversion [Webinar]

For any business to succeed in today’s competitive market, generating the most qualified sales leads quickly is critical to maximizing conversions. And lead scoring is an important part of this process. Not sure what lead scoring is – don’t worry, you’re absolutely not alone. In simple terms, it’s a method of ranking prospects against a […]

Cross-Device Campaigns: The Focus of Smart Marketers Everywhere

 A few forward-thinking brands ventured into cross-device campaigns in the last few years, with some success. But now that mobile and smartphone usage has steadily risen (and in fact surpasses desktop access of the web), so has the effectiveness of these campaigns. Marketers are more interested in mobile than ever before – and developing cross-device […]

Hispanics More Likely To Be Digital Shoppers

Hispanic adults in the U.S. are digitally savvy shoppers according to recent research from Experian Marketing Services. The company’s analysis, completed from June 2013 through November 2013, showed that Hispanics are more frequent visitors to retail websites and twice as likely to respond to mobile advertising than the average online population. According to Experian, Hispanics […]

Facebook Brand Reach Dwindling: What To Do Now

Are managing your client’s brand page on Facebook and feel like you have done everything to share great content, but still not generating the level of engagement you were enjoying a few months back? You’re not alone. Facebook recently made changes to its algorithm and the reach of brand pages has been negatively affected. According to […]

After the Conversion: 4 Tips for Customer Retention

Congratulations, your visitor just made it through [insert your coveted conversion action here]. Go ahead and give yourself a little pat on the back. But make sure it’s a little one, because your job isn’t done. Since it costs far more to acquire new customers than it does to retain existing ones, you need a […]

Startup Advice: How to Hire the Right Person for Marketing Execution

I do a lot of work in the startup world and people often ask for advice about marketing. Ultimately, the two main factors that come up the most are: is there a strategic marketing plan in place and who’s the person or team responsible for executing this plan. Many times there’s neither a strategic marketing […]

Clickable Facebook Hashtags: Do They Work

Facebook announced this past summer the rollout of clickable hashtags, but I think that for the most part, people weren’t paying attention. I think that’s interesting.   Using hashtags is really almost instinctual for savvy web users. In its most simple form, hashtags are an easy-to-implement, easy-to-use filing and organizing system. And for brands, I suppose […]

Online B2B Buyer Behavior Review 2013 [Report]

Speed of response, the day of the week, time of day and even the time of year can be important factors in qualifying leads from B2B buyers according to new research from Software Advice. The company analyzed data from 6 million unique website visitors to identify some key information about when B2B buyers carry out […]

Use Email Targeting and Marketing Automation: Keep Customers Instead of Running Them Off

As I read Shelly’s recent post recounting her frustrating customer service experience with retailer Hanna Andersson, I was of course struck by the company’s unwillingness to take the simple steps to retain her business. As a digital marketer, however, I was even more shocked by how such a fundamental mistake caused the whole mess in […]

Marketing Automation: Why You Need To Be Doing It

As digital marketing continues to evolve marketing automation isn’t simply a neat option. If you’re focused on ways to generate leads, capture customers and measure results, it’s a necessity. A recent report from Forrester Consulting reveals that four out of five of the top performing marketers now use some form of marketing automation to scale […]

B2B Marketers Missing the Boat on Real-Time Data

The results of a recent survey reveal that while B2B marketers are becoming more adept at collecting real time data, they are missing the boat when it comes to converting it into their sales performance. The online survey of more than 230 senior corporate marketers carried out on behalf of the CMO Council, suggests that […]

The 5 Essential Free WordPress Plugins To Increase Search Ranking

Consumer buying behavior has evolved a lot in recent years. Using search engines like Google to help make informed buying decisions is now the norm for most consumers. People want to do the research themselves. While blogs are a great source of consumer information, producing great content is just the first step in boosting awareness […]

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