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Posted by Shelly Kramer on January 30, 2012 · 2 Comments
ShareIf you’re a Facebook page administrator for a small business, you may have received an email from Facebook that, at first glance, probably seems pretty spammy. Feel free to let down your guard—a post in Facebook’s help center confirms that the messages are part of a recent Call Tracking Study outreach to better understand how [...]
Posted by Shelly Kramer on January 7, 2012 · 5 Comments
Share Presentations are typically the result of extensive research and a lot of preparation. But smart content marketing can help give your presentations legs. Rather than letting them serve only one purpose – the original presentation you prepared them for – you can use SlideShare to continually leverage the expertise included in your presentations—and enhance [...]
Filed under Content Marketing, Content Marketing, Corporate Strategy, Featured Articles, marketing, Marketing Tips, Online Marketing, social media, Social Media Marketing, Social Media Tools, Strategies and Tactics · Tagged with
Posted by Shelly Kramer on January 4, 2012 · 7 Comments
ShareBoomers are falling apart (and, for the record, I can say that with the utmost respect, because I am one. Dammit) — and are shopping for spare parts. And if hospitals and physicians want their share of the Boomer business, they’d best get busy when it comes to social media channels and content marketing strategies. [...]
Filed under Business Intelligence, Consumer Behavior, Content Marketing, Digital Marketing, Featured Articles, Social Media Marketing, Social Media Tips and Training · Tagged with baby boomers using social media, boomers using the internet, content marketing for healthcare providers, content marketing for hospitals, digital marketing for hospitals, digital marketing for physicians, healthcare and social media, hospitals and social media, hospitals using social media, how hospitals can use the internet, social media tips, social media tips for hospitals
Posted by Shelly Kramer on December 22, 2011 · 5 Comments
ShareIf you’re a marketer and not already focusing on tablets, now’s the time. Consumer tablet usage statistics were recently released in a study and infographic created by The Pew Research Center in conjunction with The Economist Group, and the findings collectively illustrate a key point: as mobile usage continues to increase among consumers, tablets have [...]
Filed under Content Marketing, Digital Marketing, Featured Articles, Marketing Tips, Mobile and Location Based Marketing · Tagged with content creation for mobile sites, content marketing for tablets, digital marketing, how many people are using tablets, mobile marketing, mobile marketing strategy, mobile marketing tips, mobile stats, tablet statistics, tablet usage, tablet usage statistics, what to consider for mobile content, why mobile marketing is important, why should marketers care about tablets
Posted by Shelly Kramer on November 18, 2011 · 35 Comments
Share Some days the universe just surprises you. And when it comes to customer service, you never know what you’re going to get from day to day. Yesterday, I experienced both: the best customer service ever – and an example of some of the worse customer service ever. The best – it was awesome. I [...]
Posted by Guest on November 16, 2011 · 14 Comments
Share This guest post is written by Kat Gordon, founder of The 3% Conference and Creative Director, Maternal Instinct. Pinterest. Just saying it makes me swoon. What is it about Pinterest, this amazingly beautiful new social site, that is so dizzyingly addictive? Not just one thing, but five. #1 It’s all dopamine, all the time. [...]
Posted by Katherine Meyer on November 9, 2011 · 3 Comments
ShareAccording to eMarketer, more than seven out of 10 internet users are online buyers. By 2015, it is projected that nearly 30 million consumers will leave the mall for good in favor of becoming strictly online buyers. The online space is now a forum through which consumers consult with friends and family or read online reviews [...]
Posted by Shelly Kramer on October 28, 2011 · Leave a Comment
Share The Social Media Masters Conference made a stop in Kansas City last week and it was great to be a workshop presenter. The topic I tackled: Corporate Blogging: How to Use Blogging for Leads and Sales, is a perpetual favorite. I speak at conferences several times a month in cities all over the U.S., [...]
Filed under Blog Marketing, Content Marketing, Digital Marketing, Events / Training, Featured Articles, Free Marketing Resources, Free Resources, marketing, Marketing Tips, Online Marketing, Social Media Marketing · Tagged with content marketing, corporate blogging, corporate blogging best practices, inbound marketing, inbound marketing strategies, kansas city marketing agencies, Kansas City Social Media, Kansas City Social Media Marketing, kansas city social media masters, social media club, social media masters
Posted by Shelly Kramer on October 5, 2011 · 10 Comments
ShareSocial media growth is, in a word, explosive. As individuals and companies alike flock to social networking platforms like Facebook, Orkut, Twitter and LinkedIn, the result is an unrivaled growth rate that continues to climb. Maybe you’ve heard a less enlightened person say things like “Facebook is a fad” or “Social media isn’t going to [...]
Posted by Katy Ryan Schamberger on September 29, 2011 · 2 Comments
ShareWhen it comes to how people use the Internet, around these parts, we tend to be slightly obsessed. We care a lot about geeky things like user experience, search behavior, mobile technology and, of course the world of social media: blogs, Facebook, Twitter, LinkedIn, YouTube … you get my drift. Mostly, we care about this [...]
Filed under Business Intelligence, Consumer Behavior, Featured Articles, Tactics and Tips · Tagged with generational use of the Internet, Generations Online in 2010, How people use the Internet, infographics, marketing intelligence, marketing research, most popular Internet activities, Pew Internet, Pew Internet infographic, Pew research on web usage, tactics and tips
Posted by Shelly Kramer on September 6, 2011 · 3 Comments
Share Local search plays an important role in business success today. If content is king, then search results are queen – or co-kings, perhaps? Obviously, it’s important that your company’s website and/or corporate blog feature compelling content, yet if you don’t appear in search results, you’re losing out on a number of potential business opportunities [...]
Filed under Blog Marketing, Content Marketing, Featured Articles, marketing, Marketing Tips, Online Marketing, Search Engine Optimization and Marketing, seo, Social Media Marketing, Strategies and Tactics, Website Marketing · Tagged with best practices for local search, Google, how local search impacts business, local search, Online Marketing, online marketing success, online reviews, search engine marketing, search engine optimization
Posted by Katherine Meyer on August 17, 2011 · 5 Comments
ShareIn our consumer-driven society, marketers continually look for opportunities to cut through the clutter and give their product a shining moment in the consumer’s eye. With digital gadgets more likely to be in consumer’s pockets and the increasing ease of collecting data on consumers, designers and marketers are rethinking these opportunities for engagement. What if, [...]
Posted by Shelly Kramer on August 9, 2011 · 9 Comments
Share With the rate at which information travels in our digital age and with mobile data consumption on the rise, people are less patient than ever before when it comes to website load times — and mobile users demand speed. We are obsessed with speed. If browsers aren’t loading quickly enough, those of us who are mobile [...]
Filed under Blog Marketing, Featured Articles, Free Marketing Resources, Free Resources, Marketing Tips, Marketing Tools, Mobile and Location Based Marketing, Online Marketing, Website Marketing · Tagged with Jon Aston, Kansas City Marketing Agency, Kansas City mobile marketing, mobile, mobile marketing, mobile technology, Strangeloop, web design, website conversions, website design best practices, website load time
Posted by Shelly Kramer on August 1, 2011 · 11 Comments
Share Savvy architects and other professionals are using the Internet and social media as a way to drive brand awareness, connect with people with similar passions and to do what all business owners seek – attract leads and clients. At a recent Kansas City AIA Chapter meeting, I gave a presentation on social media with [...]
Filed under Blog Marketing, Featured Articles, marketing, Marketing Tips, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with architects blogging, architects on Twitter, blogging, Cindy Frewen, Kansas City Social Media, Shelly Kramer, social media for architects, socialmedia
Posted by Shelly Kramer on July 23, 2011 · 6 Comments
Share According to the latest Pew survey, today’s Internet users are not only a savvy bunch, they’re not just kids. Seriously, that’s the biggest stereotype we run up against on a daily basis, so when we get a chance to share stats like this, it’s one of our very favorite things. No surprise — times, [...]
Filed under Consumer Behavior, Featured Articles, marketing, Marketing Tips, Online Marketing, social media, Social Media Marketing · Tagged with Consumer Behavior, Kansas City internet marketing, Pew research on web usage, stats on Internet usage, web usage
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
