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Posted by Shelly Kramer on June 19, 2013 · Leave a Comment
ShareGoogle has officially launched Carousel, an interactive set of local search results that appears at the top of the page once you’ve entered a Google query. Sweet! Aside from adding a snazzy visual element to search results, Carousel highlights the ever-growing importance of local search—and why your business needs to pay special attention to this [...]
Filed under Featured Articles, Marketing Tips, Search Engine Optimization and Marketing, Tactics and Tips · Tagged with google carousel, google carousel and local search, how to boost local search visibility, local search, local search marketing, local SEO, local seo tips, successful local search marketing strategy, what is google carousel, why is google carousel important
Posted by Guest on June 14, 2013 · 3 Comments
ShareMarketing to Millennials, understanding how they use the web and reaching them in ways that compel action is a challenge that brands everywhere face. And it’s something I call “the Participation Economy.” Who Are Millennials, Anyway? Millennials are individuals born between 1977 to 2000, though the definition will likely change depending on who you ask. [...]
Filed under Consumer Behavior, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with Consumer Behavior, jeff fromm, marketing to millennials, marketing to millennials: reach the largest and most influential generation of consumers ever, millennial marketing statistics, millennial marketing strategy, millennial marketing tips, millennial spending statistics, the participation economy, understanding brand value, who are millennials
Posted by Shelly Kramer on June 12, 2013 · Leave a Comment
ShareI don’t know about you, but I don’t buy much these days without first reading customer reviews. As such, figuring out how to get customers to leave post sale reviews is muy importante for many a brand. I’m likely not telling you anything you don’t already know. Reviews are incredibly beneficial, whether you’re looking for [...]
Filed under Consumer Behavior, Featured Articles, Online Marketing, Tactics and Tips · Tagged with community trust building, customer review strategy, customer reviews, customer testimonials, getting customer feedback, getting customer reviews, how to get customer reviews, integrating reviews with digital marketing, online customer reviews, online product marketing, product marketing, why customer reviews are important
Posted by Guest on June 10, 2013 · 16 Comments
ShareAs an entrepreneur, the emergence of blogs was my burning bush. I didn’t understand it at first, but I’ve come to see that salvation (now known as content marketing) is within reach. If only we’re willing to believe. All joking aside, using a smart keyword strategy (hint: there’s research involved) and the right social media [...]
Posted by Shelly Kramer on June 5, 2013 · 7 Comments
ShareCreating the perfect Pinterest photo just got a little easier thanks to research that revealed the must-have elements. Surprised that there’s a science to Pinterest? There just might be—and the team at Curalate is leading the discovery mission. Curalate has spent the past year amassing what Wired magazine described as “a database of millions of [...]
Filed under Content Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with aunt peggy's cucumber tomato and onion salad, boost pinterest engagement, creating shareable pinterest photos, curalate, curalate pinterest research, how to create the perfect pinterest photo, paula deen salad photo, pinterest photo research, pinterest research, pinterest resources, pinterest tips, the perfect pinterest photo
Posted by Shelly Kramer on May 31, 2013 · 7 Comments
ShareWork as part of a PR or ad agency team doing outreach to bloggers or influencers on behalf of your client? If so, there are some easy steps to follow to make sure your outreach yields good results. And before I begin, I’ll say that this post was prompted because I got a very nice [...]
Filed under Featured Articles, Marketing Tips, PR Strategy, PR Tips, Relationship Marketing, Tactics and Tips · Tagged with agency outreach case study, agency outreach gone wrong, building blogger relationships, effective agency outreach, effective blogger outreach, influencer outreach tips, pr strategy tips, successful pr outreach, working with online influencers
Posted by Shelly Kramer on May 30, 2013 · 5 Comments
ShareYou don’t have to look far to read an article about the growth of mobile phones. And although mobile marketing elements like mobile-friendly websites are still important, the next phase of mobile marketing is here: location-based listening. What if you knew someone was sitting in a train station that also housed your café and you [...]
Filed under Business Intelligence, Consumer Behavior, Digital Marketing, Featured Articles, Marketing Tips, Mobile and Location Based Marketing, Strategies and Tactics · Tagged with brand monitoring, digital marketing tips, hyper local marketing, local marketing strategy, location based marketing, location-based listening, location-based marketing offers, online customer service, online listening and monitoring, reach prospective customers, using location-based listening data, why location-based marketing matters
Posted by Guest on May 28, 2013 · Leave a Comment
ShareAt SXSW in March, Expion hosted “The Power of Microcontent Marketing in the Moment” panel moderated by David Teicher, Associate Editor, Ad Age, with panelists: Bonin Bough, VP of Global Media and Consumer Engagement, Mondelez International; Steve Doan, Senior Associate Brand Manager, Oreo (a Mondelez International brand), Gary Vaynerchuk, Co-Founder, VaynerMedia; David Berkowitz, VP, Emerging [...]
Filed under Featured Articles, Marketing Tips, Social Media Marketing, Strategies and Tactics, Tactics and Tips · Tagged with albert chou, bonin bough, brand and tech partnership, brand development opportunities, content marketing strategy, david berkowitz, david teicher, gary vaynerchuk, how data drives content, real time marketing engagement, real time marketing strategy, real-time marketing, steve doan, the power of microcontent marketing in the moment, what's next real time marketing, zena weist
Posted by Guest on May 24, 2013 · 2 Comments
ShareOptimizing your website for Google won’t just boost your search visibility. You’ll also create a site that’s more Google AdWords friendly and, as a result, attract more clients via pay per click advertising. A great PPC campaign should always be accompanied by a stellar website. Your landing page quality can seriously affect your Google AdWords [...]
Filed under Featured Articles, Marketing Tips, Search Engine Optimization and Marketing, Tactics and Tips, Website Marketing · Tagged with building a website google loves, david chapman, effective paid search, google adwords tips, google optimization, how to optimize your website, improve your site's seo, optimize your website, paid search campaigns, ppc resources, ppc tips, search visibility, seo resources, SEO tips, successful pay per click campaigns
ShareWhile at this month’s Social Media Club of Kansas City professional lunch, Forbes magazine social media editor (and Kansas City resident) Alex Knapp let us all in on the top social media mistake. Ready? It’s falling into the trap in thinking that there’s something new about social media. News flash: there’s nothing new about social [...]
Filed under Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with alex knapp, avoid the number one social media mistake, biggest social media mistake, creating digital content, creating online content, effective social media marketing, forbes magazine social media strategy, most common social media mistake, smckc professional lunch, social media as publishing platform, social media is publishing, social media marketing tips, why writing matters, writing and social media
Posted by Shelly Kramer on May 21, 2013 · Leave a Comment
ShareI know better than most that, generally, B2B marketers are short on time—not to mention money. And staff. If you find yourself in that boat, don’t miss Ain’t Nobody Got Time For That: How To Become A B2B Content Brand With Limited Resources. The free MarketingProfs seminar kicks off at 1 p.m. ET on May [...]
Filed under Business Intelligence, Digital Marketing, Events / Training, Featured Articles, Free Marketing Resources, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with ain't nobody got time for that: how to become a b2b content brand with limited resources, amanda maksymiw lattice engines, b2b content marketing strategy, b2b marketing resources, b2b marketing strategy, b2b marketing tips, corey o'loughlin marketingprofs, free b2b marketing events, marcus sheridan the sales lion, marketingprofs seminar, shelly kramer v3
Posted by Guest on May 20, 2013 · Leave a Comment
ShareAltimeter Group Partner and Industry Analyst Jeremiah Owyang, H&R Block Director of Social Business Strategy Scott Gulbransen, and Expion VP of Strategy Zena Weist presented “Empowering Employees To Be Brand Advocates” earlier this month. Jeremiah kicked off the webinar by defining what employee advocacy really is and introducing an employee advocacy framework. He then shared [...]
Filed under Featured Articles, Marketing Tips, Marketing Tools, Social Media Tips and Training, Tactics and Tips · Tagged with building employee advocates, employee advocacy, employee advocacy with social media, employees and amplification, employees as brand advocates, empowering employees to be brand advocates, expion social advocator, h&r block advocacy case study, h&r block employee advocacy program, Jeremiah Owyang, scott gulbransen, zena weist
Posted by Guest on May 17, 2013 · 2 Comments
ShareAre you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. The good news is that [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, Marketing Tips, Mobile and Location Based Marketing, Tactics and Tips · Tagged with b2b mobile marketing, b2b mobile marketing ideas, b2b mobile marketing strategy, importance of mobile marketing, Jamie Turner, mobile marketing for b2b companies, mobile marketing resources, mobile marketing stats, mobile marketing tips
Posted by Shelly Kramer on May 16, 2013 · 6 Comments
ShareIf you’re a Facebook community manager, you’ve probably gotten the “Wow—you get paid to be on Facebook all day?” reaction from at least one person in your life—are we right? Yet you, like us, know that Facebook community management isn’t a walk in the park—and it’s more than posting a few status updates and responding [...]
Filed under Corporate Strategy, Digital Marketing, Featured Articles, Marketing Tips, Social Media Marketing, Tactics and Tips · Tagged with amanda henson, communicating with online audience, community management resources, community management tips, effective community management, Facebook marketing, Facebook tips, how to be a better facebook community manager, how to build an online community, jen bradshaw, jenny rapson, katy schamberger, libby hastert
Posted by Shelly Kramer on May 15, 2013 · 2 Comments
ShareWhen it comes to your company’s search rank, social sharing is likely a key factor–especially when it comes to evaluating the efficacy of your content. Marketers recently surveyed by BrightEdge reported they believe social sharing will play a more important role in improving rank. I know that when we do content audits for prospective clients, [...]
Filed under Featured Articles, Marketing Tips, Marketing Tools, Search Engine Optimization and Marketing, social media, Tactics and Tips · Tagged with 2013 search marketer survey, brightedge survey, facebook sharing, google+ sharing, importance of social sharing to seo, improving search rank, search rank tips, SEO optimization, social media listening, social media monitoring, social sharing, social sharing and search rank, social sharing stats, why social sharing matters
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
