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Posted by Shelly Kramer on August 19, 2010 · View Comments
Susan Weinschenck, Ph.D., wrote an interesting piece on influence, and how a common theme that researchers encounter is that we think that OTHERS are influenced by certain things, but that WE are not. We are wrong.
Regardless of what we think, we are very much influenced by the thoughts, actions, opinions and purchases of others. That’s [...]
Filed under Business Intelligence, Consumer Behavior, Featured Articles, Social Media Marketing · Tagged with Beth Harte, Consumer Behavior, facebook, Facebook Like, influence, Kansas City Marketing Agency, Kansas City Social Media, Neuro Web Design, social media monitoring, socialmedia, Spiral16, Susan Weinschenck
Posted by Shelly Kramer on August 17, 2010 · View Comments
I was reading today’s AdAge about The Gap’s sister brand, Piperlime, and their experiment with adding some edgy personality to their Facebook wall posts. The postings were in conjunction with a well-planned marketing campaign, and it ruffled the feathers of some consumers.
First of all, let’s just get on over the idea that it’s important [...]
Filed under Branding / Identity, Branding / Identity, Marketing Tips, Strategies and Tactics, Traditional Marketing, marketing · Tagged with AdAge, BSSP, Butler Shine Stern, engagement, facebook, Gap, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Social Media, Piperlime, Shelly Kramer, social media
Posted by Shelly Kramer on August 13, 2010 · View Comments
Just because you have a cool business or offer a unique service, doesn’t necessarily mean that people will find you. Or buy what you sell. Which is often a critical misstep that businesses make. Paying attention to local search and developing a strategy to maximize your exposure in your own community is a critical component [...]
Filed under Featured Articles, Marketing Tips, Strategies and Tactics · Tagged with Foursquare, Google Places, Gowalla, Kansas City Marketing Consulting, Kansas City SEO, Kansas City Small Business Marketing, Kansas City Social Media, local search, local SEO, Michelle Lamar, Shelly Kramer
Posted by Shelly Kramer on August 6, 2010 · View Comments
Vision without execution is a daydream. Execution without vision is a nightmare. Japanese Proverb
That proverb made me think of many of the small business owners I know. A strategic marketing plan is often the step that most small business owners overlook, yet is really the most critical to their ultimate success. And, for some [...]
Filed under Featured Articles, Marketing Tips, Strategies and Tactics, Traditional Marketing, Uncategorized, marketing plan · Tagged with Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, marketing consulting, marketing plans, Shelly Kramer, small business marketing, small business success, strategic marketing plans
Posted by Shelly Kramer on August 2, 2010 · View Comments
Okay, so in an effort to practice what I preach when it comes to marketing consulting in general and pretty much life as well, I found the nerve a few weeks ago to begin video blogging or, vlogging, as the cool cats say. And you know what, I’ve quickly learned that it’s not so bad [...]
Filed under Blog Marketing, Featured Articles, Marketing Tips, Social Media Tips and Training · Tagged with Brookside Organic Farmers Market, Farmers Market Hauls, haul videos, hauls, Kansas City Marketing Agency, Kansas City Marketing Consulting, Katherine Meyer, kris colvin, marketing consulting, online video, Shelly Kramer, video blogging, vlogging, youtube
Posted by Shelly Kramer on July 21, 2010 · View Comments
Sitting in the office, minding my own beeswax today, cranking out work and living large. You know. The story of my every day existence. Glam beyond belief.
The phone rings. I answer. Yes, you’ve guessed it. No administrative assistant. No gatekeeper to hide behind. Just me. And the phone. It rings, I get it. Works for [...]
Filed under Branding / Identity, Featured Articles, Marketing Tips, Online Marketing, Social Media Marketing, Strategies and Tactics, Traditional Marketing · Tagged with boot camp, Bust Out Boot Camp, Bust Out Boot Camp KC, Entreprenowonline, Kansas City Social Media, Kansas City Social Media Marketing, Monica Cornetti, snake oil, snake oil salesmen
Posted by Shelly Kramer on July 17, 2010 · View Comments
Teenagers and their YouTube haul videos are all the rage these days, so after my visit to the neighborhood organic farmers’ market, I decided that I was haul-worthy, too. Heck, if they can do it, why not an old broad like me? The lovely and always delightful Kristi Colvin agreed, so what more encouragement did [...]
Filed under Consumer Behavior, Featured Articles, Online Marketing, Pop Culture and Current Events, Strategies and Tactics · Tagged with American Eagle Outfitters, bNet, brand strategy, Brookside Community Farmers Market, Carol Tice, haul videos, JC Penney, Kansas City Marketing Agency, Kansas City Marketing Consulting, Kristi Colvin, Online Marketing, teenage haul, youtube
Posted by Shelly Kramer on July 13, 2010 · View Comments
George Steinbrenner passed today. As a NY girl who grew up with a dad that lived and breathed baseball, and for Yankees fans the world over, it’s a sad day. And for the record, my dad is a diehard Mets fan, but that doesn’t make Steinbrenner any less of a force in my childhood.
Steinbrenner wasn’t [...]
Filed under Featured Articles, Marketing Tips, Pop Culture and Current Events, Strategies and Tactics · Tagged with business strategy, Dave Winfield, ESPN, George Steinbrenner, Kansas City Marketing Agency, Kansas City Small Business Marketing, marketing strategy, New York Yankees, NY Daily News, NY Times, NY Yankees, Seinfeld, small business marketing strategy, small business success, Steinbrenner, Washington Post, winning strategies, Yankees
Posted by Shelly Kramer on July 8, 2010 · View Comments
This is what my friend Erika Napoletano, the infamous Chief Redhead at Redhead Writing, would call a Bitch Slap. Damn, but I wish I’d thought of that.
I’ll ask again … do you have a job? If so, it’s probably because the business you work for has customers. And when was the last time you gave [...]
Filed under Consumer Behavior, Marketing Tips, Ramblings · Tagged with Consumer Behavior, consumer loyalty, Cosentinos Brookside Market, Costentinos Kansas City, customer service, Hen House Kansas City, Hen House markets, Kansas City Marketing Agency, Kansas City Small Business Marketing, Kansas City Social Media Marketing Agency, KC small business marketing, small business marketing strategy, Yelp
Posted by Shelly Kramer on July 6, 2010 · View Comments
I came across this Marc Jacobs ad in a posh and trendy fashion mag the other day and felt compelled to comment. I mean, seriously, what’s going on here? Is ugly the new edgy? Does anyone – at Marc Jabobs, or anywhere else, think that this image of a puny, scruffy, not-at-all-attractive dude in a [...]
Filed under Consumer Behavior, Featured Articles, Marketing Tips, Strategies and Tactics, Traditional Marketing · Tagged with business tactics, Dustin Dlouhy, Dustin Duke, Kansas City Marketing, Kansas City Marketing Agency, Marc Jacobs, marketing, marketing strategy, tactics
Posted by Michelle Lamar on July 3, 2010 · View Comments
Happy 4th of July weekend! In honor of “America’s Birthday” we’re doing a 4th of July link fest for your reading pleasure.
First of all, I have to brag on my partner in crime, the fabulous Shelly Kramer. Did you know she has a margarita named after her? THAT is rock star cool, especially [...]
Filed under Blog Marketing, Consumer Behavior, Featured Articles · Tagged with 4th of July, Business Insider, Cozi, David at the Dentist, Dr. Jon LaPook, Fouth of July, funny, Geeks, Geeky, Huffington Post, Kramerita, Live Simply, Margarita, Mashable, Shelly Kramer, Turning Point Recovery Services, twitter, You Tube
Posted by Shelly Kramer on June 9, 2010 · View Comments
Then don’t miss an opportunity to get some advice from America’s leading small business management expert, Jane Applegate.
Applegate is coming to Kansas City on Wednesday, June 23 as part of my friend, Kelly Scanlon and her Thinking Bigger Business Media’s Thinking Bigger Business Speaker Series. She’s the author of four books on small business [...]
Filed under Featured Articles, Marketing Tips, Online Marketing, Traditional Marketing · Tagged with I Think Bigger, Jane Applegate, Kansas City Marketing Agency, Kansas City Small Business, Kansas City Small Business Marketing, Kansas City Social Media Agency, Kelly Scanlon, Small Business TV, Thinking Bigger Business Media, Thinking Bigger Business Speaker Series
Posted by Shelly Kramer on May 26, 2010 · View Comments
In the chaos that is my day-to-day existence, I’m a big believer in serendipity. My serendipitous moment today occurred when I stumbled across this video and Jessica’s Daily Inspiration series. I watched it twice. Laughed audibly, subscribed to the YouTube channel, then laughed even harder as my 4 year old twins actually tore themselves away [...]
Posted by Shelly Kramer on April 28, 2010 · View Comments
We Can’t Rewind, We’ve Gone Too Far
I don’t know why, but most blog post concepts that pop into my mind start with a silly song. This one is no exception. Online video – it’s where it’s at. What is your business doing about it?
Online video viewing is on the rise and it’s going nowhere but [...]
Filed under Consumer Behavior, Featured Articles, Marketing Tips, Strategies and Tactics · Tagged with Buggles, ComScore, content production, facebook, Hulu, Kansas City Marketing, Kansas City Small Business Marketing, Mashable, MediaPost, Rob Garner, video, video content production, Video Killed the Radio Star, youtube
Posted by Michelle Lamar on April 4, 2010 · View Comments
Mike Volpe says creating online content is like buying a lottery ticket?
HubSpot’s Mike Volpe has a great presentation about online marketing and website design.
Mike Volpe delivers a pithy presentation on the business of online marketing and website design. Volpe compares content generation for to buying a lottery ticket.
Search engines are like the lottery and [...]
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