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Recent Facebook Emails To Small Businesses Are Research, Not A Scam

ShareIf you’re a Facebook page administrator for a small business, you may have received an email from Facebook that, at first glance, probably seems pretty spammy. Feel free to let down your guard—a post in Facebook’s help center confirms that the messages are part of a recent Call Tracking Study outreach to better understand how [...]

Content Marketing: Leveraging Your Presentations With Slideshare

Share Presentations are typically the result of extensive research and a lot of preparation. But smart content marketing can help give your presentations legs. Rather than letting them serve only one purpose – the original presentation you prepared them for – you can use SlideShare to continually leverage the expertise included in your presentations—and enhance [...]

Hospitals Want Boomer Business? Focus On Content Marketing And Social Media

ShareBoomers are falling apart (and, for the record, I can say that with the utmost respect, because I am one. Dammit) — and are shopping for spare parts. And if hospitals and physicians want their share of the Boomer business, they’d best get busy when it comes to social media channels and content marketing strategies. [...]

The Power Of Mobile Marketing: Tablet Usage On The Rise

ShareIf you’re a marketer and not already focusing on tablets, now’s the time. Consumer tablet usage statistics were recently released in a study and infographic created by The Pew Research Center in conjunction with The Economist Group, and the findings collectively illustrate a key point: as mobile usage continues to increase among consumers, tablets have [...]

How Not To Suck At Customer Service

Share Some days the universe just surprises you. And when it comes to customer service, you never know what you’re going to get from day to day. Yesterday, I experienced both: the best customer service ever – and an example of some of the worse customer service ever. The best – it was awesome. I [...]

5 Reasons Pinterest is Like Catnip to Women

Share This guest post is written by Kat Gordon, founder of The 3% Conference and Creative Director, Maternal Instinct. Pinterest. Just saying it makes me swoon. What is it about Pinterest, this amazingly beautiful new social site, that is so dizzyingly addictive? Not just one thing, but five. #1 It’s all dopamine, all the time. [...]

Power Your Brand Sales Through Social Media

ShareAccording to eMarketer, more than seven out of 10 internet users are online buyers. By 2015, it is projected that nearly 30 million consumers will leave the mall for good in favor of becoming strictly online buyers. The online space is now a forum through which consumers consult with friends and family or read online reviews [...]

Kansas City Social Media Masters: Focus on Corporate Blogging

Share The Social Media Masters Conference made a stop in Kansas City last week and it was great to be a workshop presenter. The topic I tackled: Corporate Blogging: How to Use Blogging for Leads and Sales, is a perpetual favorite. I speak at conferences several times a month in cities all over the U.S., [...]

How Fast Is Social Media Growing?

ShareSocial media growth is, in a word, explosive. As individuals and companies alike flock to social networking platforms like Facebook, Orkut, Twitter and LinkedIn, the result is an unrivaled growth rate that continues to climb. Maybe you’ve heard a less enlightened person say things like “Facebook is a fad” or “Social media isn’t going to [...]

How People Use The Internet

ShareWhen it comes to how people use the Internet, around these parts, we tend to be slightly obsessed. We care a lot about geeky things like user experience, search behavior, mobile technology and, of course the world of social media: blogs, Facebook, Twitter, LinkedIn, YouTube … you get my drift. Mostly, we care about this [...]

Local Search: How It Impacts and How to Improve Results

Share Local search plays an important role in business success today. If content is king, then search results are queen – or co-kings, perhaps? Obviously, it’s important that your company’s website and/or corporate blog feature compelling content, yet if you don’t appear in search results, you’re losing out on a number of potential business opportunities [...]

Are Receipts Integration Gold for Marketers?

ShareIn our consumer-driven society, marketers continually look for opportunities to cut through the clutter and give their product a shining moment in the consumer’s eye. With digital gadgets more likely to be in consumer’s pockets and the increasing ease of collecting data on consumers, designers and marketers are rethinking these opportunities for engagement. What if, [...]

Mobile Users Demand Speed in Website Load Times

Share With the rate at which information travels in our digital age and with mobile data consumption on the rise, people are less patient than ever before when it comes to website load times — and mobile users demand speed. We are obsessed with speed. If browsers aren’t loading quickly enough, those of us who are mobile [...]

How Architects Can Use Social Media

Share Savvy architects and other professionals are using the Internet and social media as a way to drive brand awareness, connect with people with similar passions and to do what all business owners seek – attract leads and clients. At a recent Kansas City AIA Chapter meeting, I gave a presentation on social media with [...]

Facts About Today’s Internet Users

Share According to the latest Pew survey, today’s Internet users are not only a savvy bunch, they’re not just kids. Seriously, that’s the biggest stereotype we run up against on a daily basis, so when we get a chance to share stats like this, it’s one of our very favorite things. No surprise — times, [...]

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