How to Improve Your Marketing Automation ROI

B2B businesses spend a bunch of money on tech tools to ensure success–but how effective are they? My friend Mac Mcintosh of AcquireB2B has published a report based on a recent study by Sirius Decisions that discusses how implementation of a Marketing Automation Platform (MAP) is likely to fail in the absence of a structured […]

How Omni-Channel Marketing Shapes The New Buyer’s Journey

With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach the consumer. With each choice comes a certain amount of risk as marketers choosing to put a heavy investment in one channel may […]

Things You Need To Know This Week – August 22, 2014

August 22nd is my dead mother’s birthday. Which a person can either look at as a major buzz kill or a poignant reminder of how short, but magical, life can be. I opt for the latter. I’m not anywhere close to getting used to life without her since her passing this past January and, as […]

How Marketers Can Take Advantage of The Internet of Things Today

You can hardly pull up a news outlet today without reading about how big the Internet of Things will be. And it will be big: IDC estimates the market to be 212 billion installed devices, accounting for a market size of $8.9 trillion by 2020. That’s pretty big. If you aren’t familiar with the Internet […]

Why You Need to Be Focused on Agile Marketing

I got the chance to hear Nicholas Muldoon, an agile coach at Twitter, speak at a recent Integrated Marketing Summit event in San Diego. I find myself thinking about his presentation again and again, and how important agile thinking is to businesses of all sizes, and I’m finally getting around to writing about it here. […]

Millennials More Likely to be Influenced to Buy by Social Media Peers [Study]

A business as usual strategy isn’t going to be enough to reach a consumer market that Millennials are changing beyond all recognition.  And surely you won’t be surprised to learn that Millennial buying behavior is heavily influenced by the social media activity of their friends. According to a recent study by Harris Interactive for The […]

How Millennials Are Changing the Face of Consumer Marketing

Since the earliest days of advertising marketers have recognized the value of segmenting generations to reach a target audience. Generation Xers, Baby Boomers and the so-called “Silent Generation” have all had their day in the sun. But now, many marketers’ eyes are turned to new kids on the block, the 18 to 34 age group […]

Lead Scoring: The Science Of Sales Conversion [Webinar]

For any business to succeed in today’s competitive market, generating the most qualified sales leads quickly is critical to maximizing conversions. And lead scoring is an important part of this process. Not sure what lead scoring is – don’t worry, you’re absolutely not alone. In simple terms, it’s a method of ranking prospects against a […]

Cross-Device Campaigns: The Focus of Smart Marketers Everywhere

 A few forward-thinking brands ventured into cross-device campaigns in the last few years, with some success. But now that mobile and smartphone usage has steadily risen (and in fact surpasses desktop access of the web), so has the effectiveness of these campaigns. Marketers are more interested in mobile than ever before – and developing cross-device […]

Hispanics More Likely To Be Digital Shoppers

Hispanic adults in the U.S. are digitally savvy shoppers according to recent research from Experian Marketing Services. The company’s analysis, completed from June 2013 through November 2013, showed that Hispanics are more frequent visitors to retail websites and twice as likely to respond to mobile advertising than the average online population. According to Experian, Hispanics […]

Facebook Brand Reach Dwindling: What To Do Now

Are managing your client’s brand page on Facebook and feel like you have done everything to share great content, but still not generating the level of engagement you were enjoying a few months back? You’re not alone. Facebook recently made changes to its algorithm and the reach of brand pages has been negatively affected. According to […]

After the Conversion: 4 Tips for Customer Retention

Congratulations, your visitor just made it through [insert your coveted conversion action here]. Go ahead and give yourself a little pat on the back. But make sure it’s a little one, because your job isn’t done. Since it costs far more to acquire new customers than it does to retain existing ones, you need a […]

Startup Advice: How to Hire the Right Person for Marketing Execution

I do a lot of work in the startup world and people often ask for advice about marketing. Ultimately, the two main factors that come up the most are: is there a strategic marketing plan in place and who’s the person or team responsible for executing this plan. Many times there’s neither a strategic marketing […]

Clickable Facebook Hashtags: Do They Work

Facebook announced this past summer the rollout of clickable hashtags, but I think that for the most part, people weren’t paying attention. I think that’s interesting.   Using hashtags is really almost instinctual for savvy web users. In its most simple form, hashtags are an easy-to-implement, easy-to-use filing and organizing system. And for brands, I suppose […]

Online B2B Buyer Behavior Review 2013 [Report]

Speed of response, the day of the week, time of day and even the time of year can be important factors in qualifying leads from B2B buyers according to new research from Software Advice. The company analyzed data from 6 million unique website visitors to identify some key information about when B2B buyers carry out […]

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