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Posted by Shelly Kramer on November 23, 2011 · 10 Comments
ShareThe words “search engine optimization,”or SEO, can often be the bane of existence for many a marketing, creative or public relations professional. These competent folks can – and do – regularly develop marketing strategies, create content, develop branding and messaging and handle social media for brands large and small. Yet when it comes to search [...]
Filed under Business Intelligence, Digital Marketing, Featured Articles, marketing plan, Online Marketing, Search Engine Optimization and Marketing, seo, Tactics and Tips · Tagged with choosing SEO keywords, content and seo, content creation, finding keywords, Google, how to make SEO work for your business, how to research keywords, importance of local search, keyword research, local business listings, local search, search engine optimation, search engine optimization tips, seo, SEO content strategies, SEO content strategy, SEO strategies for business, SEO tips, why you need SEO, Yelp
Posted by Katy Ryan Schamberger on November 4, 2011 · 15 Comments
ShareContent is one of the most important components of your digital marketing strategy. You’ve likely heard the expression “Content is king” – after all, if you’re not creating copy that people want to read, they have little motivation to visit your website, blog or fan page. After you’ve created a batch of compelling content (or [...]
Filed under Content Marketing, Digital Marketing, Featured Articles, marketing plan, Tactics and Tips · Tagged with content automation, content distribution, content marketing tips, content sharing strategy, digital marketing tips, effective content marketing, effective content sharing, maximize content sharing, should you automate content, why you shouldn't automate content
Posted by Shelly Kramer on October 19, 2011 · 4 Comments
Share I discovered this video the other morning because a friend read it on a blog, then shared it (thank you @MillerCan). As someone who spends a fair amount of time focused on helping clients develop marketing strategies, this particularly resonated. It also reinforces, once again, my ongoing love affair with the Internet and the [...]
Filed under Branding / Identity, Featured Articles, marketing, marketing plan, Online Marketing · Tagged with A Whole New Mind, brand strategy, Clare Booth Luce and JFK, Daniel Pink, Drive, how to develop a marketing strategy, Kansas City Marketing, marketing strategy
Posted by Shelly Kramer on October 28, 2010 · 14 Comments
Share Small business owners and marketing consultants are well aware that they should be paying serious attention to social media as a way to reach customers. But few realize how to really leverage this channel and many screw it up royally. Some erroneously assume social media is yet another channel to use to push out [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, marketing plan, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics, Tactics and Tips, Uncategorized · Tagged with Allison Nazarian, Cabot Cheese, GetClicky, Google Analytics, HootSuite, Jeffrey Cohen, Klout, marketing consulting, marketing plan, Mashable, PeerIndex, PostRank, social media analytics, Social Media Marketing, social media strategy, social media tips, socialmedia, socialmedia crisis plan, socialmedia marketing, socialmedia monitoring, socialmedia strategy, Spiral16, Starbucks Twitter, strategic marketing plan, TopRankBlog, TweetReach, Twitalyzer, twitter
Posted by Shelly Kramer on September 2, 2010 · 7 Comments
Share I read a BizReport article this morning reporting that 33% of some 5,000 UK businesses surveyed by Virgin Media prefer Twitter over Facebook for communicating with their customers. In that regard, the UK is far ahead of businesses on this side of the pond, and really leading the world when it comes to capitalizing [...]
Filed under Featured Articles, marketing, marketing plan, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with BizReport, facebook, Facebook Like, Social Media Marketing, social media strategy, socialmedia, twitter, UK social media, Virgin Media
Posted by Shelly Kramer on August 6, 2010 · 7 Comments
Share Vision without execution is a daydream. Execution without vision is a nightmare. Japanese Proverb That proverb made me think of many of the small business owners I know. A strategic marketing plan is often the step that most small business owners overlook, yet is really the most critical to their ultimate success. And, for [...]
Filed under Featured Articles, marketing plan, Marketing Tips, Strategies and Tactics, Traditional Marketing, Uncategorized · Tagged with Kansas City Marketing Agency, Kansas City Marketing Consulting, Kansas City Small Business Marketing, marketing consulting, marketing plans, Shelly Kramer, small business marketing, small business success, strategic marketing plans
I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
