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Posted by Katherine Meyer on August 8, 2011 · 2 Comments
ShareWhether you love them or hate them (or maybe even have no idea what they are), QR codes are quickly gaining popularity as marketing tools. We have talked a lot about how mobile communications are the next big frontiers–and people like Patrick Donnelly, CEO of QR Arts, laud these 2D barcodes as “…an opportunity to turn a [...]
Filed under Apps, Featured Articles, Free Resources, marketing, Marketing Tools, Mobile and Location Based Marketing, Online Marketing, Tactics and Tips · Tagged with free QR code generators, Kansas City mobile marketing, marketing, mobile apps, mobile marketing, mobile strategy, mobile technology, QR Arts, QR code best practices, QR codes, ZXing Project
Posted by Katherine Meyer on August 2, 2011 · 4 Comments
Share What you say? There’s an app for creating a book of Facebook memories? WooHoo! Before you laugh, remember that people love stuff. Harry Potter fanatics buy Lego figurines, replias of invisibility cloaks and wizard wands. Twihards (a/k/a those obsessed with the Twilight series) buy dolls, clothes, posters…heck, they probably even buy Twilight-themed sleeping bags. Ergo, if the societal [...]
Filed under Apps, Featured Articles, Free Marketing Resources, Free Resources, social media, Social Media Marketing · Tagged with app for Facebook book, Cabot Soup Swap, Facebook apps, Facebook memories book, social media, socialmedia, socialmedia apps, SocialMemories
Posted by Katherine Meyer on August 1, 2011 · Leave a Comment
Share We recently wrote about using a cool Instagram app that takes your stellar Instagram stream and converts it into a screen saver for your Mac. Well, we found another cool way to leverage your Instagram photos with — wait for it — the newest, and to some, the hottest new social channel out there, [...]
Filed under Apps, Featured Articles, Free Marketing Resources, Free Resources, Marketing Tools, Pop Culture and Current Events, Social Media Tips and Training, Tactics and Tips · Tagged with apps, Google Plus photos, Google+ tips, Instadrop, Instagram, integrating Instagram into Google+, Kansas City Social Media Marketing, photos into Google+, Picasa
Posted by Katherine Meyer on July 13, 2011 · 5 Comments
ShareSo there are a ton of plugins out there that beef up your browser and generally make it more dynamic and useful. One cool plugin I stumbled across that does just that is Rapportive. Rapportive is a free plugin for Chrome and Safari users. Sorry IE users! A quick aside — why in the world [...]
Posted by Michelle Mangen on June 9, 2011 · 7 Comments
Share Managing your social media marketing efforts doesn’t have to be massively time-consuming. Especially when you can learn some tricks, combine those with killer tools, and add some efficiency to the process. A week or so ago, we wrote a post listing 7 Creative Uses for Twitter Lists. The last two items on the list [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tools, social media, Social Media Marketing, Social Media Tips and Training · Tagged with building community, engagement, Formulists, Free Resources, free Twitter tools, social media, Social Media Marketing, social media tricks, socialmedia tools, Twitter list management, twitter lists, twitter tips
Posted by Shelly Kramer on May 30, 2011 · 1 Comment
Share I travel. A lot. And when I find tricks, tools and apps that make it easier for me, I’m all for them. I’m also immersed in the world of mobile marketing, so looking at what others are doing in the space is always at the top of my list. And when I’m stuck in [...]
Posted by Shelly Kramer on April 22, 2011 · 2 Comments
Share For many app developers, it feels a whole lot like the 90s all over again. Everyone is trying to grab a taste of the delicious mobile app pie and, just like in the early days of the web, no one’s really sure how to digest it all. Regardless, these are exciting times, and we’re [...]
Posted by Shelly Kramer on March 31, 2011 · 13 Comments
ShareFacebook has been introducing an incredible number of changes in the recent weeks. One of those changes was effective March 10th, when Facebook no longer allowed customization of Fan Pages with the very popular “Static FBML” app and moved to requiring pages be built using iFrames. Many fan pages relied on the Static FBML app [...]
Filed under Featured Articles, Free Resources, marketing, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Tactics and Tips · Tagged with create custom facebook landing page, customize facebook fan pages, customize fan pages, facebook, Facebook iFrames, Facebook resources, Francisco Rosales, free facebook resources, free iframes app, free iframes application, iFrames, iframes tutorial, Involver, Kansas City Social Media, social media, Social Mouths, SocialMouths, Wildfire
Posted by Shelly Kramer on March 30, 2011 · 4 Comments
ShareWe regularly work with clients to help them create and manage their company Facebook pages, so we pay a lot of attention to best practices. Yesterday I sat through Dan Zarella’s HubSpot webinar on the Science of Timing. Dan shared a ton of great information and, once I have a chance to revisit the slide [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tools, Online Marketing, social media, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics · Tagged with Dan Zarella, facebook, Facebook best practices, Facebook company pages, Facebook for business, Facebook marketing, Facebook posting frequency, HubSpot, social media, social media best practices, socialmedia
Posted by Michelle Mangen on March 28, 2011 · 14 Comments
ShareWith many businesses using Twitter as part of their social media marketing efforts, conducting Twitter keyword searches can be beneficial for several different reasons: Identifying influencers Finding people on Twitter Distinguishing potential target markets / clients Pinpointing hashtags Basic brand monitoring Blog ideas There are several criteria we use when performing Twitter keyword searches. Feel [...]
Filed under Free Resources, social media, Social Media Marketing, Social Media Tips and Training, Tactics and Tips · Tagged with best tools for Twitter, free twitter keyword search tools, free Twitter tools, social media, Social Media Marketing, socialmedia, socialmedia marketing, twitter, twitter keyword tools, twitter productivity tools, Twitter resources
Posted by Shelly Kramer on March 25, 2011 · 6 Comments
Share Something you should be considering for your marketing efforts, especially as they relate to your website: A/B testing. Sounds fancy, but it’s really just a little testing of your concepts – and some math. And, of course, spiffy tools. Oh, and did I mention that a little time spent testing can result in impressively [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tips, Online Marketing, Website Marketing · Tagged with AB Testing, ab web testing, Click Density, Crazy Egg, Gini Dietrich, Google's Website Optimizer, HubSpot, Kansas City Marketing Agency, Kansas City web design, market research, Optimizely, Performable, website optimization, website performance, Whichsitewon
Posted by Michelle Mangen on March 11, 2011 · 242 Comments
Share Update June 7, 2011: Sometime last week it appears the script no longer works. If someone finds another solution, or writes a new script, we would love it if you let us know. Update March 16, 2011: Not exactly sure when Facebook rolled out the changes to their events (sometime in the last week?). [...]
Posted by Shelly Kramer on February 28, 2011 · 4 Comments
Share When it comes to social networking and social media for nonprofits, statistics matter. I’m a sucker for analyses and stats and all things that measure results. Goodness, if only my many former math teachers could see me now. They would be collectively so proud. And nothing short of astonished to hear me waxing poetic [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, Social Media Marketing · Tagged with Allyson Kapin, Care2, free resources for nonprofits, Frogloop, nonprofit resources, nonprofits and social media, Rad Campaign, social media for nonprofits, social networking for nonprofits, socialmedia, socialnetworking
Posted by Michelle Mangen on February 20, 2011 · 15 Comments
ShareRecent Facebook changes have resulted in pictures being displayed in theater mode. New things can be good but for some of us we prefer to see the pictures in the old format and without the pop-up window. So how do we disable the Facebook photo theater view? This is my nieces’ new dog, Oreo (isn’t [...]
Posted by Shelly Kramer on February 13, 2011 · 48 Comments
Share Feeling as if your Facebook Newsfeed is filled with updates from all the same people lately? You’re not crazy – well, at least with regard to this issue. Facebook has once again changed the game on us and, as a result, it’s likely that your settings are such that only a small section of [...]
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
