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Posted by Shelly Kramer on March 21, 2011 · 1 Comment
Share I read about Qwiki on the T2+Back Alley Films’ blog and have been thinking about it ever since. Qwiki was introduced during a TechCrunch Disrupt session this fall and can potentially impact search in a big way. Oh, and when you win top honors at an event that introduces innovative tech companies to the [...]
Filed under Featured Articles, Free Marketing Resources, Online Marketing, Search Engine Optimization and Marketing, seo, Social Media Marketing · Tagged with Doug Imbruce, Eiffel Tower Qwiki, experience design, interactive search, Kansas City SEO, online search, Qwiki, Qwikis, Ron Callari, search, search engine marketing, seo, socialmedia, socialmedia marketing, T2+Back Alley Films, Tech Crunch, Tech Crunch Disrupt, video search
Posted by Shelly Kramer on February 28, 2011 · 4 Comments
Share When it comes to social networking and social media for nonprofits, statistics matter. I’m a sucker for analyses and stats and all things that measure results. Goodness, if only my many former math teachers could see me now. They would be collectively so proud. And nothing short of astonished to hear me waxing poetic [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, Social Media Marketing · Tagged with Allyson Kapin, Care2, free resources for nonprofits, Frogloop, nonprofit resources, nonprofits and social media, Rad Campaign, social media for nonprofits, social networking for nonprofits, socialmedia, socialnetworking
Posted by Shelly Kramer on February 9, 2011 · 8 Comments
Share Or, maybe I should call this post Photoshop for Morons. That’s because, you guessed it – that’s me. A complete moron when it comes to stuff like this. Oh, don’t get me wrong, I love tools and gadgets and all kinds of nifty shortcut thingamabobs, but I’ve always been intimidated by Adobe’s Photoshop. You [...]
Posted by Shelly Kramer on January 15, 2011 · 10 Comments
Share I’ll be the first to admit that developing PowerPoint presentations (or any other kind) isn’t my strong suit. But as a Comms major in college, standing up in front of a roomful of people has never been an issue – big surprise, I know. For me, words are infinitely more important than slides – [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, marketing, Marketing Tools · Tagged with Al Bonner, Alex Greenwood, AlexanderG PR, presentation best practices, presentation resources, presentation tips, Presentation Transformations
Posted by Shelly Kramer on January 3, 2011 · 9 Comments
Share Let’s face it – the vast majority of PowerPoint presentations are often mind-numbing. But great presentations aren’t that hard to create – especially if you break the rules. This is a guest post by Al Bonner, Founder of Presentation Transformations, with some tips to help create killer presentations. The web is filled with presentation [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, Tactics and Tips · Tagged with Al Bonner, best presentation practices, Garr Reynolds, Guy Kawaski, Kansas City presentation experts, Keynote tips, PowerPoint tips, presentation resources, Presentation Transformations, Presentation Zen
Posted by Shelly Kramer on January 1, 2011 · 7 Comments
Share It’s no newsflash that social media can be a big benefit for nonprofits looking to raise awareness and money. And some of my favorite places to find resources, innovative ideas and opportunities have most recently come from Facebook groups. Other social mediums like LinkedIn and Twitter are also very valuable sources of information for [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, Social Media Marketing, Social Media Tips and Training · Tagged with Center for Nonprofit Studies, free resources for nonprofits, nonprofit resources, nonprofits and social media, social media, social media for nonprofits, socialmedia, speaking opportunities
Posted by Shelly Kramer on November 14, 2010 · 14 Comments
Share For the savvy business owner blogging has become an integral part of any integrated marketing strategy. Not to mention a way for businesses to grow and enhance their brands, harnessing the power of both the Internet and social media. And corporate blogging that is driven by strategy and tied to metrics … goodness, but [...]
Filed under Blog Marketing, Branding / Identity, Featured Articles, Free Marketing Resources, Free Resources, Marketing Tips, Social Media Marketing · Tagged with blog best practices, blog traffic, blogging metrics, corporate blogging, corporate blogging strategy, eBook directories, eBook strategies, integrated marketing strategy, Jason Falls, social media, social media metrics
Posted by Shelly Kramer on November 11, 2010 · 11 Comments
Share We recently wrote about about how social media and things like Twitter, LinkedIn and other social mediums have and are changing the relationship between PR professionals and journalists and media outlets. If you missed that post, you can read it here (and of course we hope you will) (because it’s good) and also because [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, Marketing Tips, Online Marketing, PR Strategy, Public Relations, Social Media Marketing, Social Media Tips and Training, Tactics and Tips, Traditional Marketing · Tagged with free tools, HARO, Help A Reporter Out, Jason Kintzler, Kansas City Public Relations, Kansas City Social Media Marketing, LinkedIn, online resources, Peter Shankman, Pitch Engine, public relations, Public Relations Strategy, small business marketing, small business tools, social media, Social Media Marketing, socialmedia, twitter
Posted by Shelly Kramer on October 28, 2010 · 14 Comments
Share Small business owners and marketing consultants are well aware that they should be paying serious attention to social media as a way to reach customers. But few realize how to really leverage this channel and many screw it up royally. Some erroneously assume social media is yet another channel to use to push out [...]
Filed under Featured Articles, Free Marketing Resources, Free Resources, marketing plan, Social Media Marketing, Social Media Tips and Training, Strategies and Tactics, Tactics and Tips, Uncategorized · Tagged with Allison Nazarian, Cabot Cheese, GetClicky, Google Analytics, HootSuite, Jeffrey Cohen, Klout, marketing consulting, marketing plan, Mashable, PeerIndex, PostRank, social media analytics, Social Media Marketing, social media strategy, social media tips, socialmedia, socialmedia crisis plan, socialmedia marketing, socialmedia monitoring, socialmedia strategy, Spiral16, Starbucks Twitter, strategic marketing plan, TopRankBlog, TweetReach, Twitalyzer, twitter
Posted by Shelly Kramer on October 26, 2010 · 30 Comments
ShareThe V3 team is experimenting these days with a variety of different webinars. One day while trolling the Internet (it’s what I do, don’t judge me), I discovered there are a variety of free applications out there that let you record your computer screen. Hot diggety. You can use these applications to record tutorials, group [...]
Filed under Events / Training, Featured Articles, Free Marketing Resources, Free Resources, Social Media Tips and Training, Tactics and Tips · Tagged with CamStudio, free business resources, free resources for webinar recording, Freescreencast, Jing, presentation resources, screen capture tools, Screencast-o-matic, Screencastle, ScreenJelly, Screenr, ScreenToaster, tutorials, webinar tools, webinars
Posted by Shelly Kramer on October 12, 2010 · 12 Comments
Share I’m doing a webinar series with my smart and sassy friend, Erika Napoletano, Head Redhead at Redhead Writing. And yes, we are the geeky girls you might not have paid attention to in high school. But all that’s changed now. We’ve got the goods. And how. And we’re partnering with our friends at iThinkBigger [...]
Filed under Events / Training, Featured Articles, Free Marketing Resources, Marketing Tips, Online Marketing, Social Media Marketing, Social Media Tips and Training · Tagged with Denver Marketing Consulting, Denver Social Media, Erika Napoletano, facebook, iThinkBigger, Kansas City Marketing Consulting, Kansas City Social Media, LinkedIn, Shelly Kramer, social media consulting, social media for business, socialmedia training, twitter
Posted by Penelope on September 24, 2010 · 3 Comments
ShareAside from techies, PR professionals have been some of the earliest adopters of social media. With newsrooms shrinking, the old mainstays of pitching (i.e. the dreaded press release, VNRs, e-mail pitches, phone calls etc.), have become increasingly less effective as stand alone tactics. Although tools like Cision and Vocus have proven to be great resources [...]
Filed under Featured Articles, Free Marketing Resources, Public Relations, Social Media Tips and Training · Tagged with free tools, Heather Whaling, journalism, Justin Goldsborough, Kansas City Marketing Consulting, Kansas City Social Media, Kellye Crane, pr, public relations, Public Relations Strategy, Sara Evans, social media, socialmedia, twitter, Twitter resources
Posted by Michelle Lamar on July 27, 2010 · 6 Comments
ShareShelly Kramer and I love marketing. We are card carrying geeks who love to obsess and learn about all kinds of different businesses. Some people knit or make bird houses—Shelly and I get fired up about figuring out efficient and effective marketing strategies, tactics and plans. The Kansas City Chamber of Commerce offers a popular [...]
Filed under Events / Training, Featured Articles, Free Marketing Resources, Free Resources · Tagged with American Express, American Express Open Forum, Business Advice, Business Brain Food, Business Owners, Chris Brogan, Geeks, Gregory Go, Guy Kawasaki, John Jantsch, Kansas City Chamber of Commerce, KC Chamber of Commerce, Linked In, marketing, Mary Ann Reilly, Michelle Thompson Dolberry, Open Forum, Shelly Kramer, Shira Levine, SlideShare, Small Business, small business marketing, Small Business Owners, Social Media ROI
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I'm a marketing/digital strategist, geek, tech lover, idea generator, gadget addict, WWF-loving, wordsmith-y kinda gal. I like people. It shows.
